Name

Moonly

Legal name

Cosmic Vibrations, Inc.

Website

https://moonly.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. Moonly Plus Subscription: Premium subscription model offering full access to all features including meditations, sounds, birth chart, daily guidance, tarot readings, compatibility reports, dream interpretations, personal astrologer chats, numerology map, career compass, and yearly forecasts. Many essential features like lunar calendar, articles, and daily practices remain free.
2. In-App Purchases: One-time purchases available for specific features such as yearly forecasts and birth chart reports. These personalized digital content items are generated based on user data and provide permanent access upon purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Moonly is a mobile-first astrology and self-discovery application that provides users with a lunar calendar, Vedic astrology (Jyotish) birth chart analysis, tarot readings, dream interpretation, compatibility reports, numerology, career guidance, guided meditations, and an AI-powered personal astrologer named "Luna." The core free offering includes the lunar calendar, daily guidance, articles, and limited tarot/dream content, while the "Moonly Plus" premium subscription and one-time in-app purchases (e.g., yearly forecasts, birth chart reports) unlock the full feature set for individual consumers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Moonly Mobile App Mobile-first astrology and self-discovery application for iOS and Android that offers a lunar calendar, Vedic astrology (Jyotish) birth chart analysis, tarot readings, dream interpretation, guided meditations, numerology, compatibility analysis, and an AI-powered personal astrologer ("Luna"). Targeted at individual consumers worldwide seeking self-discovery, spiritual guidance, and daily mindfulness practices.
• Moonly Plus Subscription Premium recurring subscription tier within the Moonly mobile app that unlocks full access to all features, including meditations, sounds, full birth chart, daily guidance, tarot readings, compatibility reports, dream interpretations, personal astrologer chats with Luna, numerology map, career compass, and yearly forecasts. Distributed and billed through Apple App Store and Google Play Store.
• Moonly In-App Purchases One-time digital content purchases available inside the Moonly mobile app, such as personalized yearly forecasts and birth chart reports generated from user data, granting permanent access upon purchase. Processed through Apple IAP and Google Play billing.
• Personal Astrologer (Luna) AI-powered conversational personal astrologer feature within the Moonly app that interprets users' birth charts and provides personalized, context-aware guidance on relationships, career, self-discovery, timing, and karmic lessons. Remembers conversation context and themes for continuous guidance. Available as part of the Moonly Plus subscription.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and core infrastructure.

• Cosmic Vibrations, Inc.coreOthersLegal entity operating the Moonly platform. Terms of Service state these are set by 'Cosmic Vibrations, Inc.' ('Company'). The company is incorporated in the State of Delaware, USA according to the Terms of Use 'Applicable legislation' section.
• Google Cloud Platform & Firebasecore infrastructureTechnology or IntegrationCloud infrastructure provider for data storage and security. Privacy Policy states: 'For storing users' data we use secure Google Cloud Platform and Google Firebase. Thus the security of your data is guaranteed by Google.' Services are provided globally through this infrastructure.
• Apple (App Store / iTunes)coreChannel Partner/ Reseller/ DistributorDistribution and payment processing partner for iOS app. Terms state: 'The Company may offer products and services for purchase... through iTunes, Google Play or other third party payment platforms... authorized for in-app service.' Refunds for iOS purchases must be handled through Apple.
• Google (Play Store)coreChannel Partner/ Reseller/ DistributorDistribution and payment processing partner for Android app. Terms state purchases may be made 'through iTunes, Google Play or other third party payment platforms.' Users must cancel subscriptions through Google Play settings for Android.
• Fellow Masters (Content Collaborators)coreStrategic or Co-development PartnerMoonly collaborates with 'top masters from all over the world to deliver best-in-class content in a simple form.' The company emphasizes 'pure intention and respect for every little detail' as core values in creating unique products with these experts.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Co-Star: AI-powered astrology app offering personalized daily horoscopes, birth chart analysis, and friend compatibility. Direct competitor to Moonly in the mobile astrology/self-discovery category with overlapping freemium mechanics.
• The Pattern: Personality and astrology app delivering instant readings on relationships, career, and life path. Closely comparable to Moonly's self-discovery positioning and birth-chart-driven use cases.
• Sanctuary: Astrology app combining live psychic chat with daily horoscopes and birth chart readings. Comparable to Moonly through AI/astrologer chat (Luna) and the freemium content model.
• Chani: Astrology app focused on birth chart analysis, daily horoscopes, and meditation content for marginalized communities. Direct overlap with Moonly's astrology + meditation bundle and subscription tier.
• TimePassages: Long-standing astrology software/app for natal chart, transits, and progressions. Comparable core functionality to Moonly's birth chart and daily guidance, though less consumer-mass-market positioning.

Emerging players

• AstroLab: AI-driven astrology and horoscope mobile app with premium chat features. Comparable to Moonly's Luna AI astrologer and personalized daily guidance approach.
• Nebula: Astrology streaming and chart-reading platform with short-form video content. Partial overlap with Moonly in chart-driven self-discovery, differentiated by creator-led video format.
• Insight Timer: Free meditation, sleep, and spiritual content app with a global teacher community. Comparable to Moonly's guided meditations and 'Fellow Masters' community-led content model.

Broad incumbents

• Calm: Market-leading meditation, sleep, and mental wellness app. Adjacent competitor to Moonly's meditation and binaural-beat content, though Moonly is differentiated by its astrology-first funnel.

Regional players

• The Daily Horoscope: Long-running web and mobile astrology platform offering horoscopes and chart tools. Comparable in core astrology content but primarily web-first and broader in geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moonlyapp
• LinkedInlinkedin.com/company/cosmicvibrations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonly