Rinsed
Rinsed provides a CRM and marketing automation platform purpose-built for US car wash operators, integrating natively with major car wash POS systems to manage memberships, reduce churn, and run AI-powered phone support and in-driveway sales coaching for over 3,000 car wash locations.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Rinsed does
Rinsed is a B2B SaaS company that provides customer relationship management software purpose-built for the car wash industry. Founded in 2019 and headquartered in New York with an engineering and customer success office in Lehi, Utah, the company serves over 3,000 US car wash operators managing more than 10 million active members. Its platform addresses a vertical that has shifted from single-wash transactions to subscription memberships and historically lacked industry-specific software tools.
The product is structured as a core platform plus modules. The Car Wash CRM integrates natively with the dominant car wash point-of-sale systems (DRB SiteWatch, DRB Patheon, ICS, Micrologic, Washify, NXT, AMP, Sonny's) to consolidate customer, membership, and transaction data, then layers on marketing automation, churn-reduction workflows (dunning and downsell), credit-card decline management, customer analytics, and online sales forms. Salespath, acquired in May 2024 from Ignite Wash, adds in-driveway sales performance management with real-time analytics, gamification, audio recording of sales pitches, and AI sales coaching. Support Agent, launched in 2024, is an AI-powered 24/7 phone support product supporting 16+ languages. Additional modules include Family Plans, Fleet Plans, a Rewards Loyalty Program, and a Customer App. Rinsed also publishes quarterly industry benchmarks drawn from its aggregated operator dataset.
Rinsed monetizes primarily through per-location monthly subscriptions billed annually, plus one-time per-location implementation fees and a 4% recurring commission on online transactions processed through Rinsed checkouts. Listed price points are $765/month for the CRM, $900/month for Salespath, $449/month for Support Agent, and $849/month for a CRM+Salespath bundle, with bundled pricing for multi-location operators. Go-to-market combines an enterprise field sales team targeting multi-location operators and single-site owners, with demo-driven conversion, co-marketing relationships with three Solutions Partners (Mud Mile, Neighbrly, Make Me Modern) that provide websites and digital marketing, and pipeline sourced from POS vendor partnerships (DRB, OPW ICS, AMP, Spot AI, NXT Wash, Paytronix).
Rinsed firmographics
Firmographics- Name
- Rinsed
- Legal name
- Rinsed, Inc.
- Website
- https://rinsed.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rinsed provides a CRM and marketing automation platform purpose-built for US car wash operators, integrating natively with major car wash POS systems to manage memberships, reduce churn, and run AI-powered phone support and in-driveway sales coaching for over 3,000 car wash locations.
- Ownership category
- akta.pro rank
Rinsed industry classification
Industry- Product category
- Car Wash CRM Software
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Rinsed is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rinsed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Car Wash CRM Subscription: Monthly subscription per location at $765/month (billed annually). Includes unlimited users and contacts, POS integration, multi-channel marketing, analytics, customer portal, and loyalty programs. Plus one-time $599 implementation fee per location and 4% recurring commission from Rinsed checkouts.
- Salespath Subscription: Salesperson management platform subscription at $900/month per location with $599 one-time implementation. Includes tablets, training videos, audio capture, analytics, rewards marketplace, and AI coaching.
- Support Agent Subscription: AI phone support at $449/month plus $499 implementation. Includes 24/7 phone support, 16+ language support, call reporting, and ticket management.
- Transaction Commission: 4% recurring commission from Rinsed checkouts for online sales transactions processed through the platform.
- Bundled CRM + Salespath: Combined package at $849/month with both CRM and Salespath capabilities. Implementation fees and 3-month minimum commitment apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Car Wash CRM at $765/month per location |
| Subscription | Multi-year contract | Salespath at $900/month per location |
| Subscription | Monthly | Support Agent at $449/month |
| Subscription | Pay-as-you-go | CRM + Salespath Bundle at $849/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Rinsed product offering
Product offeringCore offering
Rinsed sells a vertically-specialized customer relationship management (CRM) SaaS platform built specifically for car wash operators. The platform integrates directly with car wash point-of-sale (POS) systems to manage memberships, automate email and SMS marketing, reduce churn, enable online sales, and provide business analytics. It is sold through three product lines: The Car Wash CRM (core platform), Salespath (driveway sales performance management), and Support Agent (AI-powered 24/7 multilingual phone support).
