EffiaSoft
EffiaSoft is a Hyderabad-based enterprise software company founded in 2012 that builds the Just Billing cloud POS and ERP platform, serving SMBs and enterprise customers across retail, F&B, oil & gas, maritime, and government verticals, and acquired by MariApps Marine Solutions (Schulte Group) in April 2026.
- Company typePrivate
- Founded2012
- HeadquartersHyderabad, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What EffiaSoft does
EffiaSoft Private Limited is a Hyderabad-headquartered enterprise software company founded in 2012 that develops and sells cloud-based POS, billing, and ERP solutions under its flagship Just Billing platform. Just Billing is offered as a tiered SaaS product (Free, Pro at $24/month, Max at $59/month) with mobile apps for Android, iOS, and Windows, plus cloud ERP back-office consolidation; modular sub-products extend the platform into Retail Management, Restaurant Management, Distribution Management, and In-Flight Management. The technology stack is built on Microsoft .NET, C#, and Microsoft SQL with AWS cloud infrastructure, and incorporates applied AI/ML capabilities including OCR-based vehicle number recognition, demand forecasting, recommendation engines, anomaly detection, and process automation. The platform integrates with Shopify, Swiggy, Zomato, Tally, GSP partners, Forecourt Controllers, ERP systems, and India's E-Invoice/IRN infrastructure.
EffiaSoft operates a hybrid product-and-services business model. Direct revenue comes from tiered SaaS subscriptions, software licenses, AMC renewals, and professional services (Product & Platform Engineering, AI & ML Engineering, Technology Consulting). Distribution occurs through self-serve downloads (app stores and direct website), a global Software Reseller Program with revenue share, and direct enterprise field sales. The customer base spans SMB long-tail (standalone retail stores, restaurants) and enterprise anchors (SHV Energy, global cruise operators, a 60+ station fuel retail chain, West African municipal bodies) across verticals including Retail, F&B, Oil & Gas, Shipping & Marine, Travel & Hospitality, Aviation, Fin-Tech, and Taxation & Public Services. In April 2026, EffiaSoft was acquired 100% by MariApps Marine Solutions, a member of the Schulte Group, with its software portfolio integrated into MariApps' smartPAL platform suite; EffiaSoft continues to operate with its Hyderabad engineering team absorbed under the new parent.
EffiaSoft firmographics
Firmographics- Name
- EffiaSoft
- Legal name
- EffiaSoft Private Limited
- Website
- https://effiasoft.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- EffiaSoft is a Hyderabad-based enterprise software company founded in 2012 that builds the Just Billing cloud POS and ERP platform, serving SMBs and enterprise customers across retail, F&B, oil & gas, maritime, and government verticals, and acquired by MariApps Marine Solutions (Schulte Group) in April 2026.
- Ownership category
- akta.pro rank
EffiaSoft industry classification
Industry- Product category
- Cloud POS and Billing Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where EffiaSoft is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
EffiaSoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: Subscription-based revenue from Just Billing platform with tiered pricing (Free, Pro, Max plans). Recurring monthly/annual billing with automatic renewals.
- Software Licenses: One-time license sales for enterprise deployments with upfront revenue sharing for channel partners.
- Annual Maintenance Contracts (AMC): Yearly AMC/subscription renewals providing recurring revenue with recurring partner revenue sharing.
- Professional Services: End-to-end product engineering, AI & ML solutions, and technology consulting services for enterprise clients including white-labeled IT products.
- Reseller Revenue Share: Channel partners earn revenue share on every sale generated including SaaS subscriptions, license sales, and yearly AMC renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with essential POS features |
| Subscription | Monthly | $24/month - Comprehensive POS with multi-location management |
| Subscription | Monthly | $59/month - Enterprise-grade with advanced inventory and financial features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
EffiaSoft product offering
Product offeringCore offering
EffiaSoft develops and sells Just Billing, a cloud-based Point of Sale, billing and ERP platform with vertical-specific modules for retail, restaurant, distribution and in-flight management, offered across web, Android, iOS and Windows. In parallel, the company delivers AI/ML-powered product engineering, technology consulting and white-labelled IT product development services to enterprise clients across multiple industries.
