Lancia

Name

Lancia

Legal name

Stellantis Europe S.P.A.

Website

https://lancia.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Vehicle Sales: Lancia generates primary revenue from the sale of new vehicles across its Ypsilon model range (petrol, hybrid, electric, HF variants) and the upcoming Gamma crossover. Vehicles are sold through franchised Stellantis dealer networks across European markets. Additional revenue derives from vehicle financing services, maintenance packages, and connected service subscriptions.
2. Connected Services Subscriptions: Lancia offers Connect PLUS package with trial periods included in vehicle price, then requiring customer subscription for navigation, remote operations, and real-time vehicle alerts. Connect ONE is included standard for 10 years. e-ROUTES navigation and MyLancia app services drive ongoing subscription revenue.
3. Charging Infrastructure Services: Revenue generated through Free2move Charge ecosystem partnerships — customers pay for public charging sessions, home wallbox hardware and installation, and energy management services. The easyWallbox is offered at €499 with professional installation as a separate service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lancia manufactures and sells premium passenger automobiles centered on the new Ypsilon B-segment city car (petrol, hybrid, and electric variants including HF Line and HF 280 HP performance derivatives) and the upcoming 2027 Gamma crossover, distributed through franchised Stellantis dealer networks across European markets. The business also generates revenue from connected vehicle subscriptions (Connect PLUS), the Free2move Charge home and public charging ecosystem (740,000+ European charging points), Lancia Classiche heritage and certification services, and motorsport vehicles (Ypsilon Rally4 HF, Ypsilon Rally2 HF Integrale) for the Trofeo Lancia and WRC2 programs.

Product overview

Lancia offers a unified product portfolio centered on the new Ypsilon premium city car (B-segment) and upcoming Gamma crossover, both available with petrol, hybrid, and electric powertrains. The Ypsilon lineup spans practical variants (Turbo 100, Hybrid, Electric) to performance derivatives (HF Line, HF 280 HP). The brand is also reviving its motorsport legacy through Lancia Corse, offering the Ypsilon Rally4 HF for the Trofeo Lancia one-make series and Ypsilon Rally2 HF Integrale for WRC2 competition. Connected services include Connect ONE (standard, 10-year) and Connect PLUS (premium with navigation and AI features) packages. The Pu+Ra HPE concept previews future design direction.

Differentiator

Problem solved

Functional benefit

Brands

• HF (High Fidelity): Lancia's performance sub-brand denoting racing heritage and high-performance variants, inspired by the historic HF (High Fidelity) racing team founded in 1963.
• Lancia Corse
• Pu+Ra Design
• S.A.L.A.

Products and services

• Lancia Ypsilon (petrol, hybrid, electric variants including HF Line and HF 280 HP) Premium B-segment city car representing Lancia's renaissance; available across petrol, hybrid, and full-electric powertrains with sporty HF Line and high-performance HF 280 HP derivatives featuring the S.A.L.A. infotainment system and sustainable interiors. Targeted at urban European consumers seeking Italian premium design.
• Lancia Gamma Five-passenger crossover built on the STLA Medium platform with hybrid and 100% electric powertrains, including FWD (up to 740 km range) and AWD (up to 675 km range) configurations. Targeted at families and households seeking a premium, spacious electric crossover.
• Lancia Connect PLUS (connected services subscription) Premium subscription-based connected services package with TomTom voice navigation, ChatGPT-powered voice assistant (via SoundHound AI), remote operations (door lock/unlock, lights/horn, preconditioning), real-time vehicle alerts, and e-ROUTES EV trip planning. For Lancia owners wanting advanced connected functionality beyond the standard Connect ONE package.
• Lancia Connect ONE (standard connected services) Standard connected services package included with every Lancia vehicle for 10 years, providing SOS emergency assistance, automatic emergency call, roadside assistance, vehicle health monitoring, and remote battery status via the MyLancia app.
• Ypsilon Rally4 HF (motorsport competition vehicle) Rally competition vehicle equipped with a 1.2L turbo 3-cylinder engine (212 HP), 5-speed sequential transmission, self-locking differential, and adjustable Öhlins suspension. For customers and teams competing in the Trofeo Lancia one-make series and Italian Rally Championship.
• Ypsilon Rally2 HF Integrale (WRC2 competition vehicle) World Rally Championship 2 (WRC2) competition vehicle representing Lancia's return to international rallying after a 33-year absence, debuted at Rallye Monte-Carlo 2026. For professional rally teams competing in the WRC2 championship.
• Lancia Classiche Services (heritage and certification) Heritage services for classic Lancia vehicles including Certificates of Origin, Certification of Authenticity, and Officine Classiche restoration workshops, supported by the Heritage Hub in Via Plava, Turin. For classic Lancia owners, collectors, and enthusiasts seeking authentication and restoration of historic Lancia vehicles.
• Lancia HF Collector's Timepiece (Eberhard & Co. limited-edition watch) Limited-edition collector's watch co-developed with Eberhard & Co., featuring the iconic HF logo and red elephant emblem. For Lancia brand enthusiasts, collectors, and HF / motorsport heritage fans.

