OniGO
OniGO is a Tokyo-based quick commerce platform delivering 9,000+ supermarket-priced groceries and household items to urban Japanese consumers within 40-70 minutes via mobile app and web.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OniGO does
OniGO (ONIGO株式会社) is a Tokyo-based quick commerce company founded in June 2021 that operates a mobile and web platform delivering supermarket-priced groceries and household goods to urban Japanese consumers within 40-70 minutes. The platform carries over 9,000 SKUs spanning fresh produce, meat, fish, prepared foods, dairy, daily necessities, quasi-drugs, and pet supplies, sourced primarily through partnerships with major Japanese supermarket chains including Ito-Yokado, York Foods, York Mart, and Aoki Super. The company uses a dark-store/fulfillment network to enable rapid delivery and offers no minimum order requirement, with payment options spanning credit cards, Apple Pay, Google Pay, debit cards, prepaid cards, d-barai, and cash.
Revenue is generated through a combination of product sales margin, base delivery fees (490 yen, with free delivery above 12,000 yen and a 330 yen tier in between), priority/express delivery surcharges (220 yen), and tiered handling fees scaled inversely to order value (440 yen below 5,000 yen down to free above 7,000 yen). The company employs 11-50 people, is privately held, and operates within specific Tokyo postal-code zones searchable on its website. Marketing and acquisition are concentrated on direct-to-consumer mobile app downloads and web self-serve registration.
In 2026, OniGO initiated vertical-integration moves: a January 2026 capital and business alliance with Sou-Two Co., Ltd. (株式会社ソウ・ツー) accompanied by a 33.3% stake in ESCom, followed by the full acquisition of ESCom in June 2026 — bringing restaurant, takeout, and food wholesale brands ('鳥ぷろ' and '江戸前びっくり寿司') into the group as a wholly-owned subsidiary. The underlying technology is a proprietary quick-commerce platform with mobile app and web ordering; the company does not disclose AI/ML capabilities, patents, or proprietary models.
OniGO firmographics
Firmographics- Name
- OniGO
- Legal name
- ONIGO株式会社
- Website
- https://onigo.co.jp
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OniGO is a Tokyo-based quick commerce platform delivering 9,000+ supermarket-priced groceries and household items to urban Japanese consumers within 40-70 minutes via mobile app and web.
- Ownership category
- akta.pro rank
OniGO industry classification
Industry- Product category
- Quick Commerce Grocery Delivery
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- On-demand Grocery Delivery Platforms (CRAFAFAA)
- akta.pro secondary industries
- Grocery & Convenience Delivery Platforms (BPAMAHAC), Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF), Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where OniGO is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
OniGO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: Revenue generated from selling groceries, fresh produce, prepared foods, household items, and daily necessities through the mobile app and web platform. Products sourced from partner supermarkets including Ito-Yokado, York Foods, York Mart, and Aoki Super.
- Delivery Fees: Base delivery fee of 490 yen, with discounted rates for orders over 6,000 yen (330 yen) and free delivery for orders over 12,000 yen. Priority delivery option available for additional 220 yen.
- Handling/Service Fees: Order-based handling fees: 440 yen for orders under 5,000 yen, 220 yen for 5,000-6,000 yen, 110 yen for 6,000-7,000 yen, free for orders 7,000 yen and above.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Base delivery fee for standard orders |
| Unit Pricing | Pay-as-you-go | Handling/service fees based on order value |
| Unit Pricing | Pay-as-you-go | Priority/same-day express delivery option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
OniGO product offering
Product offeringCore offering
OniGO operates a direct-to-consumer quick commerce platform that delivers more than 9,000 grocery and household items — including fresh produce, prepared foods, meat, fish, dairy, and daily necessities — to consumers' homes within 40-70 minutes (as fast as 40 minutes via priority delivery). The service is accessed via a proprietary mobile app (iOS/Android) or web platform, and inventory is sourced from major Japanese supermarket partners including Ito-Yokado, York Foods, York Mart, and Aoki Super, enabling supermarket-competitive pricing on approximately 2,000 main items.
Product overview
ONIGO is a quick commerce (クイックコマース) platform offering rapid grocery and daily necessities delivery. The core product is a mobile app and web platform enabling same-day delivery of over 9,000 items within 40-70 minutes at supermarket-competitive prices. The service partners with major supermarket chains including イトーヨーカドー (Ito-Yokado), YORK FOODS, ヨークマート (York Mart), and アオキスーパー (Aoki Super) for inventory fulfillment. Product categories span fresh produce, meat, fish, dairy, prepared foods, daily necessities, quasi-drugs, and pet supplies. As of late 2024, ONIGO expanded its offering to include original prepared foods through the acquisition of ESCom, which operates food service brands like '鳥ぷろ' and '江戸前吃惊寿司'.
Differentiator
Problem solved
Functional benefit
Products and services
- ONIGO Quick Commerce Platform A quick commerce platform that delivers 9,000+ grocery and household items — including fresh produce, meat, fish, dairy, prepared foods, sushi, daily necessities, pet supplies, and quasi-drug products — to urban Japanese consumers within 40-70 minutes (as fast as 40 minutes with priority delivery). Customers order via a proprietary mobile app (iOS/Android) or web platform; products are sourced and fulfilled through dark stores and partner supermarkets including Ito-Yokado, York Foods, York Mart, and Aoki Super. No minimum order; delivery 10:00-21:00 daily (excluding New Year holidays).
Quantifiable outcome
- Delivery in as fast as 40 minutes with priority/express option
- +1 more outcomes
Companies that use OniGO
Customer profileSegments1 record
Ideal customer profiles1 record
OniGO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OniGO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- 株式会社ESComcoreONIGO acquired 100% of ESCom shares on June 1, 2026, making ESCom a group company. ESCom operates restaurant/takeout businesses (鳥ぷろ, 江戸前びっくり寿司) and food wholesale functions. This acquisition integrates food manufacturing capabilities with ONIGO's quick commerce platform.
- イトーヨーカドー (Ito-Yokado)coreMajor Japanese supermarket chain partner. ONIGO operates as a quick commerce platform sourcing products from partner supermarkets to enable rapid delivery to customers.
- ヨークマート (York Mart)coreJapanese supermarket chain partner. ONIGO sources products from partner supermarkets for its quick commerce delivery service.
- YORK FOODScoreJapanese supermarket chain partner for product sourcing in ONIGO's quick commerce network.
- アオキスーパー (Aoki Super)coreJapanese supermarket chain partner enabling ONIGO's quick commerce operations and product fulfillment.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
OniGO competitors and assessment
Company assessmentDirect peers
- Wolt: Wolt, acquired by DoorDash, operates an on-demand food and grocery delivery platform across Japan including Tokyo, with a comparable quick-commerce positioning, dark-store model, and partner-restaurant/retailer network. It is the most direct scaled competitor to OniGO in Japanese quick commerce.
- Uber Eats Japan: Uber Eats operates a major on-demand delivery platform in Tokyo and other Japanese metros, partnering with restaurants and convenience stores. It competes for the same urban Japanese consumer seeking fast delivery of prepared food and groceries.
- menu Inc. (menu, Inc.): menu is a Japanese restaurant and on-demand delivery platform operating in Tokyo and other metros, partnering with restaurants for delivery. It overlaps with OniGO's quick-delivery positioning for prepared meals and groceries in urban Japan.
- Chompy (Chompy Japan): Chompy is a Japanese quick-commerce grocery delivery startup focused on urban Japanese consumers with rapid home delivery of supermarket items. It is a direct competitor targeting the same use cases, customer segments, and Tokyo geography.
