What MSP Alliance does

MSPAlliance, Inc. is a private professional association founded in 2000 by Charles and Celia Weaver, headquartered in Las Vegas, Nevada. It operates as a vendor-neutral industry body serving managed service providers (MSPs) and cloud providers globally, claiming over 30,000 members across dozens of countries and positioning itself as the world's largest and oldest association of its kind. The organization was previously known as the International Association of Cloud & Managed Service Provider Alliance.

The company's core technology is the Cyber Verify platform, a cloud-based compliance management system built around the Unified Certification Standard (UCS), a proprietary MSP-specific certification framework created in 2004 that maps controls across SOC 2, ISO 27001, CMMC, HIPAA, NIST CSF, and other frameworks. The platform includes evidence collection templates, a Compliance Response Center providing expert guidance, a Compliance-as-a-Service white-label offering, and recently launched modules including AI Risk Visibility (June 2026), Service Lines (May 2026), and a Cyber Verify AI Engine (June 2025). Supporting products include MSP Verify and Cloud Verify elite certifications, vertical-specific compliance programs (SOC 2, CMMC, HIPAA, ISO 27001), an insurance program partnered with UKON, and consulting services for MSPs, vendors, and private equity firms.

MSPAlliance generates revenue through multiple streams: free basic membership with premium paid tiers (Inspire Peer Group, Premium Forums), fixed-fee Cyber Verify certification subscriptions, professional services consulting, and affiliate/referral revenue from the UKON insurance partnership. Its go-to-market combines community-led growth through its member network, direct sales for certification and consulting, event-driven demand generation via MSPWorld conferences and webinars, and a channel partner program for software vendors and distributors. The company operates with 11-50 employees and maintains no disclosed parent company or institutional investment, remaining founder-controlled under CEO Charles Weaver.

Name

MSP Alliance

Legal name

MSP Alliance, Inc.

Website

https://mspalliance.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MSPAlliance is a private professional association and certification body for managed service providers, operating the Cyber Verify compliance platform built on its proprietary Unified Certification Standard to serve 30,000+ MSP members globally.

Ownership category

akta.pro rank

Product category

MSP Compliance and Certification Software

NAICS

Testing Laboratories and Services (541380)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• MSP compliance platform
• Managed service certification
• GRC automation software
• Cyber compliance management
• Managed services association

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Free basic membership provides access to community, resources, and basic certifications. Premium tiers include Inspire Peer Group and Premium Forums with paid membership. Revenue generated from member engagement and premium content access.
2. Certification and Audit Services: Cyber Verify platform provides MSP Verify, Cloud Verify, SOC 2, ISO 27001, CMMC, HIPAA certifications through third-party auditors. Fixed-fee pricing model for compliance certifications with predictable costs.
3. Consulting Services: MSPAlliance consulting practice provides independent guidance to MSPs, cloud vendors, hardware/software vendors, legal/accounting firms, and private equity/VC firms. Services include operational maturity assessment, compliance alignment, M&A preparation, and strategic planning.
4. Insurance Program: Partnership with UKON to deliver dedicated Cyber Liability and Technology E&O insurance for MSPs. MSPAlliance facilitates introductions and routing to UKON for insurance review, earning referral or partnership revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

MSPAlliance operates a vendor-neutral professional association for managed service providers, anchored by the Cyber Verify cloud-based compliance platform built on the proprietary Unified Certification Standard (UCS). It delivers MSP-specific certifications (MSP Verify, Cloud Verify), multi-framework compliance pathways (SOC 2, ISO 27001, CMMC, HIPAA), expert guidance via the Compliance Response Center, and a global membership community of 30,000+ MSPs.

Product overview

MSP Alliance operates a platform-centric product architecture anchored by the Cyber Verify compliance platform, which serves as the core operating system for MSP compliance and certification. The platform integrates multiple distinct products and modules: the foundational Unified Certification Standard (UCS) framework underpins all offerings; MSP Verify and Cloud Verify are elite certification programs earned through Cyber Verify for MSPs and cloud providers respectively; AI Risk Visibility and Service Lines are new feature modules within Cyber Verify; Compliance as a Service (CaaS) enables white-label compliance delivery; and the Compliance Response Center provides human expert support. Supporting the platform are separate but related programs including SOC 2, CMMC, HIPAA, and ISO 27001 compliance pathways, the MSPAlliance Insurance Program (in partnership with UKON), consulting services, the MSP Zone Podcast, and Premium Forums. The company also publishes the book "The Art of Managed Services & Cloud Computing" and maintains the MSP Tools Comparison resource library.

Differentiator

Problem solved

Functional benefit

Brands

• Cyber Verify: The all-in-one compliance platform built specifically for MSPs, supporting SOC 2, ISO 27001, CMMC, HIPAA, and other frameworks
• MSP Verify
• Cloud Verify
• Unified Certification Standard (UCS)
• Compliance-as-a-Service (CaaS)
• MSP Zone Podcast
• MSPAlliance Insurance Program

