Labor of Love

What Labor of Love does

Labor of Love Doula and Child Care Services, Inc. is a privately held, direct-to-consumer doula and childbirth services agency operating in metro Atlanta, Georgia for over 23 years. The company provides an integrated suite of perinatal services including labor doula support (continuous in-person labor assistance), postpartum doula support (daytime and overnight newborn care, lactation, light household tasks), childbirth education classes (in-person and virtual), placenta encapsulation, and home birth midwifery services through a team of 13+ certified professionals. Pricing is tiered unit-pricing with labor doulas ranging from $950 (Trained) to $2,100 (Seasoned with 200+ births), postpartum packages from $400 to $2,050, and placenta encapsulation from $400 to $500, all on a pay-as-you-go basis with no subscriptions or recurring contracts. The business is owned and operated by Delandra Vinson, a Certified Professional Midwife, who acquired the agency in 2016 and has personally attended 700+ births in the Atlanta region. Distribution is entirely direct-to-consumer, delivered through in-person engagements at metro Atlanta hospitals, birth centers, and homes, with select virtual components (classes, labor support, community villages) and a nationwide placenta encapsulation offering.

Name

Labor of Love

Legal name

Labor of Love Doula and Child Care Services, Inc.

Website

https://alaboroflove.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Labor of Love is a privately held metro Atlanta doula and childbirth services agency offering labor and postpartum doula support, childbirth education, placenta encapsulation, and home birth midwifery to expecting and new families across 23+ years of operation.

Ownership category

akta.pro rank

Product category

Doula and Childbirth Services

NAICS

Employment Services (5613), Home Health Care Services (621610), Other Individual and Family Services (624190), Child Care Services (6244)

SIC

Services-Employment Agencies (7361), Services-Home Health Care Services (8082), Services-Help Supply Services (7363)

akta.pro primary industry

Newborn Care Specialist Placement, Matching & Staffing Services (HSAAACAK)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Postpartum Family Helper (Non-Medical) (HSAAAGAJ), Postpartum Overnight Support (Parent Rest Support) (HSAAADAF), Newborn/Infant Mother’s Helper Support (HSAAAGAB)

Keywords

• Labor doula services
• Postpartum doula support
• Home birth midwifery
• Childbirth education classes
• Placenta encapsulation

Headquarters

HQ city

Mableton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Labor Doula Services: One-time fees for continuous in-person labor support during childbirth. Packages include 1-3 prenatal visits, unlimited labor support, and one postnatal visit. Fees vary by doula experience level from $950 (trained doulas) to $2100 (seasoned doulas with 200+ births).
2. Postpartum Doula Services: Hourly/daily packages for postpartum support including lactation support, newborn care, light housekeeping, and meal preparation. Daytime packages range from $550 (12 hours) to $2,050 (48 hours). Overnight support ranges from $400 (1 night) to $1,150 (3 nights).
3. Childbirth Education Classes: In-person and virtual childbirth education classes. FUNdamentals of Empowered Birth classes range from $200 (virtual) to $295 (in-person) per couple. Breastfeeding classes include free unlimited virtual support for 1 year after birth.
4. Placenta Encapsulation Services: Placenta encapsulation packages ranging from $400 (Basic) to $500 (Celebrity). Additional add-ons include placenta smoothie ($35), tincture ($20), and color placenta print ($25).
5. Midwifery Services: Home birth midwifery services provided by certified professional midwife Delandra Vinson. Includes prenatal care, labor support, and postpartum care for families choosing out-of-hospital birth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Labor of Love is a full-service doula and childbirth agency that sells continuous in-person labor support, postpartum doula care, home birth midwifery services, group childbirth education classes, and placenta encapsulation to expecting families in the metro Atlanta area. Its team of 13+ trained, certified, and seasoned doulas delivers services at hospitals, birth centers, and homes, with optional virtual classes and remote labor support extending access.

Product overview

Labor of Love is a comprehensive doula and childbirth services agency serving the metro Atlanta area for over 23 years. The company offers an integrated suite of services including Labor Doulas, Postpartum Doulas, Midwifery Services, and Classes & Groups, all coordinated through their agency model. Their services are provided by a team of certified professionals ranging from trained doulas to seasoned practitioners with 200+ births. Add-on services include Placenta Encapsulation and Virtual Labor Support, allowing clients to customize their birth and postpartum care experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Labor Doula Services Continuous in-person labor support for expecting families in metro Atlanta, including 1-3 prenatal visits, birth plan assistance, unlimited labor support with no time limits, first-infant-feeding help, one postnatal visit, and guaranteed backup from within the agency. Provided by trained ($950), certified ($1,600), or seasoned ($2,100) doulas, with flexible rates available for some doulas to fit different budgets.
• Postpartum Doula Services Hour-based and package-based in-home support for new parents, including lactation support, emotional and physical recovery help, light housekeeping, errands, newborn care (diapering, bathing, feeding, soothing), light meal preparation, sibling care, and referrals to local resources. Daytime packages range from $550 (12 hours) to $2,050 (48 hours); overnight packages range from $400 (1 night) to $1,150 (3 nights); individual hours can be combined across daytime and overnight.
• Childbirth Education Classes & Groups Group classes for expecting and new parents, including FUNdamentals of Empowered Birth (virtual $200/couple, in-person Roswell $235/couple, in-person Atlanta/Sandy Springs $295/couple), Prenatal Yoga ($85-$235 per 1-hour session at Vitality Family Chiropractic in Marietta), Breastfeeding Class with free unlimited virtual breastfeeding support for one year after birth, and virtual Prenatal and Postpartum Village community groups for current and past clients.
• Placenta Encapsulation Services Placenta processing by a certified specialist, with three tiers: Basic ($400, encapsulation plus cord keepsake), Premium ($475, includes tincture, placenta smoothie, and color placenta print), and Celebrity ($500, adds placenta-infused chocolate truffles plus color placenta print). Optional add-ons include placenta smoothie ($35), tincture ($20), and color placenta print ($25). Service ships nationwide via mail and supports pick-up/delivery within 30 miles of Marietta, GA.
• Home Birth Midwifery Services CPM-led home birth midwifery care for families in metro Atlanta choosing out-of-hospital birth. Includes full prenatal care, attendance at labor and birth, and postpartum clinical support delivered in the family's home by Certified Professional Midwife Delandra Vinson.
• Virtual Labor Support Remote/virtual labor doula support and childbirth education delivered over video for clients who cannot or prefer not to have an in-person doula, providing continuous guidance during labor from a Labor of Love team member such as Renee Wymer.

Quantifiable outcome

• Reduced rates of cesarean delivery
• +10 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carriage House Birth: Los Angeles-based full-spectrum doula and childbirth education agency offering labor support, postpartum care, classes, and a curated directory — a strong structural parallel to Labor of Love's integrated service stack and community-based marketing.
• Birth Day Presence: Brooklyn- and NYC-based doula agency offering labor doulas, postpartum doulas, childbirth education, and placenta services through a multi-doula team model with tiered pricing — directly comparable to Labor of Love's structure and target customer.
• Pikes Peak Doulas: Colorado Springs-based doula agency offering labor, postpartum, and placenta encapsulation services through a team model — directly comparable in service mix, scale, and team-based agency structure.
• Boston Baby Nurse & Nanny Agency: Boston-area agency providing postpartum doulas, newborn care specialists, and overnight support with tiered pricing — closely comparable in operating model, customer segment, and pricing tiers to Labor of Love's postpartum line.
• DC Birth Doulas: Washington D.C. metro-based doula agency offering labor support, postpartum care, and childbirth classes through a vetted team model — comparable agency structure and geographic concentration pattern.

Others

• DONA International: Largest doula certifying organization in the U.S.; not a direct competitor but shapes the credentialing ecosystem Labor of Love draws from and is referenced by in its Trained/Certified/Seasoned pricing tiers.

Broad incumbents

• Mahmee: Maternal healthcare company offering in-person and virtual postpartum and pregnancy support including doula matching — comparable as a broader maternal-health platform that competes for the same postpartum/Labor of Love customer.
• Oula Health: Tech-enabled maternity care provider combining midwives, obstetricians, and doulas in a clinical setting — relevant as a broader incumbent building integrated maternity services that overlap with Labor of Love's midwifery + doula offering.

Emerging players

• Mama Natural: Digital natural childbirth education and content brand that sells online birth courses and adjacent services — comparable as an emerging digital competitor for childbirth education revenue that Labor of Love currently captures in-person.

Regional players

• Birthworks: Doula and childbirth education agency operating in the Mid-Atlantic U.S. with a similar service portfolio (labor, postpartum, classes) — useful regional comparison for Labor of Love's positioning outside the Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/loldoula
• YouTubeyoutube.com/channel/UCVJO_Vpl99kBnK1nydy1oow
• Facebookfacebook.com/LOLDoula
• Instagraminstagram.com/laboroflovedoulas
• Pinterestpinterest.com/laboroflovedoulas
• LinkedInlinkedin.com/company/labor-of-love-doula-and-childbirth-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labor of Love