Birth Day Presence
Birth Day Presence is a Brooklyn-founded (2002) independent childbirth education and birth worker training center serving expectant parents and aspiring doulas across NYC and nationally via virtual classes.
- Company typePrivate
- Founded2002
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Birth Day Presence does
Birth Day Presence is a Brooklyn-based childbirth education and birth worker training center founded in 2002 by Jada Shapiro, operating as the longest-running independent provider of its kind in New York City. The company delivers non-judgmental childbirth education, breastfeeding and newborn care preparation, infant CPR training, and DONA-approved birth doula certification across eight or more locations in Brooklyn and Manhattan, supplemented by a national virtual class catalog and 1-on-1 private sessions delivered over video. Its technology stack is lightweight: a Bookeo booking platform for class registration and scheduling, Zoom-based video delivery for group and private online classes, and a WordPress e-commerce site for gift certificates and memberships. Customer-facing revenue is generated primarily through one-time class fees ranging from $15 (drop-in labor coping classes) to $749 (DONA-approved doula training), with an annual VIP membership at $75/year and PRO membership at $124/year providing 15% class discounts and concierge benefits.
The business serves two primary customer segments in parallel. The first is expectant parents — both first-time and experienced — seeking evidence-based preparation for labor, delivery, lactation, and newborn care, with a non-judgmental philosophy that spans homebirth, hospital, and cesarean pathways. The second is aspiring and current birth workers, including career changers, doulas, lactation consultants, and healthcare professionals pursuing DONA certification, IBCLC pathway training via the Integrative Lactation and Feeding Specialist Program (ILFS), and continuing education workshops covering comforting touch, breathwork, HIPAA compliance, and doula business building. Distribution is multi-channel: direct e-commerce bookings, owned Park Slope studio classes, partner-location classes hosted at One Medical, Shift Integrative Medicine, Love Child, Zion Physical Therapy, Awakening NY, and CRS facilities, and virtual classes serving national customers.
Go-to-market relies on community-led and content-driven demand generation: an active Instagram presence, email newsletter, blog content, healthcare provider referrals from top NYC OBs and midwives, peer support groups, and a sister-company relationship with Boober (also founded by Jada Shapiro), which operates as a platform for on-demand care provider matching. The company has cumulatively served over 20,000 parents across its 20+ year history. There are no disclosed funding rounds, no revenue figures, and the team remains in the 1-10 employee range, consistent with a privately-held lifestyle business that has prioritized brand depth over scale.
Birth Day Presence firmographics
Firmographics- Name
- Birth Day Presence
- Legal name
- Birth Day Presence
- Website
- https://birthdaypresence.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Birth Day Presence is a Brooklyn-founded (2002) independent childbirth education and birth worker training center serving expectant parents and aspiring doulas across NYC and nationally via virtual classes.
- Ownership category
- akta.pro rank
Birth Day Presence industry classification
Industry- Product category
- Childbirth Education and Doula Training
- NAICS
- Educational Services (61), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)
- akta.pro secondary industry
- Feeding Support & Newborn Nutrition Care (NCS) (HSAAACAC)
Keywords
Where Birth Day Presence is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Birth Day Presence business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Class Fees: One-time fees for individual classes and workshops including childbirth education, breastfeeding preparation, infant CPR, and labor coping skills classes. Prices range from $15-$399 per class or session.
- Annual Memberships: Subscription-based membership program offering VIP ($75/year) and PRO ($124/year) tiers with discounts on classes (15%), merchandise (10%), and event rentals. Includes concierge services and free drop-in classes.
- Gift Certificates: Gift certificate sales in denominations of $25, $50, $100, $200, and $500. Recipients can apply towards any class or service.
- Birth Worker Training: Professional certification programs for aspiring doulas, including DONA-approved birth doula training. Pricing for training programs ranges up to $749 with BIPOC scholarships available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Childbirth Education 4-Class Series - Virtual |
| One time/ perpetual license | Pay-as-you-go | Childbirth Ed Basics 3hr Express |
| Unit Pricing | Pay-as-you-go | Online Private Instruction |
| One time/ perpetual license | Pay-as-you-go | Preparing for Cesarean Birth |
| One time/ perpetual license | Pay-as-you-go | Breastfeeding Preparation |
| One time/ perpetual license | Pay-as-you-go | Newborn Care and Bottle Feeding Webinar |
| One time/ perpetual license | Pay-as-you-go | Infant Safety & CPR (Ages 0-1) |
| One time/ perpetual license | Pay-as-you-go | Labor Coping Skills Drop-In Classes |
| One time/ perpetual license | Pay-as-you-go | 4 Week Childbirth Education Class - In-Person |
| One time/ perpetual license | Pay-as-you-go | Weekend Intensive Childbirth Class - In-Person |
| One time/ perpetual license | Pay-as-you-go | 1-day Childbirth Education Class - In-Person |
| One time/ perpetual license | Pay-as-you-go | Combined Breastfeeding & Newborn Care - In-Person |
| Subscription | Annual | VIP Membership |
| Subscription | Annual | PRO Membership |
| One time/ perpetual license | Pay-as-you-go | Birth Doula Training (Hybrid) |
| One time/ perpetual license | Pay-as-you-go | Gift Certificates |
| Freemium | Pay-as-you-go | Free Classes |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Birth Day Presence product offering
Product offeringCore offering
Birth Day Presence delivers evidence-based, non-judgmental childbirth education, breastfeeding and newborn care classes, and infant CPR training to expectant parents through in-person classes across multiple NYC locations and virtual group/1-on-1 sessions. For aspiring and current birth workers, the company runs DONA-approved birth doula certification training, the Integrative Lactation and Feeding Specialist (ILFS) certification, and an ongoing calendar of professional development workshops, mentorship, and peer networking events.
