Synthesis
Synthesis is a US-based consulting firm founded in 2017 that provides psychologically-based executive leadership assessments to enterprise clients using a narrative psychology methodology, delivering three proprietary report products for candidate selection, onboarding, and team evaluation.
- Company typePrivate
- Founded2017
- HeadquartersHaddonfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Synthesis does
Synthesis (legally True Synthesis LLC) is a US-based business consulting firm founded in 2017 in Haddonfield, New Jersey, that provides executive leadership assessment services to enterprise clients. The company applies narrative psychology methodology, derived from elite military unit evaluation techniques, to analyze executives through the life stories they choose to tell in response to open-ended questions. This assessment process is conducted entirely remotely via an online questionnaire that takes approximately 75 minutes to complete, and produces three proprietary report products: the Synthesis Leadership Intelligence Individual Report, the Synthesis Predicted Interaction 1:1 Report, and the Synthesis Executive Team Assessment. Reports are delivered to the assessed executive's employer or prospective employer, not to the individual.
The company's underlying assessment framework, called Key Leadership Indicators, measures leadership potential across three dimensions: Self-Awareness (Maturity, Growth Mindset, Inner Motivation), Connecting with Others (Emotional Intelligence, Management, Executive Presence), and Comfort with Ambiguity (Intellectual Flexibility, Resilience, Shaping Reality). Trained psychologists, led by Head Psychologist Hila Segal, analyze the responses; the company emphasizes that evaluators never meet assessed executives in person and have no access to prior work experience, referrals, ethnicity, or gender, which positions the offering as an unbiased alternative to traditional executive assessment tools.
Synthesis operates a direct enterprise sales motion targeting investors, CEOs, executive teams, executive search firms, and organizations conducting candidate selection and executive onboarding. The company describes itself as the only psychologically based behavioral analysis process available in the market, with named enterprise customers including Dynatrace LLC, Black Duck Software, and executive search firm True Search. Revenue mechanics are described as subscription/recurring in nature, though pricing is not publicly disclosed. The company is co-led by founder Inbal Arieli, who draws on experience from elite military units to apply military assessment methods to executive evaluation.
Synthesis firmographics
Firmographics- Name
- Synthesis
- Legal name
- True Synthesis LLC
- Website
- https://yoursynthesis.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synthesis is a US-based consulting firm founded in 2017 that provides psychologically-based executive leadership assessments to enterprise clients using a narrative psychology methodology, delivering three proprietary report products for candidate selection, onboarding, and team evaluation.
- Ownership category
- akta.pro rank
Synthesis industry classification
Industry- Product category
- Leadership Assessment Services
- NAICS
- Management Consulting Services (54161), Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)
- akta.pro secondary industries
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Personality & Behavioral Assessments (BPACAMAC), Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
Keywords
Where Synthesis is headquartered
LocationHeadquarters
- HQ city
- Haddonfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synthesis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Leadership Assessment Services: Synthesis conducts psychologically-based behavioral assessments for employer clients. When individuals complete assessment questionnaires, the resulting report is shared with their potential or current employer. The company provides products and services including candidate selection, executive onboarding, and team evaluation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Synthesis product offering
Product offeringCore offering
Synthesis provides psychologically based behavioral analysis of executive leaders using a narrative psychology methodology delivered through a fully remote online questionnaire. Trained psychologists analyze executives' written life stories to produce three proprietary report types — Synthesis Leadership Intelligence (individual), Synthesis Predicted Interaction (1:1 relationship), and Synthesis Executive Team Assessment (team dynamics) — which are delivered to employer clients for use in candidate selection, executive onboarding, and team evaluation.
Product overview
Synthesis is a leadership assessment platform offering three proprietary report types. The Synthesis Leadership Intelligence™ Individual Report provides deep psychological insights into individual executives. The Synthesis Predicted Interaction™ 1:1 Report extends this to analyze working relationships between two leaders. The Synthesis Executive Team Assessment™ evaluates entire executive teams. These reports are delivered through a fully-remote process where executives answer open-ended questions online, taking approximately 75 minutes, which are then analyzed by trained psychologists using narrative psychology to produce unbiased leadership assessments.
Differentiator
Problem solved
Functional benefit
Products and services
- Synthesis Leadership Intelligence Individual Report A highly personalized psychological evaluation report for individual leaders, uncovering strengths, weaknesses, motivators, personality drivers, and ratings against Key Leadership Indicators. Intended for employer clients evaluating a single executive for hiring, onboarding, or development.
