PS
PS operates dedicated private terminals at major U.S. commercial airports (LAX, ATL, DFW, MIA), offering ultra-high-net-worth travelers line-free TSA and customs clearance, airfield chauffeur service to/from their commercial aircraft, and luxury hospitality through Private Suites, Salon lounges, and PS Direct door-to-door service.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PS does
PS operates a network of dedicated private terminals at major U.S. commercial airports, providing ultra-high-net-worth travelers with a fully bypassed, line-free commercial aviation experience. The company was launched in Spring 2017 in Los Angeles by founder Josh Gausman and CEO Amina Belouizdad Porter, incubated within security firm Gavin de Becker & Associates, and is currently organized under the legal entity Extime PS, LLC. PS holds the only private partnerships with both the TSA and U.S. Customs and Border Protection in the U.S. commercial aviation market, enabling guests to complete security screening and customs/immigration processing at the PS terminal rather than the main public terminal. Guests are then chauffeur-driven across the airfield in private BMW vehicles directly to and from their commercial aircraft.
The core product offering comprises three tiers — The Salon (shared social lounge), the Private Suite (private room with day bed, pantry, spa), and PS Direct (door-to-door chauffeur from aircraft to home/hotel within 35 miles) — packaged under either All Access Membership ($4,850/year), The Salon Membership ($1,250/year), or non-member per-use pricing ($1,295–$4,950 per leg). Revenue is primarily subscription + per-use transactional, with prepaid packages and dual-location discounts designed to drive multi-airport utilization. Distribution is direct-to-consumer via reserveps.com and a 24/7 member services call center, supplemented by an American Express Centurion partnership, travel agent handbook, and corporate membership program.
PS currently operates four U.S. locations — LAX (flagship), ATL, DFW (opened June 2026), and MIA (opened June 30, 2026) — with Paris (CDG) anticipated in 2027 via a partnership with Extime. The company has stated a public goal of reaching every major U.S. airport by 2030 and serves "thousands of Members," supported by 101–250 employees across operations, hospitality, security coordination, and corporate functions.
PS firmographics
Firmographics- Name
- PS
- Legal name
- Extime PS, LLC
- Website
- https://reserveps.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PS operates dedicated private terminals at major U.S. commercial airports (LAX, ATL, DFW, MIA), offering ultra-high-net-worth travelers line-free TSA and customs clearance, airfield chauffeur service to/from their commercial aircraft, and luxury hospitality through Private Suites, Salon lounges, and PS Direct door-to-door service.
- Ownership category
- akta.pro rank
PS industry classification
Industry- Product category
- Luxury Airport Terminal Services
- NAICS
- Other Airport Operations (488119), Limousine Service (485320)
- SIC
- Airports, Flying Fields & Airport Terminal Services (4581)
- akta.pro primary industry
- Private Aviation Terminals & FBO Services (THABAFAH)
Keywords
Where PS is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
PS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- All Access Membership: Annual subscription at $4,850 per year providing preferred per-use rates for Private Suite ($3,650 one-way for up to 4 travelers), The Salon ($895/person), and PS Direct ($1,125/person), plus complimentary valet parking (up to 30 nights for Suite, 2 nights for Salon), complimentary vehicle cleaning, complimentary spa services, priority reservations, and preferred cancellation policies. Members also receive 25% discount on dual-PS service when both origin and destination are PS locations.
- The Salon Membership: Annual subscription at $1,250 per year providing preferred per-use rates for The Salon ($995/person), Private Suite ($4,950 one-way), and PS Direct ($1,275/person), plus complimentary valet parking for 2 nights, priority reservations for Salon and PS Direct, and preferred cancellation policies.
- One-Day / Non-Member Per-Use Fees: Non-members pay per-use fees: The Salon at $1,295/person, Private Suite at $4,950 one-way (up to 4 travelers, +$800/person additional), and PS Direct at $1,650/person. Additional à la carte services include spa treatments ($100-$150), valet parking ($90/night), and vehicle cleaning ($100).
- American Express Centurion Benefit: Complimentary PS membership for US-issued Centurion American Express cardholders, with exclusive pricing: $825/person for American Express exclusive space, $3,550 one-way Private Suite, and $1,050/person for PS Direct. Revenue flows to PS via per-use fees billed to the cardholder's account on file.
