Sincere Corporation
- Company typePrivate
- Founded2006
- HeadquartersFramingham, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
Sincere Corporation firmographics
Firmographics- Name
- Sincere Corporation
- Legal name
- Sincere Corporation
- Website
- https://sincere.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sincere Corporation industry classification
Industry- Product category
- Consumer Celebration & Memory Software
- NAICS
- Greeting Card Publishers (513191)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industries
- Party Favors, Gifts & Custom Merchandise (HSACACAM), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where Sincere Corporation is headquartered
LocationHeadquarters
- HQ city
- Framingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sincere Corporation business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Consumer Subscriptions/Freemium: Products offer free and premium tiers for individual consumers planning celebrations, weddings, and managing memories. Subscription-based model for premium features.
- Advertising and Sponsorships: Bespoke advertising campaigns and sponsorship packages to connect brands with the company's loyal audience. High share of voice, unique placements, and custom elements across all sites and mobile apps.
- Licensing Royalties: Licensing beloved brand content (Disney, Warner Bros., Dr. Seuss, SEGA, Hasbro, Nickelodeon, Marvel, Universal, Sesame Street) for unique digital experiences in invitations, greeting cards, photo frames, and wedding communications.
- Affiliate Referrals: Affiliate program for Lovebird and Memento through AWIN and Skimlinks, offering commissions for partners who refer customers.
- Technology Licensing: Licensing technology to partners such as Oriental Trading Company and Party City to power their digital invitation platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium model with premium subscription features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sincere Corporation product offering
Product offeringCore offering
Sincere Corporation develops and operates a family of consumer internet brands (Punchbowl, Lovebird, Timehop, and Memento) delivered as web and mobile applications. Punchbowl provides online invitations and digital greeting cards for celebrations; Lovebird provides elegant wedding guest communication (websites, save the dates, invitations, thank you cards); Timehop provides a digital nostalgia platform that surfaces photos, videos, and posts from this day in history; and Memento enables group video messages and shared photo albums.
Product overview
Sincere Corporation operates a platform-plus-multiple-brands architecture. The company serves as the parent technology platform for four consumer-facing brands: Punchbowl (online invitations and digital greeting cards), Lovebird (wedding guest communication), Timehop (digital nostalgia), and Memento (group video and photo album sharing). Punchbowl and Lovebird are core consumer-facing products for celebrations; Memento was formed by acquiring and rebranding VidHug; Timehop was acquired in 2023. Sincere also maintains a philanthropic foundation (Sincere Foundation). The company reaches millions of people and positions itself as the leading platform for family milestones, celebrations, and memories.
Differentiator
Problem solved
Functional benefit
Brands
- Punchbowl: Online invitations and digital greeting cards platform - the gold standard for party planning and celebration communications
- Lovebird
- Timehop
- Memento
- Sincere Foundation
Products and services
- Punchbowl Punchbowl is the gold standard in online invitations and digital greeting cards, enabling users to plan celebrations and send thoughtful digital cards. The platform features licensed character collections from Disney, Dr. Seuss, Bluey, CoComelon, Blippi, and others, and powers custom online invitations for over 1,500 event and party venues.
- Lovebird Lovebird is a platform for elegant wedding guest communication, enabling engaged couples to create wedding websites, engagement announcements, save the dates, invitations, and thank you cards. It features licensing collaborations including a Disney Collection.
- Timehop Timehop created the digital nostalgia category and lets users relive their best moments every day by surfacing photos, videos, and posts from the same day in history across their connected social accounts and devices.
- Memento Memento enables users to collect and preserve memories together by creating Group Videos from video messages contributed by a group, and by building Shared Albums of photos with groups.
Quantifiable outcome
- Millions of people reached through family of brands
- +2 more outcomes
Companies that use Sincere Corporation
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Sincere Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sincere Corporation partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- TimehopcoreSincere Corporation acquired Timehop, the iconic brand that lets you relive your best memories every day, to expand its suite of family-centered platforms.
- VidHugcoreAcquisition of VidHug, an online video production service, which was rebranded as Memento for group video collection.
- Socializr.comminorAcquisition of Socializr.com in November 2010, enhancing social event planning features.
- Oriental Trading CompanyminorOriental Trading Company licensed technology from Punchbowl for their invitation needs.
- I'm in!!minorAcquisition of I'm in!! in November 2009, expanding company's event and invitation capabilities.
- DisneycoreDisney partnered for exclusive digital invitations featuring Disney characters and collaboration with Lovebird for Disney Collection wedding communications.
- Warner Bros. DiscoverycorePartnership for Harry Potter, DC Super Heroes, Friends, and other Warner Bros. Discovery content in Punchbowl invitations.
- Dr. Seuss EnterprisescoreCollaboration with Dr. Seuss Enterprises for online invitations and digital greeting cards featuring The Cat in the Hat, Oh, the Places You'll Go!, The Lorax.
- SEGAcorePartnership for Sonic the Hedgehog online invitations and greeting cards featuring Sonic, Knuckles, Tails, and Dr. Eggman.
- HasbrocoreLicensing partnerships for Transformers, My Little Pony, and other Hasbro properties for character-themed invitations.
- NickelodeoncoreNickelodeon character licensing for invitations, including Bluey (the #1 most-streamed series in the U.S.), CoComelon, and Blippi.
- MarvelcoreMarvel character licensing for digital invitations featuring Marvel Super Heroes.
- UniversalcorePartnership for Universal brands including Despicable Me, Jurassic World, Trolls, Elf, A Christmas Story, The Polar Express, Frosty the Snowman.
- Sesame StreetcoreSesame Street character licensing for family-friendly invitations and greeting cards.
- AWIN and SkimlinksminorAffiliate networks for Lovebird and Memento affiliate programs, enabling partners like Real Simple, the Skimm, Budget Savvy Bride to earn commissions.
- Event and Party VenuescoreOver 1,500 venues including American Girl, Dave & Buster's, Showcase Cinemas, Gymboree, Main Event, Urban Air offer Punchbowl-powered custom online invitations to their customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sincere Corporation competitors and assessment
Company assessmentDirect peers
- Evite: Evite is a direct competitor in online invitations and digital party planning, serving consumers planning celebrations. Both companies compete on the same core use case (online invitations), though Evite is more established as a free/invite-based model while Punchbowl emphasizes premium features and character licensing.
- Paperless Post: Paperless Post is a premium direct competitor offering online invitations and digital cards with designer aesthetics. Both companies target design-conscious consumers and compete for the celebration and wedding communication use cases that Punchbowl and Lovebird serve.
- Zola: Zola is an all-in-one wedding platform offering wedding websites, invitations, save the dates, registries, and planning tools. It is a direct competitor to Lovebird specifically, with a much larger scale and broader wedding vertical integration that could pressure Lovebird's growth.
- Greenvelope: Greenvelope is a direct competitor offering online invitations for weddings, parties, and events with a focus on premium design and sustainability. Both companies target engaged couples and celebration planners with elegant digital invitations.
Broad incumbents
- Canva: Canva is a broad design platform that includes invitation templates, greeting card creation, and wedding communications. While not specializing in the celebration vertical, Canva's massive user base and design tools compete with Punchbowl and Lovebird for users who create their own invitations.
- The Knot Worldwide: The Knot is the largest wedding media and services platform, offering wedding websites, invitations, planning tools, and vendor marketplace. It competes directly with Lovebird for wedding couples and has significantly greater scale and established brand recognition in the wedding category.
- Hallmark Cards: Hallmark is the dominant incumbent in physical greeting cards and has expanded into digital cards via Hallmark eCards. While primarily known for physical products, Hallmark competes with Punchbowl's digital greeting card offerings and represents a much larger but broader incumbent.
Emerging players
- Joy: Joy is an emerging wedding platform offering wedding websites, save the dates, invitations, and planning tools. It competes directly with Lovebird in the wedding category, with a particular focus on modern, tech-forward couples.
- Minted: Minted is a marketplace for premium stationery, invitations, and personalized cards from independent designers. While primarily known for physical products, Minted has expanded into digital offerings and competes with Punchbowl and Lovebird for premium celebration communications.
- Artifact (acquired by Yahoo): Artifact was an AI-powered personalization app that, while focused on news rather than memories, represented a similar pattern of curating and resurfacing historical content. As a memory/nostalgia platform, Timehop has limited direct peers, but Artifact represents the type of consumer app that competes for users' attention in the nostalgia and personal content curation space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sincere Corporation social profiles
Digital presenceSincere Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sincere Corporation leadership team
Management profileNumber of profiles
Profiles9 records
Sincere Corporation subsidiaries and ownership
Company hierarchySubsidiaries6 records
Sincere Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sincere Corporation M&A and investment
M&A and investmentM&A
Investments20 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sincere Corporation
What does Sincere Corporation do?
Sincere Corporation develops and operates a family of consumer internet brands (Punchbowl, Lovebird, Timehop, and Memento) delivered as web and mobile applications. Punchbowl provides online invitations and digital greeting cards for celebrations; Lovebird provides elegant wedding guest communication (websites, save the dates, invitations, thank you cards); Timehop provides a digital nostalgia platform that surfaces photos, videos, and posts from this day in history; and Memento enables group video messages and shared photo albums.
Is Sincere Corporation a public or private company?
Sincere Corporation is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sincere Corporation founded?
Sincere Corporation was founded in 2006. It employs 51 to 100 people.
Where is Sincere Corporation based?
Sincere Corporation is headquartered in Framingham, United States, in the North America region.
How does Sincere Corporation make money?
Five revenue lines are on record. Consumer Subscriptions/Freemium is the primary driver. The others are advertising and Sponsorships, licensing Royalties, affiliate Referrals and technology Licensing.
Who are Sincere Corporation's main competitors?
Direct peers on record are Evite, Paperless Post, Zola and Greenvelope. Broad incumbents are Canva, The Knot Worldwide and Hallmark Cards. Emerging players are Joy, Minted and Artifact (acquired by Yahoo).
Does Sincere Corporation have an API?
No public API is recorded for Sincere Corporation.
What industry is Sincere Corporation in?
Sincere Corporation's product category is Consumer Celebration & Memory Software. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of HSACACAM, Party Favors, Gifts & Custom Merchandise. Its NAICS code is 513191 and its SIC code is 2771.