VidAngel
- Company typePrivate
- Founded2013
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What VidAngel does
VidAngel Entertainment, Inc. is a privately held, Palo Alto-based software company founded in 2013 that operates a content filtering and viewing customization platform for streaming video. The product connects to users' existing streaming subscriptions on Netflix, Prime Video, and Paramount+ and applies real-time filters to skip or mute offensive material such as profanity, nudity, and violence. Filtering operates at three levels of granularity: whole categories (e.g., Sex, Violence, Language), sub-categories (e.g., the graphic portion of violence), and individual elements such as specific words or scenes. The catalog covers over 20,000 shows and the client is distributed across 10+ platforms including Android TV, Apple TV, Chromecast, Fire TV, Roku, iOS, Android, and the Chrome, Edge, and Firefox browsers.
The underlying technology is an overlay and integration layer that authenticates into partner streaming services, retrieves content metadata, and applies skip/mute logic during playback. The Prime Video Add-On is a specialized integration module that allows VidAngel to be purchased as a channel inside the Amazon Prime Video ecosystem, leveraging Amazon's billing and discovery infrastructure.
VidAngel generates revenue through consumer subscription billing on monthly and annual cadences, with the annual plan priced at a discount equivalent to two months free relative to monthly billing and a "cancel anytime" policy. Distribution is product-led growth: customers self-serve sign up at vidangel.com, with marketing supported by an affiliate program, a content blog, and organic social presence. The target customer segments are families with children seeking to control exposure to inappropriate material, and individual content-conscious viewers who want to personalize their viewing experience. The company is privately held with no disclosed institutional investors beyond early-stage backers in the 2014 seed round.
VidAngel firmographics
Firmographics- Name
- VidAngel
- Legal name
- VidAngel Entertainment, Inc.
- Website
- https://vidangel.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
VidAngel industry classification
Industry- Product category
- Content Filtering Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ)
- akta.pro secondary industry
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
Keywords
Where VidAngel is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
VidAngel business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription Revenue: VidAngel generates revenue through monthly and annual subscription plans. The platform offers a recurring subscription model where users pay to access content filtering capabilities across their connected streaming services. Annual plans provide a discount equivalent to two months free compared to monthly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan |
| Subscription | Annual | Annual subscription plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
VidAngel product offering
Product offeringCore offering
VidAngel operates a subscription-based content filtering platform that connects to users' existing streaming subscriptions (Netflix, Prime Video, Paramount+) and applies customizable filters to skip or mute offensive material such as profanity, nudity, and violence. The service supports filtering for over 20,000 shows with granular control at the category, sub-category, and individual word/scene level, and is accessible across smart TVs, mobile devices, and web browsers.
Product overview
VidAngel is a unified family-friendly content filtering platform that works by connecting with multiple major streaming services including Netflix, Prime Video, and Paramount+. The core VidAngel product serves as the central filtering service, while the Prime Video Add-On provides specialized integration for Amazon Prime Video. Together, these offerings enable users to filter offensive content across over 20,000 shows, with the ability to target entire categories (Sex, Violence, Language), sub-categories, or individual filters for specific words or scenes. The platform is accessible across smart TVs, mobile devices, and web browsers.
Differentiator
Problem solved
Functional benefit
Products and services
- VidAngel Content Filtering Service A subscription content filtering service that connects with users' existing Netflix, Prime Video, and Paramount+ accounts to skip or mute offensive content such as profanity, nudity, and violence in movies and TV shows. It supports multi-tier filtering (entire categories, sub-categories, and individual words/scenes) and is accessible via smart TVs, mobile devices, and web browsers.
- Prime Video Add-On Channel An add-on distribution of VidAngel's content filtering capability offered inside Amazon Prime Video Channels, allowing Prime Video subscribers to enable VidAngel filtering for movies and TV shows directly within the Prime Video interface.
Companies that use VidAngel
Customer profileSegments2 records
Ideal customer profiles2 records
VidAngel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
VidAngel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NetflixcoreVidAngel integrates with Netflix to allow users to filter content on the Netflix platform. Users connect their Netflix account to apply customizable content filters to Netflix content.
- Prime VideocoreVidAngel offers an official Prime Video Add-On Channel, allowing users to add content filtering functionality as a channel subscription within the Prime Video ecosystem.
- Paramount+coreVidAngel integrates with Paramount+ to allow users to filter content on the Paramount+ platform. Users connect their Paramount+ account to apply customizable content filters.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
VidAngel competitors and assessment
Company assessmentDirect peers
- ClearPlay: ClearPlay offers filtered and edited versions of movies and TV shows that skip or mute objectionable content — the closest direct competitor to VidAngel's core value proposition of configurable content filtering for video.
- Bark: Bark provides parental monitoring and content-filtering software across devices and platforms for families, addressing the same primary persona (parents) and overlapping feature set (content screening) as VidAngel.
- Qustodio: Qustodio is a parental control platform with screen-time management and content filtering across devices and streaming apps, serving the same families-with-children segment with comparable filtering technology.
- Net Nanny: Net Nanny provides content-filtering and parental control software for families, with explicit category-level filtering for profanity, violence, and adult content — the same use case VidAngel targets but applied at the device/network level rather than the streaming-app overlay level.
- Mobicip: Mobicip offers parental controls with content filtering, app management, and screen-time limits across devices — a comparable subscription SaaS for the same families persona with overlapping filtering IP.
- Aura: Aura is a digital safety subscription that includes parental controls and content filtering for children, competing for the same household wallet share on family-safety features.
Others
- Angel Studios: Angel Studios is the separate, family-friendly film distribution company founded by the same Harmon brothers as VidAngel. It is a sister brand in the family-friendly media ecosystem rather than a direct competitor, but reflects shared mission and overlapping audience.
- Common Sense Media: Common Sense Media is the leading nonprofit providing age-based content ratings and family-media guidance. It is not a direct competitor but addresses the same parental pain point (deciding what content is appropriate for kids) through an adjacent, non-overlapping model.
Broad incumbents
- Google Family Link: Google's Family Link offers free parental controls, app approvals, and content restrictions for children's devices — a free incumbent alternative that competes for the same families persona and reduces paid willingness-to-pay in the category.
Emerging players
- Kaspersky Safe Kids: Kaspersky Safe Kids is a security-vendor-branded parental control product with content filtering and screen-time management, competing in the same subscription parental-controls category as VidAngel's adjacent use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VidAngel social profiles
Digital presenceVidAngel financial estimates
Financial estimateRevenue estimate
Valuation estimate
VidAngel leadership team
Management profileNumber of profiles
Profiles3 records
VidAngel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VidAngel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VidAngel
What does VidAngel do?
VidAngel operates a subscription-based content filtering platform that connects to users' existing streaming subscriptions (Netflix, Prime Video, Paramount+) and applies customizable filters to skip or mute offensive material such as profanity, nudity, and violence. The service supports filtering for over 20,000 shows with granular control at the category, sub-category, and individual word/scene level, and is accessible across smart TVs, mobile devices, and web browsers.
Is VidAngel a public or private company?
VidAngel is a private company. It is classified as venture growth investor backed and is currently operating.
When was VidAngel founded?
VidAngel was founded in 2013. It employs 11 to 50 people.
Where is VidAngel based?
VidAngel is headquartered in Palo Alto, United States, in the North America region.
How does VidAngel make money?
One revenue line is on record: subscription Revenue.
Who are VidAngel's main competitors?
Direct peers on record are ClearPlay, Bark, Qustodio, Net Nanny, Mobicip and Aura. Others are Angel Studios and Common Sense Media. Google Family Link is listed as a broad incumbent. Kaspersky Safe Kids is listed as an emerging player.
Does VidAngel have an API?
No public API is recorded for VidAngel.
What industry is VidAngel in?
VidAngel's product category is Content Filtering Software. Its primary akta.pro industry code is MPAHALAJ, Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds), with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 516210 and its SIC code is 7829.