Product overview
Birth Day Presence is a childbirth education and birth worker training center founded in 2002, offering both virtual and in-person classes across New York City locations including Park Slope, Brooklyn and multiple Manhattan neighborhoods. The company operates a comprehensive class portfolio spanning childbirth education (4-week series, weekend intensives, 1-day classes, express courses, private instruction), lactation and newborn care preparation, infant safety and CPR training, and virtual sessions for remote participants. For birth professionals, the company provides DONA-approved birth doula certification training with Debra Pascali-Bonaro, the Integrative Lactation and Feeding Specialist Program (ILFS), professional development workshops (comforting touch, breathwork, HIPAA compliance, business basics), and peer networking events. The company also offers annual VIP and PRO membership tiers with class discounts and exclusive benefits. A sister company, boober (founded by BDP's Jada Shapiro), serves as the complementary platform for on-demand care provider matching and hosts the parent-facing class catalog.
Differentiator
Problem solved
Functional benefit
Products and services
- 4-Week Childbirth Education Class (In-Person) A four-week in-person series covering gestation, labor stages, pain management techniques, and birth planning for expectant parents in the NYC metro area.
- Weekend Intensive Childbirth Class A two-day intensive weekend childbirth education course offering comprehensive preparation for labor, delivery, and early parenthood in an experiential format.
- 1-Day Childbirth Education Class A full-day comprehensive childbirth education course condensing key topics into one intensive session for expectant parents.
- Online Childbirth Education 4-Class Series A comprehensive virtual childbirth education course delivered in four sessions, covering labor stages, pain management, medical interventions, and birth planning for remote participants.
- Online Express Childbirth Education A condensed 3-hour virtual childbirth basics class for busy parents seeking a rapid overview of labor, pain management, and birth options.
- Preparing for Cesarean Birth Class covering cesarean basics, gentle cesarean options, skin-to-skin protocols, partner support, recovery tips, and breastfeeding after cesarean.
- Weekend Homebirth Childbirth Class Specialized weekend class for parents planning homebirth with a midwife, covering labor signs, home preparation, pain management, and hospital transfer protocols.
- Childbirth Comfort Techniques Focused class on non-pharmacological pain management including breathing, relaxation, massage, position choices, hydrotherapy, aromatherapy, and vocalization techniques.
- Childbirth Refresher Tailored class for families welcoming another baby, reviewing labor stages and pain management while examining previous birth experiences; suitable for VBAC students.
- Private Childbirth Class Highly personalized one-on-one instruction tailored to individual needs, covering childbirth prep, lactation, newborn care, or cesarean preparation at the parent's preferred pace.
- Online Lactation Preparation Class Virtual class preparing expectant parents for breastfeeding, covering latch techniques, positioning, milk supply, and common challenges.
- Combined Breastfeeding & Newborn Care (In-Person) In-person class covering infant feeding, latching, newborn behavior, diapering, bathing, and postpartum adjustment for new families.
- Infant Safety & CPR (Ages 0-1) Comprehensive hands-on CPR training for infants aged 0-1, covering infant CPR, choking relief, car seat safety, and baby-proofing.
Quantifiable outcome
- Assisted over 20,000 parents
- +1 more outcomes
Companies that use Birth Day Presence
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Birth Day Presence technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Birth Day Presence partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Boober (getboober.com)coreSister company and strategic partner providing a platform for education and on-demand care providers from pregnancy to postpartum. Companies share founder Jada Shapiro and cross-promote services. Boober handles parent class registrations while Birth Day Presence focuses on training birth workers. Joint branding and marketing throughout both platforms.
- One MedicalcoreHealthcare provider partnership hosting Birth Day Presence classes at their NYC locations (Midtown East/Murray Hill and Chelsea). Classes at One Medical locations include brief meet-and-greets with One Medical Pediatricians to learn about their philosophy of care.
- Debra Pascali-BonarocoreWorld-renowned doula educator and DONA-certified trainer delivering birth doula training programs. With over 30 years of experience and global teaching in 40+ countries, Debra is a key instructor for professional certification programs. She is also co-chair of the International Childbirth Initiative (ICI).
- Shift Integrative MedicineminorPartner location hosting Birth Day Presence classes at their Union Square facility in Manhattan.
- Love ChildminorPartner location hosting Birth Day Presence classes at their West Village, NYC facility.
- Zion Physical TherapyminorPartner location hosting Birth Day Presence classes at their Upper West Side, NYC facility.
