ROAR Logistics
ROAR Logistics is a privately held third-party logistics provider offering multimodal freight services—rail, ocean, air, and road—plus intermodal marketing, NVOCC operations, and US customs brokerage. A wholly-owned Rich Products subsidiary, it serves diversified shippers across food & beverage, chemicals, construction, and packaging.
- Company typePrivate
- Founded2003
- HeadquartersBuffalo, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ROAR Logistics does
ROAR Logistics, Inc. is a privately held third-party logistics provider (3PL) headquartered in Buffalo, New York, founded in 2003 by Bob Rich III as an Intermodal Marketing Company (IMC) with two associates. The company's name is an acronym for its four core transportation modes—Rail, Ocean, Air, and Road—and it has expanded over two decades into a multimodal 3PL offering intermodal marketing, freight brokerage (truckload, LTL, volume LTL), international freight forwarding, NVOCC operations, and US customs brokerage. ROAR operates as a wholly-owned subsidiary of Rich Products Corporation, a privately held $3.7 billion multinational food products company, with the founder's family maintaining ownership and operational leadership. By 2023 the business had scaled to approximately $330 million in annual revenue and 182 associates operating from eight US offices with remote staff in 10 states, plus a global agent network spanning more than 150 countries.
ROAR runs an asset-light, transaction-fee revenue model: it earns brokerage commissions and service fees by matching shipper transportation needs with carrier capacity drawn from a network of thousands of pre-screened carriers, rather than owning significant fleet assets. The company maintains proprietary technology including a real-time shipment tracking and tracing platform and the SmartBorder/Aurionpro cloud-based supply chain platform (licensed in 2017) which underpins customs compliance and international freight forwarding operations. Specialized air freight container capabilities (RAP, AAP2, AKE, RKN, AMA containers and P7E/PGA pallets) demonstrate domain-specific technical competence in air freight. Pricing is quote-based and not publicly disclosed, varying by mode, distance, volume, and service requirements. Customers include shippers across food & beverage (the primary vertical, with 35-40% of trucking in refrigerated cargo), chemicals, construction materials, packaging, and general commercial freight; less than 10% of revenue is derived from parent Rich Products.
Distribution combines a domestic direct sales force—account managers and customer operations representatives targeting enterprise and mid-market shippers—with a global channel of agents providing reciprocal coverage in international markets. ROAR maintains industry memberships in TIA, TAPA, CargoNet, NCBFAA, The Cooperative Logistics Network, and IANA, and has been recognized repeatedly as a Top 100 Freight Brokerage by Transport Topics and a Top 100 3PL by Inbound Logistics, including winning NASTC Broker of the Year in 2018. Major inorganic moves include the 2014 acquisition of Legend Transportation Group (adding LTL and managed transportation) and the 2018 acquisition of Integra Logistics Services (adding Houston, Dallas, and Chicago scale plus executive leadership).
ROAR Logistics firmographics
Firmographics- Name
- ROAR Logistics
- Legal name
- ROAR Logistics, Inc.
- Website
- https://roarlogistics.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ROAR Logistics is a privately held third-party logistics provider offering multimodal freight services—rail, ocean, air, and road—plus intermodal marketing, NVOCC operations, and US customs brokerage. A wholly-owned Rich Products subsidiary, it serves diversified shippers across food & beverage, chemicals, construction, and packaging.
- Ownership category
- akta.pro rank
ROAR Logistics industry classification
Industry- Product category
- Third-Party Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Support Activities for Transportation (488), General Freight Trucking, Long-Distance (48412), Deep Sea Freight Transportation (483111), Nonscheduled Air Transportation (4812)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213), Air Transportation, Nonscheduled (4522), Deep Sea Foreign Transportation Of Freight (4412)
- akta.pro primary industry
- Transportation Management & Managed Freight (Dedicated Transport, Brokerage-Managed) (TLAIAAAE)
Keywords
Where ROAR Logistics is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
ROAR Logistics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Freight Brokerage Services: ROAR earns revenue through brokerage fees and commissions on freight shipments arranged between shippers and carriers. The company matches customer transportation needs with qualified carrier partners for truckload, LTL, intermodal, ocean, and air freight.
- Intermodal Marketing: As an Intermodal Marketing Company (IMC), ROAR generates revenue by coordinating rail-truck intermodal transportation services, earning margins on the coordination between rail carriers and trucking partners.
