Thera
Thera, Inc. operates a freemium mobile journaling app distributed globally via app stores, offering four guided journals (Emotions, Wish, Fear, Gratitude) that provide affordable, private mental health and self-improvement support to individual consumers.
- Company typePrivate
- Founded2022
- HeadquartersMiddletown, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Thera does
Thera, Inc. operates a consumer mobile journaling application distributed worldwide via Google Play and Apple App Store under a freemium model. The product combines four structured journals — Emotions (CBT-based emotional intelligence prompts), Wish (goal-setting with a three-step add/prioritize/achieve system), Fear (a framework adapted from Tim Ferriss for fear analysis and action), and Gratitude (daily thankfulness practice) — into a single private, ad-free experience marketed to adults seeking affordable mental health support, particularly those who cannot access or afford traditional therapy.
The app is built around guided prompt libraries rather than disclosed AI/ML infrastructure; the company has no documented API, SDK, or proprietary model. Distribution is product-led through app stores with organic social acquisition on Instagram (@thera.journals) and TikTok (@thera.app), and a freemium-to-paid upsell delivers "personalized advice" at a low price point. The company is privately held, based in Middletown, USA, with 1–10 employees, and has recorded one funding event (ULTRA.VC, dated 2024-06-06 with $0 disclosed value). User traction stands at 27,000+ monthly active users and 3,000+ ratings averaging 4.8 across app stores, but no revenue figure, ownership detail, or management team is disclosed in the available sources.
Thera firmographics
Firmographics- Name
- Thera
- Legal name
- Thera, Inc.
- Website
- https://therajournals.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thera, Inc. operates a freemium mobile journaling app distributed globally via app stores, offering four guided journals (Emotions, Wish, Fear, Gratitude) that provide affordable, private mental health and self-improvement support to individual consumers.
- Ownership category
- akta.pro rank
Thera industry classification
Industry- Product category
- Mental Health Journaling Software
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where Thera is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Markets served
Thera business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium App with Paid Personalized Advice: The app operates on a freemium model where users can download and use the app for free with access to general advice and journaling features. Premium features include personalized advice and guidance at a low cost, providing an upsell opportunity from the free tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with general advice and journaling features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Thera product offering
Product offeringCore offering
Thera is a mobile journaling application that delivers emotional and mental-health support through four guided journal types: Emotions Journal (CBT-based reflection), Wish Journal (goal-setting and manifestation), Fear Journal (Tim Ferriss fear-management framework), and Gratitude Journal (gratitude practice). The app is distributed as a free download via Google Play and the Apple App Store, with monetization coming from an optional paid tier that unlocks personalized advice from the Thera team. It targets individuals seeking an affordable, private, judgment-free alternative or complement to traditional therapy.
Product overview
Thera is a mobile journaling application developed by Thera, Inc. that provides mental health support through four integrated journal types: Emotions Journal (for emotional intelligence and CBT-based reflection), Wish Journal (for goal-setting and manifestation), Fear Journal (for anxiety management using Tim Ferriss's framework), and Gratitude Journal (for cultivating thankfulness). The app serves as a private, ad-free space for self-reflection with a claimed user base of 27,000+ monthly active users and a 4.8 average rating worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Emotions Journal: A journal feature for recording and analyzing emotional responses to different situations, identifying triggers, and developing emotional intelligence using CBT principles.
- Wish Journal
- Fear Journal
- Gratitude Journal
Products and services
- Thera Mobile App A cross-platform mobile journaling application that delivers private, ad-free emotional support through four guided journals (Emotions Journal for CBT-based reflection, Wish Journal for goal-setting, Fear Journal for fear management, and Gratitude Journal for gratitude practice), offered via a freemium model with a paid tier for personalized advice. Targeted at individual consumers seeking an affordable, judgment-free mental-health and self-improvement companion.
Quantifiable outcome
- 27,000+ monthly active users
- +1 more outcomes
Companies that use Thera
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Thera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Thera partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Thera competitors and assessment
Company assessmentDirect peers
- Calm: Calm is a leading consumer mental wellness and meditation app with a freemium mobile model and broad content library including sleep, meditation, and mood tools. It competes with Thera for the same price-sensitive consumer mental wellness wallet and far larger brand and capital base.
- Headspace: Headspace is a direct mental wellness app competitor offering guided meditation, mood tracking, and CBT-informed content through a freemium mobile app. It targets the same consumer mental health self-care segment as Thera and has established B2B employer distribution Thera does not yet have.
- Daylio: Daylio is a micro-mood and activity journal app available via freemium on iOS and Android with millions of users. It is a direct functional peer to Thera's Emotions Journal use case, with deeper traction and a longer track record in the journaling niche.
- Stoic Journal: Stoic is a mobile journaling app built on Stoic philosophy with prompts, mood tracking, and CBT-style reflection. It targets the same self-reflection, gratitude, and mental clarity use cases as Thera and is among the closest functional peers in the guided journaling category.
- Reflectly: Reflectly is an AI-driven journaling and mood-tracking app on iOS and Android with a freemium model. It overlaps directly with Thera's AI-augmented journaling and emotional reflection positioning and competes for similar younger consumer segments.
- Wysa: Wysa is an AI chatbot-based mental wellness app combining CBT techniques with conversational AI for emotional support. It directly mirrors Thera's positioning of providing accessible, affordable, AI-enhanced mental health support to consumers who cannot afford traditional therapy.
- Moodpath: Moodpath is a German-origin mental health app offering mood tracking, CBT-based screening questions, and psychoeducation via a freemium mobile model. It overlaps with Thera's CBT-based Emotions Journal and serves the same self-help emotional support segment.
- Sanvello: Sanvello is a mental wellness app offering peer support, coaching, therapy, and self-guided CBT content via a freemium model. It competes with Thera in the consumer mental health support space with deeper clinical integrations and a larger payer footprint.
- Journey (3 Minute Journal): Journey is a cross-platform journaling app with structured prompts, mood tracking, and multimedia journaling. It is a direct functional peer to Thera's guided journaling product, sharing the same end-user and price point.
Emerging players
- Woebot Health: Woebot is an AI-driven mental health chatbot built on CBT principles with clinical validation and a regulated DTx positioning. It is comparable to Thera's CBT-anchored emotional support but operates in a more clinical/regulated layer that Thera does not yet address.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Thera social profiles
Digital presenceThera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thera leadership team
Management profileNumber of profiles
Profiles1 record
Thera funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thera
What does Thera do?
Thera is a mobile journaling application that delivers emotional and mental-health support through four guided journal types: Emotions Journal (CBT-based reflection), Wish Journal (goal-setting and manifestation), Fear Journal (Tim Ferriss fear-management framework), and Gratitude Journal (gratitude practice). The app is distributed as a free download via Google Play and the Apple App Store, with monetization coming from an optional paid tier that unlocks personalized advice from the Thera team. It targets individuals seeking an affordable, private, judgment-free alternative or complement to traditional therapy.
Is Thera a public or private company?
Thera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thera founded?
Thera was founded in 2022. It employs 1 to 10 people.
Where is Thera based?
Thera is headquartered in Middletown, United States, in the North America region.
How does Thera make money?
One revenue line is on record: freemium App with Paid Personalized Advice.
Who are Thera's main competitors?
Direct peers on record are Calm, Headspace, Daylio, Stoic Journal, Reflectly, Wysa, Moodpath, Sanvello and Journey (3 Minute Journal). Woebot Health is listed as an emerging player.
Does Thera have an API?
No public API is recorded for Thera.
What industry is Thera in?
Thera's product category is Mental Health Journaling Software. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 621420 and its SIC code is 7372.