What Telefonica Brasil does

Telefônica Brasil S.A., operating commercially under the Vivo brand, is the largest mobile operator in Brazil with 38% market share, 118.8 million total accesses, and 73.2 million postpaid subscribers. Founded in 1998 from the privatization of Telesp and controlled by Grupo Telefónica of Spain, the company is listed on B3 under ticker VIVT3 and operates a single-country fixed-mobile telecommunications business spanning mobile (5G/5G Advanced, 4G, 3G), fiber-optic broadband covering 32 million households (largest in Brazil), and a convergent Vivo Total offering bundling fiber and mobile services (46.3% of fiber base). Infrastructure includes 5G in 978 municipalities covering 73%+ of the Brazilian population, with 5G Advanced activated in Brasília.

The company monetizes through subscription recurring revenue across consumer and enterprise segments: Q2 2026 mobile revenue of R$10.2B (87% postpaid), fixed revenue of R$4.5B (fiber R$2.1B), and devices R$1.0B. Adjacent digital verticals generated 12.2% of revenue, including B2B digital solutions (R$5.5B annual, +14.9%), Vivo Pay fintech, Vale Saúde health platform (511K subscribers, +58.2% growth), and digital entertainment partnerships (R$890M). Distribution combines 1,800+ physical retail stores, the Vivo app, and dedicated enterprise field and inside sales teams; 86% of new additions come through convergent bundles.

Beyond connectivity, Vivo operates corporate venture capital via Wayra Brasil (since 2012) and Vivo Ventures (R$320M fund, 2022), and has executed a series of acquisitions (IPNet 2024, i2GO 2025, cybersecurity division 2025, Vale Saúde 2023, Ada+Vivae edtech 2025) to extend into cloud integration, accessories, cybersecurity, health, and education. ESG is a strategic pillar: Vivo is #1 in ISE B3, the only Brazilian telco in DJSI World, and a Corporate Knights Global 100 company. The company reported Q2 2026 net profit of R$1.6B (+17.0%) on R$15.8B revenue (+7.6%), with 41.8% EBITDA margin.

Name

Telefonica Brasil

Legal name

Telefônica Brasil S.A.

Website

https://telefonica.com.br

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Telefônica Brasil (Vivo) is Brazil's largest mobile operator (38% share, 118.8M accesses) offering 5G and fiber connectivity, convergent Vivo Total bundles, and adjacent digital services (B2B cloud/cybersecurity, Vivo Pay fintech, Vale Saúde health, entertainment) to consumer and enterprise customers nationwide.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Electronics and Appliance Retailers (4492)

SIC

Radiotelephone Communications (4812), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH), Direct-to-Consumer Telehealth Marketplaces (Multi-Provider Aggregators) (HLALAAAJ)

Keywords

• Mobile telecommunications services
• Fiber broadband services
• Enterprise digital solutions
• Convergent telecom bundles
• Consumer connectivity services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Mobile telecommunications services including voice, data, and messaging. Mobile service revenue reached R$10.2 billion in Q2 2026 with 6.6% growth. Postpaid segment represents 87% of mobile revenue at R$8.9 billion with 73.2 million postpaid accesses.
2. Fixed Services: Fixed line services including fiber connectivity, corporate data services, TIC, and digital solutions. Fixed revenue reached R$4.5 billion with fiber revenue growing 10.7% to R$2.1 billion. Corporate data, TIC and digital services reached R$1.5 billion.
3. Devices and Electronics: Sale of smartphones, devices, accessories and electronics through retail stores. Revenue of R$1.0 billion in Q2 2026 with 27.8% growth. 98.8% of phones sold are 5G compatible.
4. B2B Digital Solutions: Enterprise digital services including cloud, cybersecurity, big data, IoT, messaging and IT services. R$5.5 billion in annual revenue with 14.9% growth. Represents 8.8% of total company revenue or 22.5% when including connectivity and equipment.
5. Digital Entertainment Partnerships: Revenue from partnerships with music and video streaming platforms. R$890 million in last 12 months with 25.7% growth. 4.9 million subscribers including YouTube Premium additions.
6. Financial Services: Vivo Pay financial services including credit and insurance. R$433 million revenue with 12.8% growth. Vivo Money has R$1.3 billion in personal credit disbursed. Over 45% of smartphones sold have associated protection.
7. Health Services: Vale Saúde health and wellness platform. R$126 million revenue with 58.2% growth. 511,000 subscriptions enabling healthcare access.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Telefonica Brasil, operating under the Vivo brand, is Brazil's largest mobile operator with 38% market share and a convergent portfolio of mobile (5G/4G/3G), fiber-optic broadband covering 32 million households, and integrated Vivo Total bundles. It sells devices and accessories through 1,800+ retail stores and offers adjacent services including Vivo Pay/credit, Vale Saúde health subscriptions, digital entertainment, and B2B solutions (cloud, cybersecurity, IoT, big data).

