Real Property Management

What Real Property Management does

Real Property Management (RPM) is the largest single-family rental residence management franchise in North America, founded in 1986 and headquartered within the Neighborly family of home service brands in Waco, Texas. The company provides full-service residential property management for individual rental property owners, investors, institutional clients with REO portfolios, HOA and community associations, and short-term/vacation rental owners. Core services include tenant screening, leasing, rent collection, regular inspections, cost-effective maintenance, compliant evictions, and comprehensive accounting, supported by cloud-based property management software with online owner and tenant portals plus a centralized BackOffice accounting program. Its proprietary Wealth Optimizer Portfolio tool (upgraded January 2026 from the 2022 Wealth Optimizer) provides investors with scenario modeling, performance visualization, and forecast insights for rental property portfolio analysis.

RPM operates a franchise-based distribution model with more than 460 independently owned and operated franchise locations across the United States and Canada, having joined Neighborly (then The Dwyer Group) in 2018. Revenue mechanics are twofold: franchise fees and ongoing royalties from franchisees, and end-customer property management fees set independently by each local office. The company serves over 70,000 property owners and manages tens of thousands of properties, with a stated headcount of 501-1000 employees. Recent strategic emphasis includes franchise network expansion (VP of Franchise Development Debra Cohen has awarded 100+ franchises), product technology upgrades, and ecosystem partnerships such as with Steadily (landlord insurance) and CredHub (rent payment credit reporting).

Name

Real Property Management

Legal name

Real Property Management SPV LLC

Website

https://realpropertymgt.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Real Property Management is the largest single-family rental residence management franchise in North America, offering full-service residential property management across 460+ independently owned franchise locations in the US and Canada. It serves over 70,000 individual and institutional property owners with cloud-based software and the Wealth Optimizer Portfolio analytics tool.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Residential Real Estate Asset Management (BPAJAMAA), Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Residential property management
• Single-family rental management
• Property management franchise
• Tenant screening services
• Rental property maintenance

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Revenue generated from franchise owners who pay fees and ongoing royalties for using the RPM brand, systems, training, and support.
2. Property Management Services: Franchise offices provide comprehensive property management services including tenant screening, leasing, rent collection, maintenance coordination, and accounting. Pricing determined by each local office.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Real Property Management is the largest single-family rental residence management franchise in North America, providing full-service residential property management through 460+ independently owned and operated franchise offices. Services include comprehensive marketing and advertising, thorough tenant screening, full-service leasing, rent collection, regular inspections, cost-effective maintenance coordination, compliant evictions, and accounting. The company supplements its services with proprietary technology including the Wealth Optimizer Portfolio investment analysis tool and online owner and tenant portals.

Product overview

Real Property Management is a property management franchise organization offering full-service residential property management for single-family homes, duplexes, triplexes, and townhouses. The core offering includes property management services (tenant screening, leasing, rent collection, maintenance, evictions, and accounting) supplemented by technology tools: Wealth Optimizer (a free rental property financial performance calculator launched in 2022) and Wealth Optimizer Portfolio (an upgraded portfolio analysis platform launched January 2026 with interactive visualization, forecast insights, and collaboration features). The company operates through independently owned and operated franchise locations across the United States and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service residential property management including ongoing communication, comprehensive marketing and advertising, tenant screening and selection, full-service leasing, rent collection, regular inspections, cost-effective maintenance, compliant evictions, and comprehensive accounting for individual rental property owners and investors.
• Wealth Optimizer Portfolio

Quantifiable outcome

• Shorter and fewer vacancies through professional marketing and leasing
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SteadilycoreGTM or Marketing Partner · 7 April 2026Steadily has been named a preferred landlord insurance provider for Real Property Management franchise owners. This strategic collaboration delivers landlord-specific insurance coverage, CoverageCheck verification tools, and a referral revenue stream to more than 460 franchise locations across the United States.
• CredHubcoreTechnology or Integration · 22 December 2025CredHub and Real Property Management have teamed up to provide rental payment credit reporting solutions tailored for franchise owners. This partnership helps build tenant credit history through on-time rental payments.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Greystar Real Estate Partners: Largest US apartment and student housing manager with global operations. While focused on multifamily rather than SFR, it represents a large incumbent property manager competing for institutional real estate mandates.
• FirstService Residential: Large diversified property management company serving residential communities, with broader portfolio and scale than RPM. Comparable in residential property management services but operates at much larger scale and scope.

Direct peers

• HomeRiver Group: National residential property management company serving institutional and individual single-family rental owners. Directly competes with RPM on multi-market SFR management for institutional clients.
• All County Property Management: National franchise system focused on residential property management with multiple locations. Directly competes with RPM in the franchise-based residential property management space, targeting similar individual investor and small landlord customers.
• Property Management Inc. (PMI): Franchise network offering residential and commercial property management services across the US. Closely comparable franchise model and customer base to RPM, with similar fee structures and service offerings.

Emerging players

• Invitation Homes: Largest US institutional owner of single-family rental homes, operating in 16 markets. A buyer of professional property management services at scale and a partial vertical competitor as it internalizes more management functions.
• AppFolio: Cloud-based property management software platform serving residential and commercial managers. Competes with RPM's owner/tenant portals and BackOffice system by enabling self-service management for landlords and smaller managers.
• Buildium: Property management software for residential managers and landlords, owned by RealPage. Competes with RPM on the technology layer by enabling smaller operators to self-manage with sophisticated tools.

Others

• Neighborly (Parent Company): Parent conglomerate of RPM, operating 19 franchise brands across home services with 5,500+ locations. Provides shared resources, capital, and cross-brand distribution to RPM. Sister brands include Chem-Dry, Mr. Rooter, and Glass Doctor.

Regional players

• Ciminelli Real Estate Services: Regional property management company operating in select US markets, particularly the Northeast. Comparable residential property management services to local RPM franchise offices, with regional geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/realpropertymgt
• Facebookfacebook.com/propertymanagementvernal
• LinkedInlinkedin.com/company/realpropertymanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Property Management