Rewire
Rewire is a private leadership development and mindset coaching firm founded in 2013 and headquartered in West Linn, Oregon. It delivers neuroscience-based coaching, six-month leadership programs, and workshops to enterprise clients, with primary focus on the mortgage industry and financial services sectors.
- Company typePrivate
- Founded2013
- HeadquartersLake Oswego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rewire does
Rewire, Inc. is a private leadership development and mindset coaching firm founded in 2013 and headquartered in West Linn, Oregon (Portland metro area), operating with an 11-50 person team of International Coaching Federation (ICF) certified coaches. The company sells three core service lines to enterprise clients: Coaching Partnerships (targeted individual and executive coaching), The Leadership Program (a structured six-month cohort training program for emerging and experienced leaders), and RewireLIVE (on-site workshops, retreats, and keynotes). Underlying these offerings is a proprietary brain-based methodology anchored in the R.E.W.I.R.E. framework (Rest, Energy, Wellness, Integrate, Release, Execute) and the Lizard Brain concept, both of which translate neuroscience research into applied leadership and behavior-change curriculum. Supporting the core services is a content and tooling ecosystem that includes the 30-Day Sprint free self-guided program, The Insight Interviews weekly podcast (281+ episodes), The Wireboard blog, mindfulness and FutureProof workshops, downloadable reflection and planning tools, and four team-authored books.
The firm's go-to-market is sales-led and consultative, beginning with a discovery call to determine fit before pricing is established; all pricing is custom and not publicly disclosed. Distribution runs through direct sales to enterprise accounts, inside sales for mid-market organizations, and event-based delivery for workshops and retreats. Marketing relies heavily on a multi-channel thought-leadership engine (podcast, blog, video, books, LinkedIn) aimed at top-of-funnel demand generation. Customer segments are segmented vertically by industry and by persona: primary targets include mortgage-industry professionals (loan officers, mortgage bankers), business leaders and executives (C-suite, department heads, high-potentials), and organizations pursuing culture transformation. Named enterprise references span Cherry Creek Mortgage (mortgage banking), Truist (banking/financial services, digital commerce team), and Universal Lending (mortgage banking), alongside individual executive coaching engagements. The company's stated geographic footprint is domestic U.S., with operational concentration in the Pacific Northwest.
Rewire operates as an independent, privately-held company with no disclosed institutional investors, parent entity, or funding history. Revenue mechanics are entirely professional-services based (coaching engagements, cohort tuition, workshop fees) supplemented by book royalties, with no recurring SaaS or platform revenue streams. No revenue figures, customer counts, ARR, or growth metrics are publicly disclosed, and there are no announced acquisitions, partnerships, or material leadership changes in the available data.
Rewire firmographics
Firmographics- Name
- Rewire
- Legal name
- Rewire, Inc.
- Website
- https://rewireinc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rewire is a private leadership development and mindset coaching firm founded in 2013 and headquartered in West Linn, Oregon. It delivers neuroscience-based coaching, six-month leadership programs, and workshops to enterprise clients, with primary focus on the mortgage industry and financial services sectors.
- Ownership category
- akta.pro rank
Rewire industry classification
Industry- Product category
- Leadership Development & Coaching
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organizational Change & Transformation Coaching (EDABANAG)
- akta.pro secondary industry
- Coaching, Feedback & Mentoring Skills (EDABAMAM)
Keywords
Where Rewire is headquartered
LocationHeadquarters
- HQ city
- Lake Oswego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rewire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Coaching Partnerships: Targeted individual and executive coaching services provided to organizations and their employees. Revenue generated through professional coaching engagements with corporate clients.
- Leadership Program: Six-month training program for emerging and experienced leaders. Structured curriculum-based revenue stream with defined program duration.
- RewireLIVE Events: Workshops, retreats, and keynote presentations to engage and inspire organizations. Revenue from event-based engagements.
- Published Books: Coaches have authored books including 'Reality and Hope' by Steve Scanlon, 'Start Now' by Jason Abell, 'Still The Lizard' by Steve Scanlon, and 'The Art of Being Present' by Edie Raphael, PhD. Revenue from book sales.
- Podcast - The Insight Interviews: Weekly podcast featuring business leaders, sales professionals, and thought leaders. Serves as a content marketing channel to attract potential coaching clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organizational needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Rewire product offering
Product offeringCore offering
Rewire provides professional coaching and leadership development services to organizations and their employees. Its core offerings include individual and executive Coaching Partnerships, a six-month The Leadership Program for emerging and experienced leaders, and RewireLIVE workshops, retreats, and keynotes. All services are grounded in ICF-certified coaches using brain-based, neuroscience-backed methodology and the proprietary R.E.W.I.R.E. framework.
Product overview
Rewire is a leadership development and mindset coaching company offering a unified portfolio of services built around brain-based coaching and neuroscience principles. The core offerings consist of three main service lines: Coaching Partnerships (individual and executive coaching), The Leadership Program (a six-month training program), and RewireLIVE (workshops, retreats, and keynotes). Supporting these are the 30-Day Sprint self-guided program, The Insight Interviews podcast, Mindfulness for Workplace Excellence workshop, and FutureProof Workshop. The company also offers resources including the Reflection and Planning Guide, Business Planning Tool, and Wheel of Balance Tool, along with four published books by their coaches. All services are grounded in ICF-certified coaching and the company's R.E.W.I.R.E. methodology (Rest, Energy, Wellness, Integrate, Release, Execute).
