Great American Family

What Great American Family does

Great American Family is a multi-platform faith-and-family entertainment brand operating three interconnected properties: a linear television network (with East, West, and Faith and Living channels), the Great American Pure Flix streaming service, and the GFAM+ streaming platform, all under the Great American Media parent. Programming centers on original holiday movies under the annual Great American Christmas franchise (now in its sixth season), rom-coms, original scripted series such as When Hope Calls and County Rescue, unscripted lifestyle programming, and a licensed classic-TV catalog including Full House, Little House on the Prairie, and Murder, She Wrote. Distribution spans major third-party streamers (Frndly TV, Fubo TV, Philo, Hulu, DirecTV Stream, Sling TV), cable/satellite providers, and proprietary channels managed via a multi-year agreement with Comcast Technology Solutions.

The company's revenue mechanics blend carriage/affiliate fees from linear TV distribution, recurring streaming subscriptions on Pure Flix and GFAM+, and advertising across channels and streaming platforms, supplemented by sponsored initiatives tied to patriotic and seasonal programming. Go-to-market emphasizes direct-to-consumer streaming acquisition plus community engagement through a dedicated Great American Community app, a Great American Book Club, and heavy organic social presence. Customer segments center on faith-and-family audiences in North America, with a planned new vertical: a Spanish-language and bilingual streaming service, Pure Flix Familia, developed with Minivela to reach U.S. Hispanic and Latin American viewers via mobile-first micro-dramas. The company is privately held, privately funded (no external rounds disclosed), led by President & CEO Bill Abbott, and structured for year-round tentpole programming around holiday, Easter, and patriotic event windows.

Name

Great American Family

Legal name

Great American Family

Website

https://greatamericanfamily.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Great American Family is a privately held, multi-platform faith-and-family media brand operating linear channels (East, West, Faith and Living), the Pure Flix streaming service, and GFAM+, producing original holiday movies and scripted series for North American family and faith audiences and expanding into Spanish-language micro-drama via Pure Flix Familia.

Ownership category

akta.pro rank

Product category

Faith and Family Entertainment Television

NAICS

Television Broadcasting Stations (516120), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Religious Education, Kids & Family Faith Programming (MPABALAM)

akta.pro secondary industries

Religious/Faith-Based Broadcast Networks (MPABAAAF), Religious/Faith-Based Cable Networks (MPABAFAK), Kids & Family Cable Networks (MPABAFAF)

Keywords

• Faith and family entertainment
• Holiday television programming
• Linear television network
• Family-friendly streaming
• Original faith content

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. Streaming Subscriptions: Subscription-based streaming through Great American Pure Flix and GFAM+ platforms offering original faith and family content
2. Linear Television Distribution: Distribution fees from cable and satellite providers for Great American Family linear channels
3. Advertising Revenue: Revenue from advertising on linear channels and streaming platforms, including sponsored content initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Great American Family operates linear television channels (East, West, and Faith and Living) and streaming platforms (Great American Pure Flix and GFAM+) that deliver original and acquired faith and family-friendly programming. The company's core output includes original holiday movies, rom-coms, faith-based series, and classic television library content distributed across cable, satellite, and digital streaming services.

Product overview

Great American Family is a media company operating as a multi-platform entertainment destination for faith and family audiences. The company operates three interconnected platforms: Great American Family (linear TV network with East, West, and Faith and Living channels), Great American Pure Flix (streaming platform), and GFAM+ (additional streaming offering). Content distribution extends through cable providers and streaming services including Frndly TV, Fubo TV, Philo, Hulu, DirecTV Stream, and Sling TV. The flagship programming franchise is Great American Christmas, now in its sixth season, featuring original holiday movies starring talent like Candace Cameron Bure, Mario Lopez, and Ryan Paevey. Original scripted series include When Hope Calls (spinoff of Janette Oke's books) and County Rescue. A notable development is the upcoming Pure Flix Familia streaming service for Spanish-language and bilingual content targeting U.S. Hispanic audiences, powered by Minivela's micro-drama production model. The classic TV library includes legacy series such as Full House, Fuller House, Little House on the Prairie, and Murder She Wrote.

Differentiator

Problem solved

Functional benefit

Brands

• Great American Christmas: Seasonal programming franchise featuring original holiday-themed movies and specials, now in its sixth season.
• The Golden Thread

Products and services

• Great American Family Linear TV America's premiere linear TV network for quality family-friendly programming, featuring original holiday movies, rom-coms, and fan-favorite series that celebrate faith, family, and country. Available through cable providers and streaming services.
• Great American Pure Flix Streaming platform offering faith and family-focused content, home to original series, holiday programming, and exclusive talent conversations.
• GFAM+ Streaming platform within Great American Media's portfolio offering family-friendly content alongside Great American Family and Great American Pure Flix.
• Great American Christmas Annual holiday programming franchise presenting original themed movies and specials headlined by top stars, now in its sixth season (2026).
• Great American Family East/West/Faith and Living Channels
• Classic TV Library
• When Hope Calls
• County Rescue
• Pure Flix Familia Upcoming Spanish-language and bilingual streaming destination focused on faith- and family-centered micro-drama content for U.S. Hispanic and Latin American audiences.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• GardenuityminorGTM or Marketing Partner · 6 May 2026Partnership to host the Great American Garden Party, a live virtual event featuring a limited-edition America Grows Garden kit developed in collaboration with Scotts Miracle-Gro and Bonnie Plants. Part of America250 celebrations bringing communities together through gardening as a wellness activity.
• Comcast Technology SolutionscoreTechnology or Integration · 9 April 2026Multi-year agreement for Comcast to provide managed channel origination, playout, and transmission services for Great American Family's linear channels including Great American Family East, West, and Faith and Living. Uses Comcast Media360 platform to streamline operations and ensure reliable distribution to TV distribution partners across the United States.
• MinivelacoreStrategic or Co-development Partner · 8 April 2026Micro-drama development, distribution, and marketing partnership to launch Pure Flix Familia - a new Spanish-language and bilingual streaming destination for faith- and family-centered content targeting U.S. Hispanic and Latin American audiences. Minivela will produce vertical short-form dramas in Spanish, English, and Spanglish with production anchored in Miami, Los Angeles, New York, and Latin America.
• GlorifyminorStrategic or Co-development Partner · 3 April 2026Partnership to develop a faith-based television slate. Limited details available about the partnership scope.
• City of Branson, Missouri and Silver Dollar CityminorStrategic or Co-development Partner · 22 December 2025Partnership with City of Branson and Silver Dollar City to produce the Christmas film An Ozark Mountain Christmas for Great American Christmas 2026. Features locations in Branson with city holiday light displays extended into January.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UPtv: Faith- and family-focused linear TV network and streaming service offering original movies and series. Directly comparable in audience targeting (faith/family viewers) and content mix (original movies, holiday programming).
• Hallmark Media: Operates Hallmark Channel, Hallmark Mystery, and Hallmark+ streaming — the dominant linear and streaming destination for family-friendly original movies, particularly holiday content. Closest direct competitor to Great American Family's core holiday franchise.
• INSP: Linear TV network focused on Westerns, classic family entertainment, and faith-friendly programming. Comparable in niche linear TV positioning for values-oriented audiences and similar carriage/distribution model.
• Trinity Broadcasting Network (TBN): Largest religious broadcasting network in the U.S., operating multiple linear channels with faith-centered programming. Comparable in faith-audience targeting and linear TV distribution strategy.
• EWTN: Catholic-focused global broadcasting network offering linear TV and streaming. Comparable in faith-based content niche and multi-platform (linear + digital) distribution approach.
• CBN (Christian Broadcasting Network): Christian broadcaster with linear channels and streaming offering family and faith programming including original series. Comparable in faith-audience targeting and multi-platform content strategy.
• Daystar Television Network: Faith-based linear TV network with broad Christian programming. Comparable in faith-audience targeting and reliance on cable/satellite carriage for distribution.
• BYUtv: Family-friendly linear TV network and streaming service with original scripted series and wholesome entertainment. Comparable in values-driven audience targeting and family-content positioning.

Emerging players

• VidAngel: Family-friendly streaming platform offering filtered mainstream content and original faith/family productions. Comparable in targeting values-conscious streaming audiences, with a different filtering-led business model.

Others

• Pure Flix (legacy independent brand): Faith and family streaming platform now operating as a subsidiary of Great American Media/Great American Family. Historically a competitor in the same niche; now part of the company's own distribution stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GAfamilyTV
• YouTubeyoutube.com/@GreatAmericanFamily
• Facebookfacebook.com/GreatAmericanFamilyTV
• Instagraminstagram.com/greatamericanfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great American Family