- Pre-Purchase Membership Packages: Annual Members can purchase multiple PS uses in advance at reduced rates, starting at 10 flights (5 roundtrip flights), with a buy-more save-more scale. This creates prepaid revenue for PS.
- Dual-Service Discount: When reserving PS for both origin and destination airports, both Members and Non-Members receive a 25% discount on total cost, encouraging multi-location usage and increasing revenue per trip.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All Access Membership — $4,850/year with preferred rates across all services |
| Subscription | Annual | The Salon Membership — $1,250/year with preferred Salon and PS Direct rates |
| Usage-based | Pay-as-you-go | Non-Member / One-Day rates — full per-use pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
PS product offering
Product offeringCore offering
PS operates private terminals at major U.S. commercial airports that allow guests to bypass the public terminal entirely. The service includes private TSA and customs clearance, BMW chauffeur transport across the airfield directly to and from the commercial aircraft door, baggage handling, and luxury hospitality in private suites or shared lounges with chef-prepared dining and spa services. Members and non-members can book The Salon, Private Suite, or PS Direct experiences at LAX, ATL, DFW, and MIA.
Product overview
PS is a private luxury terminal service for commercial airline travelers, offering three distinct experience tiers: The Salon (shared social lounge), Private Suite (private spacious sanctuary), and PS Direct (door-to-door chauffeur service). The company operates on an annual membership model with All Access and Salon Membership tiers, plus per-use non-member pricing. PS provides end-to-end premium airport experiences including private TSA and Customs clearance, chauffeur-driven airfield transfers, chef-prepared dining, and spa services. The network includes operational locations at LAX (Los Angeles), ATL (Atlanta), and DFW (Dallas Fort Worth), with MIA (Miami) launching June 30, 2026, and Paris expansion anticipated in 2027.
Differentiator
Problem solved
Functional benefit
Products and services
- The Salon A shared social lounge experience at the PS private terminal, designed for solo travelers or small groups. Includes private TSA and Customs clearance at PS, shared BMW airfield transfer, complimentary cocktails, chef-prepared meals, and spa shower upon request, in a members-club-style setting away from public terminal chaos.
- Private Suite A private spacious sanctuary within the PS terminal with dedicated staff, featuring a day bed, entertainment center, fully-stocked pantry, and private restroom. Includes private BMW chauffeur service across the airfield, chef-prepared meals, spa services, and accommodates up to six people.
- PS Direct
- All Access Membership
- Salon Membership
- One-Day (Non-Member) Access
- Corporate Membership
- American Express Centurion Cardholder Benefit
Quantifiable outcome
- Private TSA screening completes in under 5 minutes (as reported by Men's Journal)
- +2 more outcomes
Companies that use PS
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
PS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and flagship.
- Extime (Paris-Charles de Gaulle Airport)minorExtime Exclusive, a private terminal at Paris-Charles de Gaulle Airport, debuted in June 2024 (timed for the Paris Olympics). While not yet part of the PS network, PS helps arrange seamless journeys through Paris for its members. PS Paris is anticipated to launch officially in 2027, integrating Extime into the PS network.
- U.S. Transportation Security Administration (TSA)corePS holds the only private partnership with the Transportation Security Administration (TSA) in the U.S. commercial aviation market, enabling PS to conduct private, line-free TSA security screening for departing guests at PS terminals rather than at public airport checkpoints.
- U.S. Customs and Border Protection (CBP)corePS holds the only private partnership with U.S. Customs and Border Protection (CBP), enabling PS to conduct dedicated customs and immigration processing for arriving international guests at PS terminals rather than at public airport customs halls.
- American Express (Centurion)flagshipUS-issued Centurion American Express cardholders receive complimentary PS membership, exclusive per-use rates ($825/person for exclusive space, $3,550 Private Suite, $1,050 PS Direct), and access to a dedicated American Express exclusive space at PS LAX. PS discloses personal information to American Express to facilitate this benefit.
- Credit Card Companies (Complimentary Membership Benefit)minorSome PS members receive a complimentary one-day membership through their relationship with a credit card company. PS may disclose personal information with such credit card companies to facilitate a more seamless travel experience for the cardholder.
