Caedel Medical Group

What Caedel Medical Group does

Caedel Medical Group, P.C. is an independent, physician-owned primary care practice founded in 2006 by Dr. Claire K. Willie MD, operating two physical clinics in Riverdale and East Atlanta, Georgia, serving the Fayette and Clayton county corridor. The clinical team comprises eight providers — two board-certified MDs (Internal Medicine/Family Medicine, plus Dr. Willie's Functional Medicine certification) and six physician assistants and nurse practitioners — delivering routine and executive physicals, women's and men's health, chronic disease management for diabetes and hypertension, joint and muscle pain care, and an extensive menu of on-site diagnostic testing (EKG, ultrasound, echocardiogram, bone density, spirometry, ABI, urinalysis). The practice's technology layer is conventional primary care infrastructure: the eClinicalWeb patient portal for scheduling, records, and billing, and the healow mobile app for appointment booking.

The revenue model mixes insurance-reimbursed primary care visits with out-of-pocket cash-pay wellness services and supplement sales. The Wellness Center add-on vertical introduced in 2019 includes the Caedel IV Therapy Center (intravenous vitamin and antioxidant drips), a 24-week medically supervised Weight Wellness Program, hormone testing and replacement therapy, GI and food intolerance stool testing, and bio-feedback therapy — all positioned as elective, non-insurance or partially out-of-pocket offerings. Supplements are sold through a Fullscript virtual dispensary integration, adding a transactional revenue stream.

The go-to-market is direct-to-consumer, with patients acquired primarily through the practice's website, local SEO, online reviews (Google, Yahoo, Healthgrades), and community reputation — including the founder's 2011 Saint Ann's Mission Foundation, a non-profit arm that has provided free medical care to over 10,000 underserved patients internationally and locally. The practice accepts most major insurance plans (Aetna, Anthem, BCBS, Cigna, Humana, Medicare/Medicaid, United Healthcare) and operates with weekday plus Saturday hours across both locations. No external venture, private equity, or strategic investor capital is involved; the entity is a privately held professional corporation.

Name

Caedel Medical Group

Legal name

Caedel Medical Group, P.C.

Website

https://caedelmedical.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Caedel Medical Group is an independent, physician-owned primary care practice operating two clinics in Riverdale and East Atlanta, Georgia, serving adult patients with insurance-based primary care, diagnostic testing, and cash-pay wellness services including IV therapy and weight management.

Ownership category

akta.pro rank

Headquarters

HQ city

Riverdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Care Services: Revenue generated from primary care visits, specialist consultations, diagnostic testing, and medical procedures billed through insurance or direct patient payment.
2. Wellness Services: Revenue from supplemental services including IV therapy, weight loss programs, hormone replacement therapy, and bio-feedback sessions offered as out-of-pocket or membership-based services.
3. Supplement Sales: Sale of health supplements through Fullscript virtual dispensary partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Caedel Medical Group, P.C. is a primary care medical practice delivering in-person primary care, executive physicals, chronic disease management (diabetes, hypertension, weight management), on-site diagnostic testing, and women's and men's health services through board-certified physicians, physician assistants, and nurse practitioners across two Georgia offices. The practice supplements traditional primary care with a Wellness Center offering IV vitamin therapy, hormone replacement therapy, GI and food intolerance testing, bio-feedback therapy, and a 24-week medically supervised Weight Wellness Program, plus supplements distributed through the Fullscript virtual dispensary.

Product overview

Caedel Medical Group, P.C. is a primary care medical practice serving Fayetteville, GA with two locations in Fayette and Clayton counties. The practice offers a comprehensive suite of healthcare services centered on primary care medicine, delivered by board-certified Internal Medicine Practitioners, Family Medicine Doctors, Physician Assistants, and Nurse Practitioners. The core offerings include routine and executive physicals, chronic disease management (diabetes, hypertension, weight management), diagnostic testing (EKG, ultrasound, bone density, echocardiogram), and specialty wellness programs. The wellness division encompasses IV therapy services through Caedel IV Therapy Center, hormone replacement therapy, and bio-feedback therapy. The practice also maintains a charitable arm through the Saint Ann's Mission Foundation, which provides free medical care to underserved communities internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Saint Ann's Mission Foundation: Non-profit humanitarian organization founded by Dr. Claire K. Willie in 2011, providing free medical care and medications to underserved communities internationally through partnerships with schools and churches.

