Norauto

What Norauto does

Norauto is a France-headquartered, multi-brand automotive aftermarket operator founded in 1970 in Englos near Lille by Eric Derville. The company pioneered the hybrid auto-center concept in France, combining a retail store for automotive accessories and maintenance products with a full-service repair workshop under a single roof, and now operates 633 centers across 5 countries with 11,500 collaborators globally (413 centers and 6,500 employees in France). Norauto delivers 140+ maintenance and repair services — including tires, oil changes, brakes, electronic diagnostics, 2-wheel maintenance, and electric-vehicle servicing — for all vehicle brands and types (thermal, hybrid, and electric), supported by 4,500+ own-brand SKUs and 120 ultra-fast EV charging stations (50 and 240 kWh) at its sites.

The technology stack is operationally focused rather than software-centric: it centers on the Move Factory training campus with 130 internal trainers and a digital portal hosting 500 training resources, the Pneu Léonard reconditioned-tire line and refurbished-battery circular-economy programs, and the Norauto Batterie dépannage à domicile mobile battery-breakdown service. Distribution combines 272+ owned centers in France and 141 French franchisees with 144 international franchise locations, alongside a dedicated Norauto Solutions Pro B2B sales motion targeting professional fleets of 1–30 vehicles. Pricing is quote-based for services and usage-based for EV charging, with revenue streams spanning service transactions, hardware sales, franchise royalties, and managed EV-charging services. Norauto is the historic core brand of Mobivia Group, a family-owned independent group with 14 brands in 16 countries and 23,200 employees, governed under Director General Thibaut Lesaffre.

Name

Norauto

Legal name

Norauto France SAS

Website

https://norauto-recrute.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Norauto, founded in 1970 in France, is a European multi-brand automotive aftermarket operator running 633 centers across 5 countries that combine retail and workshops to deliver 140+ maintenance, repair, and accessory services for individual car owners and small-business fleets under the Mobivia Group umbrella.

Ownership category

akta.pro rank

Product category

Automotive Maintenance and Repair Services

NAICS

Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Automotive maintenance services
• Vehicle repair services
• Tire services
• Auto parts retail
• Vehicle diagnostics

Headquarters

HQ city

Sainghin-en-mélantois

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Vehicle Maintenance and Repair Services: Core automotive maintenance and repair services including rapid service, mechanical work, electronic diagnostics, tire services, and more than 140 different vehicle services for all types of light vehicles and utility vehicles.
2. Automotive Products and Accessories: Sale of automotive accessories, parts, and equipment through retail centers. Own brand product line of over 4,500 products, selling more than 40 products per minute in France and Europe, celebrating 30 years of own brand.
3. Franchise Fees and Royalties: Revenue from franchise operations where independent operators pay for the right to operate under the Norauto brand, with 143 franchisees globally managing centers.
4. Electric Vehicle Charging Services: Installation and operation of ultra-fast charging stations (50 and 240 kWh) on Norauto parking lots, with 120 stations installed to support electric vehicle transition.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Norauto operates multi-brand auto centers that combine a retail store and a repair workshop under one roof, delivering more than 140 vehicle maintenance and repair services (tires, brakes, oil changes, diagnostics, electric mobility solutions, etc.) alongside 4,500+ own-brand spare parts and accessories. It serves individual motorists through walk-in centers and business fleets through a dedicated Norauto Solutions Pro program, and extends its reach via an extensive domestic and international franchise network.

Product overview

Norauto operates as a multi-service automotive maintenance and equipment platform with a hybrid retail-workshop concept combining a product store and service workshop. The core offering centers on over 140 maintenance and repair services (tires, oil changes, brakes, electronics, diagnostics) for both thermal and electric vehicles. Key differentiated services include the ECO ENTRETIEN certified eco-maintenance program, mobile battery breakdown assistance, 2-wheel vehicle service, and drive-through/pickup options. The company is expanding into electric mobility with ultra-fast charging stations (50-240 kWh) at its locations. Under the Mobivia Group umbrella, Norauto also offers proprietary product brands including Léonard reconditioned tires and refurbished batteries as part of its circular economy initiatives. The company maintains over 400 centers across France (including 141 franchises) and has been pioneering sustainable automotive services for over 50 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Norauto Auto Center (Centre Auto)

