What BDEX does

BDEX operates a Data Exchange Platform (DXP) that aggregates real-time consumer data signals from 100+ vetted partners into a deterministic identity graph covering 290 million consumer identities, 470+ million hashed email-MAID-IP matches, and 1.3 billion email hashes across a uniform taxonomy of 5,500+ categories. Its core technology is 100% deterministic cross-device matching using authenticated identifiers (logins, app downloads, credit card purchases, email), which links device IDs, emails, postal addresses, and cookies to a single Customer ID without probabilistic inference, exposing results via a 10ms real-time API and batch processing.

The product portfolio spans the Identity Graph and Omnisource IQ Data-as-a-Service offering for enterprise buyers, the Omni IQ clean room for first-party data activation and lookalike expansion (available via free trial to SMBs and mid-market marketers), Custom Audiences for programmatic activation, Omni Pixel for anonymous website visitor identification, and Developer APIs for programmatic integration. Customers span adtech platforms, brands, agencies, franchises, retailers, automotive marketers, and media companies, with named logos including Hulu, Paramount, CBS, MTV, ABC, Whataburger, Cox Business, Sling TV, University of Phoenix, and FEMA.

BDEX monetizes primarily through subscription-based Data-as-a-Service engagements, data licensing and exchange fees on the DXP, and recurring API access fees, with quote-based pricing tailored per audience rather than per impression. Distribution combines enterprise field sales paired with data analysts, a product-led free trial motion via Omni IQ, API-first developer distribution, and a channel/partner network anchored by LiveRamp and 100+ contributing data providers. The company is privately held under BDEX, LLC, headquartered in Florida, and has raised approximately $1.7M historically with a 2020 RIT Venture Fund event, suggesting a largely bootstrapped operating model.

Name

BDEX

Legal name

BDEX, LLC

Website

https://bdex.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BDEX is a Florida-based Data Exchange Platform that provides deterministic cross-device identity resolution and audience data to brands, agencies, adtech platforms, retailers, and media companies, monetizing via subscriptions, API access, and a 100+ partner data marketplace.

Ownership category

akta.pro rank

Product category

Identity Resolution and Data Exchange Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Identity resolution
• Data exchange platform
• Audience targeting
• Cross-device matching
• Data as a service

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Data as a Service (DaaS) / Subscription: Subscription-based access to the BDEX Data Exchange Platform and identity graph. Customers pay a recurring fee for access to data feeds, custom audience segments, and the Taxonomy Explorer tool. Data feeds are constantly updated with thousands of real-time signals monthly. Fixed-cost pricing per audience rather than per impression.
2. Data Licensing / Exchange Platform Fees: BDEX aggregates and licenses third-party data from its 100+ data partners. Marketers purchase access to specific data attributes, audiences, or data feeds. The platform enables data providers to monetize their data through the exchange.
3. API Access / Developer API: Real-time API queries for ID lookups (10ms response time) and batch-mode ID list processing. Developers and platforms integrate directly via API to query the identity graph and retrieve matched consumer identifiers for programmatic targeting.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

BDEX operates a Data Exchange Platform (DXP) that combines a proprietary Identity Graph with deterministic cross-device matching and aggregated third-party data from 100+ vetted partners. Marketers, brands, agencies, and platforms subscribe to access identity resolution, audience segmentation across 5,500+ categories, custom audiences, and data feeds to target consumers across devices and channels in real time.

Product overview

BDEX is a Data Exchange Platform (DXP) offering a suite of identity resolution and data-driven marketing products. The core portfolio includes the Identity Graph for cross-device consumer identification, Omni IQ clean room for first-party data activation, Omnisource IQ Data as a Service, Custom Audiences for segment building, Omni Pixel for anonymous visitor identification, and the Developer APIs for programmatic access. The platform processes over 2 trillion monthly ID signals and 1 trillion data points across 5,500+ categories.

Differentiator

Problem solved

Functional benefit

Brands

• Omni IQ: An identity resolution and data-as-a-service platform that enables businesses to enrich first-party data, find lookalike audiences, and activate marketing campaigns across the adtech ecosystem using a clean room approach.
• Omnisource IQ
• Omni Pixel
• Data Exchange Platform (DXP)

