Vancouver Bike Share

What Vancouver Bike Share does

Vancouver Bike Share Inc. operates Mobi by Rogers, a public bike-sharing service in Vancouver, British Columbia. Founded in 2016 as a subsidiary of CycleHop LLC, the company runs 2,000 classic bikes and 600 electric bikes across 250+ stations, including 14 dedicated stations on the University of British Columbia campus. The service is available 24/7 year-round and supports one-way trips with stopovers via an integrated cable lock on each bike. Technology is built on Smoove Box hardware and a mobile app (iOS/Android) developed and maintained by Fifteen SAS (France), hosted on Google Cloud, with Mapbox/OpenStreetMap for routing, Stripe for payments, and Zendesk for customer support.

The revenue model blends subscription passes (Pay Per Ride, $15 Day Pass, $49 Monthly Pass, $99 Summer Pass, $149 UBC Ebike Pass), a $5 Community Pass (capped at $20/season) for equity-eligible residents, a $500/year Corporate Program ($29/employee/month), and usage-based overage fees ($0.29-$0.39/min) plus service, late-return, and damage recovery penalties. Go-to-market is self-serve PLG via app and website, augmented by a Rogers Communications telecom co-marketing channel (free 3-month pass for Rogers 5G+/Xfinity customers), UBC institutional enrollment, and community-organization referrals for the Community Pass.

The company is embedded in Vancouver's civic transportation ecosystem through a partnership with the City of Vancouver tied to the Greenest City Action Plan, with TransLink subsidizing the Day Pass. It does not appear to have raised institutional funding, is privately held, and operates a single-city Vancouver footprint. Notable operational assets include a publicly available System Data Portal publishing monthly trip and station data back to 2017.

Name

Vancouver Bike Share

Legal name

Vancouver Bike Share Inc.

Website

https://mobibikes.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vancouver Bike Share Inc. operates Mobi by Rogers, a Vancouver public bike-sharing service with 2,600 bikes at 250+ stations. It serves urban commuters, UBC students, corporate employees, and underserved residents via subscription passes, corporate programs, and subsidized community passes.

Ownership category

akta.pro rank

Product category

Shared Urban Mobility / Public Bike Share Services

NAICS

Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industries

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Public bike share
• Bicycle sharing system
• Urban mobility services
• Electric bike rental
• Membership transit passes

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Individual Pass Subscriptions: Recurring monthly passes (Pay Per Ride, Day Pass, Monthly Pass, Summer Pass, UBC Ebike Pass) with included ride minutes and per-minute overage charges. Auto-renewal on monthly passes unless cancelled.
2. Corporate Program Membership: One-time annual fee of $500 per company unlocking discounted employee memberships at $29/month (reduced from $49 regular). Enterprise B2B2C model.
3. Usage Overage Fees: Per-minute charges when rides exceed included time limits. $0.29/min for Classic bikes, $0.29-0.39/min for Ebikes depending on pass type.
4. Service and Penalty Fees: Late return fees ($5-$30), loss of use charges ($5-$15/day), reinstatement fees ($20-$25), equipment replacement fees ($2,000-$4,000), and damage recovery fees ($50-$80+).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vancouver Bike Share operates Mobi by Rogers, a public bike sharing service in Vancouver, BC, providing 2,000 classic bicycles and 600 electric bicycles available 24/7 at over 250 docking stations. Users access bikes via a mobile app or membership card using a 7-digit User Code and PIN, with an integrated cable lock enabling temporary stopovers between stations. The company sells multiple subscription and per-use passes directly to consumers and corporate clients, supported by a partnership with the City of Vancouver and a title sponsorship from Rogers Communications.

Product overview

Vancouver Bike Share operates Mobi by Rogers, a public bike sharing service comprising two core product types—Classic Bikes and Ebikes—available 24/7 year-round across 250+ stations in Vancouver. The system is built around multiple membership pass products: Pay Per Ride (per-minute pricing for occasional users), Day Pass ($15 single-day access), Monthly Pass ($49 with auto-renew), and Summer Pass ($99 seasonal). Specialized pass variants include the Community Pass (equity-focused, $5/month for eligible residents), UBC Ebike Pass ($149 for university community), and Corporate Program (employer-sponsored at $29/employee/month). A companion mobile app enables station finding, account management, and bike unlocking. The company also maintains a System Data Portal providing open trip data for research purposes. The service uses Smoove Box technology for bike access control.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobi by Rogers Classic Bikes

Quantifiable outcome

• Reduced GHGs and air pollution through shared mobility replacing car trips
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and moderate.

