VIVO Agency

What VIVO Agency does

VIVO Agency, LLC is a privately held healthcare marketing agency headquartered at 540 Union Square, Suite One, New Hope, Pennsylvania, founded in 2007. The firm specializes exclusively in healthcare — pharma, medtech, consumer health, and medical devices — providing four core services: Market Shaping, Brand Strategy, Product Launches, and Sales Optimization. Its client roster includes Fortune-500 healthcare companies such as Johnson & Johnson Vision, Roche, GE HealthCare, Boston Scientific, Abbott, Philips, Siemens Healthineers, Solventum, Gore, Nutricia, Foundation Medicine, Exact Sciences, Liquidia, and Medela, as well as nonprofit engagements such as the Joe Beretta Heart Foundation.

VIVO generates revenue primarily through professional-services engagements — custom strategic, creative, and activation work delivered to enterprise healthcare buyers. Go-to-market is direct enterprise field sales targeting decision-makers at healthcare innovators, with referrals and industry-event presence (e.g., ACC) supporting pipeline. Pricing is bespoke per scope; no standardized rate card is disclosed. Beyond services, the firm operates VIVO Pro, a subscription-based insights platform offering gated research, industry articles, and a Hospital Data Explorer tool for health marketers.

The leadership team is founder-led: Tom Dudnyk (Founder), Shannon Mathews (COO), Jared Usrey (SVP, Strategy), and an EVP of Client Services. The firm operates at boutique scale (11-50 employees) and has no disclosed institutional investors, parent company, or external funding, indicating a founder-controlled, profitable operating profile. There are no documented acquisitions, partnerships, or capital events, and the technology stack is described as a services model without a proprietary platform beyond VIVO Pro.

Name

VIVO Agency

Legal name

VIVO Agency, LLC

Website

https://vivoagency.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

VIVO Agency is a privately held, healthcare-specialized marketing agency (founded 2007, 11-50 employees, New Hope, PA) providing market shaping, brand strategy, product launches, and sales optimization services to enterprise pharma, medtech, and consumer health buyers.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Healthcare marketing services
• Brand strategy consulting
• Pharmaceutical product launches
• Medtech marketing agency
• Sales enablement services

Headquarters

HQ city

Horsham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Healthcare Marketing Services: VIVO Agency generates revenue by providing strategic marketing services to healthcare companies including market shaping, brand strategy, product launches, and sales optimization. Revenue is derived from professional services engagements with enterprise healthcare clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

VIVO Agency is a B2B healthcare marketing agency that provides strategic services to healthcare innovators in pharma, MedTech, and consumer health sectors. Its core service offerings are Market Shaping, Brand Strategy, Product Launches, and Sales Optimization. The agency also operates VIVO Pro, a subscription-based insights and research platform for health marketers.

Product overview

VIVO Agency is a healthcare marketing agency offering two main offerings: strategic marketing services (Market Shaping, Brand Strategy, Product Launches, Sales Optimization) and VIVO Pro, a subscription insights platform providing research and tools for health marketers. The agency specializes in serving healthcare innovators across pharma, MedTech, and consumer health sectors, with documented case work including Solventum brand strategy, GE Flyrcado rapid product launch, Roche sales optimization, Souvenaid product launch, and Johnson & Johnson elita global product launch.

Differentiator

Problem solved

Functional benefit

Brands

• VIVO Pro: A subscription-based research and insights platform for health marketers providing data, articles, industry insights, and tools.

Products and services

• Market Shaping Strategic consulting service that helps healthcare companies shape their market category and establish leadership positions through research, thought leadership, creative development, and customer conversations.
• Brand Strategy Strategic service helping healthcare brands create meaningful change while standing out in the market, including discovery, strategic options, messaging, and brand activation for healthcare innovator clients.
• Product Launches End-to-end service helping healthcare companies launch products with impact through strategy, creative concepting, messaging, and demand-building campaigns across pre-launch, launch, and post-launch phases.
• Sales Optimization Service that optimizes healthcare sales team performance through identifying best practices, developing training programs, creating message maps, and producing sales assets and tools.
• VIVO Pro Subscription-based insights and research platform for health marketers providing articles, data sheets, and tools including a Hospital Data Explorer to inform healthcare marketing strategy.

Quantifiable outcome

• GE Flyrcado booth was so packed at ACC that trade show officials attempted to clear the aisles
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Razorfish Health: Healthcare digital and brand agency providing strategy, creative, and technology-enabled marketing for pharma clients — directly comparable in healthcare-vertical specialization and service mix.
• Calcium: Independent healthcare creative agency focused on brand building and product launches for pharma and consumer health — a like-sized specialist with comparable service mix to VIVO.
• JUICE Pharma Worldwide: Healthcare-focused agency with brand strategy and launch capabilities for pharma clients; competes for similar accounts and offers comparable creative and strategic services to VIVO.
• AbelsonTaylor: Long-standing independent healthcare advertising agency serving pharma and consumer health with brand, launch, and DTC creative — comparable scale and vertical depth to VIVO.
• Intouch Group: Full-service healthcare advertising and marketing agency serving pharma clients with brand strategy, creative, and digital — overlapping directly with VIVO's pharma and medtech launch capabilities.
• Snow Companies: Specialty healthcare agency focused on patient engagement, advocacy, and consumer health marketing — overlapping with VIVO's consumer health segment and offering comparable launch support.
• precisioneffect: Healthcare-focused marketing agency serving pharma, biotech, and medtech clients with brand strategy, launch, and sales enablement services — directly comparable to VIVO Agency's offering and client mix.

Broad incumbents

• Publicis Health: Healthcare-focused arm of Publicis Groupe, offering advertising, media, data, and consulting for global pharma and medtech clients — a much larger incumbent that competes on enterprise mandates.
• McCann Health: Global healthcare marketing network within McCann, offering brand, medical communications, and patient engagement — competes with VIVO for large enterprise pharma and medtech accounts, but at much broader scale.
• Omnicom Health Group: Holding-company network of healthcare agencies including CDM, TBWA\WorldHealth, and DDB Health — competes for enterprise pharma/medtech marketing dollars as a broader, multi-brand incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vivo_2
• Instagraminstagram.com/vivo_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVO Agency