Broad incumbents
- Aeon (My Basket / Aeon online grocery): Aeon is one of Japan's largest supermarket and convenience-store operators and runs its own online grocery and delivery services. As a vertically integrated incumbent, Aeon offers broader grocery selection with nationwide infrastructure, competing head-on with OniGO in Japanese grocery delivery.
- Seven & i Holdings (7NOW / Ito-Yokado delivery): Seven & i operates 7-Eleven Japan and Ito-Yokado, the latter being one of OniGO's supermarket partners. Seven & i is also building its own delivery services (7NOW), which could compete with or disintermediate OniGO's partnership-based model.
- Rakuten Group (Rakuten Seiyu / Rakuten Delivery): Rakuten operates Rakuten Seiyu (supermarket) and a broad e-commerce and delivery platform including online grocery. With its established ecosystem and capital base, Rakuten is a major Japanese e-commerce and grocery-delivery competitor.
- Yahoo! Shopping / ZOZO (LY Corporation / SoftBank): Yahoo Japan's shopping and delivery services (under LY Corporation, with SoftBank/Naver backing) include online grocery and on-demand delivery offerings that compete for urban Japanese consumers seeking fast home delivery.
Emerging players
- Getir (now part of Numan, previously Gorillas/GoPuff peer): Getir was a leading global instant-needs / quick-commerce grocery delivery platform offering 10-15 minute delivery. Although it has wound down most operations, it is a category-defining peer against whose playbook OniGO's 40-70 minute model is often benchmarked.
Regional players
- Seiyu (part of Walmart/Albertsons history) / Aoki Super direct delivery: Aoki Super is both a current OniGO partner and operates its own supermarket delivery service in the Kanto region. As a regional supermarket with in-house delivery, it represents the kind of incumbent whose direct-to-consumer push could compete with or replace OniGO's partner-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Customer concentration
OniGO social profiles
Digital presenceOniGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
OniGO leadership team
Management profileNumber of profiles
Profiles1 record
OniGO subsidiaries and ownership
Company hierarchySubsidiaries1 record
OniGO funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OniGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OniGO
What does OniGO do?
OniGO operates a direct-to-consumer quick commerce platform that delivers more than 9,000 grocery and household items — including fresh produce, prepared foods, meat, fish, dairy, and daily necessities — to consumers' homes within 40-70 minutes (as fast as 40 minutes via priority delivery). The service is accessed via a proprietary mobile app (iOS/Android) or web platform, and inventory is sourced from major Japanese supermarket partners including Ito-Yokado, York Foods, York Mart, and Aoki Super, enabling supermarket-competitive pricing on approximately 2,000 main items.
Is OniGO a public or private company?
OniGO is a private company. It is classified as venture growth investor backed and is currently operating.
When was OniGO founded?
OniGO was founded in 2021. It employs 11 to 50 people.
Where is OniGO based?
OniGO is headquartered in Tokyo, Japan, in the Asia region.
How does OniGO make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are delivery Fees and handling/Service Fees.
Who are OniGO's main competitors?
Direct peers on record are Wolt, Uber Eats Japan, menu Inc. (menu, Inc.) and Chompy (Chompy Japan). Broad incumbents are Aeon (My Basket / Aeon online grocery), Seven & i Holdings (7NOW / Ito-Yokado delivery), Rakuten Group (Rakuten Seiyu / Rakuten Delivery) and Yahoo! Shopping / ZOZO (LY Corporation / SoftBank). Getir (now part of Numan, previously Gorillas/GoPuff peer) is listed as an emerging player. Seiyu (part of Walmart/Albertsons history) / Aoki Super direct delivery is listed as a regional player.
Does OniGO have an API?
No public API is recorded for OniGO.
What industry is OniGO in?
OniGO's product category is Quick Commerce Grocery Delivery. Its primary akta.pro industry code is CRAFAFAA, On-demand Grocery Delivery Platforms, with a secondary code of BPAMAHAC, Grocery & Convenience Delivery Platforms. Its NAICS code is 44511 and its SIC code is 5400.