What Mediaco does

Mediaco is the leading crane rental and lifting/material handling company in France (ranked #1 nationally and #3 in Europe), operating a fleet of over 4,000 equipment units through a network of 95 agencies in France, Switzerland, and Germany with approximately 3,000 employees. The group's core product lines span mobile cranes (35 to 1,200 tonnes), crawler cranes (50 to 800 tonnes), mobile tower cranes, electric cranes (2.5 to 50 tonnes), hooklift trucks (350 units, 25 to 200 tonnes/metre), and aerial work platforms (90 units, 40 to 90 metres), complemented by specialized divisions for heavy material handling (SPMT modular trailers, synchronized jacking up to 2,000 tonnes), nuclear-sector operations, aerial works via helicopter partnerships, and a used-equipment sales channel. The company also operates the Mediaco Vrac logistics subsidiary, providing 120,000 m3 of liquid bulk storage, over 100,000 m2 of warehousing, and freight forwarding across the ports of Marseille, Sète, Fos-sur-Mer, Le Havre, and Port Saint Louis.

Mediaco's business model combines equipment rental (with or without operators) with full-service lifting and industrial handling contracts, governed by UFL (French Lifting Union) general conditions. The company pursues an enterprise field-sales motion: customers initiate projects via online forms specifying load characteristics, site conditions, and safety requirements, which feed into quote-based, project-tailored pricing. Customer segments are organized vertically and include construction companies, industrial operators (maintenance, shutdowns, plant relocations), nuclear energy (EDF and major clients), port and logistics operators, and utilities/telecommunications. A dedicated Mediaco Academy (QUALIOPI-certified) supplies operator and safety training, reinforcing both internal workforce development and a customer-facing training revenue stream.

Revenue reached €503 million in FY2025 (including €435 million from Lifting & Handling), representing 6% year-over-year growth and the first time the group crossed the €500 million threshold. The company is family-controlled by the Vernazza family, which has led the group for four generations since founding in 1942; today, Annabel, Alexandre-Jacques, and Rodolphe Vernazza manage the group alongside a newly appointed Chief Growth & Innovation Officer (René Santaella). Mediaco's competitive position rests on its dense branch network, scale of fleet, and a regulatory/certification stack (MASE, CEFRI-E, Nuclear Safety Quality UTO EDF, SNCF 02311, SEVESO) that creates meaningful barriers to entry in nuclear, rail, and chemical environments. The group has no disclosed AI/ML, software, or API offerings; its digital presence is limited to a marketing website with project intake forms.

Name

Mediaco

Legal name

MEDIACO LEVAGE

Website

https://mediaco-groupe.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

251–500 employees

Short description

Mediaco is France's #1 (and Europe's #3) crane rental and material handling company, operating 4,000+ equipment units across 95 agencies in France, Switzerland, and Germany. It serves construction, industrial, nuclear (EDF), and logistics customers with equipment rental, full-service lifting, storage, and training.

Ownership category

akta.pro rank

Product category

Heavy Lifting and Material Handling Equipment Rental & Services

NAICS

General Warehousing and Storage (493110), Support Activities for Water Transportation (4883), Marine Cargo Handling (488320)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Gear & Lifting Equipment Rental (Cranes, Spreaders, Forklifts, Reach Stackers) (TLAHALAD)

Keywords

• Crane rental services
• Heavy lifting equipment
• Material handling
• Aerial work platforms
• Industrial lifting operations

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental: Rental of lifting and material handling equipment including mobile cranes, crawler cranes, tower cranes, hooklift trucks, aerial work platforms, and electric cranes. Equipment available with or without operators depending on customer needs.
2. Professional Services: Full-service lifting operations including site studies, suitability certificates, foreman supervision, industrial transfers, assembly/disassembly, and decommissioning. Services governed by UFL (French Lifting Union) general conditions.
3. Used Equipment Sales: Sale of second-hand cranes including Liebherr, Terex, Grove, Faun, Demag brands. Capacities from 4 to 400 tonnes. All equipment monitored and maintained by workshops.
4. Port and Logistics Services: Through Mediaco Vrac subsidiary: liquid bulk storage (120,000 m3 capacity), dry storage (100,000+ m2 warehouses), customs clearance, freight forwarding, and cold chain logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mediaco rents, sells, and operates heavy lifting and material handling equipment (mobile cranes, crawler cranes, tower cranes, hooklift trucks, aerial platforms, electric cranes, SPMT trailers) and provides full-service lifting operations including site studies, operator provisioning, foreman supervision, industrial transfers, and assembly work. The group also runs port storage and logistics services through Mediaco Vrac and aerial works through Mediaco Helicopteres, supported by an in-house engineering design office and a QUALIOPI-certified training academy.

