LADbible
LADbible is a UK-based social-first digital media publisher under LBG Media Group, producing entertainment, news, sport, gaming, and lifestyle content across seven owned brands and major social platforms to reach 509 million global users, monetized primarily through advertising.
- Company typePrivate
- Founded2017
- HeadquartersManchester, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What LADbible does
LADbible is a UK-headquartered social-first digital media publisher that produces entertainment, news, lifestyle, sport, gaming, technology, and original video content targeting Gen Z and younger millennial audiences. The company operates a multi-brand portfolio under LBG Media Group PLC (publicly listed on the London Stock Exchange), including LADbible itself, UNILAD, SPORTbible, GAMINGbible, Tyla, FOODbible, and UNILAD Tech, alongside original content franchises such as FFS PRODUCTIONS, Say Maaate to a Mate, Daily Ladness, UOKM8?, FreeToBe, and Citizen Reef. Distribution is product-led and platform-agnostic, with simultaneous presence on Facebook, Instagram, X, Threads, Snapchat, TikTok, YouTube, and the owned ladbible.com domain, supplemented by a user-generated content submission pipeline (LADbible Accepts) that feeds editorial production.
The core technology stack is a digital content management and social video distribution platform. There is no disclosed proprietary AI model, SDK, or public API; AI is referenced at the level of generative AI adoption contributing to the FY2025 growth narrative. Audience reach of 509 million globally positions LADbible among the largest English-language social publishers by aggregate reach.
LADbible's revenue model is advertising-led, monetizing through branded video partnerships, native content, and direct ad sales, with a secondary content licensing stream operated via thecontentbible.com. LBG Media Group reported £92.2 million in revenue for the fiscal year ending September 2025, up 7% year-over-year, with US direct revenue growing 29%. The consumer-facing product is free, and pricing is not disclosed publicly. Customer concentration sits primarily with brand advertisers seeking youth audiences, with named examples including Google (Google Gemini branded campaign) and Higgsfield AI (creator-led branded content with Nick DiGiovanni).
LADbible firmographics
Firmographics- Name
- LADbible
- Legal name
- LADbible Group
- Website
- https://ladbible.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LADbible is a UK-based social-first digital media publisher under LBG Media Group, producing entertainment, news, sport, gaming, and lifestyle content across seven owned brands and major social platforms to reach 509 million global users, monetized primarily through advertising.
- Ownership category
- akta.pro rank
LADbible industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Audio Social Monetization (Tips, Subscriptions, Gifting) (MPACAEAJ)
Keywords
Where LADbible is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LADbible business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: LADbible generates primary revenue through digital advertising, leveraging its large global audience reach of 509 million people. The platform offers branded content opportunities, including video partnerships with major brands such as Google Gemini, as evidenced by the 14.7 million views generated on their collaborative branded video.
- Content Licensing: LADbible licenses its original content to other publishers and platforms. The website includes a 'License Our Content' link directing to thecontentbible.com, indicating a content licensing business line.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
LADbible product offering
Product offeringCore offering
LADbible is a digital media platform that publishes entertainment, news, and lifestyle content targeted at young social-media-native audiences. The company operates a portfolio of branded content properties distributed across its website and major social platforms, complemented by original video series and a user-generated content submission portal. Revenue is generated primarily through digital advertising and branded content partnerships, with additional income from content licensing.
Product overview
LADbible operates as a multi-platform digital media company offering a portfolio of branded content properties. The core LADbible platform provides news and entertainment across categories including News, Entertainment, Sport, Technology, Travel, Lifestyle, Money, and Videos. This core platform is complemented by sister brands including UNILAD (general entertainment), SPORTbible (sports), GAMINGbible (gaming), Tyla (lifestyle), FOODbible (food), and UNILAD Tech (technology). The company also produces original content through FFS PRODUCTIONS and series like Say Maaate to a Mate, Daily Ladness, UOKM8?, FreeToBe, and Citizen Reef. Additionally, LADbible offers a user-generated content submission portal for videos, photos, and stories. The portfolio reaches a global audience of 509 million people with revenue of £92.2 million (FY2025).
Differentiator
Problem solved
Functional benefit
Brands
- GAMINGbible: Gaming content and news platform covering video games, esports, and gaming culture.
- UNILAD
- SPORTbible
- Tyla
- FOODbible
- UNILAD Tech
- UOKM8?
- FreeToBe
- Citizen Reef
- FFS PRODUCTIONS
Products and services
- LADbible LADbible is the core digital media platform delivering entertainment and news content covering News (UK, US, World, Ireland, Australia, Science, Crime, Weather), Entertainment (Celebrity, TV, Film, Music, Gaming, Netflix, Disney), Sport, Technology, Travel, Lifestyle, Money, and Original Videos content categories, targeted at young audiences.
- UNILAD UNILAD is a related brand within LADbible Group offering entertainment and lifestyle content, positioned as a sibling publication covering trending stories, celebrity news, and viral content.
- SPORTbible
Companies that use LADbible
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
LADbible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
LADbible partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Google GeminicoreGoogle Gemini partnered with LADbible for branded video content as part of a creator marketing campaign. The collaboration generated 14.7 million views as one of the top 5 branded YouTube videos of the week, demonstrating LADbible's effectiveness as a content marketing partner for major technology brands seeking to reach younger audiences.
- UK GovernmentminorUK Deputy Prime Minister David Lammy participated in a panel discussion hosted by LADbible in London on online safety and child protection. The event was part of a nationwide consultation on online safety measures that drew over 100,000 participants, demonstrating LADbible's role as a platform for policy discourse.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LADbible competitors and assessment
Company assessmentDirect peers
- Vox Media: Multi-brand digital media company operating flagship editorial brands plus verticals (SB Nation, The Verge, Eater). Comparable in multi-brand portfolio approach and advertising-plus-content-licensing revenue model.
- BuzzFeed: US-based social-first digital publisher producing news, entertainment, and viral content for younger audiences. The closest comparable in business model (advertising-supported social publishing) and target audience (Gen Z and millennial digital natives).
- Insider: Digital news and lifestyle publisher (formerly Business Insider) producing social-optimized editorial content. Comparable in social-distribution-first publishing strategy and advertising-supported revenue model.
- HuffPost: Digital news and entertainment publisher producing social-first editorial content across news, lifestyle, and entertainment. Comparable in social distribution strategy and young-skewing audience reach.
- The Dodo: Group Nine Media-owned social-first publisher producing animal and lifestyle video content reaching millions of younger viewers across TikTok, YouTube, and Facebook. Closely comparable in social-first video production and audience engagement model.
- Vice Media: Youth-focused digital media company producing news, entertainment, and documentary content for millennial and Gen Z audiences. Closely comparable in target demographic and social-first editorial approach.
- JOE Media: Ireland- and UK-based digital entertainment publisher targeting young male audiences with viral video, sport, and lifestyle content. Highly comparable in audience demographic, content style, and platform distribution strategy.
Emerging players
- Barstool Sports: US-based sports and pop-culture digital media company producing social-first video and editorial content targeting young male audiences. Closely comparable audience demographic and content style, though primarily US-focused and smaller in scale.
Broad incumbents
- Reach plc: UK's largest digital and print news publisher (Mirror, Express, Daily Star). Larger incumbent in UK digital news with significant social audience overlap; particularly relevant given LADbible's SEO Lead previously worked at Reach.
- Daily Mail and General Trust (DMGT): UK-based news publisher behind MailOnline, the world's largest English-language newspaper website. Comparable in UK digital news publishing scale and audience demographics, with a broader portfolio of business information assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LADbible social profiles
Digital presenceLADbible financial estimates
Financial estimateRevenue estimate
Valuation estimate
LADbible leadership team
Management profileNumber of profiles
Profiles17 records
LADbible subsidiaries and ownership
Company hierarchySubsidiaries6 records
LADbible funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LADbible M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LADbible
What does LADbible do?
LADbible is a digital media platform that publishes entertainment, news, and lifestyle content targeted at young social-media-native audiences. The company operates a portfolio of branded content properties distributed across its website and major social platforms, complemented by original video series and a user-generated content submission portal. Revenue is generated primarily through digital advertising and branded content partnerships, with additional income from content licensing.
Is LADbible a public or private company?
LADbible is a private company. It is classified as corporate owned and is currently operating.
When was LADbible founded?
LADbible was founded in 2017. It employs 101 to 250 people.
Where is LADbible based?
LADbible is headquartered in Manchester, United Kingdom, in the Europe region.
How does LADbible make money?
Two revenue lines are on record. Advertising is the primary driver. The others are content Licensing.
Who are LADbible's main competitors?
Direct peers on record are Vox Media, BuzzFeed, Insider, HuffPost, The Dodo, Vice Media and JOE Media. Barstool Sports is listed as an emerging player. Broad incumbents are Reach plc and Daily Mail and General Trust (DMGT).
Does LADbible have an API?
No public API is recorded for LADbible.
What industry is LADbible in?
LADbible's product category is Digital Media Publishing. Its primary akta.pro industry code is MPACAEAJ, Audio Social Monetization (Tips, Subscriptions, Gifting). Its NAICS code is 516210.