The Eye Place Optometry
The Eye Place Optometry is an independent, family-owned optometry practice in Midlothian, Virginia, providing comprehensive eye exams, pediatric myopia management, custom scleral contact lenses, and medical eye care for families across the greater Richmond area.
- Company typePrivate
- Founded2004
- HeadquartersMidlothian, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Eye Place Optometry does
The Eye Place Optometry is an independent, family-owned optometry professional corporation headquartered in a 6,800 sq ft, 100% solar-powered facility at 1601 Huguenot Road in Midlothian, Virginia. Founded in its current form in 2004 when Dr. Brian Spittle and Dr. Norma Spittle assumed the practice from predecessor Dr. Joseph Toler, it operates as a single-location direct-to-consumer eye care provider staffed by four doctors (the Spittles plus Dr. Jennifer Bowman and Dr. Charné Ellis). Its core offerings span comprehensive eye exams, prescription eyewear, contact lens sales, and a pediatric myopia management program; its differentiator is a specialty service line covering myopia control, custom 3D-mapped scleral contact lenses for complex cases, and in-house medical management of glaucoma, dry eye, and retinal disease.
The practice's technology backbone is diagnostic and imaging hardware rather than software: it owns Richmond's first Eaglet Eye scleral profilometer (10-micron 3D mapping), one of the first 50 Medmont Vantage Scleral Topographers ever produced (#45), a third Eidon camera with retinal autofluorescence, and an Optikam 10-measurement eyewear system. All four doctors hold certifications across every major myopia modality (MiSight 1-Day, Abiliti Overnight, Essilor Stellest with H.A.L.T. technology, and low-dose atropine), and the practice is credentialed with Transitions, Essilor Experts, the AOA, the Vision Council, and the Virginia Optometric Association.
Revenue is generated through professional services (exams, specialty fittings, medical eye care, LASIK co-management), retail sales of prescription eyewear and contact lenses (including via an online partner store), MacuHealth supplement distribution, and insurance/financing partnerships including CareCredit and FSA/HSA acceptance. The go-to-market is local SEO, content marketing through an extensive educational blog, word-of-mouth referrals in the Midlothian/Chesterfield community, and online scheduling through a third-party patient portal, with no multi-site expansion, institutional investors, or M&A activity evident across its 20+ year history.
The Eye Place Optometry firmographics
Firmographics- Name
- The Eye Place Optometry
- Legal name
- The Eye Place Optometry, PC
- Website
- https://theeyeplace.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Eye Place Optometry is an independent, family-owned optometry practice in Midlothian, Virginia, providing comprehensive eye exams, pediatric myopia management, custom scleral contact lenses, and medical eye care for families across the greater Richmond area.
- Ownership category
- akta.pro rank
The Eye Place Optometry industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
- akta.pro secondary industries
- Contact Lens Specialty & Myopia Control (HLAKAKAK), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)
Keywords
Where The Eye Place Optometry is headquartered
LocationHeadquarters
- HQ city
- Midlothian
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Eye Place Optometry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Eye Exams: Comprehensive eye exams including dilated exams, OCT imaging, and specialized testing for conditions like glaucoma and macular degeneration.
- Eyewear and Prescription Lenses: Sale of prescription eyeglasses, frames, and lenses including specialty options like Transitions and polarized sunglasses.
- Contact Lens Sales: Sale and fitting of contact lenses including specialty lenses for myopia control, scleral lenses, and regular disposables through their online partner store.
- Specialty Services: Specialty contact lens fittings, LASIK co-management, medical eye care for glaucoma, dry eye, and retinal conditions.
- Nutritional Supplements: Sale of MacuHealth supplements for macular degeneration support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Complete eyeglass pair starting at $89 |
| Subscription | Annual | Standard eye exam with co-pay based on insurance |
| Other | Annual | Myopia management treatment plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Eye Place Optometry product offering
Product offeringCore offering
The Eye Place Optometry is an independent optometry practice providing comprehensive eye exams, myopia management, specialty contact lens fittings (including scleral lenses), medical eye care, and prescription eyewear. The practice is distinguished by advanced diagnostic technology and certifications for FDA-approved myopia control treatments including MiSight, Abiliti, Stellest, and low-dose atropine.
Product overview
The Eye Place Optometry is an independent, family-owned optometry practice offering comprehensive eye care services. The core offering centers on comprehensive eye exams supplemented by specialty services including myopia management (using MiSight 1-Day contacts, Abiliti Overnight lenses, Stellest lenses, and Low-Dose Atropine), scleral contact lenses for complex cases, medical eye care (glaucoma, cataracts, dry eye, retinal diseases), LASIK co-management, and pediatric eye care. The practice also offers prescription eyewear with various lens technologies and sells MacuHealth nutritional supplements. The practice is distinguished by advanced diagnostic technology including Eidon retinal cameras, Optikam measurement systems, Medmont Vantage topographer, and Eaglet scleral profilometer.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Stellest lenses slow myopia progression by 67% on average compared to standard single-vision lenses
- +2 more outcomes
Companies that use The Eye Place Optometry
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
The Eye Place Optometry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Eye Place Optometry partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered supporting and core.
- TransitionssupportingTransitions Certified Provider offering adaptive photochromic lenses that darken in sunlight and lighten indoors.
- EssilorcoreEssilor Experts certified provider offering Stellest lenses - revolutionary FDA-authorized lenses for myopia control in children using H.A.L.T. technology.
- CooperVisioncoreMiSight certified provider - first and only FDA-approved soft contact lens for myopia control in children.