Quantifiable outcome

• ISO 14001 certified since 2002
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Tour de FranceflagshipStrategic or Co-development Partner · 1 January 2019Norauto is the technical partner of Tour de France since 2019, providing mobile workshop, tow trucks, and technical assistance for official vehicles. The partnership includes participation in the advertising caravan. Norauto provides 175 interventions annually during the Tour, with 9 vehicles in brand colors and technicians participating each year.
• Mana Ara Program PartnerscoreStrategic or Co-development Partner · 1 January 2019Norauto's internal solidarity program Mana Ara, launched in 2019, helps people in difficulty gain access to sustainable mobility. Partners include associations and organizations supporting people facing financial hardship to maintain vehicle mobility.
• Mobivia GroupcoreStrategic or Co-development PartnerNorauto is the historic brand of Mobivia Group, a family-owned independent group from Northern France. Mobivia encompasses 14 brands and operates in 16 countries with 23,200 employees. Norauto benefits from group scale, shared vision for sustainable mobility, and access to group incubators and startup studios.
• 4L TrophycoreGTM or Marketing PartnerOfficial partner of 4L Trophy, the largest European student car raid. Norauto provides technical assistance at village departures and sponsors the 4L Lab label for eco-responsible projects, supporting 24 binomials financially in 2024.
• Carbone 4coreStrategic or Co-development PartnerNorauto follows the Net Zero Initiative methodology developed by Carbone 4, a project supported by ADEME and the French Ministry of Ecology. This partnership guides Norauto's carbon footprint reduction strategy and net zero commitment.
• APF France HandicapcoreStrategic or Co-development PartnerNorauto has partnered with APF France Handicap to strengthen disability inclusion initiatives, including workplace adaptations and hiring support for people with disabilities.
• Agefiph, Cap Emploi, Gesat, GeiqcoreStrategic or Co-development PartnerNorauto partners with disability employment organizations including Agefiph, Cap Emploi, Gesat, and Geiq for hiring and workplace integration of people with disabilities.
• Fondation MotuleminorStrategic or Co-development PartnerPartnership with Fondation Motule supporting the development of production schools (Ecoles de production) focused on 'learning by doing' pedagogy, particularly in the automotive domain through the 'Garages Ecoles' association.
• Mobivia FoundationcoreStrategic or Co-development PartnerNorauto participates in the Mobivia Foundation which creates general interest projects for social and professional integration of vulnerable people, focusing on sustainable mobility access and skills development in sustainable mobility professions.
• Lycée Alain Savary (Wattrelos)minorStrategic or Co-development PartnerPartnership with Lycée Alain Savary to train electro-technicians via CQP (Certification de Qualification Professionnelle), preparing the next generation of electric and electronic maintenance technicians.
• 20+ Recycling ChannelscoreStrategic or Co-development PartnerNorauto has developed partnerships with over 20 recycling channels to enable recycling of used products including batteries, wiper blades, tires, used oil, filters, and batteries. This enables recycling of 35,000 tons of waste annually.

Scale indicators25 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Point S: Point S is a French and international cooperative of independent tire and auto service centers, competing with Norauto in the same multi-brand light-duty vehicle maintenance category.
• First Stop: First Stop is a European tire and automotive maintenance network with French operations, offering services directly comparable to Norauto's tire, maintenance, and light repair portfolio.
• Feu Vert: Feu Vert is one of France's largest multi-brand auto center chains, directly competing with Norauto in tire, maintenance, and accessory retail across France with a similar store-plus-workshop concept.
• Roady: Roady is a French auto center franchise network affiliated with the Mousquetaires Group, directly competing with Norauto in multi-brand vehicle maintenance and accessory retail.
• Euromaster: Euromaster is a Michelin-owned European tire and auto service network operating in France, directly overlapping with Norauto's tire and maintenance services for passenger vehicles.
• Speedy: Speedy is a major French automotive maintenance and repair franchise network offering rapid service (oil changes, tires, brakes) directly comparable to Norauto's core service offering for light-duty vehicles.
• Midas: Midas is an international franchise-based automotive service chain specializing in maintenance and exhaust/brake repair, competing head-to-head with Norauto in France and Europe.

Broad incumbents

• Carglass: Carglass is a Belron-owned European vehicle glass repair and replacement specialist, operating in adjacent automotive aftermarket services with similar franchise-based retail models as Norauto.
• AD Pièces Autos / Autodistribution: Autodistribution is a major French network of independent parts distributors and repairers, overlapping with Norauto's wholesale parts/accessory offering and competing for repair shop customers.

Regional players

• Kwik Fit: Kwik Fit is a leading European tire and automotive service chain with significant UK presence and French operations, comparable to Norauto in service model and product breadth but stronger in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NorautoFr
• YouTubeyoutube.com/@norauto
• Facebookfacebook.com/NorautoRecrute
• LinkedInlinkedin.com/company/norauto
• Instagraminstagram.com/norauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norauto