The Auxiliary
The Auxiliary (The Aux Co.) is a New York-based, founder-led creative production firm that provides fractional, embedded producers and creative operations consulting to creative agencies and in-house brand teams on 3, 6, and 12-month retainer engagements.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Auxiliary does
The Auxiliary, operating commercially as The Aux Co., is a New York-based creative production services firm founded in 2017 by Emmy Award-winning producer Dani Dufresne. The company provides fractional, embedded production talent to creative agencies and in-house brand creative teams, integrating its producers directly into client workflows (Slack channels, status meetings, project management tools) rather than delivering work as an external vendor. Core offerings include Fractional Creative Operations (multi-month retainer engagements of 3, 6, or 12 months with executive producers, producers, PMs, and coordinators) and Consulting Services (Targeted Consulting Package, Team Training, and Production Workflow Audit). The firm positions itself against the "production trap" — the boom-bust hiring cycle agencies face when scaling production capacity — by offering senior-level production judgment on a flexible engagement basis.
The Aux Co. does not develop proprietary technology platforms; its core technology is operational production expertise, vendor networks, and workflow frameworks applied to client projects. The company leverages a vetted roster of directors, editors, animators, and studios across production disciplines, and notably offers no markup when using an agency's preferred vendors. Named enterprise work spans Wells Fargo (six-week, six-city small business series), Hulu (custom Zoltar machine activation on Santa Monica promenade), Clean and Clear (three-year "See the Real Me" campaign), and Marcus Samuelsson (intimate documentary content). The firm markets primarily through content (The Aux Cable blog and multimedia), LinkedIn, Instagram, and Calendly-driven discovery calls that convert into 48-hour custom proposals.
Revenue mechanics are entirely professional services: low monthly retainers combined with project-based production costs for fractional engagements, plus fixed-fee consulting packages starting at $2,500–$3,500. The company is privately held, founder-owned, with no institutional investment, no parent company, and a headcount in the 1–10 range. Distribution is exclusively direct service delivery with global geo scope, but no evidence of geographic expansion infrastructure beyond the NYC base.
The Auxiliary firmographics
Firmographics- Name
- The Auxiliary
- Legal name
- The Aux Co.
- Website
- https://theauxiliaryco.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Auxiliary (The Aux Co.) is a New York-based, founder-led creative production firm that provides fractional, embedded producers and creative operations consulting to creative agencies and in-house brand teams on 3, 6, and 12-month retainer engagements.
- Ownership category
- akta.pro rank
The Auxiliary industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where The Auxiliary is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Auxiliary business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fractional Production Services: Embedded production talent that operates as an extension of agency teams, billed through retainer arrangements with flexible 3, 6, or 12-month engagement structures. Pricing combines low retainer fees with project-based production costs.
- Consulting Packages: Discrete consulting engagements including Targeted Consulting Package (3-4 call engagement for specific project needs), Team Training (virtual or live lunch-and-learn series for production ops), and Production Workflow Audit (full audit of production operations).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Targeted Consulting Package — 3 to 4 call engagement for specific project needs or creative ops issues |
| Other | Pay-as-you-go | Team Training — Production ops confidence and workflows training with practical resources |
| Other | Multi-year contract | Production Workflow Audit — Full audit of production operations with customized team resource builds |
| Subscription | Multi-year contract | Embedded Production Engagements — Flexible retainer arrangements with project-based production fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Auxiliary product offering
Product offeringCore offering
The Aux Co. provides embedded fractional creative production services to agencies and brand creative teams, supplying senior producers who integrate directly into client workflows (Slack, status meetings, project management tools) to manage campaigns from pitch through delivery. The company supplements its embedded engagements with discrete consulting offerings including targeted consulting packages, team training sessions, and full production workflow audits, delivered on flexible 3, 6, or 12-month terms.
Product overview
The Aux Co. is a creative production services company offering fractional creative operations support as its primary service, with embedded production experts who integrate directly into agency workflows. The core offering is Fractional Creative Operations, supplemented by Consulting Services that include targeted consulting packages, team training, and production workflow audits. Engagements run on flexible 3, 6, and 12-month terms, with team compositions including executive producers, producers, PMs, coordinators, and access to a vetted network of directors, editors, animators, and studios across every production discipline.
Differentiator
Problem solved
Functional benefit
Brands
- The Aux Cable: Creative production insights blog featuring articles on creative ops, video production strategy, and agency workflows.
Products and services
- Fractional Creative Operations Embedded production experts who join agency and brand teams as fractional producers, managing projects from pitch to delivery. The service integrates directly into client workflows via existing tools (Slack, project management platforms) and operates as an extension of the agency's production department. Team compositions include executive producers, producers, PMs, and coordinators, with access to a vetted network of directors, editors, animators, and studios across every production discipline.
- Consulting Services Production and creative ops consulting engagements including Targeted Consulting Package (3-4 call engagement starting at $2,500 for specific project needs), Team Training (virtual or live lunch-and-learn series starting at $3,500 for production ops confidence and workflows), and Production Workflow Audit (full audit of production operations with customized team resource builds, price upon request). Designed for agencies and creative teams that need targeted expertise without full embedded engagements.
Quantifiable outcome
- Saved hundreds of thousands in production waste
Companies that use The Auxiliary
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Auxiliary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Auxiliary partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
The Auxiliary competitors and assessment
Company assessmentDirect peers
- Work & Co: Digital product and creative studio that embeds small senior teams into client organizations for production engagements. Comparable operating model of small senior pods embedding into client workflows for production delivery.
- Mother Design: Boutique creative production and design partner that embeds into client workflows for brand and campaign work. Comparable as a small, senior-led creative production outfit serving agencies and ambitious brands.
- Invisible: Operations-as-a-service firm providing embedded specialist talent (including creative operations) to enterprises on fractional/managed engagements. Closest peer in the 'embedded operations talent' business model Aux Co. runs for agencies.
Broad incumbents
- Accenture Song: Global creative, marketing, and production services arm of Accenture. Comparable on delivering production operations and creative services to enterprise marketing organizations, but as a massive systems integrator rather than a boutique.
- 72andSunny: Global creative agency known for branded content and campaign production for major consumer brands (similar to Hulu/Clean & Clear-type work). Comparable in serving enterprise brands with award-winning production, though full-service agency versus embedded partner.
- Anonymous Content: Production company producing film, TV, and branded content for major agencies and brands. Comparable on the award-winning branded production side, but operates at a much larger scale and as a traditional production house rather than an embedded team.
- Droga5: Award-winning global creative agency producing brand campaigns for enterprise clients. Comparable on the award-winning production and brand campaign side, but operates as a full-service agency rather than an embedded production partner.
- The Mill: Global VFX and creative production studio serving major brands and agencies. Comparable as a brand-content production partner with deep award-winning craft, though substantially larger and not embedded/fractional.
- RSA Films: Long-standing commercial production company representing directors for branded content and advertising. Comparable as an award-winning production partner to agencies, though structured as a traditional director-rep production house.
Regional players
- Chief: Membership-based community and services network for senior executives. Comparable only loosely on the 'fractional/embedded senior talent' thesis, but serves a different buyer (executives) and is more community than production services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Auxiliary social profiles
Digital presenceThe Auxiliary financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Auxiliary leadership team
Management profileNumber of profiles
Profiles1 record
The Auxiliary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Auxiliary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Auxiliary
What does The Auxiliary do?
The Aux Co. provides embedded fractional creative production services to agencies and brand creative teams, supplying senior producers who integrate directly into client workflows (Slack, status meetings, project management tools) to manage campaigns from pitch through delivery. The company supplements its embedded engagements with discrete consulting offerings including targeted consulting packages, team training sessions, and full production workflow audits, delivered on flexible 3, 6, or 12-month terms.
Is The Auxiliary a public or private company?
The Auxiliary is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Auxiliary founded?
The Auxiliary was founded in 2017. It employs 1 to 10 people.
Where is The Auxiliary based?
The Auxiliary is headquartered in New York, United States, in the North America region.
How does The Auxiliary make money?
Two revenue lines are on record. Fractional Production Services are the primary driver. The others are consulting Packages.
Who are The Auxiliary's main competitors?
Direct peers on record are Work & Co, Mother Design and Invisible. Broad incumbents are Accenture Song, 72andSunny, Anonymous Content, Droga5, The Mill and RSA Films. Chief is listed as a regional player.
Does The Auxiliary have an API?
No public API is recorded for The Auxiliary.
What industry is The Auxiliary in?
The Auxiliary's product category is Creative Production Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54143 and its SIC code is 7812.