BirthCare & Women’s Health

What BirthCare & Women’s Health does

BirthCare & Women's Health is a freestanding birth center and midwifery practice headquartered in Alexandria, Virginia, operating since approximately 1987 with a 35+ year track record and over 7,500 babies delivered. The organization delivers concierge midwifery care through a single physical location at 1501 King Street in Old Town Alexandria, with services spanning the full reproductive life cycle: full-service prenatal care (monthly appointments to 28 weeks, bi-weekly to 36, weekly until birth), birth center and home birth options for low-risk pregnancies (37–42 weeks gestation, with water birth and nitrous oxide), three postpartum visits within six weeks, gynecological and reproductive health exams, perinatal mental health (individual, couples, and group support), midlife wellness for perimenopause and menopause, and corporate wellness workshops. The firm reports a cesarean section rate below 5%, materially better than national and Virginia averages, and operates as a CBP-accredited, AABC-member nationally accredited center.

The underlying technology is the midwifery model of care integrated with evidence-based clinical practices, not a software platform; the practice does not disclose any proprietary technology stack, AI tooling, APIs, or mobile applications. Revenue is generated through fee-for-service healthcare delivery covered by major insurance plans (Cigna, United Healthcare, Aetna) on a recurring prenatal appointment cadence, supplemented by a professional services stream from customized corporate wellness workshops. Go-to-market is community-led, leveraging free BirthCare Beginnings information sessions (held every second and fourth Tuesday), Mama Meet-Ups, partnerships (e.g., the National Association to Advance Black Birth for Black Maternal Health Week), a Community Advisory Board, and a volunteer program, with direct consumer acquisition through phone, website, and in-person consultations. Ownership appears founder-led, with Marsha Jackson identified as Co-Founder, Certified Nurse-Midwife, Director and Owner; no parent company, venture backing, or public listing is disclosed.

The company serves four distinct customer segments: pregnant individuals and families (primary), women seeking gynecological care, women in perimenopause/menopause, and corporate employers purchasing women's health workshops. Operating geography is regional — Virginia and the broader D.C. metro (DMV) area — and headcount is reported in the 1–10 range, consistent with a small founder-led clinical practice rather than a scaled multi-site operator.

Name

BirthCare & Women’s Health

Legal name

BirthCare & Women's Health

Website

https://birthcare.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

BirthCare & Women's Health is a freestanding, CBP-accredited midwifery practice in Alexandria, Virginia, offering pregnancy, birth center and home birth, postpartum, gynecological, perinatal mental health, and midlife wellness services to families across the D.C. metro area.

Ownership category

akta.pro rank

Product category

Midwifery and Maternity Care Services

NAICS

Ambulatory Health Care Services (621), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Midwifery care
• Birth center services
• Prenatal care
• Postpartum care
• Women's health services

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery through prenatal care, birth services, postpartum care, and gynecological services. Services covered by health insurance plans including Cigna, United Healthcare, and Aetna.
2. Corporate Wellness Programs: Virtual workshop sessions for employers on women's health topics including family planning, postpartum return-to-work, menopause, and executive health. Customized to organizational needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BirthCare & Women's Health is a freestanding, CBP-accredited birth center in Alexandria, Virginia offering concierge midwifery care throughout pregnancy, birth, and postpartum. Its core offering centers on full-service prenatal care, choice of birth center or home birth for low-risk clients (with water birth and nitrous oxide options), and postpartum follow-up, complemented by gynecological, perinatal mental health, midlife wellness, and corporate wellness services.

Product overview

BirthCare & Women's Health operates as a freestanding birth center offering concierge midwifery care through a single unified service model. The core portfolio centers on Full-Service Pregnancy Care with birth center and home birth options, complemented by Postpartum Care (with tiered Nurture Packages), Gynecological and Reproductive Health services, Perinatal Mental Health Services (private sessions, partner sessions, support circles), Midlife Wellness Services, and Corporate Wellness Programs. Additional offerings include free BirthCare Beginnings information sessions, community events like Mama Meet-Ups, and a volunteer program. The organization has delivered over 7,500 babies with a cesarean section rate of less than 5%, significantly lower than national and Virginia averages.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Pregnancy Care Comprehensive prenatal care program for pregnant clients with monthly appointments up to 28 weeks, bi-weekly until 36 weeks, and weekly until birth, including clinical assessments, bloodwork, client education, birth planning, and integrated birth education.

Quantifiable outcome

• Less than 5% cesarean section rate, significantly lower than national and Virginia averages
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The National Association to Advance Black Birth (NAABB)coreStrategic or Co-development Partner · 1 January 2026Partnership for community events and awareness initiatives, including the 'Joy in Motion: A Family Skate Party for Black Maternal Health' event during Black Maternal Health Week. Combines BirthCare's maternal health expertise with NAABB's mission to advocate for Black birthing people.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Oula Health: Tech-enabled maternity care provider combining midwifery, obstetrics, and virtual support across pregnancy, birth, and postpartum. Represents a venture-backed, scalable evolution of the birth center model and a credible long-term competitor for the same patient segment.
• Tia: Women's health clinic chain offering gynecology, primary care, mental health, and menopause services in a hybrid in-person/virtual model. Comparable to BirthCare's lifecycle women's health strategy but operating at greater scale with integrated virtual care and corporate partnerships.

Direct peers

• Brooklyn Birthing Center: Midwife-owned freestanding birth center offering birth center and home birth options in a dense urban market. Comparable to BirthCare in scope of services, midwifery philosophy, and community-based acquisition model.
• Lifecycle WomanCare: Long-standing freestanding birth center in the Philadelphia suburbs providing midwifery care, gynecology, and well-woman services. Operates the same concierge-style, midwife-led model with comparable service breadth and community-driven positioning.
• Minnesota Birth Center: Multi-location freestanding birth center serving the Twin Cities with midwifery-led prenatal, birth, postpartum, and well-woman care. Demonstrates a scaled version of BirthCare's single-site operating model and is a useful benchmark for geographic expansion.
• San Francisco Birth Center: Freestanding birth center providing midwifery-led pregnancy, birth, postpartum, and gynecology services in an urban metro. Directly comparable in service mix (including gynecology and postpartum extensions) and target demographic.
• Mountain Midwifery Center: Freestanding birth center offering full-scope midwifery care with birth center and home birth options. Closely comparable operating model to BirthCare, including out-of-hospital birth focus, midwifery-led prenatal/postpartum care, and women's health extensions in a single regional market.
• Premier Birth Center of Wilmington: Freestanding, midwifery-led birth center in the Mid-Atlantic region offering birth center and home birth services. Comparable mid-Atlantic positioning, payer contracting approach, and concierge-style client experience.

Broad incumbents

• Capital Women's Care: Large multi-specialty OB/GYN and women's health practice group serving the DMV region with physician-led care across prenatal, gynecology, and surgical services. Competes with BirthCare for pregnant patients and women's health clients in the same geography but from a hospital/medical-model orientation.
• Inova Midwifery Services: Hospital-based midwifery program within the Inova Health System in Northern Virginia. Offers midwife-attended births inside a hospital system, competing for the same low-intervention-seeking clients as BirthCare but with the backing and infrastructure of a major health system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BirthCareandWomensHealth
• Instagraminstagram.com/birthcaredmv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BirthCare & Women’s Health