Odido Nederland

What Odido Nederland does

Odido Nederland B.V. is a Dutch licensed mobile network operator and quad-play telecommunications provider headquartered in The Hague, serving approximately 7-8 million consumer and business customers across the Netherlands. The company operates one of only three nationwide 5G networks in the Dutch market (alongside KPN and VodafoneZiggo), with coverage exceeding 98% of the population and independent recognition as the best-rated 5G network by Opensignal (first in all 14 categories) and Umlaut (2025). Its product portfolio spans consumer mobile subscriptions (SIM-only, prepaid, postpaid, and Unlimited tiers from 2GB to 1 Gbit/s), fiber-to-the-home broadband up to 8 Gbit/s, Klik&Klaar 5G Fixed Wireless Access home internet, interactive Odido TV with cloud DVR, and a Ben NL budget sub-brand. Business services include 5G Internet Pro for enterprise sites, cloud telephony with Microsoft Teams Phone integration, Talkdesk contact center, SD-WAN, DDoS protection, IoT connectivity, and managed telecom for SMEs through large enterprises. The Klantvoordeel bundling program and Samen Unlimited multi-line plans are the primary mechanisms for cross-product monetization and churn mitigation.

Revenue is generated predominantly through recurring monthly subscriptions across mobile, fixed, and TV services, supplemented by device hardware sales (smartphones, tablets, smartwatches) financed through Odido Finance BV and by business managed services. Pricing is publicly disclosed and tiered from approximately €14/month (consumer 2GB) to €49.50/month (Premium Unlimited), with first-year promotional fiber pricing starting at €20/month and Klik&Klaar 5G internet at €26/month. Distribution combines a national network of physical Odido Shops, a self-service e-commerce platform at odido.nl, the Odido mobile app and Mijn Odido portal, OTT TV app distribution across major smart-TV platforms, an AWIN-managed affiliate program, and dedicated enterprise field sales. Odido is privately held by Apax Partners and Warburg Pincus following a 2021 €5.1 billion acquisition from Deutsche Telekom, was rebranded from T-Mobile Netherlands in 2023, and pursued a postponed approximately €1 billion Amsterdam IPO in early 2026.

Name

Odido Nederland

Legal name

Odido Nederland B.V.

Website

https://odido.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Odido Nederland is a Dutch mobile network operator and quad-play telecom provider serving approximately 7-8 million consumers and businesses with mobile, fiber, 5G Fixed Wireless Access, and TV services. Owned by Apax Partners and Warburg Pincus, it operates as the third major MNO in the Netherlands alongside KPN and VodafoneZiggo.

Ownership category

akta.pro rank

Product category

Mobile and Fixed Telecommunications Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Mobile telecommunications
• Fiber broadband services
• 5G home internet
• Interactive television
• Business telecom solutions

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Mobile Subscriptions: Recurring monthly subscription revenue from mobile plans ranging from 2GB data bundles to unlimited plans (Start, Basis, Snelst, Plus, Premium) with varying speed caps and EU roaming allowances. Revenue is subscription-based with 1- or 2-year contract terms.
2. Fixed Internet and TV: Monthly subscription revenue from fiber (Glasvezel) internet packages at speeds up to 8 Gbit/s, Odido TV (65+ channels with HD, interactive features, apps), fixed-line voice, and Klik&Klaar 5G home internet. Add-on revenue from premium channel packages (ESPN Compleet, Viaplay, Ziggo Sport, Film1, international packages) and recording/storage services.
3. Device Hardware Sales: One-time revenue from sales of smartphones (Samsung Galaxy S26 series, iPhone 17 series, OPPO, Google Pixel), tablets, smartwatches, and accessories. Devices are sold bundled with subscriptions or as outright purchases, with installment payment options through Odido Finance BV.
4. Business Telecom Solutions: Recurring revenue from business mobile plans, fixed internet for businesses, managed telecom services, SD-WAN, cloud telephony (Microsoft Teams Phone, Talkdesk), IoT connectivity, DDoS protection, and fixed telephony. Includes solutions for SMEs (6-249 employees) and large enterprises (250+ employees) with dedicated account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Odido Nederland provides mobile, fixed internet, and television services to Dutch consumers and businesses. Consumer offerings include mobile subscriptions (Sim Only, Unlimited tiers), Klik&Klaar 5G Fixed Wireless Access home internet, Glasvezel fiber broadband up to 8 Gbit/s, Odido TV, and devices. Business offerings include mobile plans, 5G Internet Pro, cloud telephony (Microsoft Teams), managed telecom, SD-WAN, and IoT connectivity.

