Power Plate Meals
Power Plate Meals is a West Fargo, ND-based ready-to-eat frozen meal producer that sells 20+ clean-label, high-protein meals through nationwide DTC shipping, 4-5 company-owned Midwest retail locations, and ~140 wholesale grocery partners, targeting health-conscious consumers seeking convenient prepared meals.
- Company typePrivate
- Founded2015
- HeadquartersWest Fargo, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Power Plate Meals does
Power Plate Meals, LLC is a privately-held ready-to-eat frozen meal producer headquartered in West Fargo, North Dakota. Founded in 2015 by Co-Founders Seth Houkom (CEO, President) and Haylee Houkom (Owner, CMO), the company manufactures clean-label frozen meals with an average 30+ grams of protein per serving and offers gluten-free, dairy-free, and plant-based variants, produced from scratch in a USDA- and FDA-certified commercial kitchen. The catalog spans 20+ distinct SKUs across beef, chicken, pasta, breakfast, and specialty comfort-food categories, with a bi-weekly/weekly rotating menu and unit pricing of $6.99 to $12.99.
The company operates a three-channel distribution model: direct-to-consumer e-commerce at powerplatemeals.com with nationwide UPS 1-3 day shipping (5-meal minimum, no subscription); four to five company-owned retail locations in Fargo, ND, Bismarck, ND, and Sioux Falls, SD, with same-day pre-order pickup; and a wholesale program distributing a curated menu to approximately 140 grocery and convenience store doors across the Upper Midwest, including placements in Cash Wise, Coborn's, Cub Foods, Lunds & Byerlys, and independent retailers. Headcount is 51-100 employees, and the legal entity is an LLC domiciled in North Dakota with no disclosed institutional investors, parent company, or external funding rounds.
The end-customer base is composed of health-conscious individual consumers — busy professionals, families, singles/couples, and macro/diet-restriction buyers — primarily within the Upper Midwest plus DTC-shipped customers nationally. Customer acquisition relies on organic social channels (Facebook, Instagram, TikTok, LinkedIn), email newsletters, and website/content SEO, with no paid acquisition spend or enterprise B2B contracts disclosed. A Class II recall of approximately 5,795 lbs of frozen meatloaf in June 2026 for undeclared soy is the most significant known operational/regulatory event.
Power Plate Meals firmographics
Firmographics- Name
- Power Plate Meals
- Legal name
- Power Plate Meals, LLC
- Website
- https://powerplatemeals.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Power Plate Meals is a West Fargo, ND-based ready-to-eat frozen meal producer that sells 20+ clean-label, high-protein meals through nationwide DTC shipping, 4-5 company-owned Midwest retail locations, and ~140 wholesale grocery partners, targeting health-conscious consumers seeking convenient prepared meals.
- Ownership category
- akta.pro rank
Power Plate Meals industry classification
Industry- Product category
- Ready-to-Eat Frozen Meals
- NAICS
- Frozen Specialty Food Manufacturing (311412)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Meal kits & subscription meal components manufacturing (AFAKAHAD)
- akta.pro secondary industries
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)
Keywords
Where Power Plate Meals is headquartered
LocationHeadquarters
- HQ city
- West Fargo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Power Plate Meals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Online Meal Sales: The company sells individual frozen ready-to-eat meals directly to consumers through its e-commerce platform with prices ranging from $6.99 to $12.99 per meal. Online orders require a 5-meal minimum and ship frozen via UPS 1-3 day delivery.
- In-Store Retail Sales: Direct retail sales at 4 company-owned retail locations in Fargo and Bismarck, ND, and Sioux Falls, SD. No minimum purchase required for in-store shopping. Also offers pre-order pickup for same-day collection.
- Wholesale Distribution: Wholesale meals are sold through third-party grocery and convenience stores nationwide. A select menu is distributed to other businesses for resale, with wholesale ordering available through a dedicated portal for approved partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Individual Meal Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Power Plate Meals product offering
Product offeringCore offering
Power Plate Meals cooks ready-to-eat frozen meals in a USDA- and FDA-certified commercial kitchen in West Fargo, ND and sells them directly to consumers through an online store with nationwide UPS shipping, 4-5 company-owned Midwest retail locations, and wholesale distribution to ~140 grocery partners. Meals are clean-label (no fillers), average 30+ grams of protein per serving, and include gluten-free, dairy-free, and plant-based options, priced at $6.99 to $12.99 per meal with a 5-meal minimum on online orders and no subscription or weekly commitment required.
