What Tele2 NL does

Tele2 NL, now operating primarily under the Odido brand, is a Dutch telecommunications provider offering mobile, fiber internet, television, and fixed-line telephony services to consumers and businesses across the Netherlands. Formed through the September 2023 merger of T-Mobile Netherlands and Tele2 under the privately held corporate entity Odido NL Holding B.V. (KvK 33265679, headquartered at Waldorpstraat 60, Berkel en Rodenrijs), the company serves more than 6 million customers through consumer subscriptions, enterprise plans under Odido Zakelijk, and wholesale network access to other carriers under Odido Wholesale. Brand portfolio spans Odido, T-Mobile.nl, Tele2, and Ben.nl; the legacy Tele2 Thuis brand is being phased out, with fixed services transitioning to Odido Internet by 29 May 2026.

The product portfolio spans mobile (Sim Only data bundles from 2 GB through five Unlimited tiers running on a 5G network with speeds up to 1 Gbit/s), home internet (Glasvezel fiber up to 8 Gbit/s symmetric, Standaard DSL up to 100 Mbit/s, and Klik&Klaar 5G fixed-wireless internet up to 300 Mbit/s), television (delivered via Mediabox or the Odido TV App on Samsung, LG, Philips, Sony smart-TVs and Android TV/Apple TV/Fire TV/Chromecast media players, with 65+ channels, 7-day replay, and pause functions), and fixed-line telephony (Vast Bellen and standalone PSTN). Underlying technology includes owned 5G mobile infrastructure, a fiber-to-the-home rollout targeting 1 million homes, cloud-based TV streaming applications, mesh Wi-Fi (Wifi Plus, up to 4 plug-in points), eSIM activation via QR code, and F-Secure-powered cybersecurity (Thuis Veilig Online, Overal Veilig Online). The Start Slim digital parenting platform with Startphone device extends the offering into managed family mobile services.

Revenue is generated predominantly through recurring monthly subscriptions across consumer, business, and wholesale segments, supplemented by hardware sales (smartphones, modems, TV receivers), installation fees, and add-on packages (Odido Extras bundling third-party services such as Videoland, Amazon Prime, HBO Max, SkyShowtime, Viaplay, Podimo, and Deezer). Pricing is postcode-based for fixed services and includes 21% BTW; multi-year contract pricing carries first-year discounts, and Klantvoordeel cross-product bundling reduces effective per-line price for households combining mobile and fixed services. Go-to-market is direct-to-consumer via online self-service (odido.nl with postcode availability checks and free overstapservice), supplemented by physical Odido Shops, phone sales (0800-0092), dedicated B2B account management through zakelijk.odido.nl, and wholesale carrier partnerships accessing the SPOT API platform for availability, quoting, and ordering.

Name

Tele2 NL

Legal name

Odido NL Holding B.V.

Website

https://tele2.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tele2 NL, operating as Odido, is a Dutch telecommunications provider serving more than 6 million consumers and businesses with 5G mobile, fiber internet up to 8 Gbit/s, television, and fixed-line telephony. It was formed through the September 2023 T-Mobile/Tele2 merger and operates as the privately held Odido NL Holding B.V.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Enterprise & B2B Mobile Network Operators (HDAIAAAB), Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG), Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

Keywords

• Mobile telecommunications
• Fixed broadband internet
• Fiber optic services
• Digital television
• Business connectivity

Headquarters

HQ city

Diemen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscriptions: Recurring monthly subscriptions for mobile services including Sim Only, phone subscriptions, and Unlimited plans. Revenue from data bundles, belminuten (call minutes), and SMS packages. Includes family plans (Samen Unlimited) and business mobile plans.
2. Fixed Internet (Internet + TV): Monthly subscriptions for home internet via DSL, fiber (Glasvezel up to 8 Gbit/s), or 5G fixed wireless. Bundled with TV services and fixed telephony options. Revenue from installation fees, modems, and monthly service fees.
3. TV Services: Base TV package with 65 channels (60 in HD) plus optional add-ons including Viaplay sports/entertainment, ESPN sports packages, Film1, and premium channel bundles. Revenue from monthly TV subscription fees and add-on packages.
4. Hardware and Device Sales: Sales of smartphones (iPhone, Samsung Galaxy, Google Pixel, OPPO), tablets, smartwatches, and accessories. Also sells 5G modems, Wifi Plus extenders, and modem cases. Revenue from device purchases and hardware accessories.
5. Wholesale Connectivity Services: Wholesale access services to other carriers and service providers in the Netherlands. Provides broadband (xDSL, FttH), Ethernet, and internet services through their network infrastructure to B2B partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Tele2 NL, now operating under the Odido brand, provides mobile telecommunications, fixed broadband internet (fiber, DSL, and 5G), digital television, and fixed-line telephony services to residential and business customers in the Netherlands. Following the September 2023 merger of T-Mobile Netherlands and Tele2, the combined entity operates as Odido NL Holding B.V., offering consumer plans (Sim Only, Unlimited, Samen Unlimited family plans) and B2B services (Odido Zakelijk, Odido Wholesale) with nationwide 5G and fiber network coverage.

