What Splendid Spoon does

Splendid Spoon is a U.S. direct-to-consumer plant-based meal delivery subscription company headquartered in New York. Founded in 2013 by Nicole Centeno (also referenced as Nicole Couch) while she was pregnant and working, the company targets health-conscious consumers who want ready-to-eat, whole-food nutrition without cooking. The operating model is a weekly/bi-weekly/monthly subscription delivering 60+ menu items across Smoothies, Soups, Noodles, Dishes, Oats, and functional Shots, with plans starting at 6, 12, or 18 meals per week at $9.99-$13.49 per meal and free shipping on 10+ units. A standalone $299 5-Day Detox program bundles 25 meals, 5 superfood shots, and intermittent fasting (16:8) guidance approved by Registered Dietitians. All products are positioned as 100% plant-based, gluten-free, dairy-free, non-GMO, and free from artificial sweeteners, with sourcing partnerships for organic 'Dirty Dozen' produce.

The technology stack is a Shopify-based subscription e-commerce storefront paired with refrigerated nationwide shipping logistics; no proprietary software platform, AI/ML systems, or app are disclosed. Recipes are co-developed by chefs and Registered Dietitians, and the 5-Day Detox is claimed to draw on 10+ years of proprietary customer data and peer-reviewed research. Customer acquisition runs through the e-commerce site, content/blog marketing, organic social, email, a $20-off referral program, and affiliate/creator partnerships, supported by earned-media features in People Magazine, Refinery29, Good Housekeeping, Business Insider, Greatist, The New York Times Strategist, and Vogue.

Revenue mechanics are subscription-recurring from a long tail of individual consumers (no enterprise contracts), augmented by one-time Detox purchases and individual meal/shot unit sales. The company raised a $12M Series B in February 2022 led by Nicoya with Danone Manifesto Ventures, Rocana Venture Partners, and Torch Capital; earlier rounds include ~$3.26M in 2017 and an undisclosed 2018 round led by Torch Capital. In January 2026 Splendid Spoon announced a merger with Mosaic Foods, signaling consolidation in the U.S. plant-based meal delivery market. The company is privately held under Splendid Spoon LLC (New York), with 11-50 employees and a co-CEO leadership structure pairing Nicole Centeno with Elise Densborn.

Name

Splendid Spoon

Legal name

Splendid Spoon LLC

Website

https://splendidspoon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Splendid Spoon is a U.S. direct-to-consumer subscription service that delivers 60+ ready-to-eat, plant-based meals and functional shots weekly, serving health-conscious consumers seeking convenient, chef- and dietitian-developed whole-food nutrition.

Ownership category

akta.pro rank

Product category

Plant-Based Meal Delivery

NAICS

Special Food Services (7223)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Breakfast-to-Go (Breakfast Sandwiches, Parfaits, Oatmeal) (CRAHAKAG)

Keywords

• Plant-based meal delivery
• Ready-to-eat meals
• Meal subscription service
• Direct-to-consumer food
• Vegan frozen meals

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Meal Subscription Service: Weekly recurring subscription model delivering plant-based, ready-to-eat meals. Plans start at 6, 12, or 18 meals per week with weekly, bi-weekly, or monthly delivery frequencies. Customers can skip, cancel, or modify subscriptions at any time before the cutoff date. Revenue is recurring and predictable from subscriber base.
2. 5-Day Detox Program: One-time purchase 5-day detox program priced at $299. Includes 25 whole food meals, 5 superfood shots, and intermittent fasting guidance. Sold without subscription requirement, targeting periodic health reset customers.
3. Individual Meal Purchases: Single meals available for purchase at $9.99-$13.49 per item, and shots at $4.25 each. Allows non-subscribers to try individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Splendid Spoon is a direct-to-consumer, plant-based meal delivery company that prepares and ships ready-to-eat, gluten-free, dairy-free, non-GMO meals (smoothies, soups, noodles, dishes, oats) and functional shots to subscribers via refrigerated delivery. Customers purchase through weekly recurring subscriptions of 6, 12, or 18 meals, à la carte individual meals, or a standalone 5-Day Detox program ($299) that combines intermittent fasting with whole-food nutrition.