Product overview
Power Plate Meals is a meal delivery and retail company offering ready-to-eat frozen meals through multiple channels: online delivery with nationwide shipping, in-store shopping at 5 retail locations across North Dakota and South Dakota, pre-order pick-up service, and wholesale distribution. The core product portfolio consists of 20+ distinct frozen meal offerings including beef dishes (Beef Stroganoff, Mississippi Roast, Homestyle Meatloaf, Queso Beef Burrito Bowl, Steak Bites, Gyro Beef Bowl, Turkey Porcupine Meatballs, Wild Rice Burger), chicken dishes (Chicken Bacon Ranch Casserole, Tuscan Chicken Pasta, Buffalo Chicken Mac & Cheese, Chicken Pesto Pasta, Lemon Chicken Pasta, Smoked Mango BBQ Chicken Bowl), pasta dishes (Brisket Mac & Cheese, Lasagna Bowl, Blackened Steak Linguine), breakfast items (Classic Egg Breakfast, Blueberry French Toast Sticks, Red White & Blue Pancakes), and specialty items (Beef Mashed Potato Bowl, Cowboy Brisket Hotdish, Chicken Enchilada Bowl, Steak Fajita Bowl, Tater Tot Hotdish, Bacon Cheeseburger Mac & Cheese, BBQ Beef Brisket & Garlic Mash). Meals average 30+ grams of protein and feature clean label ingredients with options for dietary restrictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Beef Stroganoff Shaved and seared choice beef and button mushrooms in a savory plant-based cream tossed with whole wheat penne pasta, offered as a dairy-free ready-to-eat frozen meal.
- Brisket Mac & Cheese Dry-rubbed and hand-shredded beef brisket tossed with an apple cider jalapeño and smoked gouda velvet cream sauce over elbow macaroni noodles.
- Chicken Bacon Ranch Casserole Tender chicken breast, hand-shredded aged cheddar cheese, fresh asparagus, and house-made hash browns in a savory buttermilk ranch cream sauce with crispy turkey bacon; gluten-free.
- Classic Egg Breakfast Chef-whipped eggs blended with cottage cheese paired with savory house-made hash browns and crispy turkey bacon.
- Homestyle Meatloaf & Garlic Mash Original lean ground beef meatloaf hand-mixed with chef-inspired spice, served with garlic mashed potatoes and parmesan-roasted broccoli and cauliflower.
- Lasagna Bowl Italian dish with rotini noodles topped with house-made cheesy marinara lasagna sauce and Italian-seasoned ground turkey.
- Mississippi Roast Slow-cooked, hand-shredded Mississippi-inspired roast topped with house-made pan gravy and served with creamy mashed potatoes and roasted tri-colored baby carrots.
- Queso Beef Burrito Bowl Southwest-seasoned lean ground beef, sautéed sweet corn, black beans, and bell peppers served with jasmine rice and a side of house-made cheddar queso.
- Steak Bites & Rice Pilaf Tender sirloin tips coated with signature dry rub, served with wild rice pilaf, oven-roasted broccoli florets seasoned with fresh garlic and red pepper flakes, and zesty steak sauce.
- Tuscan Chicken Pasta Herb-marinated and seared parmesan chicken paired with whole wheat penne pasta, ala rosa tomato sauce, and sautéed zucchini, asparagus, and red bell peppers.
- Beef Mashed Potato Bowl Bottom round roast, chef-pulled and paired with creamy roasted garlic and cheddar mashed potatoes, sweet potatoes, and corn with a side of succulent beef gravy.
- Blueberry French Toast Sticks Franz Gluten-Free bread soaked in an egg white protein blend, baked, tossed in cinnamon and cane sugar, paired with crispy turkey bacon and house-made blueberry syrup.
- Buffalo Chicken Mac & Cheese Elbow pasta tossed in creamy signature cheese sauce mixed with buffalo sauce and topped with tender shredded chicken.
- Chicken Pesto Pasta Penne pasta with tender herb-seasoned chicken, toasted walnuts, aged parmesan, and house-made pesto sauce.
- Cowboy Brisket Hotdish Southwest-inspired beef brisket casserole with roasted corn, bell peppers, jalapeños, and roasted potatoes tossed in BBQ cheese sauce.
- Gyro Beef Bowl Greek-seasoned jasmine rice topped with shredded beef, bell peppers, pickled onions, paprika-roasted chickpeas, feta cheese, and house tzatziki sauce.
- Lemon Chicken Pasta Tender chicken tossed in a lemon pepper seasoning blend over a bed of creamy orzo pasta mixed with parmesan cheese and fresh cooked spinach.