- Customs Brokerage & NVOCC Services: ROAR provides US customs brokerage services and NVOCC (Non-Vessel Operating Common Carrier) services, generating revenue through service fees for customs clearance and ocean freight forwarding.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ROAR Logistics product offering
Product offeringCore offering
ROAR Logistics is a third-party logistics (3PL) provider offering integrated transportation services across four primary modes—Rail, Ocean, Air, and Road (highway). The company operates as both an Intermodal Marketing Company (IMC) and freight broker, combining these core capabilities with international freight forwarding, NVOCC (Non-Vessel Operating Common Carrier) operations, and U.S. licensed customs brokerage services for shippers across multiple verticals.
Product overview
ROAR Logistics is a third-party logistics provider (3PL) offering an integrated suite of transportation and logistics services across four primary modes: Rail, Ocean, Air, and Road (highway trucking). The company operates as both an Intermodal Marketing Company (IMC) and freight broker, combining these core services with international freight forwarding, NVOCC operations, and U.S. licensed customs brokerage. The portfolio also includes specialized air freight containers (RAP, AAP2, AKE, RKN, AMA) and pallets (PGA, PAG) for cargo handling. Services are designed to work together, enabling shippers to access optimal routing through intermodal solutions that combine truck and rail transportation, while the international operations leverage ocean and air freight with customs clearance support.
Differentiator
Problem solved
Functional benefit
Products and services
- Rail Transportation Services Intermodal and rail freight services for domestic transportation, leveraging rail lines for cost-efficient long-haul shipping across North America. Target customers are commercial shippers moving freight over long distances.
- Ocean Transportation Services International ocean freight forwarding including FCL (Full Container Load) and LCL (Less than Container Load) services with global coverage. Designed for shippers moving international cargo via ocean carriers.
- Air Transportation Services Air freight forwarding for time-sensitive and high-value cargo with global reach and premium consolidation options. Targeted at shippers needing expedited international delivery.
- Road/Highway Transportation Services Truckload (FTL), Less Than Truckload (LTL), and volume LTL services including dry, frozen, and refrigerated transport; also offers drayage, flatbed, and expedited services. Serves shippers requiring domestic over-the-road capacity.
- Intermodal Marketing Services Coordination of truck/rail/truck transportation combining transit efficiencies of trucking with cost efficiencies of rail shipping. Targets shippers seeking intermodal cost optimization for long-haul domestic freight.
- International Freight Forwarding Global logistics services with coverage in over 150 countries including import/export freight forwarding and inland transportation. Designed for shippers moving cargo internationally.
- Customs Brokerage Services U.S. licensed customs brokerage services handling import compliance and customs documentation processing. Serves importers requiring U.S. customs clearance for international shipments.
- NVOCC Services Non-Vessel Operating Common Carrier services enabling international ocean shipping without owning vessels. Allows ROAR to act as a carrier issuing its own bills of lading for ocean freight.
Quantifiable outcome
- Trains can move one ton of freight more than 450 miles on one gallon of fuel, making intermodal 4x more fuel-efficient than trucking
- +2 more outcomes
Companies that use ROAR Logistics
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
ROAR Logistics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ROAR Logistics partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Integra Logistics ServicescoreROAR acquired Integra Logistics Services, extending its reach across North America with offices in Houston, Dallas, and Chicago. Integra Chairman Fred Beasley joined ROAR as Chief Commerce Officer.
- SmartBorder / AurionprocoreROAR selected SmartBorder/Aurionpro's end-to-end logistics and compliance solution to power international freight forwarding business. The cloud-based platform provides US Customs compliance management, freight management, and transportation capabilities.
- The Cooperative Logistics Network (The CoOp)minorROAR joined The Cooperative Logistics Network, an alliance of select logistics providers offering global coverage and collaborative services.
- Legend Transportation GroupcoreROAR Logistics acquired Legend Transportation Group to broaden strategic services and add key LTL freight services and managed solutions expertise to the ROAR repertoire.
- CargoNetminorROAR participates in CargoNet, an industry organization focused on cargo theft prevention and supply chain security.
- Transportation Intermediaries Association (TIA)minorROAR maintains membership in TIA, an organization for transportation intermediaries working on industry standards and fraud prevention.
