Sincere Corporation

Name

Sincere Corporation

Legal name

Sincere Corporation

Website

https://sincere.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Consumer Celebration & Memory Software

NAICS

Greeting Card Publishers (513191)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Online invitations platform
• Digital greeting cards
• Wedding communication tools
• Digital nostalgia software
• Group video memory apps

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consumer Subscriptions/Freemium: Products offer free and premium tiers for individual consumers planning celebrations, weddings, and managing memories. Subscription-based model for premium features.
2. Advertising and Sponsorships: Bespoke advertising campaigns and sponsorship packages to connect brands with the company's loyal audience. High share of voice, unique placements, and custom elements across all sites and mobile apps.
3. Licensing Royalties: Licensing beloved brand content (Disney, Warner Bros., Dr. Seuss, SEGA, Hasbro, Nickelodeon, Marvel, Universal, Sesame Street) for unique digital experiences in invitations, greeting cards, photo frames, and wedding communications.
4. Affiliate Referrals: Affiliate program for Lovebird and Memento through AWIN and Skimlinks, offering commissions for partners who refer customers.
5. Technology Licensing: Licensing technology to partners such as Oriental Trading Company and Party City to power their digital invitation platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sincere Corporation develops and operates a family of consumer internet brands (Punchbowl, Lovebird, Timehop, and Memento) delivered as web and mobile applications. Punchbowl provides online invitations and digital greeting cards for celebrations; Lovebird provides elegant wedding guest communication (websites, save the dates, invitations, thank you cards); Timehop provides a digital nostalgia platform that surfaces photos, videos, and posts from this day in history; and Memento enables group video messages and shared photo albums.

Product overview

Sincere Corporation operates a platform-plus-multiple-brands architecture. The company serves as the parent technology platform for four consumer-facing brands: Punchbowl (online invitations and digital greeting cards), Lovebird (wedding guest communication), Timehop (digital nostalgia), and Memento (group video and photo album sharing). Punchbowl and Lovebird are core consumer-facing products for celebrations; Memento was formed by acquiring and rebranding VidHug; Timehop was acquired in 2023. Sincere also maintains a philanthropic foundation (Sincere Foundation). The company reaches millions of people and positions itself as the leading platform for family milestones, celebrations, and memories.

Differentiator

Problem solved

Functional benefit

Brands

• Punchbowl: Online invitations and digital greeting cards platform - the gold standard for party planning and celebration communications
• Lovebird
• Timehop
• Memento
• Sincere Foundation

Products and services

• Punchbowl Punchbowl is the gold standard in online invitations and digital greeting cards, enabling users to plan celebrations and send thoughtful digital cards. The platform features licensed character collections from Disney, Dr. Seuss, Bluey, CoComelon, Blippi, and others, and powers custom online invitations for over 1,500 event and party venues.
• Lovebird Lovebird is a platform for elegant wedding guest communication, enabling engaged couples to create wedding websites, engagement announcements, save the dates, invitations, and thank you cards. It features licensing collaborations including a Disney Collection.
• Timehop Timehop created the digital nostalgia category and lets users relive their best moments every day by surfacing photos, videos, and posts from the same day in history across their connected social accounts and devices.
• Memento Memento enables users to collect and preserve memories together by creating Group Videos from video messages contributed by a group, and by building Shared Albums of photos with groups.