Product overview

Odido Nederland is a Dutch telecommunications provider offering mobile, fixed internet, and television services to consumers and businesses across the Netherlands. The product portfolio is organized as a unified platform with core service lines (Mobile, Internet+TV) complemented by numerous add-on modules and sub-brands. Consumer mobile offerings include prepaid, postpaid, SIM-only, and Unlimited subscription tiers (Start, Basis, Snelst, Plus, Premium) on 5G/4G networks, supplemented by sub-brands Ben (budget) and family services like Startphone and the Start Slim parental platform. Fixed internet is delivered via two distinct technologies: Klik&Klaar Internet (Fixed Wireless Access using 5G, requiring only a power outlet) and Glasvezel (fiber-to-the-home offering speeds up to 8 Gbit/s). Television is delivered via Odido TV with Mediabox hardware, smart-TV apps, and cloud DVR. Business services span mobile plans, dedicated 5G business internet with outdoor modems, cloud telephony (Microsoft Teams integration, IVR), contact center solutions (Talkdesk), network security (DDoS protection, Next Gen Firewall, SD-WAN), and IoT connectivity. Bundling and loyalty programs (Klantvoordeel, Samen Unlimited) incentivize multi-product adoption across both consumer and business segments.

Differentiator

Problem solved

Functional benefit

Brands

• Ben NL: Budget mobile virtual network operator (MVNO) brand offering affordable mobile plans in the Netherlands.

Products and services

• Odido Mobiel (Mobile Subscriptions) Consumer mobile telecommunications including prepaid, postpaid SIM-only, and phone subscription plans on the Odido 5G/4G network with tiers from 2GB to Unlimited Premium.
• Klik&Klaar Internet 5G Fixed Wireless Access home broadband requiring only a power outlet; plug-and-play modem with no fixed cable or technician installation needed. Priced at €26/month, monthly cancellable, unlimited data.
• Glasvezel Internet Fiber-to-the-home broadband with speeds up to 8 Gbit/s, available in tiered packages (100, 400, 1000, 2000, 8000 Mbit/s). Includes TV App and 65+ channels at higher tiers.
• Odido TV Interactive television service with 65+ channels (60 in HD), Catch-up TV, Pause Live TV, Begin Gemist, and 200+ radio stations. Available via Mediabox or smart TV/mediaplayer apps.
• Zakelijk Mobiel (Business Mobile) Business mobile telecommunications services including subscriptions, SIM-only, data SIM-only, and device bundles targeting business customers from sole proprietors to large enterprises (250+ employees).
• 5G Internet voor Bedrijven / 5G Internet Pro Business Fixed Wireless Access internet with an outdoor modem delivering up to 500 Mbit/s download and 50 Mbit/s upload speeds, supporting up to 20 connected devices, for challenging connectivity environments such as construction sites.
• Cloud Telefonie & Microsoft Teams Telefoon Hosted PBX cloud-based business telephone system with features like auto-attendant, call queuing, and extensions; plus Microsoft Teams Telefoon integration enabling calls directly through the Teams interface.
• Managed Telecom & SD-WAN Managed telecommunications service where Odido handles telecom infrastructure management and Software-Defined Wide Area Network service for managing and optimizing business network traffic across multiple locations.
• IoT Connectivity IoT connectivity solutions for business customers connecting machines, sensors, and devices to the internet via Odido's mobile network.
• Contact Center (Talkdesk) Enterprise contact center solution integrated with Talkdesk, providing customer service, IVR, and call management capabilities for large organizations (250+ employees).
• Ben NL (Budget Mobile Sub-brand) Budget mobile sub-brand of Odido targeting price-conscious consumers, offering affordable mobile plans. Ben NL subscriptions can be combined with Odido subscriptions for Klantvoordeel bundling benefits.