- TAPA (Transported Asset Protection Association)minorROAR participates in TAPA, an industry association focused on minimizing cargo theft through security standards and best practices.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
ROAR Logistics competitors and assessment
Company assessmentDirect peers
- C.H. Robinson Worldwide: Largest US third-party logistics provider and freight broker, offering truckload, LTL, intermodal, ocean, and air services to shippers across North America. Closest direct competitor to ROAR given similar multimodal 3PL positioning and NASTC-aligned carrier relations.
- Hub Group: Public intermodal marketing company and logistics provider combining rail-truck intermodal with brokerage, truckload, and final-mile services. Highly comparable to ROAR's IMC origins and growing intermodal franchise.
- RXO (formerly XPO Logistics brokerage): Pure-play freight brokerage spin-off from XPO Logistics, providing truckload, LTL, and managed transportation services. Directly competes with ROAR's freight brokerage and managed transport offerings.
- Landstar System: Non-asset freight broker and logistics provider using a network of independent agents and owner-operators. Comparable business model to ROAR's broker-driven approach with strong carrier network emphasis.
- Echo Global Logistics: Technology-enabled non-asset freight broker offering truckload, LTL, intermodal, and managed transportation. Comparable multimodal 3PL positioning before being taken private by The Jordan Company in 2021.
- AIT Worldwide Logistics: Global multimodal 3PL offering air, ocean, ground, and customs brokerage services with strong food/beverage vertical exposure. Closely comparable to ROAR's international freight forwarding, NVOCC, and customs brokerage capabilities.
- Redwood Logistics: Asset-light multimodal 3PL combining truck brokerage, intermodal, and managed transportation. Directly comparable to ROAR's mix of managed freight and intermodal marketing services.
- Worldwide Express: Privately held non-asset 3PL offering LTL, truckload, and managed transportation through direct sales and agent networks. Similar privately-held, growth-oriented 3PL comparable to ROAR's scale and GTM motion.
Broad incumbents
- J.B. Hunt Transport Services: Large asset-based transportation and logistics provider with significant intermodal and integrated capacity solutions brokerage businesses. Overlaps with ROAR's intermodal and brokerage services as part of a much broader portfolio.
- Schneider National: Major asset-based truckload, intermodal, and logistics provider offering brokerage and managed transportation services. Comparable in intermodal and brokerage categories but operates at significantly larger scale with owned assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ROAR Logistics social profiles
Digital presenceROAR Logistics financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROAR Logistics leadership team
Management profileNumber of profiles
Profiles3 records
ROAR Logistics subsidiaries and ownership
Company hierarchySubsidiaries2 records
ROAR Logistics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROAR Logistics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROAR Logistics
What does ROAR Logistics do?
ROAR Logistics is a third-party logistics (3PL) provider offering integrated transportation services across four primary modes—Rail, Ocean, Air, and Road (highway). The company operates as both an Intermodal Marketing Company (IMC) and freight broker, combining these core capabilities with international freight forwarding, NVOCC (Non-Vessel Operating Common Carrier) operations, and U.S. licensed customs brokerage services for shippers across multiple verticals.
Is ROAR Logistics a public or private company?
ROAR Logistics is a private company. It is classified as corporate owned and is currently operating.
When was ROAR Logistics founded?
ROAR Logistics was founded in 2003. It employs 51 to 100 people.
Where is ROAR Logistics based?
ROAR Logistics is headquartered in Buffalo, United States, in the North America region.
How does ROAR Logistics make money?
Three revenue lines are on record. Freight Brokerage Services are the primary driver. The others are intermodal Marketing and customs Brokerage & NVOCC Services.
Who are ROAR Logistics's main competitors?
Direct peers on record are C.H. Robinson Worldwide, Hub Group, RXO (formerly XPO Logistics brokerage), Landstar System, Echo Global Logistics, AIT Worldwide Logistics, Redwood Logistics and Worldwide Express. Broad incumbents are J.B. Hunt Transport Services and Schneider National.
Does ROAR Logistics have an API?
No public API is recorded for ROAR Logistics.
What industry is ROAR Logistics in?
ROAR Logistics's product category is Third-Party Logistics Services. Its primary akta.pro industry code is TLAIAAAE, Transportation Management & Managed Freight (Dedicated Transport, Brokerage-Managed). Its NAICS code is 488510 and its SIC code is 4731.