OnMarket
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
OnMarket firmographics
Firmographics- Name
- OnMarket
- Legal name
- On-Market Bookbuilds Pty Ltd
- Website
- https://onmarket.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OnMarket industry classification
Industry- Product category
- Equity Crowdfunding Platform
- NAICS
- Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Infrastructure & Energy Fundraising Placement (FSAEALAF)
- akta.pro secondary industry
- Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)
Keywords
Where OnMarket is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
OnMarket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Transaction Fees: OnMarket charges companies a fee upon successful completion of capital raises. The fee structure includes percentage-based charges on funds raised (e.g., maximum 6.5% of funds raised for CSF offers). Revenue is generated when companies successfully close their equity crowdfunding, IPO, or wholesale capital raises through the platform.
- Advisory Services: Full advisory services spanning offer document preparation, valuation, marketing strategy, M&A, corporate actions, corporate structuring, government programs for grants and funding, independent advice, investor communications, and cap table management.
- Referral and Affiliate Revenue: OnMarket operates an affiliate program where referrers earn 25% commission of OnMarket's selling fee when they refer investors who participate in offers, capped at 1.25%. Over $346,746 in reward payments have been paid out.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard equity crowdfunding investment tiers |
| Transaction based/ take rate | Pay-as-you-go | Capital Club wholesale investments |
| Subscription | Annual | Curatif CSF shareholder tiers (example of platform campaign) |
Distribution channels7 records
Marketing channels10 records
OnMarket product offering
Product offeringCore offering
OnMarket operates a proprietary digital platform that connects Australian companies seeking equity capital with retail and wholesale investors. It facilitates equity crowdfunding (Crowd-Sourced Funding/CSF) offers from early-stage companies, IPO access on ASX and NSX, wholesale private investments via Capital Club for sophisticated investors, and Share Purchase Plans via SPP Harvester. The platform charges percentage-based fees (capped at 6.5% of funds raised for CSF offers) on successful capital raises, supported by an automated distribution, payment and allocation engine and a network of broker partnerships.
Product overview
OnMarket is a unified investment platform that combines multiple capital-raising and investment access products: a core equity crowdfunding platform for unlisted companies, an IPO investment platform for ASX listings, Capital Club for wholesale/private investments, and SPP Harvester for Share Purchase Plan access. The platform connects companies seeking capital with retail and professional investors across all stages from seed funding to IPO.
Differentiator
Problem solved
Functional benefit
Brands
- Capital Club: Wholesale investment platform providing exclusive access to private investments for qualified, sophisticated and experienced investors.
- SPP Harvester
Quantifiable outcome
- 16.98% simple annualised money-weighted return for investors following equal-investment strategy in OnMarket IPOs/Placements over ~6 years (selling 6 months post-listing)
- +2 more outcomes
Companies that use OnMarket
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
OnMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
OnMarket partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CMC Markets StockbrokingcoreIPO access partnership allowing CMC Markets clients to access OnMarket IPOs directly from their dashboard. The IPO Center is available to all CMC Markets clients. CMC Markets Stockbroking also provides OnMarket members with 3 months complimentary Premium Trader Tier access and competitive brokerage rate of $9.90 or 0.075%.
- BOQ TradingminorBOQ Trading clients can access IPOs via OnMarket through their intuitive and advanced trading platform.
- Bendigo Invest DirectminorBendigo Invest Direct is Bendigo Bank's affordable share trading platform. Clients can participate directly in OnMarket offers from within the trading platform.
- St.George DirectsharesminorSt.George Directshares provides access to wide range of investments including Australian shares, international shares, ETFs, options and warrants. Customers have opportunity to invest in OnMarket IPOs.
- Ebroking (ESUPERFUND)minorEbroking is a self-managed super fund (SMSF) administrator with over 10 years of experience. Ebroking clients can trade CHESS-sponsored Australian Shares, Options, Warrants and ETFs for their SMSF and participate in OnMarket IPOs.
- Boulevard Global LtdcoreBoulevard is a registry, investor relations, and ASIC-compliant platform built for private and unlisted Australian companies completing equity crowdfunding campaigns. Provides fixed-cost pricing for shares, options, and notes (SAFE and convertible) management.