- Turkey Porcupine Meatballs Italian dish with four chef-rolled lean ground turkey meatballs topped with house-made marinara sauce, stuffed with fresh mozzarella cheese, and paired with roasted broccoli.
- Wild Rice Burger & Parmesan Fries Hand-pattied beef and wild rice burger topped with shredded pepper jack cheese and paired with hand-cut potatoes seasoned with grated parmesan cheese and fresh parsley.
- Red, White, & Blue Pancakes Three gluten-free pancakes made from an original Greek yogurt pancake blend with strawberries and white chocolate chips, served with house-made blueberry syrup.
- Chicken Enchilada Bowl Hand-shredded chicken, black beans, and Monterey jack cheese on top of Spanish rice, topped with house-made red enchilada sauce.
- Blackened Steak Linguine Tender sirloin tips seasoned with house blackening seasoning served with roasted red bell peppers and red onion atop whole wheat linguine and Cajun alfredo sauce.
- BBQ Beef Brisket & Garlic Mash Overnight-braised beef brisket hand-shredded and tossed in barbecue sauce, paired with buttermilk mashed potatoes and garlic-roasted green beans.
- Bacon Cheeseburger Mac & Cheese Elbow macaroni pasta tossed in house-made cheese sauce mixed with lean ground beef and topped with crisp turkey bacon.
- Smoked Mango BBQ Chicken Bowl Spanish rice topped with hickory-smoked shredded chicken, paired with house-made mango and chipotle barbecue sauce, roasted sweet corn and cilantro relish.
- Steak Fajita Bowl Chef hand-sliced Tex-Mex seasoned flank steak and sautéed bell peppers and onions over jasmine rice and black bean blend, topped with fire-roasted salsa.
- Tater Tot Hotdish Lean ground beef, sweet corn, and fresh green beans seasoned with signature seasoning blend, mixed with rich cream sauce and topped with tater tots.
- Meal Delivery Service Online meal ordering service for consumers who want ready-to-eat frozen meals shipped nationwide via UPS on a weekly rotating schedule.
- In-Store Shopping Walk-in retail shopping experience at Power Plate Meals' company-owned stores offering the weekly fresh menu plus healthy snacks and treats for immediate purchase.
- Pre-Order Pick Up Same-day in-store pick up service allowing customers to pre-order meals online and collect them at retail locations during business hours.
- Wholesale Program B2B wholesale program distributing a select rotating menu of Power Plate Meals to grocery and convenience store partners for resale to their shoppers.
Quantifiable outcome
- 30+ grams of protein per meal average, exceeding industry standard of ~20g
Companies that use Power Plate Meals
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Power Plate Meals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Power Plate Meals partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Cash WisecoreCash Wise grocery stores in Minnesota carry Power Plate Meals wholesale products. Locations include Willmar, Hutchinson, Waite Park, New Ulm, and St. Cloud, MN.
- Coborn'scoreCoborn's grocery chain distributes Power Plate Meals at approximately 25 locations across Minnesota including Sauk Centre, Melrose, Long Prairie, St. Joseph, Glencoe, St. Cloud, Sartell, Sauk Rapids, Clearwater, Pipestone, Little Falls, Buffalo, Delano, Foley, Big Lake, Albertville, Belle Plaine, Elk River, Ostego, Princeton, Ramsey, and New Prague.
- Cub FoodscoreCub Foods grocery stores carry Power Plate Meals at multiple Minnesota locations including Willmar, Alexandria, Buffalo, Monticello, St. Michael, Rogers, Elk River, Shorewood, Chaska, Mankato, Chanhassen, Minnetonka, Plymouth, Shakopee, Maple Grove, Baxter, Brooklyn Park, Champlin, Eden Prairie, Coon Rapids, St. Louis Park, Brainerd, Crystal, Brooklyn Center, Bloomington, Edina, Minneapolis, Fridley, Blaine, and Burnsville.
- Lunds & ByerlyscoreLunds & Byerlys premium grocery chain distributes Power Plate Meals at 22 locations across Minnesota including St. Cloud, Wayzata, Chanhassen, Plymouth, Minnetonka, Maple Grove, Eden Prairie, Golden Valley, Prior Lake, and Minneapolis.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Power Plate Meals competitors and assessment
Company assessmentRegional players
- My Fit Foods: My Fit Foods is a prepared-meal retailer with storefronts across Texas offering macro-balanced ready-to-eat meals. Comparable to Power Plate's retail-plus-DTC model and target customer (fitness-focused consumers), though regional to TX rather than upper Midwest.
Broad incumbents
- Amy's Kitchen: Amy's Kitchen is the leading natural/organic frozen prepared-meal brand with national grocery distribution. While broader portfolio, Amy's competes directly with Power Plate in the clean-label frozen entrée category at grocery wholesale.
- Healthy Choice (Conagra Brands): Healthy Choice is a leading frozen prepared-meal brand from Conagra, distributed nationwide through grocery channels. Power Plate competes directly in the same freezer-door real estate with a cleaner-label, higher-protein positioning.
- Lean Cuisine (Nestlé): Lean Cuisine is the dominant mass-market frozen diet meal brand owned by Nestlé. While positioned for calorie control rather than clean label, it competes for the same health-conscious consumer dollar at grocery retail.
- Stouffer's (Nestlé): Stouffer's is a mass-market frozen prepared-meal brand from Nestlé with national grocery distribution. While traditionally positioned for comfort food rather than clean label, Stouffer's competes for the same frozen-meal dinner occasion and grocery shelf space.
Direct peers
- Trifecta: Trifecta offers organic, ready-to-eat meals shipped nationwide with macro-balanced, high-protein positioning directly comparable to Power Plate's clean-label, high-protein thesis. Both compete for athletes, fitness-focused consumers, and busy professionals.
- CookUnity: CookUnity offers chef-prepared ready-to-eat meals on a subscription model with weekly menu rotation, directly comparable to Power Plate's DTC weekly cadence and chef-prepared positioning. Both target urban, time-constrained consumers seeking restaurant-quality meals at home.
- Factor (formerly Factor 75): Factor is a direct competitor offering chef-prepared, high-protein ready-to-eat meals shipped nationwide. Both target busy, health-conscious consumers seeking convenient meals with strong nutritional profiles, and both operate subscription and one-time-purchase models with weekly menu rotation.
Emerging players
- Territory Foods: Territory Foods is a chef-prepared, ready-to-eat meal delivery service focused on regional chef partnerships and clean ingredients. Comparable to Power Plate in DTC model and clean-label positioning, though Territory emphasizes chef storytelling over protein/macro metrics.
- Splendid Spoon: Splendid Spoon offers plant-forward ready-to-eat meals and bowls on a subscription model, comparable to Power Plate's DTC clean-label meals and plant-based options. Targets a similar health-conscious consumer with weekly menu rotation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Power Plate Meals social profiles
Digital presencePower Plate Meals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Plate Meals leadership team
Management profileNumber of profiles
Profiles2 records
Power Plate Meals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Plate Meals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Plate Meals
What does Power Plate Meals do?
Power Plate Meals cooks ready-to-eat frozen meals in a USDA- and FDA-certified commercial kitchen in West Fargo, ND and sells them directly to consumers through an online store with nationwide UPS shipping, 4-5 company-owned Midwest retail locations, and wholesale distribution to ~140 grocery partners. Meals are clean-label (no fillers), average 30+ grams of protein per serving, and include gluten-free, dairy-free, and plant-based options, priced at $6.99 to $12.99 per meal with a 5-meal minimum on online orders and no subscription or weekly commitment required.
Is Power Plate Meals a public or private company?
Power Plate Meals is a private company. It is classified as family owned and is currently operating.
When was Power Plate Meals founded?
Power Plate Meals was founded in 2015. It employs 51 to 100 people.
Where is Power Plate Meals based?
Power Plate Meals is headquartered in West Fargo, United States, in the North America region.
How does Power Plate Meals make money?
Three revenue lines are on record. Direct Online Meal Sales are the primary driver. The others are in-Store Retail Sales and wholesale Distribution.
Who are Power Plate Meals's main competitors?
My Fit Foods is listed as a regional player. Broad incumbents are Amy's Kitchen, Healthy Choice (Conagra Brands), Lean Cuisine (Nestlé) and Stouffer's (Nestlé). Direct peers are Trifecta, CookUnity and Factor (formerly Factor 75). Emerging players are Territory Foods and Splendid Spoon.
Does Power Plate Meals have an API?
No public API is recorded for Power Plate Meals.
What industry is Power Plate Meals in?
Power Plate Meals's product category is Ready-to-Eat Frozen Meals. Its primary akta.pro industry code is AFAKAHAD, Meal kits & subscription meal components manufacturing, with a secondary code of CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring). Its NAICS code is 311412 and its SIC code is 2030.