• UNITE PartnershipscoreGTM or Marketing PartnerOfficial partnership sales and marketing agency for Mobi by Rogers. Handles outreach to potential sponsors and manages partnership development for the bike share program.
• Rogers CommunicationsflagshipGTM or Marketing PartnerPrimary sponsor with 'Mobi by Rogers' branding. Offers free 3-month bike pass to Rogers 5G+/Xfinity customers at select stores. Major co-marketing initiative driving customer acquisition.
• FifteencoreTechnology or IntegrationTechnology provider and application publisher for Mobi platform. Developed and maintains the Smoove Box technology, mobile app, and backend infrastructure. French SAS company with headquarters in Issy-les-Moulineaux.
• City of VancouverflagshipStrategic or Co-development PartnerCity partnership supporting bike share as integral part of Vancouver's transportation network and Greenest City 2020 Action Plan. Provides station placement and civic support.
• UBC (University of British Columbia)coreStrategic or Co-development PartnerCampus partnership with 14 stations and $149 UBC Ebike Pass for students, faculty, and staff. Dedicated station network on campus with expansion planned for 2025.
• Google CloudcoreTechnology or IntegrationHosting provider for service data. Data center located in Saint-Ghislain, Belgium.
• StripecoreTechnology or IntegrationThird-party payment processing company handling secure credit and debit card transactions. Processes payments on servers outside Canada including the United States.
• TransLinkmoderateStrategic or Co-development PartnerRegional transportation authority supporting the Day Pass at $15 special rate for Mobi members.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BIXI Montréal: BIXI operates the public bike-share system across the Greater Montreal area using a docked, station-based model with classic and ebikes on a subscription/pass-based revenue model - directly comparable to Mobi by Rogers in Canada.
• Bike Share Toronto: Bike Share Toronto runs the docked public bike-share system in Toronto with hundreds of stations and a mix of membership passes and casual single-ride access - structurally identical to Vancouver Bike Share's operating model.
• Citi Bike (New York): Citi Bike is North America's largest docked bike-share system, operated by Lyft, offering station-based access with monthly and annual passes and ebike add-ons - the benchmark direct competitor to any docked system including Mobi.
• Capital Bikeshare: Capital Bikeshare operates the docked bike-share network across the DC metro with membership tiers and corporate programs - a direct comparable to Mobi's station-based, pass-driven model.
• Divvy (Chicago): Divvy operates Chicago's docked public bike-share (operated by Lyft) with classic and ebikes on subscription and per-ride pricing - directly comparable to Mobi's core product and pricing structure.
• Bay Wheels (Lyft, San Francisco): Bay Wheels is Lyft's docked bike-share service in the SF Bay Area with classic and electric bikes plus annual and monthly memberships - a direct docked-system peer to Mobi by Rogers.
• SoBi Hamilton: SoBi operates the Hamilton, Ontario docked bike-share with membership tiers and station-based access - a smaller Canadian direct peer with very similar operational footprint and pass mechanics.

Emerging players

• Lime: Lime operates dock-based and dockless shared bikes and e-bikes in multiple North American cities, competing for the same urban shared-mobility use case as Mobi by Rogers but with a different deployment model.

Broad incumbents

• Lyft (Bikes & Scooters): Lyft operates multiple docked and dockless bike-share systems across the US (Citi Bike, Divvy, Bay Wheels) - a broad incumbent that owns and runs several direct competitors to Mobi at scale.

Others

• PBSC Urban Solutions: PBSC is a major bike-share technology and equipment supplier (docks, bikes, kiosks) used by many city systems; comparable as an ecosystem participant supplying the same kind of station-based infrastructure that powers Mobi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mobibikes
• Instagraminstagram.com/mobibikes
• YouTubeyoutube.com/@mobibikes
• LinkedInlinkedin.com/company/mobibikes
• Xx.com/mobi_bikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vancouver Bike Share