Grace Farms Foods

What Grace Farms Foods does

Grace Farms Foods operates as Grace Farms Tea & Coffee, a nonprofit-owned Certified B Corp tea and coffee brand headquartered at the Grace Farms cultural center in New Canaan, Connecticut, and founded in 2015. The company sources organic Fairtrade-certified teas and single-origin coffees from women-led cooperatives in Colombia, Ethiopia, and Indonesia (including Ketiara), and is positioned as the only US-based tea brand sourcing Fairtrade and organic ingredients. The product portfolio spans black and green teas, herbal teas (e.g., Hibiscus Orange), wellness blends (Rest), iced teas (Pomegranate), loose-leaf teas, the Signature River Roast and Single Origin coffees, a new Indonesia Cold Brew Coffee, plus bundles and gift boxes; unit pricing sits in the $14–$18 range. 100% of profits are directed to the Design for Freedom initiative to end forced and child labor, and a $5-per-bag contribution from Indonesia coffee funds the Sumatra Resilience & Rebuilding Effort.

The business runs a multi-channel go-to-market: direct-to-consumer e-commerce on a Shopify storefront at sharegracefarms.com with a subscription option (10% off first order, free shipping over $60), physical retail at the Grace Farms cultural center in New Canaan (Tues–Sun) and the Grace Farms Café NYC at JPMorganChase's global headquarters (Mon–Fri), and a dedicated B2B wholesale and foodservice portal at b2b.sharegracefarms.com serving cafés, restaurants, and retailers. The technology stack is standard e-commerce tooling with a GiftNote integration for personalized gift messaging; there are no proprietary platforms, AI/ML systems, APIs, or data infrastructure disclosed. The company is foundation-owned rather than investor-backed, with no venture capital, private equity, or funding rounds recorded.

Customer segments are bifurcated: conscious individual consumers prioritizing ethical sourcing and Fairtrade certification (primary, served via DTC and subscription) and wholesale/foodservice buyers (secondary, served via the B2B portal). The named leadership includes founder/CEO Sharon Prince Grace Farms, co-founder Adam Thatcher, and Resident Tea Master and Coffee Aficionado Frank Kwei, who curates products and supplies content marketing. With a 1–10 employee headcount, the company operates at a small scale relative to its premium positioning, multi-channel footprint, and mission-driven marketing footprint.

Name

Grace Farms Foods

Legal name

Grace Farms Tea & Coffee

Website

https://gracefarmsfoods.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Grace Farms Tea & Coffee is a nonprofit-owned Certified B Corp that sells organic Fairtrade teas and single-origin coffees, directing 100% of profits to ending forced and child labor through the Design for Freedom initiative.

Ownership category

akta.pro rank

Product category

Specialty Tea and Coffee

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Organic tea products
• Fairtrade coffee beans
• Herbal tea blends
• Single origin coffee
• Specialty beverages

Headquarters

HQ city

New Canaan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (B2C): Direct-to-consumer sales of organic Fairtrade teas and coffees through e-commerce platform and physical retail locations. One-time purchase and subscription models.
2. Wholesale & Foodservice (B2B): B2B wholesale channel through dedicated portal for cafes, restaurants, and retailers to purchase products for resale.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Grace Farms Foods (d/b/a Grace Farms Tea & Coffee) produces and sells organic Fairtrade certified teas and coffees, including black and green teas, herbal blends, wellness teas, iced teas, loose leaf teas, and single-origin and cold brew coffees. Products are sold direct-to-consumer online and at physical locations, as well as through a wholesale and foodservice channel, with 100% of profits directed to the Design for Freedom movement.

Product overview

Grace Farms Tea & Coffee operates as an organic Fairtrade tea and coffee brand offering a unified portfolio of products centered on ethical sourcing and philanthropic giving. The product line comprises tea offerings (Black & Green Teas, Herbal Teas, Wellness Teas including Rest, Iced Teas including Pomegranate, and Loose Leaf Teas) and coffee offerings (Signature River Roast, Single Origin coffees from Colombia, Ethiopia, and Indonesia/Ketiara, plus new Cold Brew Coffee). These are complemented by bundle options (Make Your Own, 2T&2C, 6 Coffee, 4T&4C), Gift Boxes & Wares, and a Best Sellers collection. The company is unique in that it is a nonprofit-owned Certified B Corp that gives 100% of profits to Design for Freedom and global efforts to end forced and child labor. The products are available through direct-to-consumer e-commerce, physical retail locations in New Canaan CT and NYC, and wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Black & Green Teas Organic Fairtrade certified black and green teas sourced from various tea-growing regions, sold to consumers and wholesale partners.
• Herbal Teas Caffeine-free herbal tea blends including the Hibiscus Orange variety, sold to consumers and wholesale partners.

Quantifiable outcome

• $5 per bag of Single Origin Ketiara coffee supports Sumatra Resilience & Rebuilding Effort

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Design for FreedomflagshipStrategic or Co-development PartnerPrimary mission partner receiving 100% of profits. Design for Freedom is a global movement working to end forced and child labor. Grace Farms Tea & Coffee was created specifically to support this initiative.
• Grace Farms FoundationflagshipStrategic or Co-development PartnerParent nonprofit organization that owns Grace Farms Tea & Coffee. Grace Farms Foundation operates the cultural and humanitarian center in New Canaan, CT where nature, arts, community, and humanitarian work converge.
• Ketiara Cooperative (Indonesia)coreStrategic or Co-development PartnerWomen-led coffee cooperative in Indonesia. Grace Farms sources Single Origin Indonesia coffee from Ketiara. The Sumatra Resilience & Rebuilding Effort directs $5 from every bag sold to provide power, critical information access, and essential food to isolated farmer partners.
• Women-Led Coffee Co-opscoreStrategic or Co-development PartnerGrace Farms sources coffee exclusively from women-led co-ops in the finest coffee growing regions including Colombia, Ethiopia, and Indonesia.
• JPMorganChaseminorStrategic or Co-development PartnerHost location for Grace Farms Café NYC at the base of JPMorganChase's global headquarters. Provides destination for exceptional coffee, tea, pastries, and meaningful hospitality.
• Fairtrade AmericacoreStrategic or Co-development PartnerFairtrade certification partner. Grace Farms is the only US-based tea brand that sources Fairtrade and organic ingredients, supporting farmers and the planet.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Harney & Sons: Family-owned specialty tea brand offering premium loose-leaf, bagged, and iced teas through DTC e-commerce and wholesale to hotels, restaurants, and cafes. Directly comparable to Grace Farms Tea in product mix, channel strategy, and premium positioning.
• Traditional Medicinals: Organic wellness and herbal tea company with strong retail distribution and mission-aligned sourcing. Comparable to Grace Farms on herbal/wellness tea blends, organic certification, and B Corp-adjacent positioning.
• Stumptown Coffee Roasters: Premium specialty coffee roaster with direct trade sourcing, DTC e-commerce, and wholesale foodservice channels. Comparable to Grace Farms on premium coffee positioning and multi-channel specialty distribution.
• Rishi Tea: Direct-trade specialty tea and botanicals company offering loose-leaf, bagged, and RTD formats with strong single-origin and sustainability positioning. Comparable to Grace Farms on single-origin sourcing, premium pricing, and specialty channel focus.
• Numi Organic Tea: Organic and Fairtrade-certified specialty tea brand with broad wholesale distribution and a strong mission/sustainability narrative. Closely comparable to Grace Farms on certification story, premium pricing, and multi-channel distribution.
• Counter Culture Coffee: Specialty coffee roaster focused on sustainability, direct trade, and education, selling through DTC and wholesale to cafes. Directly comparable to Grace Farms Coffee on single-origin sourcing, sustainability story, and B2B foodservice channel.
• Equal Exchange: Worker-owned cooperative selling Fairtrade organic coffee, tea, and chocolate with an explicit mission-driven supply chain narrative. Highly comparable on cooperative sourcing, Fairtrade positioning, and ethical brand story.

Broad incumbents

• Blue Bottle Coffee: Large premium specialty coffee brand (now Nestle-owned) with cafes, DTC, and wholesale. Comparable on premium single-origin coffee positioning, owned-café retail, and DTC subscription model, but operates at materially greater scale.
• Peet's Coffee: Established specialty coffee roaster and retailer with national DTC and grocery presence. Comparable product category and channel mix, but operates at substantially greater scale and price-points than Grace Farms.

Emerging players

• Joe Coffee Company: NYC-based specialty coffee roaster and cafe operator with DTC and wholesale channels. Comparable on East Coast urban cafe positioning, premium single-origin coffee, and direct-to-consumer subscription model, though without the Fairtrade/mission narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GraceFarmsFoods

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Farms Foods