- WeDid Creative HouseminorWeDid manages Digital Ads & Content Creation and produces campaign assets with ongoing ad optimisation. They have a team of creators, strategists and digital champions.
Scale indicators17 records
Recent moves8 records
Expansion highlights5 records
OnMarket competitors and assessment
Company assessmentRegional players
- Wefunder: US-based equity crowdfunding platform enabling retail investors to invest in startups and small businesses. Comparable business model of intermediating small-cap equity raises, but operates in the US under Reg CF with a different regulatory framework.
- Republic: US-based equity crowdfunding platform with a much larger scale than OnMarket, providing retail access to private placements and IPOs. Comparable model and product mix (multi-product investment platform), but operates in the US regulatory environment under Reg CF/Reg A+.
- PledgeMe: New Zealand-based equity crowdfunding platform operating in a similar regulatory category to Australia's CSF regime. Comparable business model and product offering, but focused on the NZ market rather than competing directly with OnMarket in Australia.
- Snowball Effect: New Zealand equity crowdfunding platform offering similar wholesale and retail investment opportunities. Comparable product but operates in the NZ market and does not compete directly with OnMarket's Australian investor base.
- SeedInvest: US equity crowdfunding platform focused on startup and growth-stage capital raises. Similar intermediation model for unlisted companies accessing retail capital, but operates under US Reg CF/Reg A+ in the US market.
Emerging players
- Sharesies: Australia/NZ multi-asset investment platform offering retail investors access to share markets, ETFs, and managed funds. Adjacent to OnMarket's investor base, with overlapping retail-investor-focused distribution, though focused on listed securities rather than unlisted capital raises.
Broad incumbents
- Crowdcube: UK-based equity crowdfunding platform with substantially larger scale and broader product portfolio (including secondary market). Comparable intermediation model but operates in a different regulatory environment and serves as a scaled incumbent in the European ECF market.
Direct peers
- Equitise: Australian and Singapore-based equity crowdfunding platform that intermediates capital raises for unlisted companies, with overlapping retail investor base and CSF/IPO-style offerings comparable to OnMarket.
- Birchal: Australia's most prominent equity crowdfunding platform, directly competing with OnMarket in the CSF space. Both platforms target Australian retail investors and unlisted companies raising capital under the CSF regime, with similar fee structures and product offerings.
- VentureCrowd: Australian wholesale and retail investment platform enabling investors to access private capital raises. Overlaps with OnMarket's Capital Club wholesale offering and broader intermediate-of-private-issuance model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
OnMarket social profiles
Digital presenceOnMarket compliance and trust
Trust signalCompliance2 records
OnMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnMarket leadership team
Management profileNumber of profiles
Profiles9 records
OnMarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnMarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnMarket
What does OnMarket do?
OnMarket operates a proprietary digital platform that connects Australian companies seeking equity capital with retail and wholesale investors. It facilitates equity crowdfunding (Crowd-Sourced Funding/CSF) offers from early-stage companies, IPO access on ASX and NSX, wholesale private investments via Capital Club for sophisticated investors, and Share Purchase Plans via SPP Harvester. The platform charges percentage-based fees (capped at 6.5% of funds raised for CSF offers) on successful capital raises, supported by an automated distribution, payment and allocation engine and a network of broker partnerships.
Is OnMarket a public or private company?
OnMarket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnMarket founded?
OnMarket was founded in 2015. It employs 11 to 50 people.
Where is OnMarket based?
OnMarket is headquartered in Sydney, Australia, in the Oceania region.
How does OnMarket make money?
Three revenue lines are on record. Platform Transaction Fees are the primary driver. The others are advisory Services and referral and Affiliate Revenue.
Who are OnMarket's main competitors?
Regional players on record are Wefunder, Republic, PledgeMe, Snowball Effect and SeedInvest. Sharesies is listed as an emerging player. Crowdcube is listed as a broad incumbent. Direct peers are Equitise, Birchal and VentureCrowd.
Does OnMarket have an API?
No public API is recorded for OnMarket.
What industry is OnMarket in?
OnMarket's product category is Equity Crowdfunding Platform. Its primary akta.pro industry code is FSAEALAF, Infrastructure & Energy Fundraising Placement, with a secondary code of BPAHADAG, Capital Raising Advisory (Debt/Equity/Private Capital). Its NAICS code is 523150 and its SIC code is 6211.