Mtrix
Mtrix is a Brazilian B2B SaaS data-intelligence platform that connects FMCG manufacturers with their distributors and wholesalers, integrating sell-in, sell-through, and inventory data across 1M+ points of sale to deliver channel visibility and analytics to enterprise consumer-goods companies.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mtrix does
Mtrix is a Brazilian B2B SaaS data-intelligence company founded in 2010 and headquartered in São Paulo, specializing in the indirect sales channel for fast-moving consumer goods (FMCG). The platform connects consumer-goods manufacturers with their networks of distributors, wholesalers, and retailers, integrating sell-in, sell-through, and inventory data to deliver end-to-end visibility of point-of-sale performance across more than 1 million PDVs and 2,000 distributors. Core platform modules include MIND (data-quality control with 99% consistency in daily updates), CENSOR (sell-out market intelligence with 25 months of history), InterAction (repurchase and loyalty analytics), BasketMix (basket-combination analysis), Captare (market studies across 1M+ establishments), Commercial Performance, Market Studies, Excellence and Incentive Plans, Custom Projects, Sell-In Solution, and Mtrix Market Insights.
The company sells primarily to enterprise FMCG manufacturers (food and beverages, personal care, home care, pet care, agro, construction materials) and to the distributors themselves. Commercial motion is enterprise field sales with quote-based, customized annual subscriptions; pricing is not publicly disclosed and is tailored to company size, number of distributors integrated, and modules selected. Visible enterprise customers include Nestlé, Seara, Ajinomoto, Fini, Harald, Moët Hennessy, NIVEA, Bunge, PepsiCo, Danone, Pernod Ricard, Flora, Condor, Alpargatas, and Essity, supported by marketing channels such as content marketing, LinkedIn, case studies, and periodic market-research reports. As of August 2025, Mtrix was acquired by NielsenIQ (NIQ Global Intelligence plc) for approximately $54.6 million to strengthen NIQ's supply-chain visibility and Latin America presence; Mtrix continues to operate as a subsidiary within the NielsenIQ portfolio.
Mtrix firmographics
Firmographics- Name
- Mtrix
- Legal name
- Mtrix
- Website
- https://mtrix.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Mtrix is a Brazilian B2B SaaS data-intelligence platform that connects FMCG manufacturers with their distributors and wholesalers, integrating sell-in, sell-through, and inventory data across 1M+ points of sale to deliver channel visibility and analytics to enterprise consumer-goods companies.
- Ownership category
- akta.pro rank
Mtrix industry classification
Industry- Product category
- Supply Chain Analytics Software
- NAICS
- Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
- akta.pro secondary industries
- Data Observability & Monitoring (HDAEADAI), Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
Keywords
Where Mtrix is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Mtrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Services: Subscription-based B2B SaaS platform providing data intelligence solutions to manufacturers and distributors in the FMCG sector. The platform integrates data from sell-in, sell-through, and inventory across the distribution channel, offering analytical dashboards, market studies, and performance tracking tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B SaaS solutions for manufacturers and distributors |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mtrix product offering
Product offeringCore offering
Mtrix is a Brazilian SaaS data intelligence company that operates a platform connecting FMCG manufacturers with their distributor and wholesaler networks. The platform integrates sell-in, sell-through, and inventory data to provide complete visibility of indirect sales channels, supported by the MIND data quality system that ensures 99% consistency in daily data updates. Key modules include CENSOR (sell-out monitoring), InterAction (repurchase and loyalty analysis), BasketMix (basket combination analysis), and Captare (market studies).
Product overview
Mtrix is a Brazilian SaaS data intelligence company that operates a platform-plus-modules architecture, connecting consumer goods manufacturers with distributors and wholesalers. The core Mtrix Platform integrates sell-in, sell-through, and inventory data to provide complete visibility of indirect sales channels. The platform is supported by the MIND data quality control system, which ensures 99% consistency in daily information. Key product modules include: CENSOR for market intelligence and sell-out monitoring; InterAction for repurchase and loyalty analysis; BasketMix for basket combination analysis; Captare for market studies and PDV profiling; a Commercial Performance module for distribution vision; Market Studies for RTM analysis; Excellence and Incentive Plans for automated programs; Custom Projects for bespoke solutions; a newly launched Sell-In Solution for partner performance management; and Mtrix Market Insights for market closing reports. The network integrates over 100 manufacturers with 2,000 distributors covering more than 1 million points of sale.
