VirtualAPT
View Labs (VirtualAPT) is a New York-based digital visualization company, founded in 2016, that builds autonomous-robot-captured 360° video, Augmented Virtual Reality (AVR) rendering, and collaborative conferencing tools for enterprise clients in commercial real estate, retail, hospitality, entertainment, and construction.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VirtualAPT does
VirtualAPT, operating commercially as View Labs, is a New York-based digital visualization company founded in 2016 that builds tools to represent built and virtual spaces in interactive 360° video, mixed reality, and the metaverse. The company serves enterprise customers across commercial real estate, retail, hospitality, entertainment, construction, and enterprise services, with named clients including Cushman & Wakefield, CBRE, JLL, Newmark, Skanska, Starwood, HHR, Ulta Beauty, Viacom, ESS, and MetLife (One Financial Center, Boston). Its distribution is anchored by an enterprise sales motion with a project-type-segmented "Request a Demo" lead capture form, a self-serve demo-account funnel for the 360 Meet conferencing platform, an embeddable webplayer that clients place on their own sites, and a technology integration with NavigatorCRE's commercial real estate BI platform.
View Labs' technology stack is built around five interconnected product lines: View Studios (autonomous-robot-captured 4K 360° video, aerial tours, and sizzle reels); View AVR, a proprietary Augmented Virtual Reality mixed-reality algorithm that combines robot-captured 360° footage with 3D models and animations to produce photorealistic virtual staging for built, partially built, and CAD-based unbuilt spaces; View Innovations (custom immersive worlds and metaverse experiences); View Analytics / Video Eye (engagement analytics on interactive video, ingesting telemetry every 15 seconds); and 360 Meet (a proprietary web-based conferencing and streaming platform for synchronized virtual tours). The technical foundation is a fleet of in-house designed autonomous robots capable of capturing up to 25,000 sq. ft./hour of interference-free moving 4K 360° footage across interior and exterior environments.
Revenue is generated through multiple streams: custom content production services sold via an "Order Content" form (project-based, professional services), recurring access to the 360 Meet conferencing platform and View Analytics (subscription), planned digital-asset sales in the View Labs Metaverse (transaction fees, USD- and crypto-accepted), and embedded distribution through NavigatorCRE. Pricing is quote-based and not publicly disclosed, with 360 Meet offering a freemium demo-account registration path. The company is privately held, with the most recent disclosed funding being an undisclosed 2019 accelerator round from Dreamit Urbantech following XRC Ventures (2016) and VentureOut (2017). Operations are concentrated in the United States (New York HQ and Miami Beach office).
VirtualAPT firmographics
Firmographics- Name
- VirtualAPT
- Legal name
- View Labs, Inc.
- Website
- https://viewlabs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- View Labs (VirtualAPT) is a New York-based digital visualization company, founded in 2016, that builds autonomous-robot-captured 360° video, Augmented Virtual Reality (AVR) rendering, and collaborative conferencing tools for enterprise clients in commercial real estate, retail, hospitality, entertainment, and construction.
- Ownership category
- akta.pro rank
VirtualAPT industry classification
Industry- Product category
- 360° Video and Immersive Visualization Technology
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where VirtualAPT is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VirtualAPT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom content production services: Project-based revenue from client-commissioned 360° video, AVR, aerial tours, sizzle reels, and mixed-reality experiences produced using View Labs' autonomous robots and AVR pipeline; orders placed via the "Order Content" form on viewlabs.com. Revenue is one-time / project-based.
- 360 Meet platform subscriptions: Recurring / license-based access to the proprietary 360 Meet web-based conferencing and streaming platform hosted at platform.viewlabs.com; users register for demo accounts and access Terms of Service gated subscriptions.
- View Analytics (Video Eye) access: Access to the Video Eye analytics platform through a password-protected portal with personalized profile interface — implying subscription / licensed access for engagement analytics on interactive video content.