Product overview

Mediaco is the leading crane rental and lifting/material handling company in France (No. 1) and third in Europe, operating through a network of 95 agencies with approximately 3,000 employees. The company operates as a unified platform of equipment rental and services governed by UFL (French Lifting Union) general conditions. Its core product portfolio centers on a fleet of over 4,000 equipment units including mobile cranes (35-1,200T), crawler cranes (50-800T), mobile tower cranes (LIEBHERR MK and SPIERINGS), electric cranes (2.5-50T), hooklift trucks (350 units, 25-200T/m), and aerial work platforms/nacelles (90 units, 40-90m). Supporting specialized divisions include the Maxilift heavy lifting division (40 vehicles up to 1,200T), Heavylift division for industrial assembly, Nuclear department for nuclear sector operations, SPMT modular trailers for heavy transport, Cable Ducting/HVL for cable protection, Helicopteres for aerial works, and Mediaco Academy for QUALIOPI-certified training. The group also encompasses Mediaco Vrac subsidiary for port/logistics services and Mediaco Transit for freight/customs. Together these offerings provide complete solutions from equipment rental to full-service lifting operations, industrial handling, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• MEDIACO HELICOPTERES: Aerial works division operating 14 helicopters in partnership with JET SYSTEMS for lifting, assembly, refueling, firefighting, and line surveillance.

Products and services

• Mobile Cranes Self-propelled mobile cranes (slow and fast) with lifting capacities from 35 to 1,200 tonnes, rented across the 95-branch French network and international offices.
• Crawler Cranes Crawler-mounted cranes with lattice and telescopic booms, capacities from 50 to 800 tonnes, capable of moving with loads on difficult terrain, rented to construction and industrial clients.
• Mobile Tower Cranes Quickly deployable tower cranes of MK type (LIEBHERR and SPIERINGS) with boom lengths from 38.5 to 60 metres and 6 to 8 tonne capacities, rented for construction sites.
• Electric Cranes Battery-powered electric cranes with lifting capacities from 2.5 to 50 tonnes, designed for confined-space operations with zero emissions; brands include Valla, JMG, and Jekko.
• Hooklift Trucks (Camions Bras) Truck-mounted hooklift and boom trucks combining transport and lifting in one vehicle, with lifting capacities from 25 to 200 tonnes/metre; brands include Fassi, Palfinger, Effer, and Hiab.
• Aerial Work Platforms (Nacelles) High-rise aerial work platforms mounted on heavy vehicles and spider lifts, with working heights from 40 to 90 metres for 1 to 6 persons; brands include Ruthmann, Multitel, and Palazzani.
• Used Cranes Sale of second-hand slow and fast self-propelled cranes with capacities from 4 to 400 tonnes; brands include LIEBHERR, TEREX, GROVE, FAUN, DEMAG, TADANO. All units are workshop-maintained and inspected.
• Heavy Material Handling (Heavylift Division) Heavy lifting and industrial assembly services with synchronized jacking (200–1,000 tonne gantries) and hydraulic shifting up to 2,000 tonnes, including design office modeling and turnkey project management.
• Nuclear Services Specialized lifting and handling services for nuclear sites, including lifting with the 950-crane fleet, heavy handling up to 1,000+ tonnes, transport logistics, assembly/disassembly, and CSQ/SCN/HN/RP-certified personnel.
• SPMT Modular Trailers Self-Propelled Modular Trailers (SPMT) for transport of light and heavy loads in industrial, nuclear, port, civil engineering, and construction sectors; fleet of 150+ axle lines including 100% electric ECO 500 trailers.
• Cable Ducting & HVL (High Voltage Line) Temporary protective structures installed above road and rail tracks to ensure safety during high-voltage cable replacement, using Potain tower crane and Liebherr mobile crane solutions.
• Aerial Works (Helicopteres) Helicopter lifting and aerial work services delivered through partnership with JET SYSTEMS using 14 helicopters at 7 key sites in France, including lifting, refueling, firefighting, and line surveillance.
• Mediaco Academy (Training) QUALIOPI-certified internal training organization offering courses for crane operators, loader and tower crane operation, slinging/banksman, electrical/mechanical certifications, ATEX, safety harness, forklift, and MEWP operation; eligible for OPCO funding.
• Logistics & Storage Storage platforms at multiple French sites, liquid bulk hub (120,000 m3 in Marseille and Sète), port storage hubs (100,000+ m2 warehouses across Fos, Le Havre), and cold chain logistics services delivered through Mediaco Vrac.
• Industrial Services Comprehensive industrial services including maintenance, transfer, factory shutdown works, on-site logistics, and equipment installation/assembly, coordinated under QSE (quality, safety, environment) compliance.
• Mediaco Vrac (Port & Logistics Subsidiary) Subsidiary established in 1988 providing liquid bulk storage (120,000 m3), dry/reefer logistics (60,000 pallet slots), warehouse development (140,000 m2), transit and customs services, and photovoltaic energy production.