Quantifiable outcome

• Millions of people reached through family of brands
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• TimehopcoreStrategic or Co-development Partner · 13 June 2023Sincere Corporation acquired Timehop, the iconic brand that lets you relive your best memories every day, to expand its suite of family-centered platforms.
• VidHugcoreStrategic or Co-development Partner · 10 June 2021Acquisition of VidHug, an online video production service, which was rebranded as Memento for group video collection.
• Socializr.comminorStrategic or Co-development Partner · 12 November 2010Acquisition of Socializr.com in November 2010, enhancing social event planning features.
• Oriental Trading CompanyminorOEM/ Whitelabel/ Licensing Partner · 27 April 2010Oriental Trading Company licensed technology from Punchbowl for their invitation needs.
• I'm in!!minorStrategic or Co-development Partner · 17 November 2009Acquisition of I'm in!! in November 2009, expanding company's event and invitation capabilities.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerDisney partnered for exclusive digital invitations featuring Disney characters and collaboration with Lovebird for Disney Collection wedding communications.
• Warner Bros. DiscoverycoreOEM/ Whitelabel/ Licensing PartnerPartnership for Harry Potter, DC Super Heroes, Friends, and other Warner Bros. Discovery content in Punchbowl invitations.
• Dr. Seuss EnterprisescoreOEM/ Whitelabel/ Licensing PartnerCollaboration with Dr. Seuss Enterprises for online invitations and digital greeting cards featuring The Cat in the Hat, Oh, the Places You'll Go!, The Lorax.
• SEGAcoreOEM/ Whitelabel/ Licensing PartnerPartnership for Sonic the Hedgehog online invitations and greeting cards featuring Sonic, Knuckles, Tails, and Dr. Eggman.
• HasbrocoreOEM/ Whitelabel/ Licensing PartnerLicensing partnerships for Transformers, My Little Pony, and other Hasbro properties for character-themed invitations.
• NickelodeoncoreOEM/ Whitelabel/ Licensing PartnerNickelodeon character licensing for invitations, including Bluey (the #1 most-streamed series in the U.S.), CoComelon, and Blippi.
• MarvelcoreOEM/ Whitelabel/ Licensing PartnerMarvel character licensing for digital invitations featuring Marvel Super Heroes.
• UniversalcoreOEM/ Whitelabel/ Licensing PartnerPartnership for Universal brands including Despicable Me, Jurassic World, Trolls, Elf, A Christmas Story, The Polar Express, Frosty the Snowman.
• Sesame StreetcoreOEM/ Whitelabel/ Licensing PartnerSesame Street character licensing for family-friendly invitations and greeting cards.
• AWIN and SkimlinksminorChannel Partner/ Reseller/ DistributorAffiliate networks for Lovebird and Memento affiliate programs, enabling partners like Real Simple, the Skimm, Budget Savvy Bride to earn commissions.
• Event and Party VenuescoreChannel Partner/ Reseller/ DistributorOver 1,500 venues including American Girl, Dave & Buster's, Showcase Cinemas, Gymboree, Main Event, Urban Air offer Punchbowl-powered custom online invitations to their customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Evite: Evite is a direct competitor in online invitations and digital party planning, serving consumers planning celebrations. Both companies compete on the same core use case (online invitations), though Evite is more established as a free/invite-based model while Punchbowl emphasizes premium features and character licensing.
• Paperless Post: Paperless Post is a premium direct competitor offering online invitations and digital cards with designer aesthetics. Both companies target design-conscious consumers and compete for the celebration and wedding communication use cases that Punchbowl and Lovebird serve.
• Zola: Zola is an all-in-one wedding platform offering wedding websites, invitations, save the dates, registries, and planning tools. It is a direct competitor to Lovebird specifically, with a much larger scale and broader wedding vertical integration that could pressure Lovebird's growth.
• Greenvelope: Greenvelope is a direct competitor offering online invitations for weddings, parties, and events with a focus on premium design and sustainability. Both companies target engaged couples and celebration planners with elegant digital invitations.

Broad incumbents

• Canva: Canva is a broad design platform that includes invitation templates, greeting card creation, and wedding communications. While not specializing in the celebration vertical, Canva's massive user base and design tools compete with Punchbowl and Lovebird for users who create their own invitations.
• The Knot Worldwide: The Knot is the largest wedding media and services platform, offering wedding websites, invitations, planning tools, and vendor marketplace. It competes directly with Lovebird for wedding couples and has significantly greater scale and established brand recognition in the wedding category.
• Hallmark Cards: Hallmark is the dominant incumbent in physical greeting cards and has expanded into digital cards via Hallmark eCards. While primarily known for physical products, Hallmark competes with Punchbowl's digital greeting card offerings and represents a much larger but broader incumbent.

Emerging players

• Joy: Joy is an emerging wedding platform offering wedding websites, save the dates, invitations, and planning tools. It competes directly with Lovebird in the wedding category, with a particular focus on modern, tech-forward couples.
• Minted: Minted is a marketplace for premium stationery, invitations, and personalized cards from independent designers. While primarily known for physical products, Minted has expanded into digital offerings and competes with Punchbowl and Lovebird for premium celebration communications.
• Artifact (acquired by Yahoo): Artifact was an AI-powered personalization app that, while focused on news rather than memories, represented a similar pattern of curating and resurfacing historical content. As a memory/nostalgia platform, Timehop has limited direct peers, but Artifact represents the type of consumer app that competes for users' attention in the nostalgia and personal content curation space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sincere_corp
• LinkedInlinkedin.com/company/sincerecorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments20 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sincere Corporation