Products and services

• Identity Resolution / ID Graph Deterministic identity matching technology that validates 470+ million hashed email-MAID-IP matches across the US by analyzing 2 trillion+ ID signals each month. Links device IDs, email addresses, postal addresses, and browser cookies to a single Customer ID using 100% deterministic matching, enabling cross-device consumer identification for brands, agencies, and platforms.
• Omni IQ A clean room solution enabling first-party data upload, audience expansion, and activation across the adtech ecosystem. Helps small and mid-sized marketers find lookalike consumers identical to their best customers via a free trial signup, then activate those audiences across the adtech ecosystem in a cookieless environment.
• Omnisource IQ (Data as a Service) Data as a Service solution using BDEX's proprietary Omnisource process to scour billions of real-time data signals and identify consumer prospects and their position in the purchase funnel, with 100% deterministic cross-device matching. Delivered as subscription-based access to custom data feeds for enterprise marketers.
• Data Exchange Platform (DXP) Core BDEX data marketplace platform that aggregates and categorizes real-time data signals from 70+ vetted data partners (including Acxiom and Neustar) covering 290 million consumer identities, 1.3 billion email hashes, and 5,500+ taxonomy tags across 500+ industries. Enables marketers to query and purchase targeted audience data and provides infrastructure for data partners to monetize their audiences.
• Developer APIs Real-time API query system with 10ms response time for instant ID matching plus batch-mode upload of ID lists for offline processing. Enables developers and platforms to integrate BDEX's identity graph and data exchange programmatically for real-time targeting, custom segment building, and identity resolution queries.
• Omni Pixel Anonymous website visitor identification technology that identifies anonymous site visitors and matches them to BDEX consumer identities, enabling retargeting of website visitors who have not yet converted. Used by automotive and other vertical marketers to improve customer acquisition and re-engagement.

Quantifiable outcome

• Platform performance improvement of 43% using Next Generation ID Graph Technology
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• LiveRampcoreTechnology or IntegrationLiveRamp is listed as a BDEX partner on the company's Partners page, indicating a technology integration or data partnership for identity resolution and audience targeting capabilities within the adtech ecosystem.
• 70+ Vetted Data ProviderscoreOthersBDEX partners with over 70 vetted data providers who contribute real-time data signals to the BDEX Data Exchange Platform. These partners include Acxiom, Neustar, and numerous other industry-leading data companies covering shopping, location, TV viewing, and other behavioral data.
• 100+ Data PartnerscoreOthersBDEX has expanded to over 100 data partners contributing to the DXP, collectively providing nearly 1 trillion data points on tens of millions of US consumers. Half of the data comes from industry-leading sources like Acxiom and Neustar, with the other half from real-time custom tags.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LiveRamp: LiveRamp is the leading independent data connectivity platform offering identity resolution, data collaboration, and audience activation. It is both a direct competitor to BDEX in identity graph services and a listed BDEX partner, making it the closest comparable in product, buyer, and use case.
• Lotame: Lotame operates a data exchange and DMP offering audience data, identity resolution, and data collaboration for marketers. It directly overlaps with BDEX's Data Exchange Platform and audience segmentation capabilities.
• Amperity: Amperity is a customer data platform offering identity resolution, first-party data unification, and audience activation. It overlaps with BDEX's Omni IQ clean room and Identity Graph capabilities for brands and retailers.
• Segment (Twilio): Segment provides customer data infrastructure including identity resolution, audience building, and activation across martech stacks. It directly competes with BDEX in first-party data unification and clean-room audience expansion.

Broad incumbents

• Oracle Advertising (Oracle Data Cloud): Oracle Advertising provides identity, audience data, and measurement at enterprise scale through its data cloud and advertising products. It competes broadly with BDEX across data licensing and identity resolution for enterprise marketers.
• Experian Marketing Services: Experian offers consumer identity data, audience targeting, and marketing services as part of its broader credit bureau stack. It overlaps with BDEX on deterministic identity, audience segmentation, and data enrichment for enterprise marketers.
• Epsilon (Publicis): Epsilon provides identity resolution (CORE ID), audience data, and people-based marketing at scale as part of Publicis. It competes with BDEX in enterprise data-driven marketing and identity graph services.
• Acxiom: Acxiom is a major data provider and partner to BDEX's DXP, contributing substantial third-party data signals. It competes and partners with BDEX across data licensing, identity, and audience targeting for enterprise marketers.
• TransUnion (Neustar): TransUnion's Neustar unit provides identity resolution, marketing data, and audience solutions. It is both a BDEX data partner and a competitor in identity-driven marketing services for large enterprises.

Others

• The Trade Desk: The Trade Desk is a leading demand-side platform that uses identity and audience data (including from BDEX) for programmatic ad buying. It is an ecosystem participant that both consumes identity data and competes for advertiser budgets that BDEX targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BDEX
• YouTubeyoutube.com/channel/UC9J5k2SM3PNT6FVnX3N022A
• Facebookfacebook.com/BigDataExchange
• LinkedInlinkedin.com/company/bdex
• Instagraminstagram.com/bdex_llc
• TikToktiktok.com/@bdex_llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BDEX