- Awakening NYminorPartner location hosting Birth Day Presence classes at their Greenpoint/Williamsburg, Brooklyn facility.
- CRS (Center for Rehabilitation and Sports Medicine)minorPartner location hosting Birth Day Presence classes at their Union Square/Noho, NYC facility (123 4th Ave).
- Jada ShapirocoreFounder of both Birth Day Presence and Boober. Expert doula with 17 years of experience who has assisted at hundreds of births in NYC. Serves as key instructor for workshops and mentorship programs, and connects the two sister companies.
- Manhattan BirthcoreTanya Wills, CNM, IBCLC from Manhattan Birth brings the Integrative Lactation and Feeding Specialist Program (ILFS) to Birth Day Presence. Program is a form of Certified Lactation Counselor training for birth workers.
- OrgasmibirthcoreDebra Pascali-Bonaro's organization and training platform (orgasmicbirth.thinkific.com) that partners with Birth Day Presence for DONA-approved birth doula training programs. Hybrid format combines virtual sessions with in-person Brooklyn training.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Birth Day Presence competitors and assessment
Company assessmentDirect peers
- Carriage House Birth: Independent NYC-based childbirth education, doula training, and birth services provider. Comparable as a long-standing independent offering DONA-approved training and parent classes to the same NYC expectant parent market.
- Boober: Sister company founded by Birth Day Presence's founder Jada Shapiro. Operates as a marketplace and education platform for doulas and lactation consultants, sharing the same parent-facing audience and overlapping curriculum. Directly comparable as a sibling offering in the same perinatal support category.
- ProDoula: Private doula training and certification company offering professional development for birth and postpartum doulas. Comparable as a direct competitor in the birth worker certification and training market, with both virtual and in-person formats.
- Manhattan Birth: NYC-based midwifery and childbirth education practice offering classes, lactation support, and doula matching. Direct NYC peer in childbirth education and lactation training; the two organizations already partner on the ILFS program.
Emerging players
- The Birth Hour: Popular birth stories podcast and online childbirth education resource serving expectant parents nationwide. Comparable in audience (expectant parents seeking childbirth education) and content format, though primarily digital rather than in-person.
- Mama Natural: Large online natural birth and parenting media brand offering online childbirth education courses. Comparable as a digital-first childbirth education competitor with national reach and lower price points than in-person NYC classes.
Broad incumbents
- DONA International: The largest doula certifying body, whose curriculum and approval standards govern BDP's birth doula training. Comparable as a defining institution in the birth worker training category that Birth Day Presence operates within.
- Lamaze International: Established national childbirth education organization offering certified Lamaze educator training and parent curriculum. Comparable as a dominant incumbent in childbirth education, with a similar instructor-training and parent-class model at much larger scale.
- International Childbirth Education Association (ICEA): Long-established professional organization offering childbirth educator certification and parent education resources. Comparable as an incumbent childbirth education credentialing and training body competing for the same aspiring educator segment.
Others
- Common Sense CPR: CPR training organization whose curriculum BDP delivers for infant CPR classes. Comparable as a content and protocol partner in the infant safety training subcategory BDP serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Birth Day Presence social profiles
Digital presenceBirth Day Presence compliance and trust
Trust signalCompliance1 record
Birth Day Presence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birth Day Presence leadership team
Management profileNumber of profiles
Profiles1 record
Birth Day Presence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birth Day Presence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birth Day Presence
What does Birth Day Presence do?
Birth Day Presence delivers evidence-based, non-judgmental childbirth education, breastfeeding and newborn care classes, and infant CPR training to expectant parents through in-person classes across multiple NYC locations and virtual group/1-on-1 sessions. For aspiring and current birth workers, the company runs DONA-approved birth doula certification training, the Integrative Lactation and Feeding Specialist (ILFS) certification, and an ongoing calendar of professional development workshops, mentorship, and peer networking events.
Is Birth Day Presence a public or private company?
Birth Day Presence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birth Day Presence founded?
Birth Day Presence was founded in 2002. It employs 1 to 10 people.
Where is Birth Day Presence based?
Birth Day Presence is headquartered in Brooklyn, United States, in the North America region.
How does Birth Day Presence make money?
Four revenue lines are on record. Class Fees are the primary driver. The others are annual Memberships, gift Certificates and birth Worker Training.
Who are Birth Day Presence's main competitors?
Direct peers on record are Carriage House Birth, Boober, ProDoula and Manhattan Birth. Emerging players are The Birth Hour and Mama Natural. Broad incumbents are DONA International, Lamaze International and International Childbirth Education Association (ICEA). Common Sense CPR is listed as an others.
Does Birth Day Presence have an API?
No public API is recorded for Birth Day Presence.
What industry is Birth Day Presence in?
Birth Day Presence's product category is Childbirth Education and Doula Training. Its primary akta.pro industry code is HSAAACAA, Postpartum Newborn Care & Parent Education (NCS), with a secondary code of HSAAACAC, Feeding Support & Newborn Nutrition Care (NCS). Its NAICS code is 61 and its SIC code is 8200.