Product overview
EffiaSoft is a Hyderabad-based enterprise software company founded in 2012, operating as both a product company and engineering services provider. Its product portfolio centers on Just Billing — a cloud-based POS and billing platform with modular sub-products covering Retail Management, Restaurant Management, Distribution Management, and In-Flight Management. Just Billing is offered across three subscription tiers (Go/Pro/Max) and runs on Mobile, Tablet, and PC with cloud ERP back-office and head office consolidation. Complementing its product business, EffiaSoft provides Product & Platform Engineering Services, AI & ML Engineering Services, and Technology Consulting Services to enterprise clients across Retail, F&B, Distribution, Travel & Hospitality, Shipping & Marine, Oil & Gas, Aviation, Fin-Tech, and Public Sector industries. The company was acquired by MariApps Marine Solutions (Schulte Group) in April 2026 and is being integrated into the smartPAL maritime platform suite.
Differentiator
Problem solved
Functional benefit
Brands
- Just Billing: Cloud-based Point of Sale (POS) and billing solution platform for businesses of any scale, integrating billing, inventory, customer management, and real-time intelligence.
Products and services
- Just Billing (JustBilling) Cloud POS & ERP Cloud-based Point of Sale, billing and ERP platform integrating billing, inventory, customer management, CRM, loyalty programs, multi-location management, GST/E-Invoice compliance and real-time intelligence for SMBs to large enterprises across retail, F&B, distribution and aviation.
- Just Billing Retail Management Software Multi-location retail management suite providing POS, order management, inventory, purchasing, accounting, CRM and analytics modules with cloud ERP back-office integration for retail chains.
- Just Billing Restaurant Management Software POS platform for food & beverage businesses covering dine-in, delivery, drive-thru and self-service kiosks, with KDS, franchise control, customer loyalty, inventory and analytics modules.
- Just Billing Distribution Management Software Distribution management module enabling purchase orders, supplier coordination, stock transfers, inventory planning and supply chain management for distributors.
- Just Billing In-Flight Management Software Specialized POS and management solution for in-flight retail operations enabling sales, inventory and billing management during air travel.
- Product & Platform Engineering Services End-to-end software product engineering services including digital transformation, AI & ML solutions, cloud-native applications and white-labeled IT product development for enterprise clients. EffiaSoft acts as a development partner for building IT products.
- AI & ML Engineering Services Artificial intelligence and machine learning engineering services powering product features including OCR-based computer vision, demand forecasting, recommendation engines and process automation across EffiaSoft's own products and client engagements.
- Technology Consulting Services Technology consulting engagements providing architecture design, technology stack selection, quality engineering and application modernization for enterprise clients across multiple industries.
Quantifiable outcome
- 70% reduction in cruise booking time
- +9 more outcomes
Companies that use EffiaSoft
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
EffiaSoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature8 records
EffiaSoft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- MariApps Marine Solutions (Schulte Group)flagshipMariApps Marine Solutions, a member of the Schulte Group, completed the 100% acquisition of EffiaSoft Private Limited in April 2026. The acquisition brings EffiaSoft's engineering talent, Hyderabad operations, and enterprise software portfolio to accelerate development of next-generation maritime tools and expand supply chain capabilities within MariApps' smartPAL platform suite. The two companies had previously collaborated on cruisePAL and other travel solutions.
- MariApps Marine SolutionsflagshipStrategic acquisition integrating EffiaSoft's enterprise software solutions into MariApps' smartPAL suite. EffiaSoft's engineering and operations staff in Hyderabad absorbed as part of the deal. Previous collaboration included cruisePAL development and travel solutions for the maritime industry.
- Zaggle Prepaid Ocean Services LtdminorZaggle attempted to acquire a 51% stake in EffiaSoft (45.3% for Rs 36.7 crore plus 5.67% for Rs 4.6 crore) but abandoned the acquisition in April 2026 citing reassessment of strategic priorities. The deal was part of Zaggle's acquisition spree since its 2023 stock market listing.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
EffiaSoft competitors and assessment
Company assessmentBroad incumbents
- Square (Block, Inc.): Square is a broad-incumbent SMB POS and payments platform offering integrated billing, inventory, and commerce tools globally, directly competing with Just Billing's SMB retail and F&B modules while operating at significantly greater scale and capital base.