- Metaverse land / virtual asset sales: Planned sale of 96,000 plots of land in View Labs' metaverse, accepting both cryptocurrency and USD as payment — a transaction-fee / one-time-purchase revenue stream tied to digital real-estate sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom project pricing (Real Estate, Retail, Hospitality, Entertainment, Construction, 360 Video, AVR, Aerial Tours, Sizzle Reel, Other) |
| Freemium | Pay-as-you-go | 360 Meet platform demo registration |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
VirtualAPT product offering
Product offeringCore offering
VirtualAPT (operating brand View Labs) produces and delivers custom 360° video, photorealistic mixed-reality staging (View AVR), interactive virtual tours, and engagement analytics for enterprise clients, captured with proprietary in-house autonomous robots and surfaced through five interconnected product lines: View Studios, View AVR, View Innovations, View Analytics (Video Eye), and 360 Meet. Offerings are primarily delivered as commissioned content projects plus subscription access to the 360 Meet conferencing platform and the Video Eye analytics portal.
Product overview
VirtualAPT (operating brand: View Labs) is a platform-plus-modules architecture delivered as five interconnected product lines. View Studios captures 360° video and standard assets (aerial tours, sizzle reels) via in-house autonomous robots; View AVR layers photorealistic mixed-reality renderings on top of that capture; View Innovations uses those same primitives to build custom immersive worlds and metaverse experiences; View Analytics (Video Eye) measures engagement with the interactive videos produced; and 360 Meet is the conferencing/streaming platform through which clients host collaborative tours of those assets. The same proprietary capture and rendering stack feeds all five lines, and View Labs also operates a separate hosting domain (videos.virtualapt.com) for client deliverables, with a platform (platform.viewlabs.com) powering account access and 360 Meet.
Differentiator
Problem solved
Functional benefit
Brands
- View Studios: 360° video filmed by autonomous robots and immersive video campaigns, including standard visualization products like sizzle reels and aerial videos.
- View AVR
- View Innovations
- View Analytics
- 360 Meet
Products and services
- View Studios Standard and immersive visualization offering centered on 360° video filmed by View Labs' autonomous robots, plus aerial tours and sizzle reels. Outputs include an embeddable interactive webplayer with clickable hotspots and interactive floor plans for any client website.
- View AVR (Augmented Virtual Reality) Proprietary mixed-reality platform that uses robot-captured data and a proprietary algorithm to combine real-life 360° footage with 3D models or animations, producing photorealistic virtual staging for built, partially built, or yet-to-be-built spaces. Used for test-fit, product layout planning, and entertainment/retail space planning.
- View Innovations Custom-designed immersive virtual-world offering that combines 360° Video, 360 Meet, AVR, and Interactive Video into concepts such as virtual construction planning tools, interactive shoppable art exhibits, live personal-shopping in mixed-reality stores, virtual shopping malls, and video-game worlds.
- View Analytics (Video Eye) Analytics platform purpose-built for interactive video. Tracks every user interaction with a video from arrival, ingesting data every 15 seconds, and exposes engagement and lead-generation data via a password-protected portal with personalized profile, spreadsheet, and chart views.
- 360 Meet Proprietary web-based conferencing and streaming platform that enables real-time collaborative virtual tours. Allows participants to walk through a space along the same path, pass control, curate a content collection of View Labs 360°/AVR content and user uploads, and stream synchronized, high-quality video without latency or picture-quality loss.
Quantifiable outcome
- Autonomous robots capture up to +25,000 sq. ft. per hour
- +3 more outcomes
Companies that use VirtualAPT
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
VirtualAPT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature6 records
VirtualAPT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NavigatorCREcoreNavigatorCRE, a Seattle-based commercial real estate business intelligence platform, integrated View Labs' 360° video and AVR technology into its platform. The partnership gives CRE owners and operators easily accessible, end-to-end data visualization — from 30,000-foot video down to digital suite tours and augmented reality space planning. Stated by View Labs CEO Bryan Colin as providing "an all-encompassing offering" for CRE professionals.
- Prospect Global Ltd (trading as Sopro)minorAppointed digital marketing agent processing personal information on View Labs' behalf for marketing activity; UK Co. 09648733, registered with ICO under Reg: ZA346877, with Data Protection Officer reachable at [email protected].
- TRUSTeminorView Labs is a licensee of TRUSTe, used to build users' trust and confidence in internet and website use by providing simple and secure access and communication of credit card and personal information.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
VirtualAPT competitors and assessment
Company assessmentEmerging players
- Virtual Staging AI: AI-powered virtual staging and furnishing of real-estate photos. Overlaps with View Labs' View AVR capability on photorealistic staging but competes at a much lower price point with software-only delivery.
- Realitics: Digital visualization and marketing platform purpose-built for commercial real estate listings. Targets the same CRE broker and owner buyer as View Labs with focus on listing-marketing rather than full 360°/AVR capture.
Broad incumbents
- Zillow 3D Home: Consumer-facing real-estate portal that offers 3D Home tours as a built-in listing feature. Represents the broad-incumbent threat: a distribution giant absorbing 360° tour functionality into its own platform, limiting monetization for third-party providers.
- NVIDIA Omniverse: Enterprise platform for 3D simulation, digital twins, and collaborative virtual worlds. Overlaps with View Labs' View Innovations and AVR roadmap for photorealistic digital-twin and immersive-world use cases across CRE, construction, and entertainment.
- Apple Vision Pro: Spatial-computing headset and platform from Apple that legitimizes immersive XR experiences. A macro tailwind and competitive force for View Labs' AVR/360 Meet roadmap, as it both expands the addressable audience and invites platform-level competition.
Direct peers
- Matterport: The leading spatial-capture and 360° virtual-tour platform for real estate, retail, and hospitality. Competes directly with View Labs on property visualization and digital-touring use cases, with a more software/SaaS-led model versus View Labs' services-led approach.
- Asteroom: 3D virtual-tour and floor-plan platform for residential real estate agents and brokerages. Competes with View Studios on residential listings and shares the same interactive-tour delivery model.
- Kuula: 360° virtual-tour hosting and creation platform widely used by real-estate and hospitality marketers. Overlaps with View Studios for interactive 360° deliverables and shares the same CRE customer base, though it lacks proprietary capture hardware and AVR rendering.
- EnvisionVR: Virtual-tour and 3D visualization platform for real estate developers and builders. Competes in the same CRE digital-touring segment as View Labs, particularly for new-construction and pre-build marketing.
Regional players
- Decentraland: Blockchain-based virtual world with parcel-based land sales. Comparable to View Labs' metaverse initiative (96,000 plots) as a competing destination for virtual real-estate and immersive commerce, though with a different technology and economic model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VirtualAPT social profiles
Digital presenceVirtualAPT compliance and trust
Trust signalCompliance4 records
VirtualAPT financial estimates
Financial estimateRevenue estimate
Valuation estimate
VirtualAPT leadership team
Management profileNumber of profiles
Profiles8 records
VirtualAPT funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VirtualAPT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VirtualAPT
What does VirtualAPT do?
VirtualAPT (operating brand View Labs) produces and delivers custom 360° video, photorealistic mixed-reality staging (View AVR), interactive virtual tours, and engagement analytics for enterprise clients, captured with proprietary in-house autonomous robots and surfaced through five interconnected product lines: View Studios, View AVR, View Innovations, View Analytics (Video Eye), and 360 Meet. Offerings are primarily delivered as commissioned content projects plus subscription access to the 360 Meet conferencing platform and the Video Eye analytics portal.
Is VirtualAPT a public or private company?
VirtualAPT is a private company. It is classified as venture growth investor backed and is currently operating.
When was VirtualAPT founded?
VirtualAPT was founded in 2016. It employs 11 to 50 people.
Where is VirtualAPT based?
VirtualAPT is headquartered in New York, United States, in the North America region.
How does VirtualAPT make money?
Four revenue lines are on record. Custom content production services are the primary driver. The others are 360 Meet platform subscriptions, view Analytics (Video Eye) access and metaverse land / virtual asset sales.
Who are VirtualAPT's main competitors?
Emerging players on record are Virtual Staging AI and Realitics. Broad incumbents are Zillow 3D Home, NVIDIA Omniverse and Apple Vision Pro. Direct peers are Matterport, Asteroom, Kuula and EnvisionVR. Decentraland is listed as a regional player.
Does VirtualAPT have an API?
No public API is recorded for VirtualAPT.
What industry is VirtualAPT in?
VirtualAPT's product category is 360° Video and Immersive Visualization Technology. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 5121 and its SIC code is 7812.