Greenstone Equity Partners
- Company typePrivate
- Founded2011
- HeadquartersDubai, United Arab Emirates
- Headcount101–250
- GTM typeB2B
- OfferingServices
Greenstone Equity Partners firmographics
Firmographics- Name
- Greenstone Equity Partners
- Legal name
- Greenstone Placement Management FZ-LLC
- Website
- https://gsequity.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Greenstone Equity Partners industry classification
Industry- Product category
- Fund Placement and Capital Raising Services
- NAICS
- Other Financial Investment Activities (5239)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Private Equity Fundraising Placement (FSAEALAB)
Keywords
Where Greenstone Equity Partners is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Greenstone Equity Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fund Placement and Capital Raising Fees: Greenstone earns placement fees as a capital placement firm, facilitating capital formation from GCC investors for global alternative investment fund managers. Revenue is generated through successful fund placement engagements connecting institutional allocators, sovereign wealth funds, family offices, and UHNWIs with fund managers across private equity, private credit, venture capital, infrastructure, private real estate, hedge funds, real assets, and secondaries strategies.
- Regulatory Compliance Program (RCP): Provides regulatory compliance services supporting compliant fundraising in the GCC, working with fund managers to secure all regulatory approvals as part of the capital formation process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom fund placement services for GCC institutional and private wealth investors |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Greenstone Equity Partners product offering
Product offeringCore offering
Greenstone Equity Partners is a capital placement firm that connects GCC-based institutional investors, family offices, sovereign wealth funds, and ultra-high-net-worth individuals with leading global alternative investment fund managers. The firm raises capital commitments (ranging from $2 million to over $1 billion) across private equity, private credit, venture capital, infrastructure, private real estate, hedge funds, real assets, and secondaries strategies. It also provides a Regulatory Compliance Program to secure the approvals needed for compliant fundraising in the GCC.
Product overview
Greenstone Equity Partners operates as a capital placement firm offering two interconnected core services: Capital Raising & Fund Placement and Regulatory Compliance Program (RCP). The firm connects GCC-based investors (institutional investors, family offices, sovereign wealth funds, and UHNWIs committing $2 million to over $1 billion) with global fund managers across alternative investment strategies. Their proprietary Capital Formation Framework (KOPO) guides the process from kick-off through product offering, book building, conversion, and closing.
Differentiator
Problem solved
Functional benefit
Products and services
- Capital Raising & Fund Placement
Quantifiable outcome
- Over $100 billion in capital raised for Greenstone-represented funds across alternative investments since inception.
- +2 more outcomes
Companies that use Greenstone Equity Partners
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Greenstone Equity Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Greenstone Equity Partners partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- ABL Capital PartnerscoreABL Capital Partners is a global alternative investment fund manager that partners with Greenstone for GCC capital placement. Greenstone connects ABL with its network of 200+ GCC-based institutional investors and 1,500+ family offices, SWFs, and UHNWIs for capital raising.
- Adam Street PartnerscoreAdam Street Partners is a global investment firm partnering with Greenstone for GCC capital placement. Greenstone connects Adam Street with its GCC investor network to facilitate capital formation for alternative investment strategies.
- Antares Investment ManagementcoreAntares Investment Management partners with Greenstone for GCC capital placement. Greenstone leverages its local relationships to connect Antares with GCC allocators including SWFs and family offices.
- ACG (Altrua Capital Group)coreACG partners with Greenstone for GCC capital placement services. Greenstone connects ACG with GCC-based institutional investors and private wealth platforms.
- Baillie GiffordcoreBaillie Gifford, a global investment manager, partners with Greenstone for GCC capital placement. Greenstone connects Baillie Gifford with GCC institutional investors and family offices.
- Canyon PartnerscoreCanyon Partners partners with Greenstone for GCC capital placement. Greenstone leverages its network of GCC institutional investors and sovereign wealth funds to facilitate capital raising for Canyon.
- Cerberus Capital ManagementcoreCerberus Capital Management, a global alternative asset manager, partners with Greenstone for GCC capital placement. Greenstone connects Cerberus with its GCC investor network for alternative investment strategy capital raising.
- Coller CapitalcoreColler Capital, a global private equity secondaries specialist, partners with Greenstone for GCC capital placement. Greenstone connects Coller Capital with GCC allocators seeking secondary fund exposure.
- HOPU Investment ManagementcoreHOPU Investment Management partners with Greenstone for GCC capital placement. Greenstone connects HOPU with GCC-based institutional investors and sovereign wealth funds.
- Kotak Investment AdvisorscoreKotak Investment Advisors partners with Greenstone for GCC capital placement. Greenstone connects Kotak with its GCC institutional and private wealth investor network.
- Newmarket Investment GroupcoreNewmarket Investment Group partners with Greenstone for GCC capital placement. Greenstone leverages local relationships to connect Newmarket with GCC allocators.
- LVC (Land Value Capital)coreLVC partners with Greenstone for GCC capital placement. Greenstone connects LVC with GCC institutional investors and family offices for alternative investment strategy capital raising.
- Pelion Infrastructure PartnerscorePelion Infrastructure Partners partners with Greenstone for GCC capital placement. Greenstone connects Pelion with GCC institutional investors and sovereign wealth funds for infrastructure investment capital raising.
- Pictet Asset ManagementcorePictet Asset Management, a global asset manager, partners with Greenstone for GCC capital placement. Greenstone connects Pictet with its GCC investor network of institutional and private wealth allocators.
- SC Capital PartnerscoreSC Capital Partners partners with Greenstone for GCC capital placement. Greenstone connects SC Capital Partners with GCC institutional investors and family offices.
- TechstarscoreTechstars, a global venture capital firm, partners with Greenstone for GCC capital placement. Greenstone connects Techstars with GCC investors seeking venture capital and alternative investment exposure.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Greenstone Equity Partners competitors and assessment
Company assessmentDirect peers
- Evercore: Evercore's Private Funds Group is a leading global placement agent raising capital for alternative asset managers, including PE, private credit, and infrastructure. It directly competes with Greenstone for GCC-focused mandates.
- Park Hill (Blackstone): Blackstone's Park Hill is the largest global placement agent, raising capital from institutional investors for alternative fund managers. It is Greenstone's most direct global competitor in placing GP funds with institutional and GCC allocators.
- MVision: MVision is an independent global placement agent specializing in fundraising for alternative investment fund managers across PE, private credit, infrastructure, and real assets. It competes directly with Greenstone for capital mandates from GCC and global LPs.
- Triago: Triago is an independent placement agent and advisor for alternative investment fund managers, supporting primary fundraising and secondary transactions across PE, infrastructure, and private credit strategies globally.
- Aksia: Aksia is an independent specialist placement agent focused on alternative investment fundraisings for hedge funds and private markets. It directly competes with Greenstone in placing GP funds with global institutional investors.
- Campbell Lutyens: Campbell Lutyens is a specialist placement agent focused exclusively on private equity and infrastructure fundraisings. As a fellow specialist firm, it competes with Greenstone for institutional capital mandates from global GPs.
Broad incumbents
- Lazard: Lazard's Private Capital Advisory group provides placement agent services as part of its broader investment banking franchise. It is a larger, more diversified competitor offering overlapping placement capabilities for global fund managers seeking GCC capital.
- Greenhill & Co. Greenhill is a global independent investment bank with a Fund Placement and Capital Solutions practice serving alternative asset managers. Its broader advisory portfolio overlaps with Greenstone's placement mandate focus.
- Houlihan Lokey: Houlihan Lokey's Financial and Valuation Advisory business includes private fund placement services alongside broader M&A and restructuring advisory. As a diversified bulge-middle-market advisor, it competes for placement mandates from GPs seeking institutional capital.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenstone Equity Partners social profiles
Digital presenceGreenstone Equity Partners compliance and trust
Trust signalCompliance4 records
Greenstone Equity Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenstone Equity Partners leadership team
Management profileNumber of profiles
Profiles2 records
Greenstone Equity Partners subsidiaries and ownership
Company hierarchySubsidiaries3 records
Greenstone Equity Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenstone Equity Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenstone Equity Partners
What does Greenstone Equity Partners do?
Greenstone Equity Partners is a capital placement firm that connects GCC-based institutional investors, family offices, sovereign wealth funds, and ultra-high-net-worth individuals with leading global alternative investment fund managers. The firm raises capital commitments (ranging from $2 million to over $1 billion) across private equity, private credit, venture capital, infrastructure, private real estate, hedge funds, real assets, and secondaries strategies. It also provides a Regulatory Compliance Program to secure the approvals needed for compliant fundraising in the GCC.
Is Greenstone Equity Partners a public or private company?
Greenstone Equity Partners is a private company. It is classified as unknown and is currently operating.
When was Greenstone Equity Partners founded?
Greenstone Equity Partners was founded in 2011. It employs 101 to 250 people.
Where is Greenstone Equity Partners based?
Greenstone Equity Partners is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Greenstone Equity Partners make money?
Two revenue lines are on record. Fund Placement and Capital Raising Fees are the primary driver. The others are regulatory Compliance Program (RCP).
Who are Greenstone Equity Partners's main competitors?
Direct peers on record are Evercore, Park Hill (Blackstone), MVision, Triago, Aksia and Campbell Lutyens. Broad incumbents are Lazard, Greenhill & Co. and Houlihan Lokey.
Does Greenstone Equity Partners have an API?
No public API is recorded for Greenstone Equity Partners.
What industry is Greenstone Equity Partners in?
Greenstone Equity Partners's product category is Fund Placement and Capital Raising Services. Its primary akta.pro industry code is FSAEALAB, Private Equity Fundraising Placement. Its NAICS code is 5239 and its SIC code is 6211.