PC Matic
PC Matic is a US-based cybersecurity company offering application allowlisting-based antivirus, endpoint security, and PC optimization products to consumers, SMBs, enterprises, government, education, and managed service providers.
- Company typePrivate
- Founded1999
- HeadquartersSioux City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What PC Matic does
PC Matic is a US-based, privately held cybersecurity company founded in 1999 and headquartered in Sioux City, Iowa, operating with a 100% remote workforce of 51-100 employees. The company's defining technical approach is default-deny application allowlisting rather than traditional blacklist-based antivirus: its SuperShield component blocks any unknown executable from running, relying on a proprietary digital signature verification engine and a global database of more than 22 billion verified applications and devices. PC Matic claims to have prevented over 15 million ransomware, zero-day, and malware attacks, and holds AV-TEST certifications, Global InfoSec awards, CRN 5-Star partner program recognition, and inclusion in the NIST National Cybersecurity Center of Excellence. The product portfolio splits into a consumer suite (PC Matic Complete Protection bundling antivirus, VPN, identity protection, and PC optimization, plus standalone Delist, Privacy, and Support Unlimited SKUs) and a business suite (PC Matic Pro with application allowlisting, script enforcement, device control, patch management, and remote tools), supplemented by an MSP partner program and channel/reseller distribution through Synnex/TD SYNNEX. The company serves more than 3 million lifetime consumer customers and over 100,000 business endpoints across home, SMB, enterprise, government, education, and MSP segments in the US, Brazil, and Australia.
Revenue is generated through recurring annual consumer subscriptions ($50/year for 5 devices), quote-based per-endpoint business subscriptions with tiered endpoint counts, monthly MSP partner billing, a $100/year Support Unlimited premium tech-support subscription, and non-recurring lifetime licenses. Go-to-market combines product-led e-commerce for consumers, a sales-assisted motion with quote/demo/trial requests for enterprise and government buyers, and a channel-led motion for MSPs and resellers. The company markets through TV and digital advertising, content (blog, TechTalk podcast, forums), and industry events such as ITNation, ChannelCon, and MSPWorld.
PC Matic firmographics
Firmographics- Name
- PC Matic
- Legal name
- PC Matic, Inc.
- Website
- https://pcmatic.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PC Matic is a US-based cybersecurity company offering application allowlisting-based antivirus, endpoint security, and PC optimization products to consumers, SMBs, enterprises, government, education, and managed service providers.
- Ownership category
- akta.pro rank
PC Matic industry classification
Industry- Product category
- Endpoint Security Software
- NAICS
- Software Publishers (5132), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Security, Compliance & Review Automation Platforms (BPAMADAJ)
- akta.pro secondary industry
- Confidential AI & Privacy-Preserving ML (federated learning, MPC, HE, TEEs) (HDAAAKAI)
Keywords
Where PC Matic is headquartered
LocationHeadquarters
- HQ city
- Sioux City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PC Matic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Consumer Subscriptions: Annual subscription model for home users covering antivirus, VPN, identity protection, and PC optimization products. Automatic renewal with 30-day money back guarantee.
- Business/Pro Subscriptions: Endpoint-based licensing for businesses with products including Endpoint Suite, Security, Server Security, Ransomware Lifeline, and RDP Lifeline. Sold through direct sales and channel partners.
- MSP Partner Program: Managed service provider subscriptions with flexible monthly billing, tier-based pricing, NFR licenses for internal use, and dynamic lead sharing for revenue generation.
- Support Unlimited: Premium technical support subscription offering unlimited phone, email, chat, and remote assistance for all home technology needs. $100 per year.
- Lifetime Licenses: Perpetual licenses for non-commercial use with all future product and security updates included. Non-transferable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PC Matic Complete Protection - 5 devices |
| Subscription | Annual | Support Unlimited - Premium Tech Support |
| Subscription | Annual | PC Matic Home Security - Brazil |
| Subscription | Monthly | PC Matic Pro Business - Endpoint Pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
PC Matic product offering
Product offeringCore offering
PC Matic develops and sells cybersecurity and performance software built on a default-deny application allowlisting architecture (SuperShield) backed by a global database of 22 billion+ verified applications and patented digital signature technology. For consumers, the flagship PC Matic Complete Protection bundles antivirus, VPN, identity protection, and PC optimization under annual subscriptions. For businesses, PC Matic Pro delivers proactive zero-trust endpoint security, patch management, script enforcement, device control, remote tools, and server security, sold via direct sales, MSP partners, and resellers.
Product overview
PC Matic is a cybersecurity company offering a comprehensive suite of security and optimization products for both consumers and businesses. The consumer portfolio centers on PC Matic Complete Protection (award-winning antivirus with VPN, identity protection, and PC optimization) supplemented by standalone offerings including PC Matic VPN, PC Matic Delist, Identity Protection, PC Matic Privacy, and Support Unlimited. The business portfolio is anchored by PC Matic Pro (proactive security with remote management) with specialized add-ons including VPN for Business, Small Business Security, and feature modules for Application Allowlisting, Script Enforcement, Device Control, Patch Management, Remote Tools, and Server Security. The company also operates MSP and Channel Partner programs. Legacy products include PC Magnum (privacy cleaner) and Optimize (system optimizer), with Driver Alert and Disk MD discontinued. All products leverage the company's SuperShield technology—a real-time protection component using application allowlisting with a global list of known-good applications and patented digital signature technology.