Products and services

• Primary Care Services Core primary care medical services delivered by board-certified Internal Medicine and Family Medicine physicians, physician assistants, and nurse practitioners, including annual physicals, executive physicals, sports physicals, women's health, men's health, sick patient exams, and counseling on smoking cessation, weight management, and diabetes. Targeted at adult patients in the Fayette and Clayton county areas of Georgia.
• Executive Physicals Comprehensive health assessment with customized exam packages, preventive screening tests, cardiovascular counseling, medication review, lifestyle assessment, and in-depth one-on-one physician consultations, with amenities including complimentary Wi-Fi and on-site business services. Designed for time-constrained professionals and executives.
• Chronic Disease Management Management programs for hypertension, diabetes, and weight-related conditions, including diabetes evaluation and management, weight loss programs with BIA testing, B-12 injections, and lipo-injections, and counseling on weight management, diabetes, and smoking cessation. Targeted at adults with chronic conditions in the Riverdale and East Atlanta area.
• Women's Health Services Women's health examinations including pap smears, pelvic exams, breast exams, and mammogram referrals, with attention to sarcopenia and hormonal imbalance during menopause. Targeted at adult women in the practice's service area.
• Men's Health Services Comprehensive men's health examinations including cardiovascular, respiratory, and neurological assessments, and prostate exams. Targeted at adult men in the practice's service area.
• Joint and Muscle Pain Management Musculoskeletal care including joint examinations for deformities, erythema, swelling, or effusion, with treatments such as targeted exercises, joint injections, and medications. Targeted at adults presenting with musculoskeletal issues.
• On-Site Diagnostic Testing Comprehensive on-site diagnostic testing including EKG, urinalysis, spirometry, ankle-brachial index (ABI), bone density scans, echocardiograms, and various ultrasound examinations (carotid, abdominal, thyroid, renal, aorta). Targeted at primary care patients of the practice.
• Wellness Center Comprehensive wellness program combining weight management, IV therapy, stress management, hormone testing and replacement therapy, GI and food intolerance testing, and bio-feedback therapy. Targeted at wellness-focused patients seeking services beyond traditional primary care.
• Weight Wellness Program A 24-week medically supervised weight loss program including weight management counseling, lipo-injections, B-12 injections, and weight loss medication. Targeted at adults pursuing structured, medically supervised weight loss.
• Caedel IV Therapy Center IV vitamin therapy providing vitamins, minerals, and antioxidants via intravenous administration. Treatments include My Nutrient Boost, My Nutrient Bump, My Immunity Boost, My Stress Boost, My Surgery Boost, and My No More Inflammation, plus specialized Alpha Lipoic Acid, L-Carnitine, Amino Acid, and Glutathione infusions. Targeted at adult patients seeking energy, immunity, stress, recovery, and inflammation support.
• Hormone Testing and Replacement Therapy Hormone testing for women and men with hormone replacement therapy (HRT) for patients who qualify, addressing aging-related ailments. Targeted at adults experiencing hormonal changes associated with aging.
• GI and Food Intolerance Testing Advanced stool testing for gut health management, detecting parasites or bacteria that cause inflammation and poor digestion, including food allergy and intolerance diagnosis. Targeted at patients with gut health or food sensitivity concerns.
• Bio-Feedback Therapy Relaxation therapy using sound, video images, and lights to retrain the brain, with 30-45 minute sessions helping manage chronic pain, headaches, anxiety, stress, and high blood pressure. Targeted at patients seeking non-pharmacological stress and pain management.
• Supplements Nutritional supplements available for purchase through the Fullscript virtual dispensary, supporting the practice's wellness programs. Targeted at practice patients and wellness-focused individuals.
• Saint Ann's Mission Foundation Non-profit humanitarian organization founded in 2011 by Dr. Claire K. Willie and Hyacinth Anderson RN, providing free medical care and medications to underserved communities internationally and locally through partnerships with schools and churches, having served over 10,000 people since founding. Targeted at underserved populations in need of medical care.

Quantifiable outcome

• Over 10,000 patients served through Saint Ann's Mission Foundation since 2011
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Privia Health: Physician practice management platform supporting independent primary care groups with technology, payer contracting, and population health tools. Relevant comparable for an independent practice considering enablement partnerships to scale without losing independence.
• ChenMed: Value-based primary care group focused on senior patients with on-site diagnostic services and wellness programming. Comparable in combining PCP visits, diagnostics, and chronic disease management under one roof, though focused on Medicare Advantage populations.
• Restore Hyper Wellness: Multi-location wellness franchise offering IV vitamin therapy, hormone optimization, and weight management services. Most directly comparable to Caedel's IV Therapy Center and wellness cash-pay services at retail scale.
• Amazon One Medical: Tech-enabled primary care membership practice combining traditional PCP services with virtual care and wellness. Comparable business model to Caedel (primary care + wellness add-ons), but operates at vastly greater scale across multiple U.S. markets.
• MDVIP: National concierge primary care network with affiliated physicians offering membership-based preventive care, executive physicals, and wellness services. Directly comparable in service mix (executive physicals, wellness, smaller patient panels) and target patient segment.
• Oak Street Health (CVS Health): Value-based primary care group for older adults with integrated wellness and chronic disease management. Comparable in senior-focused primary care with on-site diagnostic testing and chronic disease (diabetes, hypertension) management programs.
• VillageMD: Primary care platform partnered with Walgreens offering comprehensive physician services including chronic disease management and diagnostics. Comparable in operating multi-site primary care clinics, though at significantly larger scale with PE backing.

Emerging players

• Forward: Tech-forward primary care practice combining preventive screenings, diagnostics, wellness programming, and membership-based care. Comparable in offering comprehensive health assessments and wellness services alongside primary care, with similar preventive-medicine ethos.
• Parsley Health: Functional medicine practice offering holistic primary care with hormone, gut, and nutrition focus on a membership basis. Comparable in functional medicine orientation and integration of wellness/IV/hormone services with primary care.
• Modern Age: Wellness clinic chain offering hormone replacement therapy, IV therapy, skincare, and anti-aging services. Comparable in cash-pay wellness positioning, hormone optimization, and IV drip offerings targeting health-conscious adult consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Caedelmedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caedel Medical Group