- Shopify POS: Shopify's POS offering integrates with its dominant e-commerce platform, targeting retail merchants with unified online and in-store commerce — overlapping with EffiaSoft's retail modules and Shopify integration in Just Billing.
- Freshworks: Freshworks is an India-headquartered SaaS company offering customer-facing business software including support, CRM, and adjacent operations products — comparable as a broader Indian SaaS incumbent with multi-product enterprise reach and overlapping go-to-market motion.
Direct peers
- Toast, Inc. Toast is the leading cloud-based POS platform purpose-built for restaurants, covering dine-in, delivery, and multi-location franchise operations — a directly analogous product to EffiaSoft's Just Billing Restaurant Management module, with comparable vertical depth and SaaS pricing tiers.
- Lightspeed Commerce: Lightspeed provides cloud POS, payments, and e-commerce solutions for retail, restaurants, and golf merchants globally, closely mirroring EffiaSoft's multi-vertical SaaS POS strategy with similar multi-location inventory and analytics features.
- TouchBistro: TouchBistro is a cloud iPad-based POS platform purpose-built for restaurants, offering ordering, payments, inventory, and loyalty features similar to EffiaSoft's F&B module with comparable SMB and enterprise tiering.
- Petpooja: Petpooja is a leading India-based restaurant POS and management platform serving F&B businesses with billing, inventory, online ordering, and compliance features — a directly comparable India-centric competitor to EffiaSoft's Restaurant Management Software.
- Posist Technologies: Posist is an India-based cloud POS platform for restaurants and retail with multi-location, inventory, and loyalty capabilities — directly competing with Just Billing's Tier 1 and Tier 2 features in the same geographic and vertical markets.
- Zoho Billing: Zoho Invoice/Billing is an India-headquartered subscription billing and invoicing SaaS product from Zoho Corp — a directly comparable billing software solution with overlapping invoicing, GST compliance, and recurring revenue features for SMBs and mid-market.
Others
- Tally Solutions: Tally is the dominant India-based accounting and compliance software with deep GST integration, integrated with Just Billing Max via Tally connector — an ecosystem partner/adapter rather than a direct POS competitor, but adjacent in business back-office workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
EffiaSoft social profiles
Digital presenceEffiaSoft compliance and trust
Trust signalCompliance2 records
EffiaSoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
EffiaSoft leadership team
Management profileNumber of profiles
Profiles6 records
EffiaSoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EffiaSoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EffiaSoft
What does EffiaSoft do?
EffiaSoft develops and sells Just Billing, a cloud-based Point of Sale, billing and ERP platform with vertical-specific modules for retail, restaurant, distribution and in-flight management, offered across web, Android, iOS and Windows. In parallel, the company delivers AI/ML-powered product engineering, technology consulting and white-labelled IT product development services to enterprise clients across multiple industries.
Is EffiaSoft a public or private company?
EffiaSoft is a private company. It is classified as corporate owned and is currently acquired.
When was EffiaSoft founded?
EffiaSoft was founded in 2012. It employs 101 to 250 people.
Where is EffiaSoft based?
EffiaSoft is headquartered in Hyderabad, India, in the Asia region.
How does EffiaSoft make money?
Five revenue lines are on record. SaaS Subscriptions are the primary driver. The others are software Licenses, annual Maintenance Contracts (AMC), professional Services and reseller Revenue Share.
Who are EffiaSoft's main competitors?
Broad incumbents on record are Square (Block, Inc.), Shopify POS and Freshworks. Direct peers are Toast, Inc., Lightspeed Commerce, TouchBistro, Petpooja, Posist Technologies and Zoho Billing. Tally Solutions is listed as an others.
Does EffiaSoft have an API?
No public API is recorded for EffiaSoft.
What industry is EffiaSoft in?
EffiaSoft's product category is Cloud POS and Billing Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 5132.