Differentiator
Problem solved
Functional benefit
Brands
- PC Matic Pro: Proactive security and remote management solution for businesses, government agencies, and enterprises against advanced cyber threats.
- PC Matic VPN
- PC Matic Delist
- Identity Protection
- PC Matic Privacy
- Support Unlimited
- PC Magnum
- Optimize
Products and services
- PC Matic Complete Protection
Quantifiable outcome
- 99.9% of legitimate applications automatically allowed through allowlist without user intervention
- +3 more outcomes
Companies that use PC Matic
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
PC Matic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
PC Matic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- CompTIAminorTechnology certification partnership. PC Matic displays CompTIA partner certification in marketing materials for MSP program credibility.
- AMTSO (Anti-Malware Testing Standards Organization)minorMembership in standards organization for anti-malware testing. PC Matic displays AMTSO membership logo indicating adherence to testing standards.
- MSP AllianceminorMembership in MSP industry association. PC Matic displays MSP Alliance logo as part of their channel partner credibility.
- Synnex/VARnexcoreDistribution partnership through Synnex (now TD SYNNEX) and VARnex channel programs. PC Matic participates in SecretSauce, AllStarEvent, ChannelCon, and ITNation events through this distribution relationship.
- SpiceworksminorMarketing partnership through Spiceworks community platform and webinars for reaching IT professionals and SMB buyers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
PC Matic competitors and assessment
Company assessmentBroad incumbents
- SentinelOne: AI-driven endpoint security vendor targeting enterprise and mid-market with autonomous prevention and detection — directly overlaps PC Matic's endpoint protection positioning for larger customers.
- Trend Micro: Global endpoint and network security vendor with consumer, SMB, and enterprise SKUs. Comparable product breadth to PC Matic but with much wider geographic and enterprise reach.
- CrowdStrike: Industry-leading endpoint security platform (Falcon) competing for the same business and government endpoint security spend as PC Matic Pro, with significantly larger scale and broader platform.
- Norton / Gen Digital: Mass-market consumer cybersecurity brand (LifeLock, Norton, Avast) competing head-on in PC Matic's consumer subscription business with larger marketing budgets and broader bundles.
Direct peers
- Malwarebytes: Consumer and SMB-focused antivirus and endpoint protection with subscription pricing. Closely aligned with PC Matic's home and small-business customer base and threat-prevention messaging.
- Sophos: Endpoint protection and managed security with deep MSP integration and channel-led GTM. Closely mirrors PC Matic's MSP-first partner model and SMB/mid-market customer profile.
- Bitdefender: Provides both consumer antivirus and business/ MSP-grade endpoint security (GravityZone). Strongly comparable across PC Matic's full consumer + business + MSP stack.
- Webroot (OpenText): Cloud-based antivirus and endpoint security with strong MSP channel penetration. Highly comparable to PC Matic's subscription-driven, partner-led SMB security offering.
Emerging players
- ThreatLocker: Application allowlisting and zero-trust endpoint security vendor with MSP-first GTM. Directly competes with PC Matic's core SuperShield allowlisting value proposition in the MSP channel.
- Huntress: MSP-focused cybersecurity platform delivering endpoint detection and managed security. Competes for the same MSP-driven SMB channel and recurring revenue economics as PC Matic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PC Matic social profiles
Digital presencePC Matic compliance and trust
Trust signalCompliance6 records
PC Matic financial estimates
Financial estimateRevenue estimate
Valuation estimate
PC Matic leadership team
Management profileNumber of profiles
Profiles2 records
PC Matic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PC Matic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PC Matic
What does PC Matic do?
PC Matic develops and sells cybersecurity and performance software built on a default-deny application allowlisting architecture (SuperShield) backed by a global database of 22 billion+ verified applications and patented digital signature technology. For consumers, the flagship PC Matic Complete Protection bundles antivirus, VPN, identity protection, and PC optimization under annual subscriptions. For businesses, PC Matic Pro delivers proactive zero-trust endpoint security, patch management, script enforcement, device control, remote tools, and server security, sold via direct sales, MSP partners, and resellers.
Is PC Matic a public or private company?
PC Matic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PC Matic founded?
PC Matic was founded in 1999. It employs 51 to 100 people.
Where is PC Matic based?
PC Matic is headquartered in Sioux City, United States, in the North America region.
How does PC Matic make money?
Five revenue lines are on record. Consumer Subscriptions are the primary driver. The others are business/Pro Subscriptions, MSP Partner Program, support Unlimited and lifetime Licenses.
Who are PC Matic's main competitors?
Broad incumbents on record are SentinelOne, Trend Micro, CrowdStrike and Norton / Gen Digital. Direct peers are Malwarebytes, Sophos, Bitdefender and Webroot (OpenText). Emerging players are ThreatLocker and Huntress.
Does PC Matic have an API?
No public API is recorded for PC Matic.
What industry is PC Matic in?
PC Matic's product category is Endpoint Security Software. Its primary akta.pro industry code is BPAMADAJ, App Security, Compliance & Review Automation Platforms, with a secondary code of HDAAAKAI, Confidential AI & Privacy-Preserving ML (federated learning, MPC, HE, TEEs). Its NAICS code is 5132 and its SIC code is 7372.