Product overview
Rinsed is a B2B SaaS company offering a platform-plus-modules architecture built specifically for car wash operators. The core platform is The Car Wash CRM, which provides POS-integrated customer relationship management, marketing automation, and analytics. Two major add-on modules extend the platform: Salespath (acquired from Ignite Wash in May 2024) handles in-driveway sales performance management and AI-powered sales coaching, and Support Agent provides AI-powered 24/7 phone support. Additional sub-features include Family Plans (multi-vehicle memberships), Fleet Plans (commercial fleet management), a Rewards Loyalty Program, and a Customer App. The company also publishes quarterly industry reports drawing on aggregated data from its 3,000+ car wash customers.
Differentiator
Problem solved
Functional benefit
Brands
- The Car Wash CRM: Core CRM platform for car wash membership management, marketing automation, and customer retention.
- Salespath
- Support Agent
Products and services
- The Car Wash CRM Rinsed's core CRM platform for car wash operators that integrates directly with POS systems and websites to manage customer data, automate email and text marketing, reduce churn, increase online sales, and provide business analytics across all customer touchpoints. Designed for single-site through enterprise multi-location operators.
- Salespath An in-driveway sales platform that brings visibility to car wash sales moments, providing real-time analytics, audio recording of sales pitches, gamification, AI sales coaching, and automated commission tracking to improve salesperson performance and increase membership conversions at the car wash driveway. Works with any POS.
- Support Agent AI-powered 24/7 phone support solution that automatically handles customer requests and FAQs via phone, supporting 16+ languages, reducing operational expenses while maintaining reliable customer service coverage for car wash operators.
Quantifiable outcome
- 16% membership revenue growth across CRM customers
- +7 more outcomes
Companies that use Rinsed
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles4 records
Rinsed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature7 records
Rinsed partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- PaytronixcoreJoint integration enabling Tiger Fuel's car wash loyalty program to connect with c-store rewards. Paytronix provides loyalty platform while Rinsed provides car wash CRM, allowing data synchronization between programs and enabling fuel discounts for car wash members.
- Brink ResultsminorProfessional partnership announced between Brink Results and Rinsed for car wash industry collaboration.
- AMPcoreIntegration with AMP's custom smartphone apps and POS hardware for car washes. Enables omnichannel customer experience allowing car washes to interact with customers through Rinsed's online portal, text, and email.
- Spot AIcoreIntegration combining Spot AI's license plate recognition data with Rinsed's transactional and customer data. Enables better customer segmentation and customized marketing campaigns including retail loyalty programs and winback campaigns.
- DRB PatheoncoreCompleted integration with DRB Patheon, the next-generation POS system. Patheon customers can access Rinsed features including enhanced customer dashboards and advanced marketing tools for automated communications.
- DRBcoreRinsed is a Certified Interface Developer of DRB, enabling secure data exchange between Rinsed CRM and DRB's SiteWatch and Patheon POS systems. Provides enhanced services to car wash operators with streamlined onboarding and ongoing support.
- OPW ICScoreNon-exclusive partnership with OPW Vehicle Wash Solutions ICS business to create streamlined onboarding process. Combines ICS POS technology with Rinsed software to reduce credit card declines and customer churn while increasing online sales.
- NXT WashcoreStrategic partnership where Salespath now runs directly on the NXT Wash POS with customer data flowing between both platforms seamlessly.
- Make Me ModerncoreOfficial Solutions Partner providing high-performance, design-forward websites for car washes. Services include website design, e-commerce, SEO, digital marketing, and hosting.
- NeighbrlycoreOfficial Solutions Partner providing fully managed marketing system for car washes per location. Uses AI and expert insight with localized campaigns, ads, content, and review responses.