- Synthesis Predicted Interaction 1:1 Report A report describing the working relationship between two individuals, identifying positive areas of overlap, dynamics that create tension, and guidance on how the pair can work best together. Designed for employer clients evaluating pair dynamics such as a CEO and a direct report.
- Synthesis Executive Team Assessment A comprehensive team assessment that evaluates executive team dynamics, culture alignment, areas of tension, and how team members can maximize their collective potential. Targeted at employer clients seeking a holistic view of an executive team's functioning.
Companies that use Synthesis
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Synthesis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Synthesis partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Synthesis competitors and assessment
Company assessmentOthers
- True Search: Named Synthesis customer and partner within executive search. Listed as a peer because it is a buyer and distribution channel for Synthesis assessments during candidate selection and executive onboarding, but it is not a direct competitor.
Direct peers
- Hogan Assessments: One of the largest pure-play providers of personality and leadership assessments for executive selection and development. Competes head-to-head with Synthesis for enterprise psychometric evaluations, with deeper benchmarking data and broader distribution.
- SHL (Gartner): Global leader in talent assessment and psychometric testing, including leadership potential and behavioral assessments used in executive hiring. Directly comparable product category and enterprise buyer overlap with Synthesis.
- Caliper: Personality and behavioral assessment provider used for executive selection, onboarding, and development. Closely aligned with Synthesis in methodology (psychology-based personality profiling) and target buyer (HR and executive teams).
Broad incumbents
- Korn Ferry: Global organizational consulting firm offering leadership assessment, executive search, and talent development at massive scale. Overlaps with Synthesis on the assessment product line but competes from a broad consulting portfolio rather than a single-method focus.
- DDI (Development Dimensions International): Established leadership development and assessment firm serving large enterprises globally. Comparable buyer base and adjacent product line, though DDI's strength is in broader leadership development programs rather than narrative-based psychometrics.
- Egon Zehnder: Top-tier executive search and leadership advisory firm that conducts its own executive assessments as part of board and CEO placements. Comparable buyer overlap (CEOs, boards, PE investors) and adjacent service offering.
- Spencer Stuart: Global executive search and leadership consulting firm with in-house leadership advisory practices. Overlaps with Synthesis on executive assessment use cases, particularly for CEO and board appointments.
- Center for Creative Leadership (CCL): Research-driven leadership development organization offering executive assessments, 360 feedback, and coaching programs. Comparable end buyer (enterprise leadership teams) with a more academic, multi-instrument approach.
- Aon Assessment Solutions: Talent assessment arm of Aon, offering psychometric and leadership assessments at global enterprise scale. Comparable product category with significantly broader distribution and benchmarking resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Synthesis social profiles
Digital presenceSynthesis compliance and trust
Trust signalCompliance2 records
Synthesis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synthesis leadership team
Management profileNumber of profiles
Profiles2 records
Synthesis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synthesis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synthesis
What does Synthesis do?
Synthesis provides psychologically based behavioral analysis of executive leaders using a narrative psychology methodology delivered through a fully remote online questionnaire. Trained psychologists analyze executives' written life stories to produce three proprietary report types — Synthesis Leadership Intelligence (individual), Synthesis Predicted Interaction (1:1 relationship), and Synthesis Executive Team Assessment (team dynamics) — which are delivered to employer clients for use in candidate selection, executive onboarding, and team evaluation.
Is Synthesis a public or private company?
Synthesis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synthesis founded?
Synthesis was founded in 2017. It employs 11 to 50 people.
Where is Synthesis based?
Synthesis is headquartered in Haddonfield, United States, in the North America region.
How does Synthesis make money?
One revenue line is on record: leadership Assessment Services.
Who are Synthesis's main competitors?
True Search is listed as an others. Direct peers are Hogan Assessments, SHL (Gartner) and Caliper. Broad incumbents are Korn Ferry, DDI (Development Dimensions International), Egon Zehnder, Spencer Stuart, Center for Creative Leadership (CCL) and Aon Assessment Solutions.
Does Synthesis have an API?
No public API is recorded for Synthesis.
What industry is Synthesis in?
Synthesis's product category is Leadership Assessment Services. Its primary akta.pro industry code is BPACAMAH, Leadership Potential, High-Potential & Succession Assessments, with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 54161 and its SIC code is 8742.