Quantifiable outcome

• Up to 425 km WLTP combined range on Ypsilon Electric
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SparcocoreTechnology or Integration · 1 January 2025Sparco is a historic technical partner of Lancia's motorsport program, having played a key role in the brand's greatest rally victories during the 1980s and 1990s. The partnership was rekindled for the 2025 rally program. Sparco equips the new Ypsilon Rally4 HF with top-tier racing components and provides all Trofeo Lancia 2025 drivers with custom fireproof racing gear in Lancia Corse HF colors. The partnership also extends to teamwear worn by Lancia Corse HF drivers, technicians, and staff.
• MichelincoreTechnology or Integration · 1 January 2025Michelin is the official tire supplier for the Trofeo Lancia rally championship. The partnership leverages Michelin motorsport experience to develop and supply tires for the Ypsilon Rally4 HF competition vehicle and all Trofeo Lancia events. The collaboration underscores shared commitment to performance and innovation in extreme motorsport environments.
• Eberhard & Co.minorGTM or Marketing Partner · 1 January 2025Lancia partnered with Eberhard & Co. to create a limited-edition HF collector's timepiece unveiled at the Balocco Proving Ground alongside the new Ypsilon HF 280HP and Ypsilon HF Line. The watch features the iconic HF logo and the red elephant mascot engraved in steel. Rally legend Miki Biasion, two-time World Rally Champion with Lancia, serves as Brand Ambassador for Eberhard & Co. The partnership celebrates Italian craftsmanship, racing heritage, and precision performance shared between the two historic brands.
• CassinacoreStrategic or Co-development Partner · 1 January 2024Lancia collaborated with Cassina, the Italian furniture manufacturer and symbol of Made in Italy excellence, to develop interior design elements for the Ypsilon and Pu+Ra HPE concept car. The partnership brings Cassina's interior design expertise into the vehicle cabin, creating a home-like atmosphere inspired by Italian domestic interiors. Seats in the Pu+Ra HPE are inspired by Maralunga armchairs designed by Vico Magistretti for Cassina.
• Free2move Charge (eSolutions)coreTechnology or Integration · 1 January 2023Lancia partners with Free2move Charge, developed by Free2move eSolutions (a Stellantis joint venture), to provide an integrated charging and energy management ecosystem for all Lancia electric and hybrid vehicles. The partnership provides customers with home charging solutions (easyWallbox), access to over 740,000 public charging points across Europe, and the Free2move Charge app for managing charging sessions, route planning, and payment.
• StellantiscoreOthersLancia is a brand under Stellantis Group, the automotive conglomerate created by the 2021 merger of PSA Group and Fiat-Chrysler Automobiles. Under the FaSTLAne 2030 strategy, Stellantis is transforming Lancia into a specialty marque alongside DS Automobiles, investing in new models (Ypsilon, Gamma, Delta) and the brand's return to European markets. Stellantis is also investing $70 billion in the plan to launch 110 models by 2030.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Polestar: Premium EV brand targeting design-conscious European buyers with a limited lineup and shared platform technology (from Volvo/Geely). Overlap in the design-led, low-volume premium EV positioning.
• Alpine: Renault's premium performance brand with strong motorsport heritage (Le Mans, F1) launching into the electric B-segment (A290). Emerging direct competitor with similar heritage-meets-electric narrative.

Direct peers

• Alfa Romeo: Another Stellantis specialty brand with strong Italian heritage, premium positioning, motorsport legacy, and a similarly narrow model lineup being relaunched on shared platforms. Closely comparable in operating model and target buyer.
• Smart: Premium small-car brand (Mercedes-Geely JV) focused on urban EV buyers in Europe. Direct overlap in target demographic, powertrain strategy (BEV-first), and design-led differentiation, though with smaller model range.
• Fiat 500: Closest direct competitor in the premium B-segment, sharing Italian design language, urban EV positioning, and Stellantis small-car platform. Differentiated by Fiat's broader mass-market positioning versus Lancia's premium stance.
• Cupra: Seat's standalone premium brand targeting younger European buyers with sporty design and electrified powertrains. Comparable niche-premium positioning and brand-building-through-motorsport approach.
• DS Automobiles: Direct sister brand under Stellantis with identical "specialty marque" positioning in the FaSTLAne 2030 strategy. Both target premium European buyers, share Stellantis platforms, and pursue a similar upscale relaunch trajectory. Most structurally comparable peer.
• MINI: BMW-owned premium B-segment brand with motorsport heritage (Rally, WRC), design-led positioning, and European urban-buyer focus. The benchmark premium compact player Lancia explicitly references as its competitive set.
• Abarth: Stellantis performance sub-brand built around Fiat 500 derivatives, sharing Lancia's HF performance-identity approach and motorsport heritage marketing. Direct overlap in enthusiast/performance B-segment buyer profile.

Broad incumbents

• Stellantis Group: The parent conglomerate and ultimate owner of Lancia; provides platforms, distribution, and capital. As the parent, it controls strategic direction, capital allocation, and the FaSTLAne 2030 strategy under which Lancia operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LanciaAuto
• YouTubeyoutube.com/@lancia
• Facebookfacebook.com/Lancia
• LinkedInlinkedin.com/company/lanciaofficial
• Instagraminstagram.com/lancia_official
• TikTokinstagram.com/lancia_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lancia