Condensed
Condensed is a privately held boutique branding agency in Brooklyn, NY, founded by Brent and Teresa Lagerman in 2003 (rebranded from mimoYmima in 2012). It delivers brand strategy, visual identity, packaging, web design, and animation services on a selective project basis to startups and creative organizations, including nonprofits and artist foundations.
- Company typePrivate
- Founded2005
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Condensed does
Condensed is a privately held boutique branding agency founded by Brent and Teresa Lagerman in Brooklyn, New York. Originally launched as mimoYmima in 2003 and rebranded to Condensed in 2012, the firm operates with a deliberately small team (estimated 1-10 employees) and selectively takes on clients in the startup and creative-organization segments. The agency delivers a full branding lifecycle including brand strategy, naming, visual identity, packaging design, illustration, website design, animation, and web development. Notable client relationships span Tough Mudder (original brand system, grown to $200M+ revenue), ShopMy ($1.5B valuation), Vessel Studios (since 2013), and a portfolio of artist foundations including Saul Steinberg and Lenore G. Tawney.
The business operates on a project-based professional-services revenue model with quote-based pricing; case-study budgets range from under $10,000 to $200,000-$999,999 depending on scope. Go-to-market is sales-led and largely inbound: prospective clients submit project details, timeline, and budget through the company website contact form, supplemented by client referrals and a portfolio of published case studies that serve as the primary trust signal. The agency does not disclose revenue, employee count, funding, or ownership beyond the founding couple, and there is no evidence of institutional investment, subsidiaries, or M&A activity.
The underlying technology is standard creative-production tooling rather than proprietary platform infrastructure; there are no AI/ML capabilities, APIs, integrations, or patents disclosed. Operating geographies are concentrated in the United States (Brooklyn, Hudson Valley, New York metro, San Francisco Bay Area), with remote work supported. The firm has remained founder-controlled and boutique-scale by stated choice since 2003.
Condensed firmographics
Firmographics- Name
- Condensed
- Legal name
- Condensed
- Website
- https://condensed.io
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Condensed is a privately held boutique branding agency in Brooklyn, NY, founded by Brent and Teresa Lagerman in 2003 (rebranded from mimoYmima in 2012). It delivers brand strategy, visual identity, packaging, web design, and animation services on a selective project basis to startups and creative organizations, including nonprofits and artist foundations.
- Ownership category
- akta.pro rank
Condensed industry classification
Industry- Product category
- Branding and Design Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Condensed is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Condensed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branding and Design Services: Project-based professional services revenue from branding, visual identity, packaging design, web design, web development, illustration, and animation services for startups and creative organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing based on scope and complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Condensed product offering
Product offeringCore offering
Condensed is a boutique branding agency that provides end-to-end branding and design services for startups and creative organizations. Its offerings span brand strategy, naming, visual identity systems, packaging design, illustration, website design, animation, and web development. The firm operates as a single, unified creative partner handling the full brand lifecycle from strategy through execution and ongoing iteration.
Product overview
Condensed is a boutique branding agency that functions as a single, unified service offering rather than a software platform or modular product. The agency provides comprehensive branding and design services including brand strategy, naming, visual identity, packaging design, illustration, website design, animation, and web development. The company works exclusively with startups and creative organizations, positioning itself as a creative partner rather than a product vendor.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Full-service branding and design offering covering brand strategy, naming, visual identity, packaging design, illustration, website design, animation, and web development for startups and creative organizations. Delivered as a unified creative engagement rather than discrete modules.
Quantifiable outcome
- Tough Mudder grew from grad project to $200M+ annual revenue under Condensed's branding
- +5 more outcomes
Companies that use Condensed
Customer profileNamed customers33 records
Segments3 records
Ideal customer profiles3 records
Condensed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Condensed partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Brooklyn FoodworksminorBrooklyn Foodworks, a food incubator in Bushwick, provided commercial kitchen space for Keepers production. Head Nick Devane made the first equity investment in Keepers.