Differentiator
Problem solved
Functional benefit
Brands
- CENSOR: Daily sell-out monitoring solution with 25 months of mobile historical data, providing total vision of points of sale through interactive analyses and management charts.
- InterAction
- BasketMix
- Captare
- MIND
- Interaction by Mtrix
Products and services
- Mtrix Platform Core data intelligence SaaS platform that connects FMCG manufacturers with their distributor and wholesaler networks, integrating sell-in, sell-through, and inventory data to provide complete visibility of indirect sales channels.
- CENSOR
Quantifiable outcome
- FMCG industries working with Mtrix grow 2x more than market average (3.8% vs 1.9% growth in indirect channel)
- +2 more outcomes
Companies that use Mtrix
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Mtrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Mtrix partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
Mtrix competitors and assessment
Company assessmentBroad incumbents
- GfK: Global market intelligence provider with strong consumer goods and retail panels — competes for the same FMCG insights budgets as Mtrix with broader geographic coverage.
- NielsenIQ: Global leader in consumer and retail measurement; now Mtrix's parent company. Historically a peer with overlapping CPG data intelligence offerings before the August 2025 acquisition.
- Catalina Marketing: Shopper intelligence and personalized marketing platform with deep CPG and retailer data — overlaps with Mtrix's trade-marketing and PDV segmentation capabilities at scale.
- Kantar: Global market research and shopper insights leader with deep CPG and retail measurement capabilities — a broad incumbent competing for the same manufacturer wallet as Mtrix, but at global scale.
Emerging players
- FourKites: Supply chain visibility platform focused on shipment and logistics tracking; while more transport-focused than Mtrix, it competes for the broader supply-chain analytics budget within shared enterprise customers.
- o9 Solutions: AI-powered integrated business planning platform covering supply chain, demand, and sales planning — overlaps with Mtrix at the demand-planning and inventory-analytics layer for CPG manufacturers.
Direct peers
- Circana: Global retail and FMCG data intelligence company (formed from IRI + NPD) offering point-of-sale, market measurement, and shopper insights — directly overlaps Mtrix's CPG analytics proposition at multinational scale.
- Smarket: Brazilian retail execution and trade marketing platform serving CPG manufacturers and distributors with field sales and merchandising analytics — competes with Mtrix's trade-marketing and PDV-level modules.
- Neogrid: Brazil-based B2B SaaS platform providing supply chain visibility and retail intelligence connecting CPG manufacturers, distributors, and retailers — the closest direct competitor to Mtrix in the Brazilian indirect channel.
Regional players
- Vestcom: Shelf-edge and in-store data analytics provider for CPG and retail — comparable to Mtrix's PDV-level analytics but primarily North American footprint with limited Latin America presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mtrix social profiles
Digital presenceMtrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mtrix leadership team
Management profileNumber of profiles
Profiles1 record
Mtrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mtrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mtrix
What does Mtrix do?
Mtrix is a Brazilian SaaS data intelligence company that operates a platform connecting FMCG manufacturers with their distributor and wholesaler networks. The platform integrates sell-in, sell-through, and inventory data to provide complete visibility of indirect sales channels, supported by the MIND data quality system that ensures 99% consistency in daily data updates. Key modules include CENSOR (sell-out monitoring), InterAction (repurchase and loyalty analysis), BasketMix (basket combination analysis), and Captare (market studies).
Is Mtrix a public or private company?
Mtrix is a private company. It is classified as corporate owned and is currently acquired.
When was Mtrix founded?
Mtrix was founded in 2010. It employs 101 to 250 people.
Where is Mtrix based?
Mtrix is headquartered in São Paulo, Brazil, in the Latin America region.
How does Mtrix make money?
One revenue line is on record: saaS Platform Services.
Who are Mtrix's main competitors?
Broad incumbents on record are GfK, NielsenIQ, Catalina Marketing and Kantar. Emerging players are FourKites and o9 Solutions. Direct peers are Circana, Smarket and Neogrid. Vestcom is listed as a regional player.
Does Mtrix have an API?
No public API is recorded for Mtrix.
What industry is Mtrix in?
Mtrix's product category is Supply Chain Analytics Software. Its primary akta.pro industry code is HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM, with a secondary code of HDAEADAI, Data Observability & Monitoring. Its NAICS code is 51 and its SIC code is 7370.