Kids First Pediatrics

What Kids First Pediatrics does

Kids First Pediatrics of Stafford is a privately held, sole-proprietorship pediatric medical practice founded in 2013 by Dr. Roxanne Allegretti and operated from a single office at 2765 Richmond Highway, Suite 201, Stafford, Virginia. The practice delivers general pediatric care to patients from birth through college age, with a stated service scope spanning well-child visits, immunizations, illness management, chronic and behavioral health conditions (including ADHD), school/camp/sports physicals, asthma and allergy action plans, and basic on-site lab work such as blood counts, urinalyses, and flu/strep tests. The operational model is intentionally small — approximately four to five staff including Dr. Allegretti (pediatrician since 1991), an FNP who joined in October 2023, a long-tenured LPN/Nurse Manager, and an Office Manager — with longer appointment times and deliberately limited patient volume positioned as differentiators.

The technology stack is narrow and entirely third-party: a Prognocis EHR and patient portal handle scheduling, refills, forms, and secure messaging, with no proprietary software, AI features, or integration partners disclosed. Distribution is direct and local: patients are seen by appointment at the Stafford office, with Saturday and after-hours phone/video availability layered on top. Marketing is community-driven through Facebook and word-of-mouth rather than paid acquisition.

Revenue is generated by billing pediatric services to a broad set of insurance plans — including Aetna, Anthem BCBS, Carefirst, Cigna, Innovation Health, Medicaid variants, Optima/Sentara, Tricare, United, and Virginia Health Network — supplemented by self-pay patients and small out-of-pocket administrative fees for non-visit form completion and after-hours calls. The practice is a sole proprietorship with no external investors, no funding history, and no M&A or restructuring activity on record.

Name

Kids First Pediatrics

Legal name

Kids First Pediatrics of Stafford

Website

https://kidsfirststafford.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids First Pediatrics is a privately held, sole-proprietorship pediatric practice in Stafford, Virginia, founded in 2013 by Dr. Roxanne Allegretti, providing general pediatric care from birth through college age to families in the Stafford/Fredericksburg market through a small in-office care team and a third-party EHR.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care Healthcare Services

NAICS

Child Care Services (62441)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric healthcare services
• Well child visits
• Pediatric immunizations
• School sports physicals
• In-office lab testing

Headquarters

HQ city

Stafford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Billing: Practice generates revenue through billing for pediatric healthcare services including well child visits, immunizations, illness management, chronic health condition management, and procedures. Accepts most major insurance plans including Aetna, Anthem BCBS, Innovation Health, Optima/Sentara, Virginia Health Network, Medicaid, Anthem Healthkeepers, Carefirst, Tricare Standard (out of network), Anthem Healthkeepers Plus, Cigna, and United. Also accepts self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kids First Pediatrics is a single-location private pediatric medical practice that provides comprehensive general pediatric care from birth through college age, including well child visits, immunizations, illness management, chronic health condition management, behavioral/mental health concerns, ADHD management, school/camp/sports physicals, and basic in-office lab services. The practice operates on a small, personalized medical home model with longer appointment times, direct physician accessibility including after-hours phone access, and electronic patient portal communication.

Product overview

Kids First Pediatrics is a single-location pediatric medical practice that operates as a unified service offering rather than a platform-based architecture. The core offering is general pediatric care, which is supplemented by on-site basic lab services and a patient portal for communication and administrative tasks. The practice also provides ancillary services such as school, camp, and sports physicals as part of regular appointments. All services are delivered through the Stafford, Virginia office by Dr. Roxanne Allegretti and supporting staff.

Differentiator

Problem solved

Functional benefit

Products and services

• General Pediatric Care
• Basic In-Office Lab Services
• School, Camp and Sports Physicals
• Prognocis Patient Portal

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• American Academy of PediatricsminorOthersProfessional membership organization. Practice displays AAP logo and links to AAP resources for patients on Forms & Resources page. Membership/affiliation relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pediatric Associates: Large multi-site pediatric primary care group with offices across several U.S. states. Operates the same general pediatrics + immunization + in-office lab model with a similar patient population (birth through adolescence), but at significantly greater scale and with multiple locations rather than a single site.
• Boys Town Pediatrics: Multi-location pediatric primary care group with a medical-home philosophy and strong emphasis on continuity and accessibility. Closely comparable in operating model (general pediatrics, in-office ancillary services, parental access to physicians), though substantially larger and geographically dispersed.
• Blue Fish Pediatrics: Multi-site pediatric primary care group offering well-child visits, immunizations, sick visits, and on-site lab services similar to Kids First. Comparable target customer (families seeking accessible general pediatric care) but operates across multiple urban/suburban locations rather than a single rural-suburban office.

Broad incumbents

• Children's National Hospital: Major regional pediatric health system serving the greater Washington, D.C./Virginia/Maryland area. Comparable as a pediatric care provider for the same Stafford/Fredericksburg catchment, but operates at a vastly larger scale as a children's hospital and specialty system rather than a small primary care practice.
• Inova Children's Services: Northern Virginia health system's pediatric arm offering primary and specialty pediatric care across multiple locations in the region. Overlaps with Kids First's Stafford-area catchment and competes for insured pediatric patients, but with a much broader service portfolio and institutional scale.
• One Medical (pediatric services): Membership-based primary care platform (now part of Amazon) offering pediatric services within its broader family-medicine portfolio. Overlaps with Kids First on consumer-friendly primary care and digital tools (patient portal, online scheduling), though not pediatric-specialized.

Emerging players

• PM Pediatrics: Specialized pediatric urgent care chain offering evening and weekend hours for acute pediatric visits. Comparable to Kids First on the after-hours/acute-illness side of the practice, but limited to urgent care rather than continuous well-child primary care.
• Little Spurs Pediatric Urgent Care: Pediatric urgent care chain providing walk-in sick visits, basic labs (flu, strep), and after-hours access. Comparable on acute/after-hours pediatric care but does not offer continuous primary care, immunizations, or a medical-home relationship.

Others

• HealthyChildren.org (AAP): Consumer-facing pediatric health information portal operated by the American Academy of Pediatrics, which Kids First already references and links to on its patient resources page. Not a direct competitor, but ecosystem/thematic peer that defines the AAP-aligned pediatric care standards the practice follows.

Regional players

• Centers for Pediatric & Adolescent Medicine: Multi-provider pediatric primary care practice delivering the same general pediatrics, immunization, and in-office lab services as Kids First. Highly comparable operating model and patient age range, though serving a different regional geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kidsfirstpediatricsofstafford
• LinkedInlinkedin.com/company/kids-first-pediatrics-of-stafford-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids First Pediatrics