Quantifiable outcome

• Odido won all 14 categories in Opensignal's network benchmarking study for 5G quality in the Netherlands.
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Netcracker Technology (NEC Corporation)coreTechnology or Integration · 16 June 2026Odido participates in Netcracker's Platinum Sponsorship at TM Forum's DTW Ignite 2026 in Copenhagen (June 23-25), where it co-speaks in executive sessions alongside other global telecom operators (Telenet, e&, Zain, du, Swisscom, Spark, Elisa). Odido also contributes to the 'Robotic Dog' Catalyst project demonstrating how CSPs can transform edge networks into distributed AI platforms for new B2B2X monetization using Netcracker's orchestration and monetization capabilities.
• WiprocoreImplementation/ SI/ Consulting Partner · 7 January 2026Wipro announced a multi-year engagement with Odido Netherlands B.V. to modernize its IT landscape using AI-powered platforms and design-led solutions. The transformation leverages Wipro's WEGA and WINGS AI platforms and design studio model to modernize digital technology, automate operations, and improve service reliability and incident resolution rates. The engagement includes a self-funded model where productivity-driven savings are reinvested to fund new digital initiatives. Odido is using Wipro's embedded studio model to integrate AI as a scalable, cross-functional capability rather than an isolated tool.
• GSMA Open Gateway / CAMARAcoreStrategic or Co-development Partner · 30 October 2025Odido, alongside KPN and Vodafone, launched CAMARA-based API security services in the Netherlands in collaboration with the COIN association and GSMA Open Gateway. The services include Number Verification and KYC Match, enabling secure identity verification for banks, e-commerce platforms, and digital service providers to combat digital fraud. Research from the Global Anti-Scam Alliance shows that one in seven Dutch citizens fell victim to fraud at a collective cost of €1.75 billion.
• FeyenoordminorGTM or Marketing PartnerOdido has a partnership with Feyenoord, one of the Netherlands' major football clubs, as part of its sports marketing and brand-building strategy to increase brand awareness and affinity among Dutch consumers.
• Microsoft (Teams Phone)coreTechnology or IntegrationOdido offers Microsoft Teams Telefoon as part of its business solutions, allowing enterprises to use Odido's telecom network with Microsoft Teams for unified communications. This enables business customers to consolidate communications through a familiar enterprise platform.
• AssurantminorImplementation/ SI/ Consulting PartnerOdido partners with Assurant for device trade-in services. Assurant handles the evaluation, processing, and payment for customers trading in their old devices when purchasing new phones from Odido, ensuring safe, fast, and reliable trade-in processing.
• Ben NL (Subsidiary)coreOthersBen NL is a subsidiary brand of Odido, offering lower-cost mobile services. Ben NL subscriptions can be combined with Odido subscriptions for Klantvoordeel bundling benefits, effectively creating an internal cross-brand partnership within the same corporate group.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• KPN: Largest incumbent telecom operator in the Netherlands offering mobile, fixed, TV and business services. Directly competes with Odido in all three major MNO slots and leads the FTTH home broadband market with ~48.7% share, making it the most direct head-to-head competitor.
• VodafoneZiggo: Second major Dutch MNO and cable operator formed from the Vodafone and Ziggo merger, offering converged mobile, fixed and TV. Directly competes with Odido in consumer and business segments and is the third leg of the Dutch three-MNO oligopoly.

Regional players

• Proximus: Belgian incumbent telecom offering mobile, fixed internet, TV and ICT services to consumers and enterprises. Comparable to Odido as a similar full-stack converged operator in a neighboring Benelux market with shared regulatory environment and overlapping enterprise B2B playbooks.
• Virgin Media O2: UK converged mobile and fixed operator combining O2's mobile network with Virgin Media's cable footprint. Comparable to Odido as a multi-product MNO+fixed operator focused on consumer bundling and B2B mobile/connectivity in a saturated Western European market.
• Bouygues Telecom: French mobile and fixed operator competing with Orange and SFR in a three-MNO market structurally similar to the Dutch setup. Comparable to Odido in competitive positioning, bundling-led consumer strategy, and B2B/enterprise growth ambitions.
• Telenet: Belgian cable and mobile operator offering fixed broadband, TV and mobile services. Comparable to Odido in converged product portfolio, Klantvoordeel-style bundling mechanics, and participation in Netcracker/AI-native telecom initiatives as a Netcracker ecosystem partner.
• Salt Mobile: Swiss challenger MNO offering mobile, fixed internet and TV in a competitive three-player market. Comparable to Odido as a position-3 challenger pursuing aggressive pricing, FWA-style broadband alternatives, and converged bundling to differentiate from incumbents Swisscom and Sunrise.

Broad incumbents

• Deutsche Telekom: Former parent of Odido (then T-Mobile Netherlands) until the 2021 €5.1B sale to Apax and Warburg Pincus. Directly comparable as the largest European telecom group with mobile, fixed, and ICT offerings across multiple geographies; sets the operational and strategic benchmark Odido is benchmarked against.
• BT Group: UK incumbent offering converged mobile (EE), fixed broadband, TV and business services. Comparable to Odido as a mature-market converged operator with similar bundling dynamics, regulatory constraints, and ongoing fiber/5G investment cycle.

Others

• Tele2 NL: Swedish Tele2's former Netherlands mobile operation, whose remaining stake was bought out by Odido's PE owners as part of the 2021 €5.1B transaction. Directly relevant as the historical predecessor of Odido's combined fixed-mobile asset base and as a benchmark for the Netherlands converged telecom playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OdidoNederland
• Facebookfacebook.com/OdidoNederland
• LinkedInlinkedin.com/company/odidonederland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odido Nederland