- Gavin de Becker & AssociatescorePS was incubated within Gavin de Becker & Associates, a renowned security firm, before being spun out as an independent company. This security DNA is foundational to PS's operations, including its approach to guest privacy, security protocols, and TSA/CBP partnerships.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
PS competitors and assessment
Company assessmentBroad incumbents
- NetJets: Berkshire Hathaway-owned fractional jet ownership leader offering shared ownership and jet card programs. Targets the same HNW/UHNW travelers seeking privacy, time savings, and luxury — PS effectively offers a 'private jet experience without owning a jet' alternative to NetJets's fractional model.
- American Express Centurion Lounge: AmEx-operated premium airport lounges at major U.S. hubs, free to Centurion cardholders. While a commercial partner and distribution channel for PS, Centurion Lounges also represent the most accessible 'premium commercial travel' alternative and a potential future competitive threat if AmEx deepens its own premium airport offerings.
- Plaza Premium Group: World's largest independent airport lounge network operating premium hospitality spaces across 250+ locations globally. Competes for airport dwell-time spend and ancillary premium services, though without PS's exclusive TSA/CBP clearance or private terminal differentiation.
- Priority Pass: World's largest independent airport lounge access program with 1,300+ lounges globally. Provides a mass-market premium airport experience for frequent travelers, conceptually adjacent to PS's premium offering though materially less exclusive and without private terminal capabilities.
Direct peers
- Extime Exclusive: Private terminal service at Paris-Charles de Gaulle Airport that debuted in June 2024. Operates nearly identical concept (private TSA/CBP equivalent, airfield chauffeur, luxury suites) and is already partnered with PS for transatlantic journeys, with PS Paris anticipated to formally integrate Extime in 2027.
- PrivateFly: Global private jet booking platform and brokerage providing on-demand charter with membership pricing. Competes for UHNW travelers prioritizing flexibility, time savings, and privacy across both commercial and private aviation use cases.
- BLADE: Urban air mobility and private charter marketplace offering scheduled seaplane, helicopter, and jet services from dedicated terminals. Targets the same affluent, time-sensitive, experience-driven traveler PS serves, with a parallel private-terminal value proposition.
- Magellan Jets: Private jet membership and charter company offering jet card programs for HNW individuals and corporations. Competes directly for the same customer profile PS targets by offering an alternative private aviation experience rather than an enhanced commercial one.
- Wheels Up: Membership-based private aviation company offering on-demand charter and managed programs targeted at affluent consumers. Directly competes for the same UHNW discretionary travel wallet by offering an alternative to commercial airline flying.
- JSX: Semi-private air carrier offering hop-on/hop-off service from private terminals at major airports targeting affluent business and leisure travelers seeking to avoid the commercial airport experience. PS and JSX compete for the same UHNW customer base with adjacent (private terminal vs. semi-private flight) value propositions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PS social profiles
Digital presencePS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PS leadership team
Management profileNumber of profiles
Profiles2 records
PS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PS
What does PS do?
PS operates private terminals at major U.S. commercial airports that allow guests to bypass the public terminal entirely. The service includes private TSA and customs clearance, BMW chauffeur transport across the airfield directly to and from the commercial aircraft door, baggage handling, and luxury hospitality in private suites or shared lounges with chef-prepared dining and spa services. Members and non-members can book The Salon, Private Suite, or PS Direct experiences at LAX, ATL, DFW, and MIA.
Is PS a public or private company?
PS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PS founded?
PS was founded in 2017. It employs 101 to 250 people.
Where is PS based?
PS is headquartered in Los Angeles, United States, in the North America region.
How does PS make money?
Six revenue lines are on record. All Access Membership is the primary driver. The others are the Salon Membership, one-Day / Non-Member Per-Use Fees, american Express Centurion Benefit, pre-Purchase Membership Packages and dual-Service Discount.
Who are PS's main competitors?
Broad incumbents on record are NetJets, American Express Centurion Lounge, Plaza Premium Group and Priority Pass. Direct peers are Extime Exclusive, PrivateFly, BLADE, Magellan Jets, Wheels Up and JSX.
Does PS have an API?
No public API is recorded for PS.
What industry is PS in?
PS's product category is Luxury Airport Terminal Services. Its primary akta.pro industry code is THABAFAH, Private Aviation Terminals & FBO Services. Its NAICS code is 488119 and its SIC code is 4581.