Product overview

Splendid Spoon is a plant-based meal delivery service offering a subscription model with over 50 ready-made meals. The product portfolio includes Smoothies, Soups, Noodles, Dishes, Oats, and Shots collections, all 100% plant-based, gluten-free, and dairy-free. The company also offers a standalone 5-Day Detox program. Meals are delivered fresh or frozen, requiring only heating or no preparation for smoothies/shots. The subscription service allows customers to choose from pre-made options starting at 6, 12, or 18 meals per week with pricing ranging from $9.99 to $13.49 per meal.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoothies Collection Pre-blended, ready-to-drink plant-based smoothies bottled for convenience, featuring antioxidant-rich blends with fruits, vegetables, nuts, and seeds; higher in fiber and lower in sugar than average smoothies; available to consumers via subscription or individual purchase.
• Soups Collection Ready-to-heat plant-based soups made with superfood ingredients, featuring global flavor inspiration and up to 8 grams of fiber per serving; designed for consumers seeking convenient, nutritious lunch or dinner options.
• Noodles Collection Plant-based noodle dishes packed with vegetables and topped with sauces, featuring global flavor inspiration and designed for lunch or dinner consumption by consumers seeking convenient, satisfying meals.
• Dishes Collection Complete plant-based meals (grain bowls, risottos, etc.) requiring only heating, designed for anytime a consumer needs a complete, fast, and satisfying meal; positioned as the heartier entree option within the menu.
• Oats Collection High-fiber oat bowls loaded with superfoods in classic flavors, creamy and satisfying breakfast options designed to fuel mornings for consumers seeking convenient, nutritious breakfasts.
• Shots Collection 5-packs of functional 2 oz shots loaded with antioxidant-rich superfood ingredients including wellness, detox, recovery, digestion, and immunity formulations; designed to support targeted health benefits for consumers.
• Splendid 5-Day Detox A Registered Dietitian-approved, science-backed 5-day eating regimen combining intermittent fasting (16:8) guidance with 25 whole-food meals and 5 superfood shots (200+ superfood ingredients) to reduce inflammation, support gut microbiome, and restore metabolic balance; sold as a $299 one-time purchase without subscription.
• Splendid Spoon Weekly Meal Subscription Self-serve, direct-to-consumer recurring meal delivery subscription offering 50+ plant-based ready-to-eat meal options, with plans at 6, 12, or 18 meals per week, weekly/bi-weekly/monthly billing cadence, free shipping on 10+ unit orders, and the ability to skip, modify, or cancel at any time before the cutoff date.

Quantifiable outcome

• Customers report weight loss, reduced blood pressure medication (reduced by half in one case), more energy, improved digestion, and clearer skin within weeks of use
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mosaic FoodscoreStrategic or Co-development Partner · 8 January 2026Splendid Spoon and Mosaic Foods announced a merger in January 2026, signaling further consolidation in the meal delivery market. This merger combines two plant-based meal delivery services, potentially expanding market reach and operational synergies.
• Local Vendors and SuppliersminorOthersPartners with local vendors to source cleanest ingredients for their plant-based meals. Includes organic sourcing for 'Dirty Dozen' ingredients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Apron: DTC meal kit subscription service delivering weekly recipes and pre-portioned ingredients. Comparable subscription model and target consumer, though Splendid Spoon is fully prepared rather than recipe-based.
• Thistle: DTC plant-based prepared meal delivery service focused on lunch, dinner and snacks for health-conscious consumers. Comparable in product format, customer profile, and weekly subscription.
• Factor (formerly Factor 75): Subscription-based prepared meal delivery service offering chef-crafted, fully cooked meals. Comparable on subscription DTC model, prepared meal format, and weekly cadence.
• Mosaic Foods: Plant-based DTC prepared meal subscription service offering ready-to-eat breakfasts, lunches, and dinners — directly comparable to Splendid Spoon in product, customer, and channel. Recently merged with Splendid Spoon in January 2026.
• Daily Harvest: DTC subscription service delivering frozen, plant-forward ready-to-eat meals, smoothies, soups, bowls and snacks. Closest comparable by category, customer, and recurring delivery model.
• Freshly: DTC chef-prepared, fully cooked meal delivery service with weekly subscription plans. Comparable in the ready-to-heat prepared meal category and target health-conscious consumer.

Emerging players

• Territory Foods: Regional DTC prepared meal delivery service offering chef-designed, ready-to-eat meals on a weekly subscription. Comparable prepared meal, DTC subscription model and health-conscious target customer.
• Sakara Life: Premium plant-based prepared meal delivery service with a wellness, nutrition-focused positioning and cleanse programs. Comparable on plant-based, ready-to-eat offering and wellness customer, though positioned more luxury.

Broad incumbents

• HelloFresh: Largest DTC meal kit and prepared meal subscription operator globally with broad menu and significant scale. Overlaps with Splendid Spoon in subscription, delivery, and calorie-conscious customer, but broader portfolio and meal-kit emphasis.
• Sun Basket: DTC meal kit and prepared meal service with health-conscious positioning across paleo, Mediterranean, and vegetarian menus. Comparable subscription model and customer, broader menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/splendidspoonny

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendid Spoon