Brink Results
Brink Results is a Fort Myers-based car wash industry consultancy that delivers training, management coaching, and employee engagement services to U.S. and Canadian car wash operators, combining on-site consulting with the WashCourse online training platform and PDP behavioral assessments.
- Company typePrivate
- Founded1995
- HeadquartersFort Myers, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brink Results does
Brink Results, LLC is a privately held, Fort Myers, Florida-based business consultancy founded in 1995 that provides training, management consulting, and employee engagement services exclusively to the U.S. car wash industry. The firm serves operators ranging from single-location entrepreneurs to large multi-location chains (including named enterprise customers such as Sonny's Holdings, Mammoth Holdings, Express Wash Concepts, Tommy's Express, SpeedWash, and Soapy Joe's), addressing pain points such as high employee turnover (cited at 200%+ industry average), weak recruiting and training processes, low unlimited-wash club memberships, equipment reliability, and the absence of management depth. Its offering blends human-delivered consulting and on-site training with the WashCourse online video training platform (covering Customer Service Attendant, manager, and technician certification) and embeds behavioral assessment tools via a core partnership with Professional DynaMetric Programs (PDP ProScan and Job Dynamics Analysis surveys), supported by two published industry books authored by President Steve Gaudreau.
The company's technology stack is intentionally lean and human-centric: WashCourse is a structured e-learning platform with video lectures, quizzes, and on-site practice; the PDP-based assessments produce behavioral and role-fit data used in hiring and coaching engagements; and the Creating Exceptional Managers (CEM) program delivers leadership development across multiple accountability-driven sessions. There is no public API, no AI/ML capabilities disclosed, and no software integrations beyond the PDP partnership. Productized intellectual property — the WashCourse platform, CEM curriculum, two published books, and proprietary consulting methodologies — forms the firm's primary reusable content library alongside its senior consultants' 80–100 years of combined car wash operating experience.
Brink Results monetizes through a mix of customized professional-services engagements (year-long contracts with monthly on-site visits), two-phase on-site train-the-trainer programs, WashCourse subscriptions for self-serve training, and one-time book sales on Amazon. Go-to-market combines enterprise field sales led by senior consultants, a freemium free one-hour consultation as a lead-qualifier, and a content-marketing engine (blog, social channels on Facebook/LinkedIn/YouTube, published books) that drives top-of-funnel awareness. The firm is founder-owned and led by CEO Jacquelyn Bridge and President Steve Gaudreau, operates from a single Fort Myers headquarters, and recently expanded its North American footprint to Canada while adding a Senior Business Development Consultant (Paul Dadgar) and a January 2026 partnership with car wash SaaS provider Rinsed.
Brink Results firmographics
Firmographics- Name
- Brink Results
- Legal name
- Brink Results, LLC
- Website
- https://brinkresults.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brink Results is a Fort Myers-based car wash industry consultancy that delivers training, management coaching, and employee engagement services to U.S. and Canadian car wash operators, combining on-site consulting with the WashCourse online training platform and PDP behavioral assessments.
- Ownership category
- akta.pro rank
Brink Results industry classification
Industry- Product category
- Car wash industry consulting and training
- NAICS
- Other Management Consulting Services (541618), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
- akta.pro secondary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Brink Results is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brink Results business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- On-site Consulting Services: Customized consulting engagements including organizational assessments, strategic planning, site selection, risk assessment, and management coaching. Agreements are customized to client needs and budget, with many year-long agreements including monthly site visits.
- On-site Training Programs: Train-the-trainer programs conducted at client locations, including sales training customization, manager training, and employee recruitment training. Two-phase programs with off-site customization and on-site implementation.
- Online Training (WashCourse): Subscription-based online video training platform with certification programs for CSAs, technicians, and managers. Reduces CSA onboarding from weeks to days and manager training from months to weeks.
- Published Books: Sale of industry books including 'Creating Exceptional Managers in the Car Wash Industry' and 'So, You Want to Own a Car Wash' available on Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Consulting Agreements |
| Freemium | Monthly | Free One-Hour Consultation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Brink Results product offering
Product offeringCore offering
Brink Results is a car wash industry-specific business consultancy that delivers customized consulting engagements, on-site train-the-trainer training programs, and the WashCourse online video training platform. Core services cover sales training, employee recruitment training, site selection and risk assessment, organizational and management consulting, chemical/water/equipment management, and behavioral assessment using the PDP ProScan and Job Dynamics Analysis tools. Clients range from single-location car wash entrepreneurs to large multi-location enterprise chains such as Express Wash Concepts, Sonny's Holdings, and Mammoth Holdings.
Product overview
Brink Results is a car wash training and consulting company offering a portfolio of human-delivered services and online training products. The core offerings include WashCourse (an online video training platform with multiple certification programs), Car Wash Sales Training, Employee Recruitment Training, PDP Survey & Assessment (behavioral assessment tools), and various consulting services (Site Selection & Risk Assessment, Management Consulting, Organizational Consulting, Chemical/Water/Equipment Management). The products include online courses for car wash attendants, managers, and technicians, as well as the Creating Exceptional Managers (CEM) leadership development program and published consulting books. The company specializes in helping car wash brands solve problems in growth, productivity, and profitability through training and consulting solutions rather than software products.
Differentiator
Problem solved
Functional benefit
Brands
- WashCourse: Online video training platform for the car wash industry offering courses for customer service attendants, managers, and technicians
Products and services
- WashCourse Online Training Platform
Quantifiable outcome
- Unlimited monthly club memberships increase by thousands of members per location
- +4 more outcomes
Companies that use Brink Results
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Brink Results technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brink Results partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered unspecified and core.
- RinsedunspecifiedProfessional partnership between Brink Results and Rinsed announced in January 2026. Details and specific nature of collaboration not fully disclosed in available sources.
- Professional DynaMetric Programs, Inc. (PDP)corePDP is a behavioral assessment provider whose ProScan Survey and Job Dynamics Analysis (JDA) tools are integrated into Brink Results' consulting services for hiring, retention, and team development. Brink Results uses PDP methodology to train and certify client organizations.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Brink Results competitors and assessment
Company assessmentBroad incumbents
- Development Dimensions International (DDI): Large leadership and talent management consultancy with proprietary assessment and training IP. Comparable to Brink Results' PDP-based assessment tools, CEM leadership curriculum, and train-the-trainer delivery model for management-level audiences.
- Korn Ferry: Global organizational consulting firm with deep talent management, leadership development, and assessment capabilities. Comparable to Brink Results' organizational consulting, behavioral assessment integration, and executive coaching offerings, though operating at vastly larger scale.
- Tommy's Express: Car wash franchisor ranked #35 in Entrepreneur's 2026 Franchise 500 that has partnered with Brink Results for training. Comparable as a major franchise system in the same vertical, relying on operator training, site selection, and ongoing consulting — areas where Brink Results is a service provider.
- Sandler Training: Sales training and consulting franchise with deep content IP and a recurring coaching model. Comparable to Brink Results' sales training and train-the-trainer programs, both targeting B2B sales performance improvement via structured methodology and ongoing client engagement.
- FranklinCovey: Training and consulting firm built around leadership, execution, and performance-improvement content. Comparable to Brink Results' CEM program and organizational consulting practice, both selling structured leadership development and behavior-change engagements to mid-market operators.
- Dale Carnegie Training: Global corporate training franchise specializing in sales, leadership, and professional development. Comparable to Brink Results' CEM leadership program and sales training curriculum — both monetize a proprietary methodology through instructor-led and online delivery to a defined niche audience.
- Sonny's Holdings: Largest manufacturer and supplier of car wash equipment and consumables in the world; also a Brink Results customer. Comparable because it operates across the full car wash value chain and serves the same operator customers, with overlapping advisory, training, and equipment relationships.
Emerging players
- Rinsed: SaaS provider serving car wash operators with CRM, marketing, and operational software. A direct strategic partner of Brink Results as of January 2026, with overlapping customer base in the U.S. car wash vertical and an adjacent (software vs. training/consulting) but thematically aligned offering.
Others
- Professional DynaMetric Programs (PDP Global): Behavioral assessment provider whose ProScan and Job Dynamics Analysis tools are integrated into Brink Results' consulting methodology. Comparable as an upstream technology/enablement partner serving the same HR/talent development use case that Brink Results delivers to car wash operators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brink Results social profiles
Digital presenceBrink Results financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brink Results leadership team
Management profileNumber of profiles
Profiles3 records
Brink Results funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brink Results M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brink Results
What does Brink Results do?
Brink Results is a car wash industry-specific business consultancy that delivers customized consulting engagements, on-site train-the-trainer training programs, and the WashCourse online video training platform. Core services cover sales training, employee recruitment training, site selection and risk assessment, organizational and management consulting, chemical/water/equipment management, and behavioral assessment using the PDP ProScan and Job Dynamics Analysis tools. Clients range from single-location car wash entrepreneurs to large multi-location enterprise chains such as Express Wash Concepts, Sonny's Holdings, and Mammoth Holdings.
Is Brink Results a public or private company?
Brink Results is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brink Results founded?
Brink Results was founded in 1995. It employs 1 to 10 people.
Where is Brink Results based?
Brink Results is headquartered in Fort Myers, United States, in the North America region.
How does Brink Results make money?
Four revenue lines are on record. On-site Consulting Services are the primary driver. The others are on-site Training Programs, online Training (WashCourse) and published Books.
Who are Brink Results's main competitors?
Broad incumbents on record are Development Dimensions International (DDI), Korn Ferry, Tommy's Express, Sandler Training, FranklinCovey, Dale Carnegie Training and Sonny's Holdings. Rinsed is listed as an emerging player. Professional DynaMetric Programs (PDP Global) is listed as an others.
Does Brink Results have an API?
No public API is recorded for Brink Results.
What industry is Brink Results in?
Brink Results's product category is Car wash industry consulting and training. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs, with a secondary code of BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 541618 and its SIC code is 8742.