People Store

Name

People Store

Legal name

FORMATION Talent Agency

Website

https://peoplestore.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Talent Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Employment Agencies (7361), Services-Advertising (7310)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK), Creator Talent Management & Representation (MPAAAHAB)

Keywords

• Talent representation services
• Commercial talent agency
• Voiceover artist representation
• Digital talent representation
• Literary talent management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Talent Representation Services: The agency generates revenue through commission-based representation of talent (actors, writers, filmmakers, digital creators, voiceover artists). Agents work to secure auditions, negotiating contracts and facilitating deals with casting directors, producers, brands, and advertisers. The agency takes a percentage of the talent's earnings from engagements secured through the agency's representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

People Store (now FORMATION Talent Agency) is a boutique talent agency that represents actors, writers, filmmakers, digital creators, and voiceover artists across film, television, commercial, voiceover, digital, and literary projects. The agency earns commissions by connecting represented talent with casting directors, producers, brands, and advertisers. Operations are organized into departmental practices (Commercial, Voiceover, Digital, Literary) to provide specialized representation across creative disciplines.

Product overview

FORMATION Talent Agency (formerly People Store) is a boutique talent agency offering a unified platform of representation services. The company operates through distinct service divisions: Talent Representation (core offering for actors in film/TV), Commercial Department, Voiceover Representation, Digital Talent Representation, and Literary Department. The agency was established in 1983 and serves a diverse roster of actors, writers, filmmakers, and creatives. While the company has evolved from its origins as People Store, it does not operate as a software platform with modular products—rather, it provides integrated human capital services through specialized departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Department Representation Representation of on-camera actors for advertising, brand, and commercial projects, connecting talent with advertising agencies, brands, and casting directors. Designed for actors pursuing commercial work as part of or in addition to their broader acting career.
• Voiceover Representation Dedicated representation of voiceover artists for animation, narration, commercial voice work, video games, and other voice-driven projects. Targeted at professional voice actors seeking agency advocacy and audition access in the voiceover market.
• Digital Talent Representation Representation of digital creators and influencers for brand partnerships, sponsored content, and digital-first entertainment projects. Targeted at content creators seeking professional management of brand and digital opportunities.
• Literary Department Representation Representation of writers, screenwriters, book authors, and other literary talent for publishing, screenwriting, and content development opportunities. Designed for writers seeking professional advocacy in the publishing and screenwriting markets.
• On-Camera Acting Representation (Film/TV) Representation of actors for film and television productions, including auditions, contract negotiation, and career management. Targeted at on-camera actors seeking professional representation in scripted entertainment.

Quantifiable outcome

• 40+ years of industry experience in talent representation

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Abrams Artists Agency: Mid-size talent agency representing actors, writers, voiceover artists, and digital talent across multiple disciplines. Comparable in service breadth and boutique-to-mid-market positioning.
• Shirley Hamilton Inc. Long-standing boutique talent agency representing actors and models with multiple decades of operating history. Comparable boutique size and tenure-based brand reputation.
• Verve Talent and Literary Agency: Mid-size talent and literary agency with divisions covering actors, writers, and comedians. Comparable multi-discipline representation including literary, similar to FORMATION's literary department.
• Atlanta Models & Talent: Atlanta-based boutique talent agency focused on actors, models, and commercial talent for film, television, and advertising. Operates in the same regional market with comparable service offerings.
• J Pervis Talent Agency: Atlanta-based boutique talent agency representing actors, writers, and comedians. Direct competitor in the same Southeast market with a similar boutique, relationship-driven representation model.
• The Campbell Agency: Mid-size boutique talent agency representing actors, models, and voiceover talent. Comparable in operating model and multi-discipline representation, though based in different markets.
• BMG Models & Talent: Regional boutique talent agency based in Atlanta/Southeast representing actors, models, and commercial talent. Comparable scope, regional focus, and target client base.
• Houghton Talent Agency: Atlanta-based boutique talent agency representing actors, models, and voiceover artists. Closely comparable in size, geography, and multi-discipline representation model to FORMATION Talent (People Store).

Broad incumbents

• Creative Artists Agency (CAA): Global mega-agency representing talent across entertainment, sports, and media. Competes with FORMATION for the same high-end talent but operates at a fundamentally different scale with full-service capabilities.
• William Morris Endeavor (WME): One of the world's largest talent agencies representing artists across film, TV, music, sports, and digital. Operates broadly in the same representation space, but at a vastly larger scale with packaged deals across verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peoplestoretalentagency
• LinkedInlinkedin.com/company/people-store
• Instagraminstagram.com/formationagency
• Xx.com/People_Store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Store