Quantifiable outcome

• 503M€ revenue in 2025 with 6% growth, confirming sustained market leadership
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• EDFcoreStrategic or Co-development PartnerMediaco Nuclear is a supplier to EDF and all major clients in the nuclear sector throughout France. Partnership involves specialized lifting and handling operations on nuclear power plant sites with strict safety requirements.
• JET SYSTEMScoreStrategic or Co-development PartnerPartnership with JET SYSTEMS for the MEDIACO HELICOPTERES division offering comprehensive aerial work solutions including lifting, assembly, disassembly, refueling, firefighting, and line surveillance through 14 helicopters.
• ESTA (European Association of abnormal road transport and mobile cranes)coreStrategic or Co-development PartnerChristian-Jacques Vernazza was President of ESTA in Leiden (NL) where he initiated and developed global cooperation in abnormal road transport and mobile cranes.
• UFL (French Lifting Union)coreStrategic or Co-development PartnerMediaco operates under UFL general conditions for all lifting operations. Christian-Jacques Vernazza served as Vice-President of UFL. Company contributes to development of safety standards and best practices in lifting and material handling.
• EPR2 Performance PactcoreStrategic or Co-development PartnerMediaco Nuclear is a signatory of the EPR2 Performance Pact, contributing to France's nuclear new build program. Also contributor to MATCH program and GT Logistics for nuclear sector.
• FOSFA LondonminorOthersMediaco Vrac liquid bulk operations include superintendent approval by FOSFA London for quality monitoring of bulk liquid cargo.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Kiloutou: Major French equipment rental group with nationwide branch network serving construction, industry, and local authorities. Overlaps with Mediaco on aerial platforms, hooklift trucks, and general lifting equipment in the French market.
• Riwal: European specialist in aerial work platforms and telescopic handlers, active in France and Germany. Directly comparable to Mediaco's aerial platform fleet (40–90m) and customer segment (utilities, telecom, industrial maintenance).
• Loxam: France's largest general equipment rental company and Europe's #1 rental network. Direct competitor in French aerial platforms, material handling, and adjacent lifting categories, with overlapping customer base in construction and industry.
• Boels Rental: Dutch-headquartered pan-European equipment rental group with significant presence in France, Germany, and Switzerland. Comparable in aerial platform rental, construction equipment, and integrated branch network strategy.
• Sarens: Belgian-headquartered global leader in heavy lifting and engineered transport, operating one of the world's largest crane and SPMT fleets. Directly comparable to Mediaco across mobile/crawler crane rental, heavy transport, and turnkey industrial project services.
• Mammoet: Dutch heavy lifting and transport specialist with global reach and large SPMT/modular trailer fleet. Closely comparable to Mediaco's Heavylift division and Maxilift offerings, serving oil & gas, energy, and civil engineering projects.
• Mateco: European aerial platform rental specialist with operations in Germany, France, and other markets. Comparable to Mediaco's nacelle division, particularly in industrial and high-rise access work.

Broad incumbents

• Liebherr: Swiss-German manufacturer of mobile cranes, crawler cranes, and tower cranes — also a key OEM supplier to Mediaco. A broad incumbent with overlapping technology and equipment categories but operating as a manufacturer rather than primarily as a rental/services provider.
• Tadano: Japanese-headquartered global crane manufacturer (including Demag and Faun brands) selling all-terrain, crawler, and rough-terrain cranes. A broad incumbent with deep overlap in mobile crane product categories used by Mediaco's fleet.
• Haulotte: French aerial work platform manufacturer with global reach, also offering rental services. Overlaps with Mediaco's aerial platform offering on both equipment supply and direct rental competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/groupemediaco
• Facebookfacebook.com/GroupeMediaco
• LinkedInlinkedin.com/company/mediaco

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediaco