Voltage Coffee Supply
Voltage Coffee Supply is a US direct-to-consumer e-commerce distributor of commercial espresso machines, grinders, and coffee equipment from 16 premium brands, serving coffee shops, restaurants, and mobile coffee operators since 2015.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Voltage Coffee Supply does
Voltage Coffee Supply is a US-based, direct-to-consumer e-commerce distributor of commercial-grade espresso machines, coffee grinders, batch brewers, water filtration systems, barista tools, and mobile coffee equipment, founded in 2015. The company acts as an authorized dealer for a portfolio of 16 premium equipment manufacturers, including La Marzocco, Sanremo, Mazzer, Mahlkonig, Synesso, Nuova Simonelli, Lelit, Slayer, Schaerer, Astoria, Bunn, Fetco, Marco, Wilbur Curtis, Eureka, and Compak, and offers its catalog across 1-group through 4-group espresso machine configurations. Product breadth extends into adjacent categories such as water filtration, barista accessories, and freshly roasted whole bean coffee as a consumable line.
The company's technology stack is a Shopify-based e-commerce storefront (cdn.shopify.com assets are visible in the site) layered with multi-channel inside sales: phone (800-269-0051), SMS/text (720-734-6257), and Calendly-scheduled consultation calls operating Monday-Friday 8AM-4PM MST. The revenue model is hardware sales with quote-based pricing for most products, supplemented by a customer Trade-In & Upgrade program that supports replacement cycles, financing options to reduce purchase friction on high-ticket equipment, and promotional incentives such as a $300 gift card at $5K of spend. Go-to-market is a hybrid of organic search, email newsletter capture (5% discount hook), and social media, targeting three vertical segments: independent coffee shops and cafés (primary), restaurants and hospitality venues, and mobile coffee operations including food trucks and event-based service.
Voltage Coffee Supply firmographics
Firmographics- Name
- Voltage Coffee Supply
- Website
- https://voltagecoffeesupply.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voltage Coffee Supply is a US direct-to-consumer e-commerce distributor of commercial espresso machines, grinders, and coffee equipment from 16 premium brands, serving coffee shops, restaurants, and mobile coffee operators since 2015.
- Ownership category
- akta.pro rank
Voltage Coffee Supply industry classification
Industry- Product category
- Commercial Coffee Equipment Retail
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industries
- Coffee & Tea Service Supplies Wholesale (AFAIALAH), Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Voltage Coffee Supply is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Voltage Coffee Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Commercial Coffee Equipment Sales: Sale of commercial espresso machines, grinders, coffee machines, water filtration systems, barista tools, and accessories to coffee shops, restaurants, and mobile coffee operations. Includes financing options and trade-in program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B commercial equipment sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Voltage Coffee Supply product offering
Product offeringCore offering
Voltage Coffee Supply is a multi-brand authorized dealer and retailer of commercial coffee equipment. It sells commercial espresso machines (1 to 4 group configurations), commercial coffee grinders, batch brewing coffee machines, water filtration systems, barista tools, and mobile coffee cart equipment from brands such as La Marzocco, Synesso, Mazzer, Mahlkonig, Nuova Simonelli, Lelit, Schaerer, Sanremo, Slayer, Marco, Bunn, Fetco, Wilbur Curtis, Eureka, and Compak. Orders are fulfilled through an e-commerce storefront with financing options, a trade-in/upgrade program, and phone/text sales consultation.
Product overview
Voltage Coffee Supply is a commercial coffee equipment retailer offering a unified portfolio of physical products rather than a software platform. The core offering centers on commercial espresso machines (available in 1-4 group configurations from brands like La Marzocco, Synesso, Lelit, and Nuova Simonelli) and companion coffee grinders (Mazzer, Mahlkonig, Eureka, Compak). These are complemented by batch coffee machines (Bunn, Fetco, Marco, Wilbur Curtis), water filtration systems, and barista tools. The company also serves mobile coffee operators with specialized cart/truck equipment, and offers freshly roasted whole bean coffee as a consumable. All products are available for purchase directly through their e-commerce platform, with financing options, trade-in programs, and expert sales consultation provided as customer services.
Differentiator
Problem solved
Functional benefit
Products and services
- Espresso Machines Commercial-grade espresso machines sold to coffee shops, restaurants, and mobile coffee operations, available in 1, 2, 3, and 4 group head configurations from brands including La Marzocco, Synesso, Lelit, Schaerer, Sanremo, Astoria, Slayer, and Nuova Simonelli.
- Coffee Grinders Commercial coffee grinders for espresso shot preparation, sourced from brands including Mazzer, Mahlkonig, Eureka, and Compak, sold to commercial coffee buyers.
- Coffee Machines Batch coffee brewing equipment including drip coffee makers and batch brewers from brands such as Bunn, Fetco, Marco, and Wilbur Curtis, sold to commercial operators with high-volume brewing needs.
- Water Filtration Systems Water filtration systems designed to protect and extend the life of espresso and coffee equipment while improving beverage quality, sold to commercial coffee operators as a standalone category.
- Barista Tools Professional barista tools and accessories for coffee preparation, including tampers, portafilters, knock boxes, and other manual tools, sold as a standalone product category to commercial baristas.
- Mobile Coffee Cart Equipment Specialized espresso and coffee equipment selected and packaged for mobile coffee carts and coffee trucks, including compact and portable espresso setups, sold to mobile coffee operators.
- Coffee Beans Freshly roasted whole bean coffee sold as a consumable product to commercial and retail buyers through the e-commerce storefront, complementing the company's equipment catalog.
Quantifiable outcome
- Over 35,000 customers served since 2015
Companies that use Voltage Coffee Supply
Customer profileSegments3 records
Ideal customer profiles3 records
Voltage Coffee Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Voltage Coffee Supply partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- La MarzoccocoreAuthorized dealer for La Marzocco commercial espresso machines - premium Italian espresso machine manufacturer known for Linea and Strada models
- SanremocoreAuthorized dealer for Sanremo commercial espresso machines - Italian manufacturer of professional espresso equipment
- MazzercoreAuthorized dealer for Mazzer coffee grinders - Italian manufacturer of commercial espresso grinders including Robur and Electronic models
- MahlkonigcoreAuthorized dealer for Mahlkonig coffee grinders - German manufacturer known for EK43 and Peak grinders
- SynessocoreAuthorized dealer for Synesso commercial espresso machines - American manufacturer known for custom espresso machines
- Nuova SimonellicoreAuthorized dealer for Nuova Simonelli commercial espresso machines - Italian manufacturer of Aurelia and Muse machines
- LelitcoreAuthorized dealer for Lelit espresso machines - Italian manufacturer of home and light commercial espresso machines
- Marco Beverage SystemscoreAuthorized dealer for Marco coffee machines and brewing systems - Irish manufacturer of hot water and brewing solutions
- Rhino Coffee EquipmentcoreAuthorized dealer for Rhino coffee equipment - brand specializing in commercial espresso accessories and parts
- Eureka GrinderscoreAuthorized dealer for Eureka coffee grinders - Italian manufacturer known for Mignon andAtom grinder lines
- SchaerercoreAuthorized dealer for Schaerer espresso machines - Swiss manufacturer of professional coffee machines
- SlayercoreAuthorized dealer for Slayer espresso machines - American manufacturer known for Needle valve technology and Slayer LP model
- BunncoreAuthorized dealer for Bunn coffee machines - American manufacturer of commercial coffee brewers and dispensers
- FetcocoreAuthorized dealer for Fetco coffee machines - American manufacturer known for batch brewers and coffee dispensers
- Wilbur CurtiscoreAuthorized dealer for Wilbur Curtis coffee machines - American manufacturer of thermal brew systems and coffee equipment
- CompakcoreAuthorized dealer for Compak coffee grinders - Spanish manufacturer of commercial grinders including Pro and Fresh point-of-sale grinders
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Voltage Coffee Supply competitors and assessment
Company assessmentDirect peers
- Prima Coffee Equipment: Long-standing direct-to-consumer retailer of commercial and prosumer espresso machines, grinders, and brewing equipment. Highly comparable authorized-dealer model with overlapping premium brand partnerships and similar target customer base of specialty coffee operators.
