TeeOff
TeeOff is a tee time booking marketplace operated by EZLinks Golf LLC, a subsidiary of NBCUniversal via Golf Channel, enabling recreational golfers to book at 9,000+ courses with no consumer fees and monetizing through course-side transaction commissions and a $119/year GolfPass+ subscription.
- Company typePrivate
- Founded2015
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What TeeOff does
TeeOff is an online and mobile tee time booking marketplace operated by EZLinks Golf LLC, a subsidiary ultimately owned by NBCUniversal Media, LLC through the Golf Channel. The platform enables individual recreational golfers to search and book tee times at 9,000+ golf courses worldwide, primarily in the United States and Canada, without paying consumer-facing booking fees. Underlying technology consists of a web platform, native iOS and Android applications, location-based search, mobile check-in, and a weighted GolfPass Rating Index that emphasizes recent reviews to assess current course conditions. Monetization follows a B2B2C model in which golf courses and facilities pay transaction and listing fees for access to the booking marketplace, while consumers transact for free. A secondary subscription revenue layer is built around GolfPass+, an annual membership priced at $119/year that bundles exclusive tee time pricing, $120 in annual promo codes, Tee Time Protection, GolfPass Points rewards, 12 months of Peacock Premium streaming, and exclusive video instruction from tour professionals including Rory McIlroy.
The company serves two primary customer segments in parallel: individual golfers seeking convenient discovery and booking of tee times at public, semi-private, and private courses, and golf courses and facilities seeking a digital distribution channel to fill unused tee sheet inventory. Distribution is direct-to-consumer via the TeeOff website, mobile apps, and email marketing, supplemented by top-of-funnel reach through the Golf Channel media partnership and NBC Sports umbrella. The platform has expanded its product surface beyond standard 18-hole tee time bookings to include dedicated verticals for 9-hole courses, twilight tee times, indoor golf simulators using Trackman technology, private club access, and destination hubs in major U.S. golf markets, while integrating with Spark Golf for social leagues, Club Champion for fittings, and GOLFTEC for instruction. TeeOff operates alongside sister brand GolfNow under shared EZLinks/NBCUniversal ownership, with GolfPass functioning as a cross-platform membership tying the two booking experiences together.
Strategically, TeeOff is positioned as the no-fee, consumer-friendly booking entry point within a broader golf media and technology portfolio owned by NBCUniversal. Its primary competitive advantages are the NBCUniversal/Golf Channel distribution footprint, the GolfPass+ subscription bundling that includes Peacock Premium streaming, and the network effects of a 9,000+ course marketplace. Strategic risks include internal cannibalization with sibling GolfNow under the same parent, commoditization pressure from independent and AI-native tee sheet platforms, and dependence on NBCUniversal corporate strategy for continued investment. AI capabilities are not a material part of the current product narrative, and revenue, headcount, and growth metrics are not publicly disclosed.
TeeOff firmographics
Firmographics- Name
- TeeOff
- Legal name
- EZLinks Golf LLC
- Website
- https://teeoff.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TeeOff is a tee time booking marketplace operated by EZLinks Golf LLC, a subsidiary of NBCUniversal via Golf Channel, enabling recreational golfers to book at 9,000+ courses with no consumer fees and monetizing through course-side transaction commissions and a $119/year GolfPass+ subscription.
- Ownership category
- akta.pro rank
TeeOff industry classification
Industry- Product category
- Golf Tee Time Booking Marketplace
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where TeeOff is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Markets served
TeeOff business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Tee Time Booking Commissions: TeeOff earns transaction fees from golf courses for each tee time booked through the platform. The platform charges no booking fees to consumers, indicating a B2B2C model where courses pay for access to the booking marketplace.
- GolfPass Membership Subscription: GolfPass+ Annual subscription at $119/year offering exclusive member pricing, $120 in tee time promo codes, tee time protection, and 12 months of Peacock Premium included.
- GolfPass Points Redemptions: Points earned on bookings can be redeemed toward GolfPass+ membership upgrades or on select tee times, creating a tiered monetization approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Tee Time Booking - No fees |
| Subscription | Annual | GolfPass+ Annual - $119/year after 7-day free trial |
| Unit Pricing | Pay-as-you-go | DEAL Times - Discounted tee times |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
TeeOff product offering
Product offeringCore offering
TeeOff operates an online and mobile tee time booking marketplace that enables golfers to search and reserve tee times at 9,000+ golf courses worldwide with no booking fees charged to consumers. Golf courses pay transaction fees to distribute their tee sheet inventory through the platform. TeeOff also offers the GolfPass+ annual membership ($119/year) which bundles exclusive member pricing, promo codes, tee time protection, GolfPass Points rewards, Peacock Premium streaming, and exclusive video instruction from tour professionals.
Product overview
TeeOff is a tee time booking platform operated by EZLinks Golf LLC that enables golfers to book tee times at 9,000+ golf courses worldwide with no booking fees. The core product consists of the TeeOff booking platform and mobile app, supplemented by GolfPass (a $119/year membership offering exclusive pricing, promo codes, Peacock Premium, and video instruction), and DEAL Times (discounted tee times up to 50% off). Additional product features include specialized booking categories for 9-hole courses, twilight golf, indoor golf simulators, private clubs, and featured courses across popular golf destinations. The platform integrates with Spark Golf for social leagues, Trackman-enabled ranges, Club Champion for fittings, and GOLFTEC for instruction.
Differentiator
Problem solved
Functional benefit
Brands
- GolfPass: A membership program offering exclusive member pricing, $120 in tee time promo codes, tee time protection, GolfPass Points, 12 months of Peacock Premium included, and exclusive video instruction from top instructors and tour pros.