Product overview

Tele2 NL operates primarily under the Odido brand following the September 2023 merger of T-Mobile and Tele2 into Odido NL Holding B.V. The consumer product portfolio spans three main categories: (1) Mobile — Sim Only plans with data bundles (2–20 GB) and five Unlimited tiers (Start, Basis, Snelst, Plus, Premium) on 5G, plus the Samen Unlimited family sharing plan; (2) Home Internet & TV — including Glasvezel fiber (100–8000 Mbit/s), Standaard DSL (up to 100 Mbit/s), and Klik&Klaar 5G home internet (up to 300 Mbit/s), alongside Odido TV delivered via Mediabox or TV App (on smart-TVs and media players), and Vast Bellen fixed telephony; and (3) Value-added services including the Start Slim digital parenting platform, F-Secure-powered Thuis/Overal Veilig Online security, and the Odido Extras program bundling streaming services (Videoland, Amazon Prime, HBO Max, SkyShowtime, Deezer, Viaplay, Podimo). The Tele2 TV App (now succeeded by Odido TV App) enables wireless home TV viewing without a receiver. The legacy Tele2 Thuis brand is being phased out, with fixed services transitioning to Odido Internet by May 2026. On the B2B side, Odido Wholesale provides national connectivity (fiber, DSL, microwave) up to 10 Gbit/s via the SPOT portal, while Odido Zakelijk offers business mobile plans, fiber internet, IoT, and managed networks.

Differentiator

Problem solved

Functional benefit

Brands

• Odido Business: Business mobile and internet subscription services for enterprises, including zakelijk mobile plans, zakelijk internet, and wholesale services.
• Odido Wholesale
• Klik&Klaar Internet
• Mijn Odido
• Start Slim Platform
• Samen Unlimited
• Thuis Veilig Online / Overal Veilig Online

Products and services

• Odido Unlimited (Sim Only Mobile Plans) Unlimited mobile data subscription tiers for individual consumers and households on Odido's 5G mobile network, with speeds ranging from 20 Mbit/s to 1 Gbit/s and EU roaming allowances.
• Samen Unlimited (Family Sharing Plan) Family sharing plan allowing existing Unlimited subscribers to add up to 5 additional Unlimited mobile subscriptions at €20/month each, managed under a single invoice for the primary account holder.
• Glasvezel Internet (Fiber Broadband) Fiber-to-the-home internet offering symmetric upload/download speeds from 100 Mbit/s up to 8 Gbit/s for residential customers, not affected by network congestion.
• Standaard Internet (DSL) Traditional internet delivered over telephone lines (ADSL/VDSL) with speeds up to 100 Mbit/s, dependent on distance to the local exchange; lower-cost alternative to Glasvezel, includes Zyxel T-54 modem (Wifi 6 capable).
• Klik&Klaar Internet (5G Home Internet) Self-installable 5G home internet service using Odido's mobile 5G network as a fixed-line alternative; simply plug a modem into a power outlet, no technician required, with speeds up to 300 Mbit/s and month-to-month cancellation.
• Odido TV (via TV App and Mediabox) Digital television service with 65+ channels (60 in HD) delivered via cloud-based TV app on smart-TVs, media players, and mobile devices, or via the Odido Mediabox set-top receiver; supports 7-day replay, pause, restart, and catch-up.
• Vast Bellen (Fixed Telephony) Fixed-line voice service add-on for home customers offering per-second billing (€0.13/min) or unlimited calling within the Netherlands (€10/month), with free number portability and voicemail-to-email forwarding.
• Odido Zakelijk (Business Mobile and Internet) Business mobile and connectivity offering including Zakelijk Mobiel plans, Zakelijk Glasvezel fiber internet, internet backup, IoT connectivity, managed business networks (Veilig Bedrijfsnetwerk), and dedicated business customer service.
• Odido Wholesale (SPOT Carrier Services) Wholesale connectivity platform providing other carriers and service providers with broadband (xDSL, FttH), Ethernet, and internet access up to 10 Gbit/s over fiber, DSL, and microwave networks, accessed via the SPOT portal and API.
• Thuis Veilig Online / Overal Veilig Online (F-Secure Security) F-Secure-powered cybersecurity service protecting all devices on the home network (including smart-home IoT) via the modem, plus device-level security for laptops, smartphones, and tablets outside the home against malware, phishing, and hackers.
• Odido Start Slim Platform Digital parenting platform helping parents guide children in the digital world, covering Startphone (first phone for kids), screen time management, parental controls, social media guidance, online safety, and digital learning tools.
• Wifi Plus (Mesh Wifi Extender) Mesh-based wifi range extender system that eliminates dead zones without speed loss, available as a subscription add-on to home internet; additional wifi points at €2.50/month each, with 2 LAN ports per point.

