A2Z Sync
A2Z Sync provides a unified Dealership Experience Platform (DXP) that connects online and in-store automotive retail, enabling dealerships and dealer groups to deliver consistent pricing, transparent F&I, and a one-person sales model across digital and physical touchpoints.
- Company typePrivate
- Founded2017
- HeadquartersGreenwood Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What A2Z Sync does
A2Z Sync is a privately held automotive software company, founded in 2017 by Aaron Wallace, CEO of Schomp Automotive Group, and operated as a subsidiary within the Schomp ecosystem. The company sells a unified Dealership Experience Platform (DXP) that connects online and in-store automotive retail, ensuring that pricing, payments, and deal structures are identical across all customer touchpoints. Its target customers are new and used car dealerships and dealership groups seeking to modernize fragmented digital retail and showroom experiences.
The DXP architecture is built in-store first and extended online, organized across three product surfaces: Online (Digital Retail, Video Lane, Dealer Dashboard), In-Store (Concept Conversation, Wants & Needs Assessment, Vehicle Selection, Desking, Digital F&I Menu, Digital Signing), and Retail Management (Pricing Inventory, F&I Products, OEM Incentives Automation, CRM Integration, DMS Integration). Core technical differentiators include deep two-way integrations with Dealer Management Systems, CRMs, MarketScan (for automated OEM incentive application), financial institutions, and F&I product providers, plus a registered Power of One® sales methodology. Distribution channels include direct enterprise sales and embedded OEM/white-label positions as Amazon's designated online vehicle-sales software solution and a Mazda Digital Showroom certified provider.
A2Z generates revenue primarily through annual SaaS subscriptions to the DXP, with pricing quoted per dealership/group and not publicly disclosed, complemented by bundled professional services delivered through a five-week, four-phase onboarding program and dedicated Client Success Managers (capped at ~25 rooftops each). Named enterprise customers include Schomp Automotive, Nelson Automotive Group, Motorwerks BMW, Paragon Acura, Porsche Tucson (Chapman), and Thomas Auto Group, with documented outcomes such as a 43% sales-volume lift and finance product penetration rising from 69% to 110%. The company is headquartered in the Denver/Greenwood Village, Colorado area with 11-50 employees and has raised no external funding.
A2Z Sync firmographics
Firmographics- Name
- A2Z Sync
- Legal name
- A2Z Sync, Inc.
- Website
- https://a2zsync.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A2Z Sync provides a unified Dealership Experience Platform (DXP) that connects online and in-store automotive retail, enabling dealerships and dealer groups to deliver consistent pricing, transparent F&I, and a one-person sales model across digital and physical touchpoints.
- Ownership category
- akta.pro rank
A2Z Sync industry classification
Industry- Product category
- Automotive Retail Software
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where A2Z Sync is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
A2Z Sync business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Subscription-based software licensing for automotive dealerships. Platform provides unified desking, F&I menu, digital retail, and transaction management capabilities. Revenue derived from monthly/annual subscription fees for platform access.
- Professional Services (Training & Onboarding): Implementation and training services included in onboarding. Dedicated Success Managers collaborate with clients on F&I product lists, platform configuration, and process deployment. Five-week implementation roadmap with ongoing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Dealership Licensing - Pricing varies by dealership/group size and feature requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
A2Z Sync product offering
Product offeringCore offering
A2Z Sync sells the Dealership Experience Platform (DXP), a unified software platform that centralizes and standardizes the automotive retail transaction process across online and in-store touchpoints. The platform powers digital retail, desking, digital F&I menus, digital signing, dealer dashboards, pricing/inventory management, and OEM incentive automation, and integrates with dealership CRM, DMS, MarketScan, financial institutions, and F&I product providers. The platform is purpose-built to enable a One-Person Sales Model in which a single associate handles the entire guest transaction from online to delivery.
Product overview
A2Z Sync offers a unified Dealership Experience Platform (DXP) that connects the digital and physical showroom experiences in automotive retail. The platform architecture consists of the core A2Z Online DXP with interconnected modules across three main categories: Online (Digital Retail, Video Lane, Dealer Dashboard), In-Store (Concept Conversation, Wants & Needs Assessment, Vehicle Selection, Desking, Digital F&I Menu, Digital Signing), and Retail Management (Pricing Inventory, F&I Products, OEM Incentives Automation, CRM Integration, DMS Integration). The platform is built with the in-store experience first, ensuring that pricing and payments customers see online are identical to those in the dealership. Additional offerings include Dealer Success services (Dedicated Success Manager, Training, Onboarding) and Amazon Autos Integration for connecting Amazon shoppers to dealership systems.
Differentiator
Problem solved
Functional benefit
Brands
- DXP (Dealership Experience Platform): A unified Dealer Experience Platform that connects automotive retail by removing the disconnect between digital retail and physical showroom experiences.
Products and services
- Dealership Experience Platform (DXP / A2Z Online) Unified SaaS platform for automotive dealerships that centralizes digital retail, in-store sales workflow, desking, digital F&I menu, digital signing, dealer dashboards, pricing/inventory management, OEM incentive automation, and integrations with DMS, CRM, financial institutions, and F&I product providers. Sold as a subscription license to franchised auto dealers and dealership groups.
- Amazon Autos Integration A2Z Sync's integration with Amazon Auto that connects Amazon vehicle shoppers to a dealership's essential systems (DMS, CRM, inventory) so that online vehicle sales initiated on Amazon can be completed with consistent pricing, payments, and lead data flowing back into the dealership stack.