Products and services
- TeeOff Booking Platform Online and mobile tee time booking marketplace enabling golfers to search, compare and book tee times at 9,000+ golf courses worldwide with no booking fees charged to consumers. Revenue is generated through transaction fees paid by golf course partners.
- GolfPass+ Membership Annual golf membership subscription priced at $119/year (after 7-day free trial) offering exclusive member pricing on tee times, $120 in tee time promo codes (12 x $10), Tee Time Protection for up to 12 tee times, GolfPass Points earning and redemption, 12 months of Peacock Premium streaming (650+ hours of live golf), and exclusive video instruction from Tour professionals.
Quantifiable outcome
- Access to 9,000+ golf courses worldwide
- +2 more outcomes
Companies that use TeeOff
Customer profileSegments3 records
Ideal customer profiles2 records
TeeOff technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
TeeOff partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Golf ChannelcoreGolf Channel is listed as a partner brand alongside TeeOff, operating under the NBC Sports golf portfolio. Cross-promotional opportunities between the golf media network and tee time booking platform.
- GolfPasscoreGolfPass is TeeOff's membership program offering exclusive tee time pricing, $120 in promo codes, tee time protection, video instruction, and Peacock Premium. Fully integrated into the TeeOff booking experience.
- EZLinks Golf LLCcoreEZLinks Golf LLC is the parent company that owns TeeOff. The copyright notice states 'Copyright 2026 EZLinks Golf LLC', indicating TeeOff is a subsidiary or brand of EZLinks Golf.
- GolfNowcoreGolfNow is a sister brand under the same golf technology ecosystem, sharing the TeeOff platform and GolfPass membership program. Both platforms offer access to the same course inventory.
- Club ChampionminorClub Champion offers golf club fitting services at locations listed on TeeOff, with fitting centers in Orlando, Maitland, Lake Nona, Sanford, and Reunion areas.
- GOLFTECminorGOLFTEC golf instruction and fitting centers are listed as partner locations on TeeOff, with facilities in Orlando area including Millenia, Maitland, and Lake Nona.
- PeacockcorePeacock Premium streaming is included with GolfPass+ membership, offering 650+ hours of live golf event coverage and exclusive golf content to TeeOff/GolfPass subscribers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TeeOff competitors and assessment
Company assessmentDirect peers
- GolfNow: Sister brand under EZLinks Golf LLC/NBCUniversal offering the same golf course inventory and GolfPass membership. Directly comparable tee time booking platform; TeeOff and GolfNow effectively compete on brand positioning within the same parent portfolio.
- foreUP: Golf course management software including tee time booking, POS, and marketing tools. Comparable as a tee sheet platform serving golf facilities, though more weighted to course operators than consumer booking marketplace.
- Club Prophet Systems: Provider of golf club management and tee time booking software for golf courses. Directly comparable as a B2B tee sheet and operations platform in the golf technology stack.
- Supreme Golf: Online tee time booking marketplace operating across North America. Directly comparable consumer-facing tee sheet aggregator competing for the same golfer audience.
- Chronogolf (Lightspeed Golf): Acquired by Lightspeed in 2021, Chronogolf offers tee time booking and golf course management software. Directly comparable as a B2B/B2B2C tee sheet platform serving golf courses and consumers globally.
Emerging players
- Golf Genius Software: Tournament and event management software widely used in the golf industry. Partial overlap with TeeOff's booking platform — both serve golf facilities — but focuses on event play rather than consumer tee time bookings.
- Gallus Golf: Provider of tee time marketing, websites, and digital tools for golf courses. Comparable as a software partner to golf facilities driving online bookings, though typically smaller per-course scope than TeeOff.
Broad incumbents
- Jonas Club Software: Established management software provider for private clubs including golf. Comparable in golf operations software but skews toward private/country club members versus public access golfers served by TeeOff.
- EZLinks Golf (parent): The actual parent company of TeeOff under NBCUniversal, providing tee time booking technology to golf courses globally. Comparable as the underlying B2B platform serving TeeOff's marketplace.
Regional players
- Golfshake: UK-based golf booking platform and community site. Comparable tee time booking marketplace but operates primarily in the UK rather than TeeOff's North American stronghold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TeeOff social profiles
Digital presenceTeeOff financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeeOff leadership team
Management profileNumber of profiles
TeeOff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeeOff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeeOff
What does TeeOff do?
TeeOff operates an online and mobile tee time booking marketplace that enables golfers to search and reserve tee times at 9,000+ golf courses worldwide with no booking fees charged to consumers. Golf courses pay transaction fees to distribute their tee sheet inventory through the platform. TeeOff also offers the GolfPass+ annual membership ($119/year) which bundles exclusive member pricing, promo codes, tee time protection, GolfPass Points rewards, Peacock Premium streaming, and exclusive video instruction from tour professionals.
Is TeeOff a public or private company?
TeeOff is a private company. It is classified as corporate owned and is currently operating.
When was TeeOff founded?
TeeOff was founded in 2015. It employs 1 to 10 people.
Where is TeeOff based?
TeeOff is headquartered in Sacramento, United States, in the North America region.
How does TeeOff make money?
Three revenue lines are on record. Tee Time Booking Commissions are the primary driver. The others are golfPass Membership Subscription and golfPass Points Redemptions.
Who are TeeOff's main competitors?
Direct peers on record are GolfNow, foreUP, Club Prophet Systems, Supreme Golf and Chronogolf (Lightspeed Golf). Emerging players are Golf Genius Software and Gallus Golf. Broad incumbents are Jonas Club Software and EZLinks Golf (parent). Golfshake is listed as a regional player.
Does TeeOff have an API?
No public API is recorded for TeeOff.
What industry is TeeOff in?
TeeOff's product category is Golf Tee Time Booking Marketplace. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 713910 and its SIC code is 7997.