Product overview

Vivo operates as a telecommunications provider and digital hub offering a convergent portfolio of mobile and fixed services alongside digital services. Core offerings include mobile telecommunications (5G/4G/3G) and fiber-optic broadband (Vivo Fibra) serving 32+ million households. The convergent product Vivo Total integrates mobile and fiber services. Digital verticals span financial services (Vivo Pay, Vivo Money, insurance), health (Vale Saúde marketplace), entertainment (Terra streaming partnerships), and travel services (Vivo Travel). B2B solutions encompass cloud, cybersecurity, big data, IoT, messaging, and IT services through Vivo Empresas.

Differentiator

Problem solved

Functional benefit

Brands

• Vivo Total: Convergent offering integrating fiber and mobile services.
• Vivo Money
• Vivo Recicle
• Vivo Travel
• Vivo Ventures
• Wayra Brasil
• Vale Saúde
• Vivo Pay
• Floresta Futuro Vivo

Products and services

• Vivo Mobile Services Mobile voice, data, and messaging services on a 5G/4G/3G network for individual and corporate customers in Brazil, representing the largest mobile operator by market share (38%).
• Vivo Fibra (Fiber Broadband) Fiber-optic broadband internet for residential and business customers, delivered over Brazil's largest fiber network covering 32 million households with 25.6% penetration and 1.4% churn.
• Vivo Total (Convergent Plan) Convergent consumer plan combining fiber broadband and mobile postpaid services in a single bundled offering, accounting for 86% of new store additions and providing retention value.
• Vivo Empresas (B2B Digital Solutions) Enterprise telecommunications and digital solutions portfolio including cloud services, cybersecurity, big data analytics, IoT, messaging, and managed IT services for SMEs through large Brazilian corporations.
• Vivo Pay / Vivo Money Digital financial services including personal credit (R$1.3 billion in disbursed loans via Vivo Money), mobile payments, and insurance products, with Pol\u00edgono serving as investment manager.
• Vale Sa\u00fade Subscription-based health marketplace providing access to medical consultations, exams, procedures, and pharmacy discounts, with 511,000 active subscriptions.
• Vivo Travel International roaming and travel connectivity service for Vivo postpaid customers, providing voice, data, and messaging abroad.
• Devices and Electronics Retail Smartphones, accessories (including the i2GO brand portfolio of headphones, speakers, and chargers), and consumer electronics sold through Vivo's physical retail and digital channels, with associated device protection offerings on over 45% of smartphone sales.
• Google Gemini AI Plus (Vivo Partnership) Bundled AI subscription providing Gemini AI access, 400GB cloud storage, advanced image/video creation, and NotebookLM productivity tools for eligible Vivo consumer plan holders, with subscription renews at R$24.99/month after promotional period.

Quantifiable outcome

• 5G available in 978 municipalities covering over 73% of Brazilian population
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

18 partnerships are on record, tiered flagship, minor, core and major.

• GoogleflagshipGTM or Marketing Partner · 17 June 2026Vivo partnered with Google to offer Gemini AI Plus subscription free for up to 12 months to eligible customers on Vivo Controle, Pós, Fibra and Total plans. The partnership includes both B2C consumer offerings (Gemini AI, 400GB cloud storage, NotebookLM) and B2B enterprise solutions (Gemini Enterprise with advanced AI capabilities integrated with Google Workspace). After promotional period, subscription renews at R$24.99/month.
• CNJ (National Justice Council)minorStrategic or Co-development Partner · 24 November 2025Partnership between Vivo and Brazil's National Justice Council (CNJ) to strengthen reporting and combating violence against women through digital channels and awareness campaigns.
• re.greencoreStrategic or Co-development Partner · 4 November 2025Vivo and re.green formed strategic partnership for restoration and protection of over 800 hectares of Amazon forest, between Maranhão and Pará states. Initiative called Floresta Futuro Vivo aims to plant and conserve 900,000 trees over 30 years as part of 30-year biodiversity commitment.
• Ada and Vivae (EdTech Combination)minorStrategic or Co-development Partner · 7 October 2025Ada and Vivae announced business combination to create an edtech with broad portfolio and strong technological base, combining educational platforms and digital learning solutions.
• IHS BrasilminorStrategic or Co-development Partner · 15 April 2024Partnership between IHS Brasil and Vivo to provide connectivity in São Paulo's Metro Line 5, bringing mobile coverage and digital services to subway passengers.
• EndeavorminorStrategic or Co-development Partner · 23 November 2023Vivo announced partnership with Endeavor (global entrepreneurship organization) to strengthen engagement with startups and entrepreneurial ecosystem in Brazil.
• Terra and TastemademinorGTM or Marketing Partner · 5 October 2023Partnership between Terra and Tastemade for exhibition of original content. Terra (Vivo subsidiary) provides platform and Tastemade provides travel, food and lifestyle content for Latin American audiences.
• IPNetcoreTechnology or IntegrationAcquired as the largest Google integrator in Latin America, providing professional and managed services for the entire Google portfolio. Supports digital transformation and AI adoption for corporate segment from SMEs to large enterprises.
• IPNet (Acquisition)coreTechnology or IntegrationVivo signed contract for acquisition of IPNet, strengthening its position as a cloud integrator and expanding capabilities in enterprise solutions and managed services for the Brazilian market.
• CBF (Brazilian Football Confederation)majorGTM or Marketing PartnerVivo renewed and expanded sponsorship with CBF for Brazilian national football teams. Partnership includes branding, digital activation, and initiatives like 'Professores Pretos' program for Black coach development.
• Brazilian Olympic Committee (COB)majorGTM or Marketing PartnerVivo is official sponsor of the Brazilian Olympic Committee, supporting Olympic athletes and sporting events including Olympic Games activations.
• Sertões RallyminorGTM or Marketing PartnerVivo expanded sponsorship to Sertões rally, one of Brazil's major off-road motorsport events with significant participation from motorcyclists and outdoor enthusiasts.
• Stock CarminorGTM or Marketing PartnerVivo entered motorsport sponsorship with Stock Car Brazil racing series, expanding outdoor sports presence beyond existing trail running and surfing sponsorships.
• Brazilian Gymnastics Confederation (CBG)minorGTM or Marketing PartnerVivo announced partnership with Brazilian Gymnastics Confederation, supporting gymnastics athletes and promoting sports participation.
• Esporte Clube PinheirosminorGTM or Marketing PartnerVivo expanded presence as master sponsor of Tennis at Esporte Clube Pinheiros in São Paulo, supporting sports development and community engagement.
• Osesp (São Paulo Symphony Orchestra)minorGTM or Marketing PartnerVivo became new sponsor of Osesp (São Paulo State Symphony Orchestra), supporting cultural arts and music education programs.
• Vivo Rio Pro (World Surf League)minorGTM or Marketing PartnerVivo announced surfer Sophia Medina as brand ambassador for Vivo Rio Pro surfing competition, supporting Brazilian surfing talent.
• World Trail RacesminorGTM or Marketing PartnerVivo announced sponsorship of World Trail Races, expanding presence in outdoor trail running and adventure sports events.

Scale indicators26 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oi S.A. Historically Brazil's incumbent fixed-line operator now under judicial recovery, with restructured mobile and fiber operations. Direct competitor in fixed broadband and a smaller player in mobile versus Vivo.
• TIM Brasil: Brazil's second-largest mobile carrier and Vivo's primary domestic competitor. Operates overlapping 4G/5G mobile and fiber networks with convergent bundles targeting the same B2C and B2B segments, and is listed on B3 as TIMS3.
• Claro Brasil: Brazilian arm of América Móvil offering mobile, fixed, broadband and pay-TV services. Competes head-to-head with Vivo in postpaid mobile, fiber, and enterprise across all 27 Brazilian states.

Broad incumbents

• Verizon Communications: US wireless and fiber incumbent with substantial enterprise services, network-led convergence strategy, and ESG leadership. A useful scale and strategy benchmark for Vivo, though operating in a structurally different market.
• América Móvil: Parent of Claro Brasil and Claro's regional LatAm telecom operators. A larger, diversified incumbent with converged wireless/wireline offerings comparable in structure to Vivo, though with broader geographic footprint.
• Vodafone Group: Global telecom incumbent with converged mobile, broadband and B2B digital services across Europe and Africa. Comparable scale, multi-product converged strategy, and B2B digital services portfolio similar to Vivo Empresas.
• Telefónica S.A. Spanish parent company of Telefônica Brasil and the controlling shareholder. Operates converging mobile and fiber networks plus B2B digital services across Europe and Latin America — the closest structural template for Vivo at a larger scale.

Regional players

• Millicom (Tigo): Operator of Tigo-branded mobile and fixed networks across Latin America and Africa. Comparable converged telecom model and emerging-market operating environment, but with geographic focus outside Brazil.
• Telefónica Deutschland (O2): Sister subsidiary of Telefônica Brasil within the Telefónica group, operating converged mobile and fixed networks in Germany. Useful for benchmarking Vivo's strategy, technology choices and B2B execution within the same parent.
• Liberty Latin America: Cable and telecom operator across the Caribbean and parts of Latin America with converged mobile, video and broadband. Comparable regional LatAm telecom business model, though not directly overlapping with Vivo's Brazilian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vivo
• LinkedInlinkedin.com/company/vivo-telefonicabr
• Instagraminstagram.com/fundacaotelefonicavivo

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telefonica Brasil