SmartPixel
SmartPixel builds interactive 3D digital-twin sales tools (PRO touchscreen, WEB browser-based, LITE 2D viewer) for off-plan real estate developers, marketing agencies, brokerages, and select industrial clients across 15+ countries.
- Company typePrivate
- Founded2009
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SmartPixel does
SmartPixel is a Montréal-headquartered (with a New York sales office) proptech vendor that builds interactive 3D digital twins of unbuilt and under-construction real estate projects for use in sales galleries and online. Founded in 2009, the company serves real estate developers, development-focused marketing agencies, brokerages, in-house sales teams, and a smaller industrial/corporate segment, with notable customers including Concord Pacific, Brivia, Lamda Development, MGM Resorts, Tridel, Grosvenor, DAMAC, Banyan Tree Group, Devimco, PMG, Mori Building, and Swire Properties.
Its platform is structured as four products: SmartPixel PRO (flagship turnkey touchscreen 3D sales tool for galleries and tech centers), SmartPixel WEB (browser-based 3D requiring no installation, shareable for remote demos), SmartPixel LITE (2D floor-plan viewer embeddable in websites and portals), and Mosaic (interactive portfolio showcase). The underlying technology combines high-fidelity volumetric 3D rendering, real-time interactivity (unit switching, view and floor-plan comparison, day/season simulation, amenity visualization), multi-display/videowall support, and broad CRM and property management integrations (Salesforce, HubSpot, Monday.com, Yardi, MRI Software, Avesdo, Lasso, Onyx, SaleFish, Spark). The platform was additionally positioned for Sony Spatial Reality Display (glasses-free 3D) in 2026.
The business model blends quote-based subscription or multi-year licensing (PRO/WEB/LITE) with bundled implementation and professional services (installation, onboarding, training, 8-12 week project cycles) and, in select regions, hardware/AV revenue through regional partners. Go-to-market is direct enterprise field sales supplemented by industry events (Inman Connect NYC, MIPIM), trade media coverage, a free channel-partner program, and regional execution partners (Eventive in Saudi Arabia, PeachLED in Florida). After 200+ projects across 15+ countries supporting 90,000+ unit sales, the company continues to expand geographic reach and product surface while remaining privately held with no disclosed external funding.
SmartPixel firmographics
Firmographics- Name
- SmartPixel
- Legal name
- SmartPixel
- Website
- https://smartpixel.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartPixel builds interactive 3D digital-twin sales tools (PRO touchscreen, WEB browser-based, LITE 2D viewer) for off-plan real estate developers, marketing agencies, brokerages, and select industrial clients across 15+ countries.
- Ownership category
- akta.pro rank
SmartPixel industry classification
Industry- Product category
- Real Estate Sales Visualization Software
- NAICS
- Software Publishers (5132), Graphic Design Services (54143)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where SmartPixel is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SmartPixel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Platform Subscription: Subscription-based software platform providing access to SmartPixel PRO, WEB, and LITE products. Pricing is adapted to project scope and includes deployment, installation, and training. Revenue is recurring through software licensing.
- Implementation and Professional Services: Turnkey delivery includes installation, onboarding, training, and project management for each launch. Delivery typically takes 8 to 12 weeks depending on project size. Clients provide approved architectural plans, unit data, and brand guidelines.
- Hardware and AV Installation (Florida): In Florida market, SmartPixel collaborates with PeachLED for AV hardware, displays, and installation as part of a complete sales gallery experience. Hardware, installation, and warranty are managed through supplier relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise / Project-Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SmartPixel product offering
Product offeringCore offering
SmartPixel designs and delivers interactive 3D digital twin sales tools for off-plan real estate developers. Its platform converts architectural plans into explorable, real-time 3D experiences that run on touchscreen displays in sales galleries, browser-based web environments, and mobile devices, allowing buyers to explore units, views, and amenities before construction. The offering is delivered turnkey with installation, onboarding, training, and integrations with major CRM and property management systems.
Product overview
SmartPixel is a platform-plus-modules architecture offering interactive 3D and 2D sales tools for off-plan real estate. The core product portfolio consists of four distinct solutions: SmartPixel PRO (flagship immersive 3D touchscreen for sales galleries with turnkey deployment), SmartPixel WEB (browser-based 3D accessible without installation for remote demos), SmartPixel LITE (2D floor plan viewer for embedding on websites), and Mosaic (interactive portfolio showcase). These products serve diverse real estate segments including condos, branded residences, masterplan communities, apartment rentals, hospitality, and special projects. The platform creates interactive digital twins of real estate projects, enabling buyers to explore units, views, and amenities before construction. Founded in 2009 in Montreal, SmartPixel supports global operations across 15+ countries with CRM integrations enabling real-time data synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- SmartPixel PRO: Flagship interactive 3D sales tool for galleries and tech centers - immersive touchscreen experience delivered turnkey with installation, onboarding, and training.
- SmartPixel WEB
- SmartPixel LITE
- Mosaic
Products and services
- SmartPixel PRO Flagship interactive 3D touchscreen sales tool for real estate sales galleries and tech centers. Presents every unit, view, layout, and amenity in high-fidelity, interactive 3D for in-person and streaming buyer presentations. Delivered turnkey with installation, onboarding, and training for real estate developers and their sales teams.
- SmartPixel WEB Browser-based interactive 3D sales tool that runs on any device without software installation. Enables sharing of a link with brokers and buyers for remote demos of unbuilt properties. Designed for high-volume and global audiences needing accessible real estate presentations.