- Johnson & Johnson Vision (Abiliti)coreCertified provider for Abiliti Overnight Therapeutic Lenses - orthokeratology lenses FDA-approved for myopia management.
- Euclid (Emerald)supportingUses Euclid Emerald ortho-k lenses made in Virginia (#1 export from Virginia to China) for overnight myopia correction.
- Paragon Vision Sciences (CRT)supportingUses Paragon CRT ortho-k lenses from California for overnight myopia correction.
- MedmontcoreAcquired Medmont Vantage Scleral Topographer (#45 of first 50 ever made) imported from Australia, merging previous Medmont and Eaglet into all-in-one machine.
- Eaglet EyecoreRichmond's first and only scleral profilometer for 3D eye mapping enabling custom contact lens design to 10um precision.
- MacuHealthsupportingCarries and sells MacuHealth nutritional supplements containing Lutein, Zeaxanthin, and Meso-Zeaxanthin for macular health.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
The Eye Place Optometry competitors and assessment
Company assessmentDirect peers
- MyEyeDr. Multi-location optometry group practice headquartered in the Mid-Atlantic/Virginia region offering comprehensive eye exams, contact lens fittings, and medical eye care across hundreds of offices. Closest large-scale comparable in geography and service mix, though materially larger and corporate-backed rather than family-owned.
Broad incumbents
- LensCrafters: National optical retail chain owned by EssilorLuxottica, combining in-store eye exams with broad eyewear selection. Comparable on the eye-exam-plus-eyewear service model, but operates at retail-chain scale with different unit economics and a less specialty-focused clinical offering.
- Pearle Vision: Established optical franchise network offering eye exams and eyewear in owner-operated and corporate locations. Comparable service mix to The Eye Place's general vision offering, though franchise model limits specialty clinical differentiation.
- America's Best Contacts & Eyeglasses: Value-priced optical chain operated by National Vision, emphasizing low-cost eye exams and two-pair eyewear promotions. Directly competes with The Eye Place's $89 complete-pair promotion and entry-level price-sensitive patient segment.
- Visionworks: National optical retailer providing eye exams, contact lenses, and eyewear across hundreds of locations. Comparable service breadth and insurance-based GTM, though focused on volume rather than specialty myopia management and scleral lens services.
- EssilorLuxottica: Global eyewear and lens manufacturer and parent of LensCrafters, Ray-Ban, Oakley, and many optical brands. Comparable as a strategic supplier to The Eye Place (Essilor Experts certification, Stellest lenses) and as a vertically-integrated competitor through its retail brands.
Emerging players
- Warby Parker: Direct-to-consumer eyewear brand now operating its own retail stores with in-store eye exams. Comparable on the DTC distribution model and disruption of traditional optical pricing; competes directly for The Eye Place's basic prescription eyewear and exam customers.
- 1-800 Contacts: Online contact lens retailer offering subscription-based lens replacement and increasingly online vision tests. Comparable on contact lens retail and consumer ordering experience; competes with The Eye Place's contact lens revenue stream.
- Zenni Optical: Pure-play online eyewear retailer offering prescription glasses starting under $20. Competes indirectly by training consumers to view eyewear as a low-cost commodity, pressuring The Eye Place's prescription lens revenue on non-specialty frames.
Others
- CooperVision: Global contact lens manufacturer and maker of MiSight 1-Day, the first FDA-approved soft contact lens for myopia control in children. Comparable as a key strategic supplier and certification partner for The Eye Place's myopia management program, with potential to influence treatment economics and product availability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
The Eye Place Optometry social profiles
Digital presenceThe Eye Place Optometry compliance and trust
Trust signalCompliance4 records
The Eye Place Optometry financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Eye Place Optometry leadership team
Management profileNumber of profiles
Profiles4 records
The Eye Place Optometry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Eye Place Optometry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Eye Place Optometry
What does The Eye Place Optometry do?
The Eye Place Optometry is an independent optometry practice providing comprehensive eye exams, myopia management, specialty contact lens fittings (including scleral lenses), medical eye care, and prescription eyewear. The practice is distinguished by advanced diagnostic technology and certifications for FDA-approved myopia control treatments including MiSight, Abiliti, Stellest, and low-dose atropine.
Is The Eye Place Optometry a public or private company?
The Eye Place Optometry is a private company. It is classified as family owned and is currently operating.
When was The Eye Place Optometry founded?
The Eye Place Optometry was founded in 2004. It employs 11 to 50 people.
Where is The Eye Place Optometry based?
The Eye Place Optometry is headquartered in Midlothian, United States, in the North America region.
How does The Eye Place Optometry make money?
Five revenue lines are on record. Eye Exams are the primary driver. The others are eyewear and Prescription Lenses, contact Lens Sales, specialty Services and nutritional Supplements.
Who are The Eye Place Optometry's main competitors?
MyEyeDr. is listed as a direct peer. Broad incumbents are LensCrafters, Pearle Vision, America's Best Contacts & Eyeglasses, Visionworks and EssilorLuxottica. Emerging players are Warby Parker, 1-800 Contacts and Zenni Optical. CooperVision is listed as an others.
Does The Eye Place Optometry have an API?
No public API is recorded for The Eye Place Optometry.
What industry is The Eye Place Optometry in?
The Eye Place Optometry's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAA, Comprehensive Eye Exams & Vision Care, with a secondary code of HLAKAKAK, Contact Lens Specialty & Myopia Control. Its NAICS code is 62132 and its SIC code is 8011.