- Espresso Parts: Specialty retailer/distributor focused on espresso machine parts, accessories, and equipment for the service and technician community. Comparable B2B customer base of coffee shops and repair technicians, with overlap on accessory categories Voltage also sells.
- Clive Coffee: Premium-positioned online retailer of prosumer and commercial espresso machines and grinders with strong content and consultation-led sales. Direct competitor for the same premium authorized brand portfolio (La Marzocco, Slayer, Mahlkonig) targeting enthusiast and small-commercial buyers.
- Seattle Coffee Gear: Multi-channel specialty coffee equipment retailer with a strong e-commerce presence, showroom, and content/youtube presence. Sells overlapping commercial and prosumer espresso equipment brands and competes for similar coffee-shop and prosumer customers.
- 1st-line Equipment: Specialty espresso equipment retailer focused on prosumer and light commercial machines with a parts-and-service orientation. Comparable authorized-dealer model and overlapping brand partnerships in the espresso category.
- Whole Latte Love: Online espresso machine and grinder retailer with strong content marketing and prosumer/small-commercial focus. Competes with Voltage on premium brand SKUs and on the buyer journey for new cafe owners shopping prosumer-to-commercial equipment.
- Coffee Equipment Company: Commercial coffee equipment retailer focused on espresso machines, batch brewers, and grinders for small to mid-size foodservice operators. Comparable B2B customer base and product categories to Voltage's.
Broad incumbents
- Webstaurant Store: Largest online broadline foodservice equipment and supplies retailer in the US. Enters the coffee equipment space with scale, logistics, and financing advantages that pressure smaller specialty dealers like Voltage on selection, price, and delivery speed.
- KaTom Restaurant Supply: Large broadline restaurant supply distributor with growing specialty coffee equipment offering. Comparable B2B customer overlap with Voltage's restaurant and coffee-shop segments, but operates at much larger scale across full restaurant categories.
- La Marzocco: Premium Italian espresso machine manufacturer and one of Voltage's most important supplier partners. Listed because La Marzocco sells direct in some channels and represents both a critical partnership and a structural competitive threat to authorized dealers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Voltage Coffee Supply social profiles
Digital presenceVoltage Coffee Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voltage Coffee Supply leadership team
Management profileNumber of profiles
Voltage Coffee Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voltage Coffee Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voltage Coffee Supply
What does Voltage Coffee Supply do?
Voltage Coffee Supply is a multi-brand authorized dealer and retailer of commercial coffee equipment. It sells commercial espresso machines (1 to 4 group configurations), commercial coffee grinders, batch brewing coffee machines, water filtration systems, barista tools, and mobile coffee cart equipment from brands such as La Marzocco, Synesso, Mazzer, Mahlkonig, Nuova Simonelli, Lelit, Schaerer, Sanremo, Slayer, Marco, Bunn, Fetco, Wilbur Curtis, Eureka, and Compak. Orders are fulfilled through an e-commerce storefront with financing options, a trade-in/upgrade program, and phone/text sales consultation.
Is Voltage Coffee Supply a public or private company?
Voltage Coffee Supply is a private company. It is classified as unknown and is currently operating.
When was Voltage Coffee Supply founded?
Voltage Coffee Supply was founded in 2015. It employs 11 to 50 people.
Where is Voltage Coffee Supply based?
Voltage Coffee Supply is headquartered in Denver, United States, in the North America region.
How does Voltage Coffee Supply make money?
One revenue line is on record: commercial Coffee Equipment Sales.
Who are Voltage Coffee Supply's main competitors?
Direct peers on record are Prima Coffee Equipment, Espresso Parts, Clive Coffee, Seattle Coffee Gear, 1st-line Equipment, Whole Latte Love and Coffee Equipment Company. Broad incumbents are Webstaurant Store, KaTom Restaurant Supply and La Marzocco.
Does Voltage Coffee Supply have an API?
No public API is recorded for Voltage Coffee Supply.
What industry is Voltage Coffee Supply in?
Voltage Coffee Supply's product category is Commercial Coffee Equipment Retail. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of AFAIALAH, Coffee & Tea Service Supplies Wholesale. Its SIC code is 5070.