- SmartPixel LITE 2D floor plan viewer for condos, rentals, and family homes. Embeds directly into developer or agency websites and portals, shows live pricing and availability, and centralizes layouts, specifications, and floor plates in one viewer.
- Mosaic Interactive portfolio showcase for developers and agencies to present multiple real estate projects under a single, branded, navigable experience. Supports exploration of diverse portfolios with consistent branding.
Quantifiable outcome
- 90,000+ units sold supported by SmartPixel's interactive 3D sales tools
- +1 more outcomes
Companies that use SmartPixel
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles4 records
SmartPixel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature11 records
SmartPixel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EventivecoreEventive is SmartPixel's strategic execution partner for Saudi Arabia and mega-project markets. Eventive provides full-scale Saudi execution from fabrication and AV installation to live operations, serving as a turnkey team for high-stakes sales environments. The partnership supports Vision 2030 mega and giga projects including Dar Wa Emaar and other major Saudi developments.
- PeachLEDcorePeachLED collaborates with SmartPixel in the Florida market to shape the physical sales gallery through displays, AV, and installation. Displays, AV, and installation are treated as part of a single visual composition, creating a curated and intentional showroom environment for luxury real estate projects.
- CRM Platform IntegrationscoreSmartPixel integrates with a broad ecosystem of real estate CRM and property management platforms including Salesforce, HubSpot, Monday.com, Yardi, MRI Software, Avesdo, Lasso, Onyx, SalesFish, and Spark. These integrations enable real-time data sync for unit availability, pricing, and sales data between the digital twin and back-office systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SmartPixel competitors and assessment
Company assessmentBroad incumbents
- Zillow 3D Home: Zillow's 3D Home tour offering is bundled within the broader Zillow consumer property portal. While not a SmartPixel target, it represents the portal-side approach to 3D/tour content that overlaps with mass-market real estate visualization.
- Yardi: Yardi is a large real estate software suite (property management, CRM, analytics). Yardi CRM is integrated with SmartPixel, but Yardi could expand adjacent 3D/visualization features of its own, making it a relevant industry incumbent and ecosystem anchor.
- Realtor.com (Move, Inc.): Realtor.com is a major U.S. real estate listing platform with built-in 3D tour support and listing tools. It competes in the broader buyer-facing 3D/visualization space as a portal incumbent, not a developer-focused sales-gallery platform.
Emerging players
- VirtualAPT: VirtualAPT creates 3D apartment tours and interactive property visualization for multifamily and condo marketing. Its buyer-facing 3D exploration experience competes with SmartPixel's LITE and WEB products.
- Floori: Floori provides interactive 3D property visualization and apartment configuration tools for residential real estate sales in India. It competes with SmartPixel in emerging markets with a similarly interactive, buyer-facing 3D experience.
- EnvisionVR: EnvisionVR delivers VR/3D property visualization and virtual tours for real estate sales. It overlaps with SmartPixel's PRO and WEB experiences, particularly for off-plan residential and developer sales galleries.
- Spacely AI: Spacely AI provides AI-powered architectural rendering and visualization for residential real estate. It serves the same 'show unbuilt property in 3D' use case as SmartPixel but with a focus on AI-driven rendering workflows rather than interactive sales galleries.
Direct peers
- Matterport: Matterport is the leading spatial data and digital twin platform for properties. Both companies turn built and unbuilt real estate into interactive 3D experiences used by developers, brokerages, and facilities teams, sharing the digital-twin-for-real-estate core proposition.
- BoxBrownie: BoxBrownie is a 3D rendering and image editing service for real estate marketing, including virtual staging, floor plans, and 3D renders. It directly competes with SmartPixel in producing visuals that sell off-plan and existing property.
- ArchVinci: ArchVinci offers architectural rendering, 3D walkthroughs, and VR for real estate developers. It directly competes with SmartPixel in providing photorealistic marketing visuals for new construction, particularly in the UAE and India markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartPixel social profiles
Digital presenceSmartPixel financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartPixel leadership team
Management profileNumber of profiles
Profiles1 record
SmartPixel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartPixel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartPixel
What does SmartPixel do?
SmartPixel designs and delivers interactive 3D digital twin sales tools for off-plan real estate developers. Its platform converts architectural plans into explorable, real-time 3D experiences that run on touchscreen displays in sales galleries, browser-based web environments, and mobile devices, allowing buyers to explore units, views, and amenities before construction. The offering is delivered turnkey with installation, onboarding, training, and integrations with major CRM and property management systems.
Is SmartPixel a public or private company?
SmartPixel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartPixel founded?
SmartPixel was founded in 2009. It employs 11 to 50 people.
Where is SmartPixel based?
SmartPixel is headquartered in Montréal, Canada, in the North America region.
How does SmartPixel make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are implementation and Professional Services and hardware and AV Installation (Florida).
Who are SmartPixel's main competitors?
Broad incumbents on record are Zillow 3D Home, Yardi and Realtor.com (Move, Inc.). Emerging players are VirtualAPT, Floori, EnvisionVR and Spacely AI. Direct peers are Matterport, BoxBrownie and ArchVinci.
Does SmartPixel have an API?
Yes. SmartPixel offers a CRM API connection that enables real-time synchronization between SmartPixel's interactive 3D sales platform and CRM platforms. The integration allows sales teams to maintain data consistency between the presentation environment and their CRM systems. Features include interactive unit search tools connected to CRM data, enabling sales representatives to access real-time pricing, availability, and unit information during presentations. Developer documentation is at www.smartpixel.com.
What industry is SmartPixel in?
SmartPixel's product category is Real Estate Sales Visualization Software. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 5132 and its SIC code is 7372.