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Partnerships Targeted individual and executive coaching services aimed at helping employees be their best selves, translating to improved organizational performance. Sold to organizations for their leaders and employees.
- The Leadership Program A six-month leadership training program designed to develop both emerging and experienced leaders within organizations.
- RewireLIVE Workshops, retreats, and keynotes designed to engage and inspire entire organizations, featuring brain-based leadership coaching techniques.
- Mindfulness for Workplace Excellence (MfWE) Workshop A workshop introducing mindfulness meditation practices and their benefits backed by scientific research, teaching participants meditation techniques to reduce stress and increase productivity.
- FutureProof Workshop A workshop designed to develop the mindset and skills needed for future success and resilience.
- Reality and Hope A book by Steve Scanlon exploring themes of leadership and personal growth.
- Start Now
Quantifiable outcome
- Organizations experience lower stress and higher productivity among employees who receive coaching
- +2 more outcomes
Companies that use Rewire
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Rewire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rewire partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
Rewire competitors and assessment
Company assessmentDirect peers
- BetterUp: Digital coaching platform pairing employees with coaches and combining AI-driven personalization. Most direct comparable on the coaching delivery side; competes for the same enterprise coaching budgets, though BetterUp is a technology platform rather than a boutique services firm.
- CoachHub: Digital coaching platform providing one-on-one coaching to enterprises globally with a coach marketplace. Comparable as an enterprise coaching provider competing for similar L&D budgets, differentiated primarily by tech-enabled delivery at scale.
- NeuroLeadership Institute (NLI): Global research-driven organization that translates neuroscience into leadership and coaching practice. The closest comparable on Rewire's specific neuroscience-grounded methodology and on the framing of brain-based leadership coaching for organizations.
- Development Dimensions International (DDI): Global leadership and talent company providing leadership development programs, executive coaching, and assessment. Comparable in leadership program design for emerging and experienced leaders and in serving large enterprise clients.
- Center for Creative Leadership (CCL): Nonprofit leadership research and education organization offering leadership programs, executive coaching, and assessments. Highly comparable in program structure (cohort-based leadership training) and methodology, with deeper research credentials.
- The Ken Blanchard Companies: Management training and leadership development company known for situational leadership and related programs. Comparable on the leadership training and coaching side with proprietary methodologies and an established enterprise customer base.
Broad incumbents
- Dale Carnegie Training: Established training organization delivering leadership, communication, and professional development programs to individuals and enterprises globally. Comparable in cohort-based leadership training and enterprise delivery, with a much longer operating history and broader curriculum.
- Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent management. Comparable on executive coaching for senior leaders and enterprise leadership programs, but at vastly larger scale and as part of a broad portfolio.
- Gallup: Analytics and advisory firm known for CliftonStrengths and leadership and manager development programs for enterprises. Comparable as a science-grounded leadership and engagement provider competing for similar enterprise L&D budgets.
- FranklinCovey: Global leadership development and training company offering The 7 Habits, leadership programs, and coaching. Comparable as a direct competitor in leadership development and coaching for enterprises, but at much larger scale and with broader content portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rewire social profiles
Digital presenceRewire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewire leadership team
Management profileNumber of profiles
Profiles4 records
Rewire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewire
What does Rewire do?
Rewire provides professional coaching and leadership development services to organizations and their employees. Its core offerings include individual and executive Coaching Partnerships, a six-month The Leadership Program for emerging and experienced leaders, and RewireLIVE workshops, retreats, and keynotes. All services are grounded in ICF-certified coaches using brain-based, neuroscience-backed methodology and the proprietary R.E.W.I.R.E. framework.
Is Rewire a public or private company?
Rewire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rewire founded?
Rewire was founded in 2013. It employs 11 to 50 people.
Where is Rewire based?
Rewire is headquartered in Lake Oswego, United States, in the North America region.
How does Rewire make money?
Five revenue lines are on record. Coaching Partnerships are the primary driver. The others are leadership Program, rewireLIVE Events, published Books and podcast - The Insight Interviews.
Who are Rewire's main competitors?
Direct peers on record are BetterUp, CoachHub, NeuroLeadership Institute (NLI), Development Dimensions International (DDI), Center for Creative Leadership (CCL) and The Ken Blanchard Companies. Broad incumbents are Dale Carnegie Training, Korn Ferry, Gallup and FranklinCovey.
Does Rewire have an API?
No public API is recorded for Rewire.
What industry is Rewire in?
Rewire's product category is Leadership Development & Coaching. Its primary akta.pro industry code is EDABANAG, Organizational Change & Transformation Coaching, with a secondary code of EDABAMAM, Coaching, Feedback & Mentoring Skills. Its NAICS code is 611430 and its SIC code is 8742.