Products and services

• Cyber Verify Platform An all-in-one cloud-based compliance platform built specifically for managed service providers that combines software, expert guidance (Compliance Response Center), and audit support to help MSPs meet multiple compliance frameworks (SOC 2, ISO 27001, CMMC, HIPAA, NIST CSF) through the Unified Certification Standard. Includes evidence collection, compliance dashboard, reporting, and continuous monitoring.
• MSP Verify Certification An independent third-party audit and certification program for Managed Service Providers based on the Unified Certification Standard. It demonstrates operational maturity, data security, and transparency, and is the elite certification earned within the Cyber Verify platform.
• Cloud Verify Certification A certification program designed specifically for SaaS and cloud providers that addresses the specific security and operational nuances of cloud-native delivery models. Part of the Cyber Verify ecosystem and distinct from MSP Verify.
• Compliance as a Service (CaaS) A white-label platform delivery model within Cyber Verify that enables MSPs to offer ongoing compliance management to their clients. MSPs use the same tools, reports, frameworks, and support available in their own account to help clients meet compliance goals under their own branding.
• MSPAlliance Insurance Program A dedicated Cyber Liability and Technology Errors & Omissions insurance program for MSPs and cloud providers, designed specifically for how MSPs deliver services. Offered in partnership with UKON with MSP-aware underwriting aligned with MSP Verify for competitive rates.
• MSPAlliance Consulting Independent, industry-specific consulting services for MSPs, cloud vendors, hardware/software vendors, legal and accounting firms, and private equity/VC firms. Covers service offerings, operational maturity, compliance, market expansion, M&A preparation, and strategic planning.
• SOC 2 Compliance Program A fixed-fee SOC 2 certification pathway for MSPs through the Cyber Verify platform that includes readiness assessments, gap analysis, remediation planning, continuous monitoring, and 1-on-1 expert guidance. Audits are conducted by pre-approved, MSP-focused CPA firms within the Cyber Verify network.
• CMMC Compliance Program A comprehensive CMMC certification pathway for MSPs serving the Defense Industrial Base. Includes gap analysis, remediation planning, implementation support, continuous monitoring, verification and reporting, and CaaS enablement for delivering compliance services to clients.
• HIPAA Compliance Program A fixed-fee HIPAA compliance pathway for MSPs serving healthcare clients that provides readiness assessments, gap analysis, remediation planning, continuous monitoring, and dual recognition with MSP Verify or Cloud Verify.
• ISO 27001 Compliance Program An ISO 27001 compliance pathway for MSPs that includes readiness assessments, gap analysis, remediation planning, continuous monitoring, and dual recognition with MSP Verify or Cloud Verify. Targets MSPs with clients in finance, insurance, legal, SaaS, and international markets.

Quantifiable outcome

• MSPs have won millions of dollars in contracts through Cyber Verify certification differentiation
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• UKONcoreGTM or Marketing PartnerDedicated Cyber Liability and Technology Errors & Omissions insurance program designed specifically for MSPs and cloud providers. UKON provides coverage structured around how MSPs actually deliver services, with underwriting recognizing operational maturity. MSPAlliance routes members to UKON for insurance review and follow-up, creating aligned coverage paths that scale from early-stage providers to complex MSP organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CompTIA: CompTIA is a large IT trade association offering vendor-neutral certifications (Security+, Network+, etc.) used by IT professionals including MSP staff. It is comparable to MSPAlliance as a long-standing vendor-neutral professional association serving IT services professionals with a certification-based revenue model.
• ISACA: ISACA is a global professional association for IT governance, risk, security and audit professionals, offering certifications like CISA, CISM and CRISC. It is comparable to MSPAlliance as a vendor-neutral association offering audit/governance certifications and serves overlapping audiences in MSP compliance functions.
• Cloud Security Alliance (CSA): CSA is a global vendor-neutral organization promoting best practices for cloud security, including the CSA STAR certification referenced in MSPAlliance's certifications list. It is comparable as a long-standing, membership-driven cloud security standards body and overlaps on Cloud Verify and STAR certifications.

Direct peers

• Vanta: Vanta is a venture-backed automated compliance and GRC platform that helps companies achieve SOC 2, ISO 27001, HIPAA, and other certifications with continuous monitoring. It directly competes with MSPAlliance's Cyber Verify for the same MSP buyer purchasing compliance automation, and MSPAlliance's own marketing positions Cyber Verify against Vanta-style "Traditional GRC Platforms."
• Drata: Drata is an automated continuous compliance platform that streamlines SOC 2, ISO 27001, HIPAA, PCI DSS and other audits. It competes head-to-head with Cyber Verify on multi-framework automation for MSPs and the SaaS/cloud providers MSPAlliance's Cloud Verify program certifies.
• A-LIGN: A-LIGN is a cybersecurity and compliance attestation firm providing SOC 2, ISO 27001, HITRUST and FedRAMP audits. It is a direct competitor for the same MSP and cloud provider audit engagements that Cyber Verify brokers through its pre-approved auditor network.
• Secureframe: Secureframe provides compliance automation for SOC 2, ISO 27001, HIPAA, PCI and other frameworks with continuous monitoring. It targets the same mid-market and SMB buyer as Cyber Verify and competes on speed and price of audit readiness.
• Schellman & Co: Schellman is a top-tier CPA-led compliance and audit firm delivering SOC 2, ISO 27001, PCI DSS and FedRAMP certifications. It directly competes with MSPAlliance's certification practice for MSP and SaaS clients needing accredited attestation reports.
• HITRUST Alliance: HITRUST operates a widely adopted cybersecurity assurance framework (HITRUST CSF) and certification program. It is comparable to MSPAlliance as a non-profit standards body that monetizes certification, and HITRUST CSF is one of the frameworks Cyber Verify supports.
• Coalfire: Coalfire is a cybersecurity advisory and audit firm providing SOC 2, ISO 27001, HITRUST, FedRAMP and CMMC assessments. It competes with MSPAlliance for the same audit and certification engagements, particularly with MSPs serving regulated industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MSPAlliance
• YouTubeyoutube.com/c/mspalliance
• Facebookfacebook.com/MSPAlliance
• LinkedInlinkedin.com/company/mspalliance
• Instagraminstagram.com/mspalliance

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSP Alliance