Thera

What Thera does

Thera, Inc. operates a consumer mobile journaling application distributed worldwide via Google Play and Apple App Store under a freemium model. The product combines four structured journals — Emotions (CBT-based emotional intelligence prompts), Wish (goal-setting with a three-step add/prioritize/achieve system), Fear (a framework adapted from Tim Ferriss for fear analysis and action), and Gratitude (daily thankfulness practice) — into a single private, ad-free experience marketed to adults seeking affordable mental health support, particularly those who cannot access or afford traditional therapy.

The app is built around guided prompt libraries rather than disclosed AI/ML infrastructure; the company has no documented API, SDK, or proprietary model. Distribution is product-led through app stores with organic social acquisition on Instagram (@thera.journals) and TikTok (@thera.app), and a freemium-to-paid upsell delivers "personalized advice" at a low price point. The company is privately held, based in Middletown, USA, with 1–10 employees, and has recorded one funding event (ULTRA.VC, dated 2024-06-06 with $0 disclosed value). User traction stands at 27,000+ monthly active users and 3,000+ ratings averaging 4.8 across app stores, but no revenue figure, ownership detail, or management team is disclosed in the available sources.

Name

Thera

Legal name

Thera, Inc.

Website

https://therajournals.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Thera, Inc. operates a freemium mobile journaling app distributed globally via app stores, offering four guided journals (Emotions, Wish, Fear, Gratitude) that provide affordable, private mental health and self-improvement support to individual consumers.

Ownership category

akta.pro rank

Product category

Mental Health Journaling Software

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industry

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Mental health journaling
• Guided journaling app
• CBT-based journaling
• Emotional wellness app
• Gratitude journal app

Headquarters

HQ city

Middletown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium App with Paid Personalized Advice: The app operates on a freemium model where users can download and use the app for free with access to general advice and journaling features. Premium features include personalized advice and guidance at a low cost, providing an upsell opportunity from the free tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Thera is a mobile journaling application that delivers emotional and mental-health support through four guided journal types: Emotions Journal (CBT-based reflection), Wish Journal (goal-setting and manifestation), Fear Journal (Tim Ferriss fear-management framework), and Gratitude Journal (gratitude practice). The app is distributed as a free download via Google Play and the Apple App Store, with monetization coming from an optional paid tier that unlocks personalized advice from the Thera team. It targets individuals seeking an affordable, private, judgment-free alternative or complement to traditional therapy.

Product overview

Thera is a mobile journaling application developed by Thera, Inc. that provides mental health support through four integrated journal types: Emotions Journal (for emotional intelligence and CBT-based reflection), Wish Journal (for goal-setting and manifestation), Fear Journal (for anxiety management using Tim Ferriss's framework), and Gratitude Journal (for cultivating thankfulness). The app serves as a private, ad-free space for self-reflection with a claimed user base of 27,000+ monthly active users and a 4.8 average rating worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Emotions Journal: A journal feature for recording and analyzing emotional responses to different situations, identifying triggers, and developing emotional intelligence using CBT principles.
• Wish Journal
• Fear Journal
• Gratitude Journal

Products and services

• Thera Mobile App A cross-platform mobile journaling application that delivers private, ad-free emotional support through four guided journals (Emotions Journal for CBT-based reflection, Wish Journal for goal-setting, Fear Journal for fear management, and Gratitude Journal for gratitude practice), offered via a freemium model with a paid tier for personalized advice. Targeted at individual consumers seeking an affordable, judgment-free mental-health and self-improvement companion.

Quantifiable outcome

• 27,000+ monthly active users
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Calm: Calm is a leading consumer mental wellness and meditation app with a freemium mobile model and broad content library including sleep, meditation, and mood tools. It competes with Thera for the same price-sensitive consumer mental wellness wallet and far larger brand and capital base.
• Headspace: Headspace is a direct mental wellness app competitor offering guided meditation, mood tracking, and CBT-informed content through a freemium mobile app. It targets the same consumer mental health self-care segment as Thera and has established B2B employer distribution Thera does not yet have.
• Daylio: Daylio is a micro-mood and activity journal app available via freemium on iOS and Android with millions of users. It is a direct functional peer to Thera's Emotions Journal use case, with deeper traction and a longer track record in the journaling niche.
• Stoic Journal: Stoic is a mobile journaling app built on Stoic philosophy with prompts, mood tracking, and CBT-style reflection. It targets the same self-reflection, gratitude, and mental clarity use cases as Thera and is among the closest functional peers in the guided journaling category.
• Reflectly: Reflectly is an AI-driven journaling and mood-tracking app on iOS and Android with a freemium model. It overlaps directly with Thera's AI-augmented journaling and emotional reflection positioning and competes for similar younger consumer segments.
• Wysa: Wysa is an AI chatbot-based mental wellness app combining CBT techniques with conversational AI for emotional support. It directly mirrors Thera's positioning of providing accessible, affordable, AI-enhanced mental health support to consumers who cannot afford traditional therapy.
• Moodpath: Moodpath is a German-origin mental health app offering mood tracking, CBT-based screening questions, and psychoeducation via a freemium mobile model. It overlaps with Thera's CBT-based Emotions Journal and serves the same self-help emotional support segment.
• Sanvello: Sanvello is a mental wellness app offering peer support, coaching, therapy, and self-guided CBT content via a freemium model. It competes with Thera in the consumer mental health support space with deeper clinical integrations and a larger payer footprint.
• Journey (3 Minute Journal): Journey is a cross-platform journaling app with structured prompts, mood tracking, and multimedia journaling. It is a direct functional peer to Thera's guided journaling product, sharing the same end-user and price point.

Emerging players

• Woebot Health: Woebot is an AI-driven mental health chatbot built on CBT principles with clinical validation and a regulated DTx positioning. It is comparable to Thera's CBT-anchored emotional support but operates in a more clinical/regulated layer that Thera does not yet address.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/thera.journals
• TikToktiktok.com/@thera.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thera