Quantifiable outcome
- 43% increase in sales volume for Nelson Automotive Group
- +5 more outcomes
Companies that use A2Z Sync
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
A2Z Sync technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature14 records
A2Z Sync partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Amazon AutocoreA2Z is Amazon's software solution for selling vehicles online. Connect Amazon shoppers to essential dealership systems including DMS, CRM, and inventory. Provides training, support, and staying up to date with Amazon developments. Deep understanding of automotive retail and technology integration with existing dealership systems.
- MazdacoreA2Z is a certified Mazda Digital Showroom Provider under the Mazda Digital Certified Program. Enables customers to start purchase journey online and continue either from comfort of their homes or in-store, providing maximum flexibility and convenience.
- MarketScancoreIntegrated with MarketScan to automate OEM incentive application process. Platform is contextually aware of deal structures qualifying for OEM incentives to eliminate errors and deliver transparent pricing with applied incentives from first pencil to final documents.
- CRM ProviderscoreA2Z delivers XML internet leads to CRM with guest's complete history and profile from the A2Z platform. Authentication validates contact information ensuring higher engagement rates. In-store interactions documented as showroom visits for proper attribution.
- DMS ProviderscoreTwo-way communication with Dealer Management Systems reducing redundant data entry. Standardizes transactional elements. A2Z originated in-store first allowing robust DMS integrations seamlessly integrated into online operations.
- Financial InstitutionscorePlatform integrates with financial institutions for digital F&I menu. Multiple repayment options presented to guests powered by lending institution integrations.
- F&I Product ProviderscoreDedicated Success Managers collaborate with clients to create personalized F&I product lists. Platform integration ensures product offerings are set up correctly and run smoothly throughout the sales process.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
A2Z Sync competitors and assessment
Company assessmentBroad incumbents
- Cox Automotive: Cox Automotive owns Dealertrack, vAuto, VinSolutions, and xTime — the dominant set of DMS, CRM, inventory, and digital-retail tools for US franchised dealers. Directly comparable as the broad incumbent A2Z competes against across the dealer software stack, and notably the previous employer of A2Z's CFO.
- DealerSocket (Solera): Dealer CRM, desking, and digital retail platform serving thousands of US franchised and independent dealers, owned by Solera. Comparable as a broad incumbent offering competing CRM and digital-retail modules to the same dealership customers A2Z targets.
- CDK Global: One of the largest providers of DMS, CRM, and digital retailing solutions to US franchised auto dealers, taken private by Brookfield in 2022. Comparable as a broad incumbent with overlapping DMS, CRM, and digital-retail functionality that competes for the same dealer IT wallet.
- Reynolds and Reynolds: Major DMS and dealership software provider with deep F&I and desking capabilities across US franchised dealers. Comparable as a broad incumbent and is the previous employer of A2Z's CTO, signaling where A2Z's product roadmap is positioned to compete.
Direct peers
- Drive Motors: Digital retailing platform that lets dealers complete vehicle transactions online, with dealer website and ecommerce integrations. Directly comparable as a digital-retail peer competing for the same online-to-F&I workflow A2Z's DXP enables.
- Dealer Inspire: Dealer website, digital retailing, and digital marketing platform owned by Cox Automotive, serving franchised dealers with online shopping and conversion tools. Directly comparable as a digital-retail peer (now bundled within Cox's incumbent stack).
- AutoFi: Online auto financing and F&I platform that integrates with dealer websites and DMS systems to deliver payment, credit, and F&I product workflows. Directly comparable as a peer focused on the F&I and digital-financing slice of A2Z's platform.
- Roadster: Digital retailing platform for auto dealers covering online shopping, desking, and checkout workflows, now part of AutoCanada. Directly comparable as a digital-retail peer offering online-to-deal transaction experiences for the same franchised dealer segment.
- CarNow: Digital retailing and live-commerce platform for auto dealers offering online financing, desking, and deal completion. Directly comparable as a digital-retail peer targeting franchised dealers with similar online transaction and F&I menu functionality.
Regional players
- Frazer Computing: Provider of DMS and dealer management software primarily serving independent and used-car dealers across the US. Comparable as a dealer-systems peer, though A2Z targets franchised dealers with a different go-to-market and broader digital-retail scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
A2Z Sync social profiles
Digital presenceA2Z Sync financial estimates
Financial estimateRevenue estimate
Valuation estimate
A2Z Sync leadership team
Management profileNumber of profiles
Profiles3 records
A2Z Sync funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A2Z Sync M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A2Z Sync
What does A2Z Sync do?
A2Z Sync sells the Dealership Experience Platform (DXP), a unified software platform that centralizes and standardizes the automotive retail transaction process across online and in-store touchpoints. The platform powers digital retail, desking, digital F&I menus, digital signing, dealer dashboards, pricing/inventory management, and OEM incentive automation, and integrates with dealership CRM, DMS, MarketScan, financial institutions, and F&I product providers. The platform is purpose-built to enable a One-Person Sales Model in which a single associate handles the entire guest transaction from online to delivery.
Is A2Z Sync a public or private company?
A2Z Sync is a private company. It is classified as corporate owned and is currently operating.
When was A2Z Sync founded?
A2Z Sync was founded in 2017. It employs 11 to 50 people.
Where is A2Z Sync based?
A2Z Sync is headquartered in Greenwood Village, United States, in the North America region.
How does A2Z Sync make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are professional Services (Training & Onboarding).
Who are A2Z Sync's main competitors?
Broad incumbents on record are Cox Automotive, DealerSocket (Solera), CDK Global and Reynolds and Reynolds. Direct peers are Drive Motors, Dealer Inspire, AutoFi, Roadster and CarNow. Frazer Computing is listed as a regional player.
Does A2Z Sync have an API?
No public API is recorded for A2Z Sync.
What industry is A2Z Sync in?
A2Z Sync's product category is Automotive Retail Software. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541512 and its SIC code is 7373.