Quantifiable outcome

• Opensignal benchmark: Odido wins all 14 categories in 5G network testing
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TeamNL (Dutch Olympic Team)coreStrategic or Co-development PartnerOdido is partner of TeamNL, the Dutch Olympic and Paralympic team. Includes partnerships with individual athletes such as speed skater Jutta Leerdam and short track skater Xandra Velzeboer. Brand association with national sports excellence.
• FeyenoordminorStrategic or Co-development PartnerSports club partnership with Feyenoord football club for brand visibility and community engagement in the Rotterdam area.
• ViaplayminorChannel Partner/ Reseller/ DistributorViaplay streaming service (Formula 1, Bundesliga, Premier League, movies, series) is resold as an add-on to Odido TV customers. Odido handles billing through customer invoices.
• ESPN (Eredivisie)minorChannel Partner/ Reseller/ DistributorESPN sports channel is included free with Odido TV packages and also available as add-on ESPN Compleet package. Odido bundles sports content as part of TV offering.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung devices (Galaxy S26 series, Galaxy Tab, Galaxy Watch, accessories) sold through Odido online shop and physical stores. Includes promotional deals with device trade-in offers.
• AppleminorChannel Partner/ Reseller/ DistributorApple products (iPhone 17 series, iPad, Apple Watch, accessories) sold through Odido online shop. Includes promotional deals with iPhone 17 featuring €189 discount in combination with Hello subscription.
• Wholesale Carriers and Service ProvidersminorChannel Partner/ Reseller/ DistributorOdido Wholesale provides network access services to other carriers and service providers in the Netherlands. Uses xDSL, FttH, Ethernet infrastructure to serve B2B partners who resell connectivity services.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Caiway: Dutch cable and fiber provider offering internet, TV, and telephony in regional markets. Now part of Delta Fiber, providing converged broadband competition to Odido's fixed-line portfolio.
• KPN: Dutch incumbent telecom providing mobile, fixed-line, fiber, TV, and business services nationwide. KPN is Odido's primary direct competitor with the largest subscriber base and full-service convergence.
• VodafoneZiggo: Major Dutch converged operator combining Vodafone's mobile network with Ziggo's cable broadband and TV. Competes head-to-head with Odido across mobile, internet, and TV bundles.
• Delta Fiber: Dutch fiber operator rolling out FttH networks in regional Netherlands under brands including Delta and Caiway. Directly comparable to Odido's Glasvezel internet ambitions and infrastructure rollout model.
• Youfone: Dutch MVNO and broadband provider targeting price-sensitive consumers with mobile and internet plans. Directly competes with Odido's Sim Only and Unlimited mobile tiers.
• Simyo: Dutch MVNO operating on the KPN network, offering low-cost mobile plans. Competes with Odido's budget-tier Sim Only bundles (2GB/10GB/20GB) on price.
• T-Mobile Netherlands: Mobile network operator now merged into Odido NL Holding B.V. T-Mobile NL's mobile network assets and customer base form the foundation of Odido's 5G infrastructure.
• Ben: Dutch low-cost mobile brand (MVNO on T-Mobile/now Odido network) targeted at younger consumers. Retained as a sub-brand under Odido NL Holding B.V. alongside Tele2.

Emerging players

• Online.nl: Dutch internet and TV provider using the KPN network for broadband and TV. Competes with Odido in the value internet/TV segment, particularly for households seeking lower-cost bundles.

Broad incumbents

• Deutsche Telekom: Global telecom incumbent and former parent of T-Mobile Netherlands. Comparable as a strategic shareholder and operational blueprint for Odido's mobile network and convergence strategy, though active in broader European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OdidoNederland
• YouTubeyoutube.com/channel/UCz62SI3HCg-4e6SHIzVKL5w
• Facebookfacebook.com/OdidoNederland
• LinkedInlinkedin.com/company/tele2-nederland

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tele2 NL