- Mud MilecoreOfficial Solutions Partner positioned as anti-agency, providing fractional Chief Marketing Officers. Services include organic and paid digital, content creation, marketing strategy, and email/SMS drip campaigns.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Rinsed competitors and assessment
Company assessmentDirect peers
- Washify: Washify is a car wash CRM and operations platform providing membership management, marketing automation, and POS integration — directly competing with Rinsed's core CRM offering for the same car wash operator buyer.
- Sonny's eWash: Sonny's eWash is the CRM/loyalty product from Sonny's, one of the largest car wash equipment and POS vendors. It competes head-to-head with Rinsed, particularly given Sonny's incumbent POS install base.
- Paytronix: Paytronix is a vertical loyalty/CRM platform for restaurants and convenience stores, and is now a Rinsed technology partner. Its comparable architecture — loyalty + CRM for a specific vertical — makes it a strong business-model peer.
Broad incumbents
- DRB SiteWatch: DRB is a major car wash POS vendor whose SiteWatch product includes customer-facing features. As Rinsed's largest integration partner, DRB is also a potential competitor if it expands native CRM functionality.
- OPW ICS (WashConnect): OPW ICS provides car wash payment solutions and controls, with customer-facing features in its WashConnect platform. It is both a Rinsed integration partner and a competitive threat in the car wash operator software stack.
- SpotOn: SpotOn is a vertical SaaS platform combining POS, payments, and CRM/marketing for restaurants and adjacent verticals. Its restaurant-success playbook is a useful comparable for Rinsed's vertical-SaaS-plus-payments expansion strategy.
- Toast: Toast is the leading vertical SaaS POS+CRM platform for restaurants. While serving a different vertical, Toast is the gold-standard comparable for Rinsed's ambition to become the dominant vertical software platform in car wash.
Emerging players
- Thanx: Thanx is a digital loyalty and CRM platform for restaurants and convenience stores. While not car wash-specific, its vertical SaaS+loyalty model and integration with POS systems parallels Rinsed's go-to-market.
- Punchh: Punchh is a loyalty and CRM platform purpose-built for restaurant chains, similar in concept to Rinsed's vertical-specialization strategy. Comparable as a model for vertical CRM penetration in physical-location consumer services.
Others
- Spot AI: Spot AI provides AI camera systems with license plate recognition; Rinsed has a direct integration with Spot AI. While not a CRM competitor, Spot AI is a complementary data/enrichment layer in the car wash stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rinsed social profiles
Digital presenceRinsed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rinsed leadership team
Management profileNumber of profiles
Profiles4 records
Rinsed subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rinsed funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rinsed M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rinsed
What does Rinsed do?
Rinsed sells a vertically-specialized customer relationship management (CRM) SaaS platform built specifically for car wash operators. The platform integrates directly with car wash point-of-sale (POS) systems to manage memberships, automate email and SMS marketing, reduce churn, enable online sales, and provide business analytics. It is sold through three product lines: The Car Wash CRM (core platform), Salespath (driveway sales performance management), and Support Agent (AI-powered 24/7 multilingual phone support).
Is Rinsed a public or private company?
Rinsed is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rinsed founded?
Rinsed was founded in 2019. It employs 51 to 100 people.
Where is Rinsed based?
Rinsed is headquartered in New York, United States, in the North America region.
How does Rinsed make money?
Five revenue lines are on record. Car Wash CRM Subscription is the primary driver. The others are salespath Subscription, support Agent Subscription, transaction Commission and bundled CRM + Salespath.
Who are Rinsed's main competitors?
Direct peers on record are Washify, Sonny's eWash and Paytronix. Broad incumbents are DRB SiteWatch, OPW ICS (WashConnect), SpotOn and Toast. Emerging players are Thanx and Punchh. Spot AI is listed as an others.
Does Rinsed have an API?
No public API is recorded for Rinsed.
What industry is Rinsed in?
Rinsed's product category is Car Wash CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms.