Reboot

What Reboot does

Reboot is a private, owner-operated integrative and functional medicine clinic founded in 2016 and headquartered in Virginia Beach, Virginia, operating two co-located sites — REBOOT Mind Body Health (2528 Las Brisas Drive) for integrative primary care and mental health, and REBOOT Functional Health Care (2041 Fisher Arch, Suite 140) for advanced functional medicine and wellness services. The clinic delivers a root-cause, whole-person model spanning four service lines: integrative primary care, integrative mental health (including Spravato administration and hyperbolic tapering), advanced functional medicine for complex chronic conditions (cancer support, mold/environmental illness, Lyme, gut dysfunction, autoimmune, chronic pain), and wellness services such as peptide therapy, GLP-1 microdosing for weight loss, bioidentical hormone replacement therapy, IV therapy, acupuncture, and aesthetics.

The underlying platform is human-practitioner-led rather than technology-led: a multidisciplinary team of 28+ practitioners (LCSWs, LPCs, APRNs, PMHNPs, FNP-Cs, an IFMCP-certified Naturopathic Doctor, RNs, LMT, CHHC) supported by conventional clinical infrastructure — Athena Health for EHR and patient portal, Calendly for consultation scheduling, and DocuSign for membership enrollment — alongside proprietary clinical protocols (hyperbolic tapering, GLP-1 microdosing, customized peptide therapy, Spravato delivery) and advanced functional lab testing for specialty diagnostics.

Reboot's commercial model is hybrid: insurance billing (Aetna, Anthem BCBS, Cigna, Medicare, Optima, Tricare, UBH/UHC) for covered clinical services, a subscription-based GOLD membership for integrative primary care with bundled perks, self-pay fee-for-service mental health ($100-$250 per session), per-service wellness pricing, supplement affiliate commissions, and $600/hour professional services for legal and administrative work. The practice acquires patients via a direct-to-consumer motion — its website, Instagram (@rebootvb), local SEO, and online consultation scheduling — and serves individuals and families across the Virginia Beach catchment with no geographic or institutional diversification evident.

Name

Reboot

Legal name

Reboot

Website

https://rebootvb.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Reboot is a private, owner-operated integrative and functional medicine clinic in Virginia Beach, VA, operating two locations that deliver primary care, mental health, advanced functional medicine, and wellness services to individual patients and families through a multidisciplinary 28+ practitioner team.

Ownership category

akta.pro rank

Product category

Integrative and Functional Medicine

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

akta.pro secondary industry

Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)

Keywords

• Integrative medicine
• Functional medicine
• Mental health services
• Primary care clinic
• Wellness services

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Billing: Direct billing to insurance providers including Aetna, Anthem BCBS, Cigna, Medicare, Optima, Tricare, and UBH/UHC for covered services. Patients are responsible for co-pays, deductibles, and balances.
2. Membership Program (GOLD): Subscription-based membership model for integrative primary care providing access to care team, yearly consultations, health coaching, body composition scanning, direct messaging, supplement discounts, and discounted wellness services.
3. Self-Pay Mental Health Services: Fee-for-service mental health services including therapy sessions at $100-150 and psychiatric medication management at $125-250, offered to uninsured or self-pay patients.
4. Wellness Services: Aesthetic and therapeutic services including microneedling, peptide therapy, acupuncture, bioidentical hormone replacement therapy, IV therapy, and injectables offered on a per-service basis.
5. Supplements and Nutraceuticals: Sale of professional-grade supplements through vetted dispensary partners. Clinic receives small commissions on purchases made through their recommended dispensaries.
6. Professional Services: Hourly billing for professional services including report writing, extended telephone conversations, meeting attendance with other professionals, treatment summaries, and legal proceedings at $600/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reboot is an integrative and functional medicine clinic in Virginia Beach, VA that delivers four core service lines: Integrative Primary Care, Integrative Mental Health, Advanced Functional Medicine, and Wellness Services. It combines conventional diagnostics with functional and holistic therapies, offering a GOLD Membership model that gives patients access to an integrative provider, Naturopathic Doctor, and health coach. Services include therapy, psychiatric medication management, Spravato treatment, peptide therapy, GLP-1 microdosing, acupuncture, IV therapy, BHRT, and specialty care for complex chronic conditions.