- Eastlick CoffeeminorCoffee roaster that sourced and roasted Ethiopian beans for Keepers sparkling coffee, providing expertise on flavor pairing between coffee and citrus.
Scale indicators11 records
Recent moves1 record
Expansion highlights4 records
Condensed competitors and assessment
Company assessmentDirect peers
- Collins: Collins is a San Francisco-based brand strategy and design firm working with consumer, tech, and culture clients. It is comparable to Condensed as a selective brand identity studio serving founders and creative organizations with full-service brand systems.
- Manual (manual.co): Manual is a Brooklyn-based creative agency serving startups and tech companies with branding, web design, and product design. It directly competes with Condensed in the Brooklyn startup branding space with similar full-service offerings.
- Character (Creative Agency): Character is a San Francisco-based branding and design agency that builds brands for tech-forward companies. It is comparable to Condensed as a boutique agency focused on naming, identity, and brand systems for venture-backed and creative clients.
- Red Antler: Red Antler is a Brooklyn-based branding agency focused on launching and scaling startups, with clients across DTC, tech, and consumer. It directly competes with Condensed in the startup branding niche, offering similar brand strategy, naming, and visual identity services.
- Frank Collective: Frank Collective is a Brooklyn-based creative agency specializing in brand strategy, identity, and digital experiences for cultural and consumer brands. It is comparable to Condensed as a boutique creative firm serving startups and creative organizations.
- Base Design: Base Design is an independent design agency with offices in New York, Brussels, and Geneva specializing in brand identity and cultural projects. It is comparable to Condensed as a boutique firm serving creative organizations and cultural clients with selective, founder-led engagement.
Emerging players
- Bureau Cool: Bureau Cool (Bureau Buro) is a Brooklyn-based emerging design studio working with startups and creative brands on identity and digital design. It is comparable to Condensed as a smaller-scale design firm in the same Brooklyn ecosystem serving founder-led brands.
Broad incumbents
- Studio Dumbar: Studio Dumbar is an internationally established Dutch design agency known for brand identity and visual systems. It is comparable to Condensed as an established brand design firm, though at much larger scale and broader geographic reach.
- Landor & Fitch: Landor & Fitch is a global brand consulting and design firm operating as part of WPP. It is comparable to Condensed as a brand strategy and identity firm, though at vastly larger scale and serving enterprise clients across diverse verticals.
- Pentagram: Pentagram is one of the world's largest independently owned design firms, offering brand strategy, visual identity, and packaging design. It is comparable to Condensed as a creative services firm specializing in identity work, though operating at much larger scale across many verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Condensed social profiles
Digital presenceCondensed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Condensed leadership team
Management profileNumber of profiles
Profiles2 records
Condensed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Condensed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Condensed
What does Condensed do?
Condensed is a boutique branding agency that provides end-to-end branding and design services for startups and creative organizations. Its offerings span brand strategy, naming, visual identity systems, packaging design, illustration, website design, animation, and web development. The firm operates as a single, unified creative partner handling the full brand lifecycle from strategy through execution and ongoing iteration.
Is Condensed a public or private company?
Condensed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Condensed founded?
Condensed was founded in 2005. It employs 1 to 10 people.
Where is Condensed based?
Condensed is headquartered in Brooklyn, United States, in the North America region.
How does Condensed make money?
One revenue line is on record: branding and Design Services.
Who are Condensed's main competitors?
Direct peers on record are Collins, Manual (manual.co), Character (Creative Agency), Red Antler, Frank Collective and Base Design. Bureau Cool is listed as an emerging player. Broad incumbents are Studio Dumbar, Landor & Fitch and Pentagram.
Does Condensed have an API?
No public API is recorded for Condensed.
What industry is Condensed in?
Condensed's product category is Branding and Design Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 54183 and its SIC code is 2741.