Just Baked Cupcakes

What Just Baked Cupcakes does

Just Baked Cupcakes is a privately held, Metro Detroit–based gourmet cupcake bakery founded in 2009 by Pam Turkin. The company produces all-natural cupcakes made with real butter, whole milk, sugar, and flour, and offers more than 25 core flavors (e.g., Vanilla Stuffed, Chocolate Sin, Red Velvet Cheesecake, Lemon) alongside a rotating seasonal lineup (Pumpkin Cheesecake, Key Lime Pie, S'more, Samoa, etc.). Single-unit retail pricing is set at $1.49 per cupcake, and the company's stated differentiator is portion size and natural-ingredient quality.

The company operates a multi-channel distribution model: a company-owned Just Baked Cafe storefront in Southfield, MI; wholesale placement in 30+ Tubby's sub shop locations across Metro Detroit; placement in four Nino Salvaggio grocery stores; a B2B wholesale program for businesses; and a recently launched automated vending kiosk at Southwest Florida International Airport (RSW) via a partnership with White Castle and Evolvending. Marketing is primarily organic, anchored on the company website, local earned media, and the 2022 ClickOnDetroit 'Vote 4 The Best – Michigan's Best Cupcake' recognition.

The revenue model is straightforward retail/wholesale food sales with no subscription, tiered, or digital offering. Headcount is small (1–10 employees per firmographic data), there is no disclosed funding, no parent company, no M&A activity, and no AI/technology stack. The business is essentially a regional, founder-led specialty food brand whose growth is bottlenecked by physical distribution density rather than technology leverage.

Name

Just Baked Cupcakes

Legal name

Just Baked Cupcakes

Website

https://justbakedcupcakes.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Baked Cupcakes is a privately held, Metro Detroit–based gourmet bakery (founded 2009) that produces all-natural cupcakes sold for $1.49 each through its own cafe in Southfield, 30+ Tubby's sub shops, four Nino Salvaggio grocery stores, a wholesale program, and an airport vending kiosk in Florida.

Ownership category

akta.pro rank

Product category

Gourmet Cupcakes / Bakery Products

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Cupcake Shops (THAFAGAG)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Cake Shops & Custom Celebration Cakes (THAFAFAC)

Keywords

• Gourmet cupcakes
• Bakery products
• Wholesale cupcakes
• All-natural ingredients
• Retail bakery

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cupcake Sales: Direct sales of cupcakes to consumers through company-owned cafe locations and retail partner locations (Tubby's, Nino Salvaggio). One-time per-unit transactions at $1.49 per cupcake.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Just Baked Cupcakes manufactures and sells gourmet cupcakes made with all-natural ingredients (real butter, whole milk, sugar, flour) across 25+ flavor varieties including traditional (vanilla, chocolate), creative (Banana Pudding, Fat Elvis, Red Velvet Cheesecake, White Chocolate Raspberry), and seasonal offerings. Products are sold per unit at $1.49 through the company-owned Just Baked Cafe in Southfield, MI, retail partners (Tubby's sub shops and Nino Salvaggio grocery stores across Metro Detroit), wholesale business accounts, and an automated airport vending kiosk at Southwest Florida International Airport.

Product overview

Just Baked Cupcakes is a gourmet cupcake company with a simple philosophy of making the biggest and most delicious all-natural ingredient cupcakes. The core product offering consists of the Just Baked Cupcakes line (over 25 varieties including Banana Pudding, Carrot Cake, Chocolate Sin, Coconut, Double Chocolate Peanut Butter, Fat Elvis, Grumpy Cake, Lemon, Red Velvet Cheesecake, Strawberry, Vanilla Stuffed, White Chocolate Raspberry, and seasonal offerings) sold through Just Baked Cafe physical locations and distributed wholesale through partner retailers including Tubby's and Nino Salvaggio throughout Metro Detroit, Michigan. The company uses real butter, whole milk, sugar, flour, and all-natural ingredients, and was voted Michigan's Best Cupcake.

Differentiator

Problem solved

Functional benefit

Products and services

• Just Baked Cupcakes Gourmet all-natural ingredient cupcakes made with real butter, whole milk, sugar, and flour. Available in 25+ flavor varieties including traditional (vanilla, chocolate), creative gourmet (Banana Pudding, Carrot Cake, Chocolate Sin, Coconut, Double Chocolate Peanut Butter, Fat Elvis, Grumpy Cake, Lemon, Red Velvet Cheesecake, Strawberry, White Chocolate Raspberry, Tiramisu, German Chocolate, Cherry Chip, Cookies & Cream, Funfetti, Drumstick), and seasonal offerings (Pumpkin Cheesecake, Key Lime Pie, Caramel Apple Pie, Salted Caramel, S'more, Peppermint Patty, etc.).
• Just Baked Cafe Physical company-owned retail cafe location in Southfield, Michigan, serving Just Baked cupcakes to walk-in consumers. Operates as a storefront retail channel for the cupcake product line.
• Wholesale Program Wholesale pricing program offering Just Baked cupcakes at business pricing for resale by partner retailers and foodservice operators (e.g., Tubby's sub shops, Nino Salvaggio grocery stores, and other regional accounts across Metro Detroit).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• White CastleminorGTM or Marketing Partner · 13 February 2026White Castle partnered with Just Baked and Evolvending to deploy an automated kiosk at Southwest Florida International Airport (RSW). The fully automated unit offers a curated menu of White Castle retail Sliders. Just Baked's involvement appears to be as a vending/kiosk operator partner for the airport foodservice model.
• Tubby's Sub ShopscoreChannel Partner/ Reseller/ DistributorTubby's is a sub shop chain that carries Just Baked cupcakes at over 30 Metro Detroit locations. This is a core distribution channel for retail cupcake sales to consumers.
• Nino Salvaggio Grocery StorescoreChannel Partner/ Reseller/ DistributorNino Salvaggio is a grocery store chain with four Metro Detroit locations (St. Clair Shores, Bloomfield Township, Troy, Clinton Township) that carry Just Baked cupcakes. This is a core retail distribution channel.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnolia Bakery: Iconic New York bakery famous for cupcakes and banana pudding, with retail storefronts and wholesale distribution — comparable premium baked-goods brand with multi-region presence and celebrity-driven brand recognition.
• Georgetown Cupcake: Washington D.C.-based gourmet cupcake chain featured on TLC's 'DC Cupcakes' — closely comparable as a founder-led, regionally-rooted cupcake brand that scaled through media exposure and multi-location retail.
• Sprinkles Cupcakes: Founded the modern gourmet cupcake category and pioneered the cupcake ATM vending concept — directly comparable in product, premium positioning, and experimentation with non-store retail distribution that Just Baked is now exploring.
• Crumbs Bake Shop: Former publicly-traded gourmet cupcake chain that at peak operated 70+ U.S. stores — directly comparable cupcake-only specialty retail model and a cautionary precedent on scaling the category.
• Baked by Melissa: New York-based bite-size cupcake retailer with strong direct-to-consumer and digital marketing — comparable premium cupcake brand targeting impulse and gift occasions at accessible price points.
• Nothing Bundt Cakes: Specialty dessert franchise with 500+ locations focused on bundt cakes — comparable as a founder-built, franchised specialty dessert brand with a similar bakery-retail hybrid model.
• Smallcakes: Cupcake-focused franchise concept — directly comparable in product, target customer, and franchise-based growth pathway that Just Baked could pursue.

Emerging players

• Insomnia Cookies: Late-night delivery cookie and dessert brand — comparable as a digitally-native specialty dessert retailer that scaled nationally through e-commerce and delivery.

Broad incumbents

• Nestlé Toll House Café: Franchised bakery café concept from a major CPG brand — comparable as a branded retail bakery offering cookies and desserts at consumer-accessible price points.
• Mrs. Fields: Established national cookie and baked-goods retail brand with mall-based storefronts — comparable in mass-retail baked-goods distribution but operates at much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/justbaked

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Baked Cupcakes