Product overview

REBOOT is a healthcare clinic offering integrative and functional medicine services through four main service lines: Integrative Primary Care, Integrative Mental Health, Advanced Functional Medicine, and Wellness Services. The core offering is a GOLD Membership model providing access to an integrative care team including providers, Naturopathic Doctors, and health coaches. Wellness Services encompasses aesthetics (microneedling, peptide serums), peptide therapy, medical weight loss with GLP-1 microdosing, acupuncture, bioidentical hormone replacement therapy (BHRT), and IV/injectable therapies. The mental health program includes therapy, psychiatric medication management, Spravato treatment, hyperbolic tapering, and nutrient injections. Advanced Functional Medicine provides specialized care for complex conditions including cancer support, mold/environmental illness, Lyme disease, gut dysfunction, autoimmune conditions, and chronic pain/fatigue.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrative Primary Care Whole-person primary care combining conventional medicine with functional and natural health approaches. Includes annual wellness visits, sick visits, pediatric care, women's health, and healthy aging programs with personalized care plans.
• Integrative Mental Health Mental health services combining evidence-based therapies, medical interventions, and lifestyle support, including therapy sessions, psychiatric medication management, Spravato (esketamine) treatment, hyperbolic tapering, and nutrient injections for patients managing depression, anxiety, PTSD, trauma, and grief.
• Advanced Functional Medicine Deep-dive functional medicine for complex health conditions using specialty diagnostic testing and evidence-based therapies to address underlying imbalances. Covers cancer support, mold/environmental illness, Lyme disease, gut dysfunction, autoimmune conditions, and chronic pain and fatigue.
• Wellness Services Complementary and aesthetic therapies including microneedling, peptide therapy, medical weight loss with GLP-1 microdosing, acupuncture, bioidentical hormone replacement therapy (BHRT), and IV therapy plus injectables, offered per service for energy, recovery, anti-aging, and aesthetic goals.
• GOLD Membership Subscription-based membership model providing access to an integrative care team including an integrative provider, Naturopathic Doctor, and health coach, with perks including yearly consultations, health coaching, body composition scanning, direct messaging, and discounts on supplements and wellness services.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Privia Health: Privia Health is a physician practice enablement and multi-specialty medical group platform serving value-based care — comparable in operating multi-specialty practices including primary care and behavioral health.
• One Medical (Amazon): One Medical is a national membership-based primary care platform (now owned by Amazon) — overlapping with Reboot's integrative primary care and membership model, though broader in scope and more tech-enabled.
• Forward Health: Forward is a tech-enabled membership primary care practice with a preventive and longevity focus — broader incumbent with overlapping membership-primary-care and preventive-screening model.
• Cleveland Clinic: Cleveland Clinic is a national health system operating an integrative and functional medicine center — broader incumbent in the integrative medicine space, overlapping in whole-person care philosophy and complex-case management.

Direct peers

• Amen Clinics: Amen Clinics provides psychiatric care, brain imaging, and integrative mental health treatment — comparable to Reboot's Integrative Mental Health service line including therapy, psychiatric medication management, and Spravato.
• The IV Doc: The IV Doc provides in-home and on-site IV therapy, injectables, and wellness services — comparable to Reboot's IV Therapy + Injectables and adjacent wellness offerings.
• Parsley Health: Parsley Health is a national membership-based functional medicine practice combining primary care with advanced diagnostics and root-cause treatment — directly comparable to Reboot's GOLD membership and integrative primary care offering.
• Restore Hyper Wellness: Restore operates multi-modal wellness centers offering IV therapy, peptide injections, aesthetics, and recovery services — directly comparable to Reboot's Wellness Services line including IV therapy, peptides, and aesthetics.
• Next Health: Next Health is a membership-based wellness and longevity clinic offering IV therapy, hormone optimization, peptides, and aesthetic services — closely overlapping Reboot's Wellness and Healthy Aging service lines.

Emerging players

• Cerebral: Cerebral is a telehealth mental health platform offering therapy, psychiatric medication management, and treatment for anxiety, depression, and ADHD — comparable to Reboot's mental health service line, though delivery is virtual-first.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rebootvb
• Facebookfacebook.com/rebootvb
• LinkedInlinkedin.com/company/reboot-mind-body-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot